GlobalHue Statement Regarding American Airlines

GlobalHue, the nation's largest multicultural advertising agency, has resigned the American Airlines business, effective March 12, 2008.

The agency began working with American Airlines in 2000 and, one year later, kicked off the successful "Comfort Zone" campaign. Since that time, GlobalHue has launched other brand marketing initiatives, including the "We Know Why You Fly" brand campaign that evolved into a multimedia platform for American Airlines and has significantly expanded its brand awareness with African-American consumers.

GlobalHue would like to thank American Airlines for the opportunity to work with them in targeting African Americans and wish them well as they continue to make a connection with this important customer.

About GlobalHue
As full-service communications agencies, GlobalHue Latino, GlobalHue Africanic, GlobalHue Asian Pacific Islander and GlobalHue Next, all provide market expertise to clients who want to reach African-American, Hispanic, Asian American, urban and youth consumers. The agencies have offices in New York, Detroit and Los Angeles. Together, the agencies have more than 300 employees that handle advertising, media planning and buying, events and promotions, and public relations for many clients, including Verizon, Chrysler LLC, Chrysler Financial, Wal-Mart, Bermuda Department of Tourism, U.S. Census Bureau, U.S. Navy and its latest win, Abbott Laboratories. For more information, visit www.globalhue.com