Thursday, February 21, 2008

TV Advertising Hit By Digital Competition

A recent survey by the Association of National Advertisers and Forrester Research says 62% of marketers believe TV is less effective since 2006. Not surprisingly, many TV marketers are interested in exploring new digital platforms for video commercials.

What will they do about it? The ANA survey says if technologies like DVRs grow to over 50% of U.S. TV households, marketers will cut back TV budgets by 12%. These companies are already experimenting with marketing efforts around DVRs and in VOD programming.

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