Saturday, February 23, 2008

Study: Record Growth Ahead For Hispanic Media

MONTEREY, CA -- February 6, 2008: A new study from SNL Kagan, "Economics of Hispanic TV & Radio in the U.S.," predicts that Hispanic radio's revenue growth will considerably outpace the industry in 2008, rising by 6 percent, to $1.21 billion, compared to expected growth of 2 percent-3 percent for radio overall. Over the next four years, SNL Kagan expects Hispanic radio-station revenues to grow at about 4.9 percent annually.

"The recognition of a growing audience with increasing buying power has highlighted the importance of targeting the Hispanic population," said Deana Myers, Senior Analyst for SNL Kagan. "Spanish-language broadcast networks have been rapidly growing over the past several years, attracting new advertisers, while English-speaking broadcast networks have struggled during the same time period to generate minor growth in advertising dollars."

The report predicts that Hispanic television will also see rapid growth. The four major U.S. Hispanic broadcast networks -- Telemundo, Univision, Telefutura, and Azteca America -- brought in an estimated $1.3 billion in combined revenues in 2007, and SNL Kagan predicts that the figure could top $1.6 billion by 2011.

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