Thursday, February 28, 2008

Nielsen Creates Hispanic/Latino Advisory Council

THE NIELSEN COMPANY CREATED A national Hispanic/Latino Advisory Council to help it recruit, measure and accurately report on Hispanic TV households in the U.S. The first meeting is scheduled for March 4. "The U.S. Hispanic population has grown 19.4% in the last five years." said Ernest Bromley, President and CEO of Bromley Communications and a member of Nielsen's HLAC. According to Nielsen, Hispanics remain the fastest-growing national segment of the population, with TV households increasing by 4.4% in 2007 vs. the previous year.

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