Sunday, February 3, 2008

NFL trying to break through Hispanic market

It's hard to imagine the NFL becoming more pervasive in American life. We build our weekends around watching games. We buy video games and pretend we're players. We own fantasy-league teams and draft, trade and cut players as if we were general managers.We don't want the NFL season to end, and the league has accommodated, providing us with year-round intrigue. We move from the regular season to the playoffs to free agency to the draft to minicamps to training camps like we're on an interstate with no exits.

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