Friday, February 15, 2008

New SNL Kagan Study Projects Huge Growth in Hispanic TV and Radio

Combined revenues for four Hispanic U.S. broadcast networks expected to top $1.6 billion in 2011.

Monterey, CA (Vocus) February 6, 2008 -- Hispanics are the country's fastest-growing ethnic group but have lower penetration rates for multichannel video packages, according to SNL Kagan's newest study, "Economics of Hispanic TV & Radio in the U.S., 2008 Edition." This report estimates that 71.6% of Hispanic TV households had a multichannel subscription in 2007, compared to 87.6% for the entire U.S., making Hispanics an important target for cable and satellite distributors.

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