Sunday, February 17, 2008

Multicultural Mobile Marketing Outpaces General Market Campaigns in Consumer Recall and Brands Planned Adoption

Several studies in recent weeks have demonstrated that U.S. marketers are starting to understand the power and potential of mobile marketing as a mass media marketing vehicle. These same studies confirm what Briabe Media (www.briabemedia.com) has been evangelizing for years, that multicultural audiences and marketers are leading the way in the adoption of mobile media.

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