Thursday, January 10, 2008

Online consumers become privacy cops

Consumers are becoming more proactive in terms of battling against what they perceive as online privacy intrusions, filing lawsuits against companies that monitor their Internet activities, according to this article. "There is a sense that big companies are out to get consumers more than before, and you get the sense that consumers are getting fed up with it," said Benjamin Edelman, a Harvard Business School assistant professor of business administration.

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