Friday, January 11, 2008

A General Market Agency for Ethnic Work? It's a Waste of Money

Is there really any value hiring a mass-market media firm to assist you with your multicultural media strategy? Not really. But why would you anyway? To save money? To consolidate your media planning and buying under one roof? Or, because your mass-market media agency is feeling the pinch of reduced corporate media budgets? Clearly the reasons aren't always that simple to explain.

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