Wednesday, January 16, 2008

Ad Network Targets College Students

Advanced Student Marketing, the online network targeting college students, has launched a multichannel, vertical ad network. The network will connect content sites and online publishers popular with college-age students with advertisers interested in reaching the notoriously cynical audience. According to Harris Interactive, college students represent $200 billion in annual discretionary income, and are still in the process of building their brand loyalty

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