CVS/pharmacy launches Spanish-language website

May 11, 2012 | by Antoinette Alexander

Woonsocket, R.I. — CVS/pharmacy is taking a greater step toward targeting the Hispanic market with the launch of its new Spanish-language website.

Like the English-language site, the Spanish version, located at http://es.cvs.com, enables shoppers to manage their prescription account, get health information, purchase products, access coupons, etc. According to a MediaPost article, Google indicated that the new CVS Spanish website consists of 67,000 pages, most of which are product SKUs.

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elwiri, A Lifestyle Mobile App, Caters to the Hispanic Market

May 14, 2012 | by Rebecca Villaneda

It's no secret the Hispanic consumer's dollar is a gold mine.

New products, TV shows, and most recently, a news channels are being created to get the Hispanic consumer's attention.

Social media has become a powerful tool in helping companies attract the Hispanic community. Multiple reports, including one by the PEW Research Center, show that Hispanics log on than more than any other ethnicity.

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Univision Launching 3 Webnovelas In Connection with New Digital Network

May 12, 2012

This past Friday, Univision, the top network for Spanish-speaking viewers, announced that it would launch a new video digital network and three webnovelas.


Webnovelas are similar to telenovelas in the sense that the stories end in cliffhangers, but you will not find these on your TV.  Webnovelas will air online and will be able to be seen on Univision’s new digital network, UVideos.  UVideos will feature all the video content from Univision’s television networks, and will be accessible via game consoles, smartphones, tablets and Internet-enabled TVs.


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SiriusXM Launches New Features for SiriusXM Internet Radio App for Android Smartphones and Tablets

NEW YORK, April 30, 2012 /PRNewswire-HISPANIC PR WIRE/ -- Sirius XM Radio (NASDAQ: SIRI) today announced a free update to its SiriusXM Internet Radio App for Android smartphones and tablets, giving subscribers more control over how they listen to SiriusXM's programming on mobile devices.

"This updated and enhanced SiriusXM Internet Radio App for Android, the top smartphone platform in the U.S., now gives current and future subscribers access to more programming, including more live sports play-by-play, and more control over when and where they listen to their favorite SiriusXM channels and programs," said Jim Meyer, President, Operations and Sales, SiriusXM. "We are pleased to bring these new and exciting features to our subscribers, and we will continue to evolve our SiriusXM Internet Radio offerings this year by adding greater functionality on smartphones, mobile devices and online."

Key features of the SiriusXM Internet Radio App update for Android smartphones and tablets include:

•Start Now allows subscribers to go back up to 5 hours to select and listen to previously broadcast programming on many channels, allowing them to hear SiriusXM content on their own schedules. 
•Tune Start automatically starts the currently playing song from the beginning so listeners will hear the whole song when tuning to any music channel. 
•Pause live radio and pick up where the listener left off. 
•Listeners can replay a song or segment with a single click, or skip forward to hear what's playing next. 
•Show Finder is an easy-to-use electronic programming guide offering a complete list of what's on over the next 7 days by channel, with the ability to set reminder alerts when favorite shows are broadcast. 
•Organize favorite shows on one easy-to-access screen.

The update to the SiriusXM Internet Radio App for Android devices is part of the continuing rollout of SiriusXM 2.0, a major upgrade and evolution of SiriusXM's satellite and Internet delivered service that will ultimately span hardware, software, audio, and data services.

Included in the SiriusXM Internet Radio App update is a new design that gives customers access to album art and artist biographies, adding information and depth to the SiriusXM music experience and enhancing the visual appearance on Android smartphones and tablets. Technical updates in the SiriusXM Internet Radio App also include improved audio quality and performance on cellular networks.

The SiriusXM Internet Radio App is available for free from Google Play. The SiriusXM Internet Radio App update will be automatically made available to current users on Android smartphones and tablets. For more information, please visit http://www.siriusxm.com/android .

All SiriusXM Internet Radio subscribers will receive the existing critically-acclaimed programming from SiriusXM, as well as the full expanded programming lineup including channels created with the Rock and Roll Hall of Fame; Tiesto's Club Life Radio featuring music created and curated by electronic dance music superstar DJ and producer Tiesto; ESPN SportsCenter; UCB Radio featuring underground sketch and stand-up, improv comedy from Upright Citizens Brigade; and Carlin's Corner featuring albums, concerts and comedy from the archives of the legendary George Carlin.

SiriusXM Internet Radio subscribers listening on smartphones and other mobile devices also have access to live play by play -- with no blackouts -- from the NFL, MLB, NHL, NBA, NASCAR, PGA TOUR, Formula 1, English Premier League soccer and Notre Dame football and basketball.

All SiriusXM Internet Radio subscribers get SiriusXM Latino, which includes 19 channels of the most comprehensive Latin programming lineup available to radio listeners, including 10 exclusive commercial-free music channels covering a wide variety of music genres, including tropical, salsa, merengue, Latin pop hits, Latin hip-hop, Latin rock classics and more.

Subscribers will also get content from leading providers of Spanish-language sports, news, talk and entertainment, including: ESPN Deportes Radio; MLB en Espanol; multiple Deportes en Vivo channels which will carry Spanish-language play-by-play of NFL games, an expanded lineup of MLB games, world-class professional sports as well as major college programs; 24/7 news and talk from RadioFormula Mexico, the leading radio broadcaster from Mexico; and CNN en Espanol. SiriusXM Latino also includes Cristina Radio featuring iconic talk show host Cristina Saralegui and advice from leading experts on lifestyle, health and family programming for Latinas, as well as Inspirate!, an inspirational Spanish-language talk channel offering listeners compelling news and advice for a fuller, more meaningful life.

Listeners can register for a 7-day trial to listen to SiriusXM Internet Radio on Android smartphones and other mobile devices. For more information on the SiriusXM channel lineup in English and Spanish, please visit http://www.siriusxm.com/newchannels and http://www.siriusxm.com/latino .

About Sirius XM Radio
Sirius XM Radio is America's satellite radio company. SiriusXM broadcasts more than 135 satellite radio channels of commercial-free music, and premier sports, news, talk, entertainment, traffic, weather, and data services to over 21 million subscribers. SiriusXM offers an array of content from many of the biggest names in entertainment, as well as from professional sports leagues, major colleges, and national news and talk providers.

SiriusXM programming is available on more than 800 devices, including pre-installed and after-market radios in cars, trucks, boats and aircraft, smartphones and mobile devices, and consumer electronics products for homes and offices. SiriusXM programming is also available at siriusxm.com, and on Apple, BlackBerry and Android-powered mobile devices.

SiriusXM has arrangements with every major automaker and its radio products are available for sale at shop.siriusxm.com as well as retail locations nationwide.

SOURCE Sirius XM Radio 

New Latino digital network MiTu to launch on YouTube

Looking to capitalize on both the growth of the Latino audience and the emergence of new digital platforms, a new bilingual network being fronted by executives from programming company HIP Entertainment Group will launch on YouTube on April 30.

MiTu Network will feature about 30 channels of lifestyle and entertaintment content aimed at both Spanish- and English-speaking Latinos. HIP Entertainment Group President Beatriz Acevedo will also serve as head of MiTu. HIP is one of the investors in MiTu. Doug Greiff, a partner and chief creative officer of HIP and a former MTV and Nickelodeon programming executive, will also serve as chief content officer of MiTu.

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Amazon.com Introduces eBooks Kindle en Espanol, a Kindle Store with the Largest Selection of Spanish-Language Bestsellers Available Anywhere in the U.S.

SEATTLE, Apr 05, 2012 (BUSINESS WIRE) -- AMZN -0.86% -- Amazon.com, Inc. today announced a new Spanish-language eBook store within the Amazon.com Kindle Store, “eBooks Kindle en Espanol”, along with additional features specially implemented for U.S. Spanish-speaking customers like extensive help pages, and phone and email customer support in Spanish. U.S. customers can now shop for Spanish-language books in the new store on Amazon.com, or set any Kindle device to access a customized shopping experience designed for books in Spanish. eBooks Kindle en Espanol offers customers the most Spanish-language bestsellers, as measured by Nielsen, including “El Alquimista” by Paulo Coelho, “Cien anos de soledad” by Gabriel García Marquez and “Juegos del Hambre” by Suzanne Collins. The store has over 30,000 titles in total, including the exclusive nonfiction work, “El Libro de los Manuales,” from iconic Brazilian author Paulo Coelho, the best-selling Spanish-language author of all time on Amazon.com. The store also includes books from Nobel Prize winners Gabriel García Marquez, Camilo Jose Cela and Mario Vargas Llosa, popular titles from best-selling authors such as Julia Navarro, Carlos Ruiz Zafon and Isabel Allende, over a thousand free classics in Spanish, and exclusive Kindle Singles in Spanish. In addition to the new Spanish-language eBook store, the new $79 Kindle and many free Kindle reading apps can be easily customized for complete Spanish-language reading and navigation, including popular highlights and other social features.

“We’re excited to introduce Spanish language storefronts on all Kindles, as well as a dedicated store for our Spanish-speaking customers in the U.S.,” said Russ Grandinetti, Vice President, Kindle Content. “We expect our Spanish-speaking customers to enjoy both the newly-added books in Spanish, and the improved shopping and reading experience--including dedicated customer service in Spanish--that we’ve added to eBooks Kindle en Espanol. And we’re looking forward to continued expansion of our store for Spanish language readers around the world.”

eBooks Kindle en Espanol includes:

-- All of the Spanish-language Nielsen best sellers available as eBooks in the United States, and 65 of the top 100 Spanish-language print best sellers from Amazon.com

-- The largest representation of Mexican authors, including Jose Emilio Pacheco, Carlos Monsivais and Sergio Pitol

-- Kindle Singles in Spanish, including Singles by best-selling authors Kurt Vonnegut and Susan Orlean

-- An exclusive selection of Dora the Explorer and Go Diego Go books in Spanish

-- Compilations of articles from “El Pais,” including exclusive pieces from Mexican journalists writing about Mexican current affairs

-- Subscriptions to 14 leading Latin American newspapers such as El Universal and La Nacion

-- Popular English-language books translated into Spanish, such as the Hunger Games series, the Twilight series, “Steve Jobs,” “The Help,” and books by authors Stephen King, Nora Roberts and Joel Osteen

“As one of the first authors to make my work available digitally, and an author whose entire catalog is available digitally, I’m very excited that my Spanish-speaking audience will now be able to buy my books in the Kindle Store with this improved experience,” said Paulo Coelho. “I believe that many more people will have access to great stories from diverse authors with this improved digital experience, and Kindle readers will also now get to read my new work, ‘El Libro de los Manuales,’ available exclusively in Spanish from the Kindle Store. I am grateful to all of my Hispanic readers in the United States for their ongoing support to my entire canon.”

“Humankind needs stories the way it needs oxygen and the impact of ebooks is formidable and is transforming the entire book industry, as well as readers,” said internationally best-selling author Isabel Allende.

Independent authors and publishers can also use the KDP website and select “Spanish” to make their books available in the eBooks Kindle en Espanol store, as well as more than 100 countries worldwide, while continuing to own the rights to their books.

Kindle books are “Buy Once, Read Everywhere” with free Kindle reading apps available for the most popular devices and platforms, including iPad, iPod touch, iPhone, PC, Mac and Android-based devices. Amazon Whispersync automatically syncs your place across all devices, so you can pick up reading where you left off. Plus, with Kindle Worry-Free Archive, books you purchase from the Kindle Store, and any notes or annotations you create, are automatically backed up online in your Kindle library on Amazon.com where they can be re-downloaded wirelessly for free, anytime.

In order to set their Kindle store experience to Spanish, U.S. customers simply change their language to “Spanish” under Store Language Preference in Manage Your Kindle. Customers can start shopping eBooks Kindle en Espanol at www.amazon.com/tiendakindle .

About Amazon.com
Amazon.com, Inc. AMZN -0.86% , a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes -- still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com , www.amazon.co.uk , www.amazon.de , www.amazon.co.jp , www.amazon.fr , www.amazon.ca , www.amazon.cn , www.amazon.it , and www.amazon.es . As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

SOURCE: Amazon.com, Inc.     

Digital marketing to Hispanics in the US

March 29, 2012 | by Lorena Leonard

The 2010 US Census reported over 50 million Hispanics living in the US, accounting for 15.2 million of the total US population growth.

With the explosive growth of the US Hispanic population, it is baffling to see that many businesses are still not marketing directly to this segment. This may be due to a lack of understanding about the audience and why marketing to them directly makes sense. Also, there is the question of where to find them and how to reach them.

Traditional media has worked well for marketing to Hispanics, but the shift to the digital sphere has also seen changes in Hispanic media consumption. For starters, there are currently over 32 million US Hispanics online; and this number is expected to reach 42 million within the next 3 years. This is a big number but what does it really mean in terms of marketing?

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Katz, Univision launch digital online network

March 19, 2012 | by Carl Marcucci



Katz 360, the digital sales arm of the Katz Media Group, and Univision Radio National Sales, the Hispanic radio sales division of Katz, launch of a new online audio platform, Unidos Digital Network.


It offers advertisers and agencies access to Hispanic online audio consumers across PCs, tablets and smartphones, and provides 100% national coverage–making it the leading Spanish-language internet radio network. Unidos currently supplies 83 million monthly impressions and reaches three million unique visitors. The network is partnering with Univision Radio and other Katz 360 premium online audio publishers to give national advertisers the ability to reach Hispanic consumers in these environments.


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Latinum Network Launches New Online Community, VozLatinum, to Help Corporate America Connect With the U.S. Hispanic Consumer

BETHESDA, Md., March 8, 2012 /PRNewswire via COMTEX/ -- Latinum Network today announced the official launch of VozLatinum, a new online community leveraged by marketers who want to get to know the U.S. Hispanic consumer. Capturing valuable quantitative and qualitative insights on this growing demographic, VozLatinum provides a unique research capability for more than 80 corporate clients such as The Clorox Company, ConAgra Foods, Hallmark, and Nestle USA.

Using leading edge online tools, VozLatinum enables corporations to conduct a range of custom and targeted research activities in English and Spanish, including discussion forums, ad testing (video & print), package testing, attitudinal and behavioral research, and more.

"We're constantly looking for new ways to leverage the full power of the network," said Latinum co-founder Michael Klein. "VozLatinum enables us for the first time to directly connect our clients to the voice of the Latino consumer, and also to give the community a powerful platform to speak to so many of the brands they care most about."

The launch of VozLatinum is a great complement to Latinum's three pillars that help companies maximize their multicultural ROI: strategies and insights, peer-to-peer solutions and commercial collaboration.

"VozLatinum proved to be a reliable research alternative that provides clients with enough flexibility to gather valuable, deep consumer insights in a fast and cost-effective fashion," said David Cardona, Multicultural Team Leader at The Clorox Company. "Once again, the Latinum Network strengthened their membership support by providing us with tools to enhance our consumer understanding."

A service available to all Latinum Network clients, VozLatinum is representative, bilingual, and includes both English- and Spanish-speaking consumers across all levels of acculturation, geography, and demographic makeup.

"Online communities are becoming an increasingly powerful research and consumer co-development tool, but the resources and expertise required for the intense engagement, prohibit most companies from using them in the Latino segment. By launching the VozLatinum community, we're addressing a gap in the market for cost-effective, timely, and high quality consumer insights," Klein noted.

About Latinum Network

The Latinum Network is the premier business network that assists brands in taking advantage of the growing U.S. multicultural market through strategic analytics, cutting-edge research and peer-to-peer collaboration. The company was established by David Wellisch, founder and former general manager of AOL Latino, and Michael Klein, former Executive Director at the Corporate Executive Board, the world's leading business network provider. Latinum Network assists executives and their teams in developing deeper insights into the market, more effective strategies for the segment, and the solutions required to successfully design and execute core marketing initiatives. The company's membership currently consists of more than 75 of the nation's most recognizable brands including ConAgra Foods, Diageo, Discovery Communications, Dr Pepper Snapple Group, Hewlett-Packard, Hallmark, Heineken / Tecate, Home Depot, Kraft Foods, MetLife, NBA, Nestle, PepsiCo, Staples, SUPERVALU, Time Inc. (People en Espanol), Unilever, Univision Communications, Wawa, Wells Fargo and Western Union.

Latinum Network is a wholly owned business of EcoNet Ventures LLC.

For more information visit our website at latinumnetwork.com.

SOURCE:  Latinum Network          

SONIC® launches interactive website for Hispanic consumers

OKLAHOMA CITY, Feb. 13, 2012 /PRNewswire/ -- Got a craving for SONIC^®, America's Drive-In^®? Hispanic customers can now stop in 24/7 by visiting the company's new bicultural website, designed as if they're sitting in a car at their local SONIC. The website features a distinctly Hispanic flair while capturing the authentic dining experience that makes the popular destination unique in the restaurant industry.
"It was important to engage our Hispanic customers by providing an online experience which parallels both their world and the feeling of visiting a nearby SONIC," said Matt Schein, senior director of marketing for SONIC. "The ability to get creative with our menu is a key part of the SONIC experience, as are the thousands of food and fountain combinations that have made SONIC a popular destination. Getting creative at SONIC is something our customers enjoy and we want the website to inspire that same creative feeling."

The experiential website, www.sonicdrivein.com/espanol, presents Hispanic customers with relevant content in the language of their choice -- Spanish, English or Spanglish, a combination of both languages. Whether they're browsing the delicious options in the "Presentando" section, or downloading the Spanish menu to complete their meal order at their nearest SONIC, Hispanic customers will find the site easy to navigate with shareable content that extends to their social connections.

Key website features include:

• The "Encuentra un SONIC" tab, that helps them find their nearest drive-in
• An engaging tutorial showing how easy it is to enjoy SONIC
• Information about SONIC's newest products and menus
• The "Diviertete" section, where they can send virtual gifts to friends, such as a pair of iconic SONIC roller skates
• Free SONIC-branded wallpapers for their desktop and unique ringtones for their phone
• SONIC Tunes, where they can be among the first to hear emerging Latino artists' new songs

"The website is all about creating an online understanding of an actual drive-in visit and showcases the ability to personalize an entire dining experience at SONIC," said Patricia Burgos, group account director at Lopez Negrete Communications, SONIC's Hispanic marketing agency and the group that designed the website. "We go a step further and reflect our bicultural target's lifestyle, combining the best of their Latino culture with their U.S. experience to create their unique world. Just like SONIC, they can create food combinations and dining experiences as unique as they are. At SONIC they really can create what they crave."

About SONIC
SONIC®, America's Drive-In® (NASDAQ/NM: SONC) started as a hamburger and root beer stand in 1953 in Shawnee, Okla., called Top Hat Drive-In, and then changed its name to SONIC in 1959. The first drive-in to adopt the SONIC name is still serving customers in Stillwater, Okla. As the nation's largest chain of drive-in restaurants, SONIC has more than 3,500 drive-ins in 43 states coast to coast. Approximately 3 million customers eat at SONIC every day; and with more drink combinations than any other quick-service restaurant – 398,929 to be exact – SONIC is Your Ultimate Drink Stop®. For more information about Sonic Corp. and its subsidiaries, visit SONIC at SonicDriveIn.com. Through Limeades for Learning^®, SONIC and its franchise partners have donated more than $2 million to public school classrooms in local communities across the country. Visit www.limeadesforlearning.com to learn more about SONIC's commitment to education.

SOURCE: SONIC(R)

MyFlare launches app in Spanish for iPhone and Android

MIAMI, Feb. 7, 2012 /PRNewswire via COMTEX/ -- MyFlare, the most advanced mobile emergency response system, is now available for iPhone and Android in Spanish! Peace of mind wherever you go, MyFlare Espanol cleverly employs the essential resources on a smartphone - 911, text e-mail, GPS, audio and video - with just one touch of a button to provide users additional personal safety and faster emergency response.

MyFlare Espanol acts as a personalized digital flare gun by performing ALL of the following actions instantly, automatically, simultaneously and continuously in order to give users the help they need when they need it most, whether they're in distress or a more significant emergency:

Instantly calls 911 or the user's designated non-911 emergency contact

Automatically sends a MyFlare Espanol Message via SMS text and e-mail to 10 of the user's pre-selected MyFlare Espanol Contacts, alerting them that the user's in trouble, including the user's current and ongoing GPS location

Automatically and continuously delivers the user's text and e-mail messages every three minutes to the user's pre-selected contacts with an updated GPS location

Simultaneously sends 20-second optional video recordings capturing the user's present environment, which are attached to the delivered e-mails every few minutes

Instantly blasts an optional police siren continuously, except when the phone is not in use

MyFlare Espanol's all-in-one functionality is simple and simultaneous -- critical in a potentially life-threatening situation. The GPS, as well as all of the information sent from MyFlare Espanol, can be indispensable to a user fleeing an emergency, or worse, getting abducted, and will prove helpful as evidence in legal proceedings.

MyFlare Espanol has established partnerships with other safety leaders in the field, including Global Rescue, a world-renowned medical assistance organization, Richard Bloom, one of the country's top personal safety experts, and Hispanic boxer Marlen Esparza, a 2012 Olympic hopeful and safety activist.

Barry Haimo, CEO of MyFlare Espanol, said, "Unfortunately, there is often insufficient time in an emergency to communicate with 911, and only some 911 dispatchers will investigate scenarios where 911 is called but the victim cannot communicate. MyFlare Espanol gives smartphone users the peace of mind knowing that there is additional reassurance in all emergencies."

MyFlare Espanol's unique and invaluable functionality is available for iPhone and Android for a one-time promotional investment of only $9.99. The app is now available for iPhone on the iTunes App Store and Android on the Android Market. For more information, please visit myflareapplication.com

SOURCE MyFlare

Website helps immigrants compare fees to send money home

Enviacentroamerica.org is a new service that shows how much different transfer services cost in five remittance-sending hubs in the United States: California, Florida, New York, Washington, D.C., and Massachusetts. Fees are calculated based on transfer amounts of $200 and $500.

The main sponsor of the initiative is the Center for Latin American Monetary Studies, a grouping of regional banks, along with support from the World Bank and Multilalateral Investment Fund of the Inter-American Development Bank, or IDB.

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Denny’s launches National Hispanic Marketing Campaign with ‘Skillet Whisperer’ video

Spartanburg, SC (Restaurant News Release) Denny’s, America’s iconic family diner, announced today the launch of its first national online marketing campaign targeting the Hispanic consumer. The Funny Or Die spoof video, titled “Skillet Whisperer,” features famed dog behavioralist and TV personality, Cesar Millan, Star of National Geographic WILD’s ‘Dog Whisperer with Cesar Millan,’ taming an unruly Denny’s Sizzlin’ Skillet. The video is produced in both Spanish and English to effectively reach a diverse audience.

The comedic “Skillet Whisperer” episode takes place in a Denny’s diner where Millan steps in to help an overwhelmed family who is confronted with an aggressive Western Skillet, from the new “Sizzlin’ Skillets” menu, and teaches the family how to display their dominance to calm the skillet so that it may be eaten and enjoyed in a respectful manner. The video is Millan’s first national restaurant brand partnership and was created to connect with Denny’s growing Hispanic customer base. Also starring in the Spanish version of the video is Millan’s son, Calvin Millan, who plays the son of the family.

“Skillet Whisperer” launches today in Spanish and English versions and is available online at Youtube.com and FunnyOrDie.com, respectively. The branded content video is a further extension of Denny’s “America’s Diner is Always Open” platform, further engaging with the growing Hispanic demographic through a new platform beyond traditional advertising. The videos will also be accessible via Dennys.com, Facebook and other social media platforms.

“Denny’s enjoys strong relationships with our Hispanic guests, which make up the fastest growing demographic at our restaurants and in the U.S. overall,” commented Frances Allen, chief marketing officer of Denny’s Corporation. “We have regularly introduced innovative new campaigns to engage with our target demographics, so we are truly excited to be launching our first video campaign produced in both English and Spanish, with the goal of making it as authentic as possible for our wide variety of guests. We are very pleased to continue our relationship with Funny Or Die and to have the opportunity to be the first restaurant brand to partner with Cesar Millan, who did a fantastic job in the video.”

The online video is the first nationwide campaign developed by Denny’s new Hispanic advertising agency, Casanova Pendrill, which worked in partnership with Denny’s lead agency, Gotham.

“The Hispanic community continues to be vitally important to the Denny’s brand and we are excited to continue spreading its ‘always open’ message with the launch of our first campaign on behalf of the company,” explains Ingrid Otero-Smart, president and chief executive officer of Casanova Pendrill. “The partnership with Funny Or Die and Cesar Millan gives Denny’s the chance to speak to Hispanic consumers in a fresh, fun way, and we look forward to increasing engagement within this audience across all media platforms moving forward.”

About Denny’s

Denny’s (Nasdaq: DENN) is America’s Largest full-service family restaurant chain, serving classic American food and every day value 24 hours a day, 365 days a year. Based in Spartanburg, S.C., Denny’s currently operates 1,670 franchised, licensed, and Company-owned restaurants across the United States, Canada, Costa Rica, Mexico, Guam, Puerto Rico and New Zealand. For more information, including news releases, franchising opportunities and investor relations, visit www.dennys.com.

About Funny Or Die

Funny Or Die launched in April 2007 and has quickly become the top destination for comedy on the web. At the 2011 Webby Awards Funny Or Die won nine awards, including Best Humor Site. The site has over 12 million unique users per month, over 60 million video views per month, and has grown into a vertically integrated 21st century digital studio that produces high quality content over numerous platforms, operating a social media and marketing division with over 2.8 million Twitter followers, approximately 4 million Facebook fans, and devoted followers on numerous social networking and sharing sites. Funny Or Die has become the “place to be seen” for comedic celebrities, and the obvious destination for a daily comedy fix. Funny Or Die’s founders are Gary Sanchez Productions (Will Ferrell, Adam McKay and Chris Henchy), Sequoia and CAA. Judd Apatow is also a principal partner in Funny Or Die.

About Casanova-Pendrill

Casanova Pendrill is one of the leading Hispanic integrated communications agencies in the U.S. Founded in 1984, the company is headquartered in Costa Mesa, CA with a full-service office in NY, and handles Hispanic advertising and integrated communications services for Fortune 500 clients like General Mills, Nestle, Kohl’s, U.S. Army, and the California Lottery, among others. Casanova has been affiliated with Interpublic Group of Companies since 1999.

About Gotham

A unit of the Interpublic Group of companies, Gotham Inc. is a full service advertising agency based in New York. Its 160+ employees service the integrated communication needs of brands across multiple categories. Clients include: Best Western, Chobani, Denny’s, Fresh Direct, Lindt, Maybelline, Newman’s Own, and Yellowbook. For more information, visit www.gothaminc.com.

SOURCE: Denny´s

Newsletter connects to Hispanic community

Jan 30, 2012 | by Landdis Hollifield

A student online publication at McDowell High School is bridging the communication barrier between Spanish and English.

La Voz Hispana (The Hispanic Voice) is a new Spanish newsletter written for parents and the community by students from Mariette van der Sluijs’ Spanish for Native Speakers II class.

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Hispanics influence digital media at higher rates than general population

Jan 26, 2012 | by Rachel Greenway

Hispanics are 37% more likely than the general population to publish a blog on a blogging platform or use a social networking site, according to a recent study by 360i.

While this statistic was provided by Nielson Media Research, those diligently working in the Hispanic online community don't disagree.

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CBeebies, BBC Worldwide's Spanish-language Preschool Channel, now available via Comcast Media Center's VOD Content Distribution Service

MIAMI, Jan 24, 2012 (BUSINESS WIRE) -- BBC Worldwide has selected Comcast Media Center (CMC) to deliver programming from CBeebies, its Spanish-language TV channel for pre-school children, via the CMC's Video on Demand (VOD) content distribution platform, the two companies announced today.

CMC's VOD distribution encompasses cable systems across multiple MSOs serving more than 56 million VOD --enabled households in the U.S. and Canada.

CBeebies is the preschool brand of BBC Worldwide Channels, one of the most trusted producers of children's programming around the world. The channel's content mixes animation, storytelling, puppets and live-action programming with a wide selection of award-winning animated titles, such as El Jardin de los Suenos, Dibujemos con Squiglet and Boogie Beebies, and series that include El Closet de Cloe, Zigby and Finley: El Camioncito de Bomberos.

"We're pleased to provide our affiliates with high quality Spanish-language programming, featuring a great selection of shows specifically designed by experts for young audiences," said William Graff, VP Programming BBC Worldwide Channels Latin America / US Hispanic. "CBeebies in Spanish via video on demand, is a great way to bring Hispanic viewers high-quality and engaging content that parents and educators can trust, and programs that provide children with educational yet entertaining experiences to help them learn through play".

"CBeebies is a great addition to a library of on demand programming that's designed for cable system operators looking to meet their digital video revenue and customer retention goals with a high-quality, cost-effective VOD solution," said Richard Buchanan, Vice President and General Manager of Content Services form Comcast Media Center. "The reach of the CMC's VOD platform helps ensure a greater number of parents and teachers can take advantage of CBeebies' award-winning educational programming and we are proud to support its adoption in the Americas."

CBeebies invites Spanish-speaking children in the US to "learn through play" encouraging their early development through content that emphasizes reading, thinking, drawing, math and other basic skills as well as programming that promotes self-confidence and stimulates their imagination.

CMC, which distributes more than 12,000 hours of on demand video programming per month, provides its wide range of VOD services from one central location including content acquisition, transcoding, editing, distribution, and quality control. The platform operates under automated workflows and remote management capabilities to accelerate the delivery of VOD content, often to near real time. In addition to its role in uploading and managing television programming and related metadata, the CMC's web-based portal lets clients track each VOD asset from CMC receipt to distribution across the VOD platform's footprint.

About CBeebies

CBeebies is the preschool brand of BBC Worldwide Channels, the commercial arm and main subsidiary of the British Broadcasting Corporation (BBC). CBeebies is an educational, interactive and fun channel designed, developed and produced by experts in preschool development; it is a product that parents and educators can trust. The channel launched in Mexico and the United States in 2008 and was extended to Central and South America soon after. CBeebies is the first Pay TV channel to be recognized and recommended by specialized organizations such as the Mexican Pediatric Association (AMP) for its programming, high-quality content and educational capacity. To celebrate Hispanic heritage, CBeebies broadcasts 100% in Spanish in the United States in support of bilingual education and Spanish retention programs in the bicultural Latino community, as well as second language acquisition among the rest of the North American preschool population. CBeebies is available on Channel 848 as part of DISH Networks' DishLATINO package, channel 1085 as part of Cablevision's iO en espanol and Channel 1727 as part of Verizon FiOS TV. CBeebies is distributed by BBC Worldwide Channels Latin America & US Hispanic, headquartered in Miami, Florida.

About Comcast Media Center

Launched in 2003, the CMC's national VOD platform provides a highly secure content distribution environment for films and other licensed video programming. Denver-based Comcast Media Center (CMC), a subsidiary of Comcast Cable, provides centralized content management and distribution solutions for cable systems, video content providers and advertisers. More information about the CMC is available at www.comcastmediacenter.com .

Comcast and Comcast Media Center are trademarks or registered trademarks of Comcast. All other product or service names are the property of their respective owners.

SOURCE: Comcast Media Center

The closing of Megaupload: SOPA again?

Jan 22, 2012 | by Silvina Moschini 

After the famous “blackout” against Sopa, which saw protests against the proposed anti-piracy law on the front pages of the big websites, and the bill’s loss of support in Congress, the FBI announced the taking down of the web’s most popular download website.

Hand in hand with this, five of Megaupload’s executives have been arrested and accused of being part of a criminal organization responsible for worldwide online piracy.The arrests were made in New Zealand, and among the accused are the founder, Kim Dotcom (also known as Kim Schmitz), the site’s graphic designer, the head of business development, and the head of programming. New Zealand courts will have to decide whether or not to allow the extradition of the founder of the company to stand trial in the United States.

Hand in hand with the Law?

The authorities state that the decision has nothing to do with the bill, given that the investigation has been open for more than two years, and the police operation was approved two weeks ago. Among the various reports presented to validate the accusation is an email sent by Google Adsense to Kim Dotcom stating that the Megaupload site contained links to copyrighted content, and for that reason they could no longer continue to work together. This accusation led the company to create its own advertising agency. Also conversations between executives of the company have been released in which they refer to themselves as not being “modern-day pirates”, but pirate “shipping service” providers. The company is accused of grossing more than $175m in profits from this illegal activity, resulting in losses of more than $500 m for copyright holders.

Although the proof seems to validate the accusation, on the Megaupload site users can’t search for links to copyrighted content. This means that the links in which copyright law is infringed have been shared with third parties. For this reason the company created the so-called “abuse tool”, which permits the flagging of links that infringe the law, and there being blocked or removed by the system itself.

The reaction

The hackers group Anonymous has claimed responsibility for blocking and bringing down the websites of the US Department of Justice, and Universal Music, among others. This action has been named Operation Reprisal.

Conversely, the French government has congratulated the US authorities on the decision to close the download site.

Megaupload in figures

The company, founded in 2005 by Kim Dotcom (owner of 68% of the company) has more than a billion users, representing 4% of all Internet traffic. According to the accusations made by the US authorities, most of its income was received via PayPal, the service used to receive payment for Premium account services. In only five years subscribers paid more than $110m.

Also, bank transactions to the value of more than $40m in company accounts, including hotel bills and yacht rentals, have been discovered. Among documents presented by the FBI, it is revealed that the online-payment company Money Bookers (PayPal’s competitors) made transfers of more than $5m to Megaupload. Adbrite also paid them more than $840,000 for publicity. The income from associated sites comes to nearly $25m.

About Silvina Moschini

Silvina Moschini is the CEO & Founder of Intuic| The Social Media Agency. As an expert in Internet and social media topics, Silvina is frequently consulted by CNN Espanol, NTN 24 and other major networks. Her columns are featured in top publications such as CIO Magazine Latin America, the Miami Herald and more.

Professional Profile: http://www.linkedin.com/in/smoschini

About Intuic

INTUIC | The Social Media Agency is a multinational interactive marketing agency specializing in online visibility and social media. It was founded in 2003 by Silvina Moschini as part of KMGi, the award-winning online visibility corporate group that includes KMGi Studios, Wikiexperts.us, Publicity Guaranteed, The Syndicated News, and All Online Advertisers.

INTUIC is positioned in the market as an innovative and cutting-edge agency, with the knowledge and experience needed to develop holistic and interactive marketing and communication campaigns. It has offices in Mexico, Argentina, USA, Italy, Spain, and England, with significant support in five additional locations.

Descuento Libre takes over Miami based daily deal site

Jan 22, 2012 | by Benjamin Roussey

Descuento Libre, the Latino daily deal site, made yet another acquisition last month when it acquired Mi Cupon Del Dia, a rival site in Miami. This acquisition comes close on the heels of Descuento Libre’s earlier takeover of Groupacho, a popular LA based daily deal website.

Descuento Libre launched its online daily deal business in March of 2011 with initial test marketing in Mexico City, Chicago, and Austin. Ever since its launch, this no-frills enterprise has been relentless in its pursuit of excellence and delivering the best value to its customers. It has been busy striking alliances to create strong synergies that help deliver great value for money to Hispanic customers in the United States and Mexico.

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Discovery U.S. Hispanic sets the stage for the 2012 Discovery en Español & Discovery Familia

Miami, Florida - January 18, 2012 – Discovery U.S. Hispanic announced today that it will be hosting its 2012-13 Upfront Presentation at The TimesCenter http://thetimescenter.com/ in New York on Tuesday, May 15th at 3:30 pm.

The TimesCenter stage is a superb setting for Discovery U.S. Hispanic to reveal its new line-up, one that promises to pack a powerful ratings punch in the upcoming season. Discovery en Español will amaze its guests with epic productions, including an impressive number of innovative opportunities for advertiser integration.

The Discovery U.S. Hispanic presentation will include programing announcements for both its networks: Discovery en Español, its flagship network which continues its leadership role as the #2 cable/pay-tv provider (#1 on Sunday nights in 2011), and its rapidly growing network Discovery Familia.

“We will continue to raise the bar and lead the way in TV for Hispanics, serving advertisers with extraordinary non-fiction programming that satisfies curiosity and tells amazing stories,” said Victor Parada, Vice President of Advertising Sales for U.S. Hispanic.

About Discovery U.S. Hispanic

Discovery U.S. Hispanic includes the Discovery en Español and Discovery Familia networks. Discovery en Español, providing Hispanic audiences with the best content from the portfolio of top networks from Discovery Communications, launched in 1998 as one of the first U.S. Hispanic pay TV networks in response to the growing demand for Spanish-language programming in the United States. Today, Discovery en Español is the 2nd highest rated Hispanic pay –TV channel in prime time, distributed on 100 % of U.S. Hispanic digital tiers nationwide. Discovery Familia is the first U.S. network developed to attract the coveted audience of highly-engaged Hispanic moms and their preschool age children. 

SOURCE: Discovery U.S. Hispanic

Why does Latino digital deserve its own marketing plan?

Jan 11, 2012 | by Lynn Currie

There’s a tendency in general market advertising to think of minority advertising as a way of ghettoizing an audience. But when it comes to the land of digital consumers, author Giovanni Rodriguez says the Latino segment is more of a high-end neighborhood.

With roughly 10 percent of U.S. buying power, Latino marketing spend, he figures, should be around $36 billion. The number today, though, is only $5 billion.

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NBC News targets website to Hispanics

Dec 30, 2011 | by Anna Marie De La Fuente

From English-language websites aimed at Latino cultural concerns to Spanish-language sites repurposing news first gathered in English, TV networks are looking for ways to tap into the 50.5 million-strong U.S. Hispanic population -- the fastest growing minority group in the U.S. -- a group that not only watches TV but also embraces the Internet and smart phones.

NBC News is the latest to jump on the digital-content bandwagon, with plans to launch NBCLatino.com, a Hispanic-centric English-language news and general-interest website in February.

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Univision Interactive Media honored with Mobile Excellence Award for Univision Marcador Sports App

NEW YORK, NY– DECEMBER 13, 2011 - Univision Interactive Media, Inc., the digital division of the leading media company serving Hispanic America, Univision Communications Inc., has once more been recognized for its industry-leading accomplishments in the mobile space. At the annual Mobile Excellence Awards, the Univision Marcador App developed in partnership with July Systems, the leading provider of mobile development platform to businesses worldwide, was honored in the “Business” category for “Best Mobile International.” This is the Company’s second Mobile Excellence Award recognition – in 2010, the Univision Deportes App for World Cup was selected as a finalist for Best Community Fan Content.

“The Univision Marcador App is an important part of our suite of mobile offerings and we are thrilled to have been recognized for our product development and promotion capabilities by one of the most coveted awards program in the industry,” said Kevin Conroy, president of Univision Interactive Media and Enterprise Development. “We are committed to serving our audience and will continue to pioneer new interactive products that will keep Univision and its partners top of mind for Hispanics as they continue to influence and shape the digital landscape and drive the growth and expansion of the U.S. mobile marketplace.”

Alexander “Sandy” Brown, president of Sports, Univision Communications Inc. added, “This award reinforces our reputation as Hispanic America’s leading brand for sports content. The Marcador App is one of the many examples of Univision’s commitment to provide Hispanic sports fans content across all platforms.”

“Univision Marcador App winning a Mobile Excellence Award is a strong validation of the capabilities of Mi™ platform to deliver a compelling user experience with real-time updates on sports to multi-lingual audiences worldwide,” says Kelvin Rowlette, president and GM for July Systems, USA who received the award at this event. He also added, “Mi™ Platform extensible platform can render standard unicode fonts for Spanish, Portuguese, French, Arabic, Hindi and many more; something that has been key to many of the global businesses we serve today.”

Since its launch in February, the Univision Marcador App has brought die-hard sports fans free, real-time scores and stats from top soccer leagues reaching over 300,000 users, across the iPhone, iPod touch and Android platforms. The app channels Univision’s popular sports content to mobile devices, with nonstop, customizable stat updates on top soccer tournaments and leagues from around the world, engaging passionate sports fans with the latest results. (Download information is here)

Univision Interactive Media has had a major impact on the U.S. Hispanic smartphone audience with one-of-a-kind apps for iPhone, iPad, Android, BlackBerry and Nokia platforms. These include:

• The Univision App includes video clips, photos and articles of the latest national and local news, celebrity gossip, popular Univision shows, and favorite sports. (Download information is here)

• The Univision Marcador App provides die-hard sports fans real-time scores and stats of games and matches from top soccer leagues and other sports. (Download information is here). The English-language Univision Scoreboard App is also available.

• The Univision Deportes App keeps users updated with the latest from their favorite soccer and sports around the world throughout the year. (Download information is here)

• The Univision Video App features short and long-form content from some of Univision’s top-rated news, entertainment, soccer, and sports shows, plus horoscopes and special events. (Here is download information) 

• Univision Cocina App, which provides recipes for the best in Latin cuisine and beyond, in addition to cooking videos, tools and tips from Univision chefs and fellow users. (Download information is here).

Produced by Axis PR & Entertainment and presented by Verizon Developer Community, the Mobile Excellence Awards is the most influential and prestigious organization that recognizes and honors excellence in mobile entertainment and technology. The MEA’s award excellence in execution of corporate approach, consumer services, consumer experiences, content creation, and marketing devices or revenue generators across the entire mobile ecosystem.

This is the third recognition that Univision Interactive Media has received for its apps this year. The Univision Radio App won for Best Socially-Savvy Radio App” in Advertising Age’s Media Vanguard Awards, and the Univision App received a Bronze Award in the in the “Interactive Applications Promotion Campaign” category at this year’s PromaxBDA Latin America Awards.

SOURCE Univision

PRISA DIGITAL partners with AcheiUSA

MIAMI, Dec. 19, 2011 /PRNewswire/ -- PRISA DIGITAL has partnered with AcheiUSA to further extend its growing portfolio of properties and to increase AcheiUSA's expansion into the US and LATAM markets.

With the agreement, PRISA Digital becomes a sales representative for AcheiUSA across the Spanish, Portuguese and US Hispanic Markets. "We're excited to partner with PRISA DIGITAL to support our growth across the US and Latin America," said AcheiUSA's CEO Jorge Moreira Nunes.

The partnership opens doors to exposing new audiences to PRISA's content through future integration of its properties including El Pais, AS and other original productions.

Jose Luis Ortega, Director of Business Development for PRISA DIGITAL Americas said, "AcheiUSA is a leading online destination for Brazilians in the US. This partnership will enable PRISA DIGITAL to provide high quality Portuguese content to our users from Brazil across the US and Latin America, as well as allow us to expose our content to a whole new audience."

About PRISA Digital

PRISA DIGITAL is the new area designed to lead the digital transformation of PRISA, the leading media company in the production and distribution of news, entertainment and education in the Spanish and Portuguese speaking world. With a focus on multi-channel access, it has over 100 websites, visited by over 36 million users a month across different segments including Print, Radio, TV, Publishing and Online. PRISA is at the forefront of multi-device content distribution with an ambitious launch strategy offering products and services tailored to the consumption habits of users through smartphones, PDAs, game consoles, and other mobile devices.

About AcheiUSA

AcheiUSA is a weekly newspaper, in the Portuguese language, for the Brazilian community living in the United States. Founded in October 2000 by the advertisement professional and journalist Jorge Moreira Nunes, it rapidly gained popularity because of its huge free classified section and soon became one of the most important publications in the Portuguese language outside Brazil.

Univision and Kargo partner for mobile video

Dec 15, 2011 | by George Winslow

In a notable expansion of their digital offerings targeting Hispanics, mobile publisher Kargo and Univision Interactive Media have launched a mobile video site that features entertainment, sports, news and special interest clips on such subjects as cooking, beauty, music and horoscopes.

The site, which is accessible via mobile devices at videos.univision.com, also includes short form video content from select Univision TV shows and novelas, as well as clips from local Univision TV stations.

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NBC News announces English-language Latino news and lifestyle site, www.NBCLatino.com

Dec 15, 2011 | by Jon

NBC News announced Thursday that it is launching a new English-language Latino news and lifestyle website called NBCLatino.com. The website will focus on news, information and lifestyle content and offer Hispanic angles on big general market stories.

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Exclusive: NBC News plans Latino-targeted site

Dec 14, 2011 | by George Winslow

In a move that reflects the growing importance of Hispanic audiences for news divisions, NBC News is planning to launch an NBCLatino.com site targeting Hispanics sometime in early 2012, reports NBC News president Steve Capus.

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The Cisneros Group of Companies propels mobile expansion with RedMas

MIAMI, Dec 15, 2011 (BUSINESS WIRE) -- The Cisneros Group of Companies announced today the initiation of their new business enterprise, RedMas, a leading Hispanic Mobile Ad Network and Mobile Studio. 'Red' -- the Spanish word for network, and 'Mas' - the acronym for Mobile Ad Studio, marks the business progression of LatCel. The new name and business focus reflects the company's broader product and service offering.

"Our evolution as a company and value offering translates to 'RedMas' and represents our commitment and focus on mobile advertising for the affluent Hispanic market," stated Jorge A. Rincon, CEO of RedMas.

RedMas is an integral part of the Cisneros Group's commitment to be at the forefront of the industry and the progressive digital world, a part of the business strategy envisioned by Adriana Cisneros de Griffin, Vice-Chairman and Vice President of Strategy. In addition to providing a comprehensive reach in mobile advertising network, RedMas will focus on current and prospect partners with the design and development of mobile strategies, which include building mobile sites in HTML5 and mobile applications for various mobile operation systems, such as Android, IOs, Windows, Symbian, and tablets.

"RedMas reflects our new focus on advertising, we are increasing the level of investment in the company because we strongly believe that the Hispanic mobile market represents a great opportunity for all brands to establish a strong link with their existing and potential customers," emphasized Victor Kong, Vice President of Digital Media of the Cisneros Group. "We can add value with this proposal as we have done in the past when the Cisneros Group helped found Univision in 1986. We are now the first to invest in mobile media for Hispanics."

RedMas was founded in 2004 under the brand LatCel with a business strategy focused on the Hispanic demographic, operating several businesses in the mobile industry, including one of the most important mobile advertising networks in the U.S. Hispanic market, fast expanding its reach in the Caribbean, Central America, Mexico, Venezuela and Colombia. RedMas' mobile advertising network incorporates dozens of publishing partners, including GolTV, Televisa, Univision, Todobebe, AccuWeather, Sprint and MetroPCS, to mention a few, providing over 200 million mobile ad impressions per month with approximately 80 percent concentrated in the U.S. Hispanic market.

SOURCE: RedMas

Tablet & EReader use soars among Latinos

Dec 13, 2011

With holiday season shopping reaching its peak, more and more Latinos are buying iPads, Kindles and other tablet or ereader devices, according to a new study.

E-marketer research shows that 12.6 percent of Latinos used tablet devices monthly, putting them as the second highest group behind Asian-Americans. African-Americans and whites came in with just over 10 percent.

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Apple launches iTunes Store in 16 Latin American countries, including Brazil, Argentina

Dec 13, 2011 | by Stan Lehman

SAO PAULO (AP) — Apple has launched its iTunes store in Brazil and 15 other Latin American countries, the company said Tuesday, making available for sale more than 20 million songs in a region where music piracy is rampant.

One top Brazilian music industry official said he thinks the launch of the online iTunes store, along with expectations that Taiwanese manufacturer Foxconn will soon produce iPods, iPads and iPhones in Brazil, will put a dent in piracy in Brazil.

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New family channel launches on YouTube for Hispanic moms

MIAMI, Dec. 12, 2011 /PRNewswire/ -- Todobebe, Inc. the leading producer of family friendly parenting and entertainment content for the Hispanic market, announced today the launch of a new family channel on YouTube, providing content moms, dads, kids and the whole family can enjoy. The new channel can be found at http://www.youtube.com/todofamilia.

The channel draws from over 1,000 original video shorts across parenting, kids, dads, humor, reality, celebrity interviews, funniest home videos, and more.

The new channel brings the best of inspiration, humor, education and entertainment, to YouTube's active audience of Hispanic moms. It also provides a new opportunity for consumer brands and marketers to collaborate in content development in order to reach this important consumer segment.

YouTube's innovative platform and Todobebe's decade of experience in branded entertainment with top companies such as Walmart, P+G, Fisher Price, Disney, and Clorox, make the Todofamilia channel http://www.youtube.com/todofamilia an ideal place for brands and marketers.

About Todobebe, Inc.

Todobebe, Inc is a leading mom and family media company founded in 1999. Its properties provide the best in family entertainment and expert advice through TV formats, radio, digital community and content websites, promotions, mobile applications, consumer research, events, licensing, and more. In 2010 it was named the #1 Digital Content Provider to Hispanic Markets (Portada Awards). Its history of production and distribution of Emmy nominated TV shows include Univision Network, Telemundo Network, Televisa, and more. Its digital website properties include "Todobebé®, "Viva La Familia®" , "Blogs de Mamás", "Todofamilia®" and "Embarazo". Apps in English, Spanish & Portuguese available on iTunes by searching keyword "Todobebé" and include "PhotoMoments", "FirstABC123", "FirstColors", and "FirstSounds."

SOURCE TodoBebe.com

The Huffington Post Media Group and El Pais partner to launch The Huffington Post in Spanish

NEW YORK & MADRID, Dec 12, 2011 (BUSINESS WIRE) -- The Huffington Post Media Group and El Pais today announced plans to launch El Huffington Post, an international Spanish-language version of The Huffington Post, the popular American news, opinion, community and social engagement web destination. The announcement was made by Arianna Huffington, President and Editor-in-Chief of the Huffington Post Media Group and Juan Luis Cebrian, president of El Pais and PRISA'S CEO.

El Huffington Post will combine the local editorial expertise of El Pais, the leading Spanish newspaper and one of the most widely-respected global news dailies, with The Huffington Post's pioneering combination of original reporting, aggregation, a leading-edge commenting forum and dynamic social engagement tools, and a vibrant platform for a wide range of bloggers.

The partners will also focus on original editorial content through an affiliated network of journalists and bloggers. El Huffington Post is recruiting an editorial team in preparation for launch the first quarter of 2012.

About the Huffington Post Media Group

The Huffington Post is part of AOL's Huffington Post Media Group ("HPMG"), a leading source of news, opinion, entertainment, community and digital information comprised of a diverse network of destination websites, including The Huffington Post ("HuffPost"), Moviefone, Engadget, TechCrunch, Patch, Stylelist, and MapQuest. HPMG's sites combine journalism, technology, engagement, and video to reach a global audience on every platform. The Group has over 20,000 bloggers -- from politicians and celebrities to academics and policy experts -- who contribute in real-time on a wide-range of topics making news today. HuffPost has 37 million unique visitors a month, per comScore (November, 2011), and has an engaged community that posts over 5 million comments a month. The Huffington Post UK and The Huffington Post Canada both launched this year, and Le Huffington Post France and Le Huffington Post Quebec, are launching soon.

About AOL

Having helped millions of Americans to get online, AOL Inc. is on a mission to inform, entertain and connect the world. The home of a world-class collection of premium brands, AOL creates original content that engages audiences on a local and global scale. We help marketers connect with these audiences through effective and engaging digital advertising solutions.

About El Pais

El Pais, born in 1976 and published in Spain, Europe and Latin America, is part of Prisa Noticias, the press division of PRISA, including also the business newspaper Cinco Dias, the sport daily paper AS, and a group of magazines in Spain and Portugal. Elpais.com, the web site of El Pais, is one of the most visited news sites in Spanish language. PRISA is the world's leading Spanish and Portuguese-language media group in the fields of education, information and entertainment, thanks to its multi-channel offer of high-quality products. Present in 22 countries, it reaches more than 50 million users through its global brands El Pais, 40 Principales, Santillana and Alfaguara. Its presence in Brazil and Portugal and among the growing Hispanic community in the US has given the group a Latin American dimension and has opened up a potential global market of 700 million people. PRISA is also Spain's leading company in the production of digital news and information, education and entertainment with a clear focus on multichannel access. It has over 250 web pages, visited by 52 million users a month across different product segments, with streaming figures of over 18 million songs.

SOURCE AOL Inc.

Hispanics are online, but marketers don’t see them

Dec 07, 2011

Here’s a question for online marketers: What percent of U.S. online advertising spending do you think is targeted to Hispanics?

Let me give you a couple of clues. The digital marketing site eMarketer expects U.S. online advertising spending to reach $31 billion in 2011. Hispanics make up about 15% of the total US online market. 

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CPG food brands expand digital marketing in the Hispanic segment

Dec 06, 2011 | by Tony D'Andrea

In an effort to develop a stronger relationship with Hispanics, marketers have been expanding and more fully integrating their digital assets with marketing strategies. It is no longer about having a website showcasing product lines in Spanish, but in creating consumer communities based on a multi-functional digital platform. Brand loyalty is now driven by engagement as a direct goal or metric in digital strategies. In this wake, CPG food brands have been pioneers in integrating website, social media and mobile with richer content and user experience translating in call-to-action opportunities.

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Digging deeper to understand the Hispanic mobile opportunity

Dec 01, 2011 | by Jose Villa

Use of cell phones is second nature among U.S. Hispanics in the U.S; it seems to build upon this group’s cultural affinity for close connections. I would even venture to say that for many Hispanics, across age groups and acculturation levels, mobile is the first (and often the only) way they experience the Web; from recent immigrants to young 2nd or 3rd generation U.S. born Hispanics, the mobile Web IS the Internet. Considering that Hispanics are the fastest growing demographic group in the U.S., and that their purchasing power is expected to reach $1.3 trillion by 2015 (source: Packaged Facts, 2010), understanding how to reach them via mobile devices will increasingly define which brands will able connect with this coveted group, and how they will engage them successfully.

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