BETHESDA, Md., March 8, 2012 /PRNewswire via COMTEX/ --
Latinum Network today announced the official launch of VozLatinum, a new
online community leveraged by marketers who want to get to know the
U.S. Hispanic consumer. Capturing valuable quantitative and qualitative
insights on this growing demographic, VozLatinum provides a unique
research capability for more than 80 corporate clients such as The
Clorox Company, ConAgra Foods, Hallmark, and Nestle USA.
Using leading edge online tools, VozLatinum enables corporations to
conduct a range of custom and targeted research activities in English
and Spanish, including discussion forums, ad testing (video &
print), package testing, attitudinal and behavioral research, and more.
"We're constantly looking for new ways to leverage the full power of the
network," said Latinum co-founder Michael Klein. "VozLatinum enables us
for the first time to directly connect our clients to the voice of the
Latino consumer, and also to give the community a powerful platform to
speak to so many of the brands they care most about."
The launch of VozLatinum is a great complement to Latinum's three
pillars that help companies maximize their multicultural ROI: strategies
and insights, peer-to-peer solutions and commercial collaboration.
"VozLatinum proved to be a reliable research alternative that provides
clients with enough flexibility to gather valuable, deep consumer
insights in a fast and cost-effective fashion," said David Cardona,
Multicultural Team Leader at The Clorox Company. "Once again, the
Latinum Network strengthened their membership support by providing us
with tools to enhance our consumer understanding."
A service available to all Latinum Network clients, VozLatinum is
representative, bilingual, and includes both English- and
Spanish-speaking consumers across all levels of acculturation,
geography, and demographic makeup.
"Online communities are becoming an increasingly powerful research and
consumer co-development tool, but the resources and expertise required
for the intense engagement, prohibit most companies from using them in
the Latino segment. By launching the VozLatinum community, we're
addressing a gap in the market for cost-effective, timely, and high
quality consumer insights," Klein noted.
About Latinum Network
The Latinum Network is the premier business network that assists brands
in taking advantage of the growing U.S. multicultural market through
strategic analytics, cutting-edge research and peer-to-peer
collaboration. The company was established by David Wellisch, founder
and former general manager of AOL Latino, and Michael Klein, former
Executive Director at the Corporate Executive Board, the world's leading
business network provider. Latinum Network assists executives and their
teams in developing deeper insights into the market, more effective
strategies for the segment, and the solutions required to successfully
design and execute core marketing initiatives. The company's membership
currently consists of more than 75 of the nation's most recognizable
brands including ConAgra Foods, Diageo, Discovery Communications, Dr
Pepper Snapple Group, Hewlett-Packard, Hallmark, Heineken / Tecate, Home
Depot, Kraft Foods, MetLife, NBA, Nestle, PepsiCo, Staples, SUPERVALU,
Time Inc. (People en Espanol), Unilever, Univision Communications, Wawa,
Wells Fargo and Western Union.
Latinum Network is a wholly owned business of EcoNet Ventures LLC.
SOURCE: Latinum Network
