CHICAGO, Feb. 5 /PRNewswire/ -- U.S. Cellular, the nation's fifth-largest full-service wireless carrier, has named Lapiz its official Hispanic Agency of Record beginning January 2010. Lapiz, one of the top U.S. Hispanic advertising agencies and a division of Leo Burnett USA, won the business based on a fundamental understanding of human behavior and U.S. Cellular's core consumers, while providing strategic insights and recommendations to strengthen the brand among the domestic Hispanic population, a pivotal audience for the company.
U.S. Cellular was looking for a strategic partner to help them best define and segment their Hispanic customers, while bringing forth strategic insights and fresh creative ideas to resonate with those segments nationwide. As Hispanic Agency of Record, Lapiz will be responsible for strategy and creative related to overall branding for U.S. Cellular and specific promotional advertising targeting the U.S. Hispanic audience.
"In addition to our award-winning network, we believe in connecting with customers in multiple ways," said Dan Schedler, senior director, brand management, U.S. Cellular. "Lapiz will play a creative and significant role in helping us deliver messages to our Hispanic consumers."
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Monday, February 8, 2010
Friday, February 5, 2010
The Mexicanal® Network Charges Into California
Digital Broadcast Distribution in Los Angeles (KBEH), San Diego (K5OLL-D) and Palm Springs (KMIR)
Cable Distribution in San Francisco (Comcast)
Atlanta, GA – February 5, 2010 – Marking another milestone in the continued growth of its multi-platform distribution, the MEXICANAL® Network has charged into California with additional distribution in four new markets. The Spanish-language network is augmenting its carriage on DIRECTV with new digital broadcast distribution deals in Los Angeles (KBEH ch 63.3), San Diego (K5OLL-D ch 50.2) and Palm Springs (KMIR ch 36.2), and new cable distribution in San Francisco via Comcast.
MEXICANAL is distributed via Comcast cable, DIRECTV satellite and digital broadcast. With these multi-city launches, MEXICANAL will add more than 1.1 million additional Hispanic households to its audience.
Los Angeles, San Francisco and San Diego represent the three largest markets in California, and two of the country’s most populous Mexican epicenters. Palm Springs also boasts a growing Hispanic population.
MEXICANAL was the first US offering to create an extensive content network of affiliate broadcasters and stations all throughout Mexico. Today, its viewers benefit from a unique schedule of news, entertainment and sports programming from Jalisco, Michoacan, Guanajuato, Aguascalientes, Guerrero, Oaxaca, State of Mexico, Nuevo Leon, San Luis Potosi, Sonora, Hidalgo, Campeche, Chiapas, Yucatan and Zacatecas. These regions represent hometowns for the vast majority of U.S.-based Mexican immigrants.
“Today’s news represents tremendous growth for us as we continue to expand MEXICANAL’s reach into the country’s most important Hispanic markets,” said Luis Torres-Bohl, MEXICANAL’s President. “California is especially significant, as so much of the state’s population is directly connected to the Mexican regions highlighted by our programming. We’re proud to work with these three partners in serving this audience.”
MEXICANAL’s lineup includes such signature programs as MX•24 Noticias, its daily, half-hour original newscast featuring top regional, national and international news; and De Kiosko en Kiosko, which explores the culture, customs and traditions of Jalisco’s different municipalities, among others. The network produces a number of original programs, such as CUADRILATERO, a new boxing series which airs during the first week of each month; and La Ruta de Mexico, a series that explores Mexico’s traditions and the culturally interesting events that take place throughout the year in the different regions. MEXICANAL also celebrates El Grito de Independencia, one of the network’s annual specials exploring the traditions and celebrations surrounding Mexico’s independence.
About MEXICANAL
The MEXICANAL Network, a television channel formed jointly by Atlanta-based Castalia Communications and Mexico-based Cablecom, provides Mexicans living in the United States with news, entertainment and sports programming from their hometowns. The network’s lineup features MEXICANAL original productions and the best programming from affiliate broadcasters, independent producers, and local access stations in regions across Mexico, including Jalisco, Michoacan, Guanajuato, Aguascalientes, Guerrero, Oaxaca, State of Mexico, Nuevo Leon, San Luis Potosi, Sonora, Hidalgo, Campeche, Chiapas, Yucatan and Zacatecas. For more information, please visit http://www.mexicanal.com/.
Thursday, February 4, 2010
Love in the Time of Internet: Introducing www.serenata4u.com
NEW YORK, Feb. 2 /PRNewswire-HISPANIC PR WIRE/ -- What happens when you combine Latino romantic traditions with modern, Internet-driven courtship?
www.serenata4u.com happens. A new site where lovers can email each other Mariachi serenades in the form of a high quality music video with an uploaded photo and a personalized message.
Developed by Freydell+Torres Diversity (www.ftdiversity.com), a New York City-based advertising agency, the new site combines an all-time favorite selection of traditional Mexican mariachi songs ("Ay, Ay, Ay! Cielito Lindo," "Las Mananitas," "Ella," "El Rey," etc.) with a proprietary application allowing senders to upload a photograph of their choosing and write their own message.
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www.serenata4u.com happens. A new site where lovers can email each other Mariachi serenades in the form of a high quality music video with an uploaded photo and a personalized message.
Developed by Freydell+Torres Diversity (www.ftdiversity.com), a New York City-based advertising agency, the new site combines an all-time favorite selection of traditional Mexican mariachi songs ("Ay, Ay, Ay! Cielito Lindo," "Las Mananitas," "Ella," "El Rey," etc.) with a proprietary application allowing senders to upload a photograph of their choosing and write their own message.
Read full article
Ventures to Possible Invest in Brazilian Digital Media? Report Shows Possible Attractions
By Hans Lewis
TMCnet Contributor
Peachtree Media Advisors is partnering with Harpia Ventures to introduce investors to the Brazilian digital media space and showcase a pipeline of early and growth stage companies. In the upcoming weeks, there will be receptions held to provide venture capital and institutional investors with insight on the Brazilian digital media M&A marketplace.
The receptions will discuss economic growth in Brazil, development of the digital media sector, including successful mobile and internet-based models, and ways to participate in the Brazilian digital media pipeline.
With rising domestic consumption, political stability, and the economy growing 5 percent annually, Brazil is emerging as an appealing market for investors. Despite the effects of the recent downturn, Marciliano Freitas of Harpia Ventures observes that “Brazil's GDP only decreased in the fourth quarter 2008 and first quarter 2009, so the country experienced just two quarters of recession and year-over-year presented growth.”
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TMCnet Contributor
Peachtree Media Advisors is partnering with Harpia Ventures to introduce investors to the Brazilian digital media space and showcase a pipeline of early and growth stage companies. In the upcoming weeks, there will be receptions held to provide venture capital and institutional investors with insight on the Brazilian digital media M&A marketplace.
The receptions will discuss economic growth in Brazil, development of the digital media sector, including successful mobile and internet-based models, and ways to participate in the Brazilian digital media pipeline.
With rising domestic consumption, political stability, and the economy growing 5 percent annually, Brazil is emerging as an appealing market for investors. Despite the effects of the recent downturn, Marciliano Freitas of Harpia Ventures observes that “Brazil's GDP only decreased in the fourth quarter 2008 and first quarter 2009, so the country experienced just two quarters of recession and year-over-year presented growth.”
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Wednesday, February 3, 2010
For Some Consumers, Online Video Ads Still Grate
NEW YORK (AdAge.com) -- The dominant form of online video advertising -- the pre-roll ad -- is still an unwelcome sight for a broad cross-section of consumers, according to online analytics firm TubeMogul.
Nearly 16% of viewers click away from a pre-roll video ad rather than watch it to get to video content, according to new research. For newspapers and magazine sites, where interruptive advertising isn't the norm and video is a secondary storytelling device, the trend is worse: nearly 25%.
That's consistent with prevailing trends and a sign that the fundamental video ad unit online is still struggling with how to persuade and engage without turning viewers off. Since visitors can't generally skip a pre-roll ad online, it means a significant percentage would rather not watch the content than have to sit through a 15- or 30-second ad.
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Nearly 16% of viewers click away from a pre-roll video ad rather than watch it to get to video content, according to new research. For newspapers and magazine sites, where interruptive advertising isn't the norm and video is a secondary storytelling device, the trend is worse: nearly 25%.
That's consistent with prevailing trends and a sign that the fundamental video ad unit online is still struggling with how to persuade and engage without turning viewers off. Since visitors can't generally skip a pre-roll ad online, it means a significant percentage would rather not watch the content than have to sit through a 15- or 30-second ad.
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Univision’s Premier Spanish-Language Programming Launches On Youtube
NEW YORK, NY, February 1, 2010 – Univision Interactive Media, Inc., the digital division of Univision Communications Inc., the leading Spanish-language media company in the United States, today announced that short- and long-form video of top Univision, TeleFutura and Galavisión shows are available on YouTube starting today to U.S. users, at www.youtube.com/univision.
“This launch is a very important milestone for our Company, as it represents the first time that Univision programming is being made available anywhere on the Web beyond Univision.com in both short- and long-form format,” said Kevin Conroy, president of Univision Interactive Media, Inc. “The new Univision channel on YouTube extends our reach, enables us to bring Univision’s quality programming to a broader audience, and reinforces our position as the leading Spanish-language video provider for U.S. Hispanics.”
“We are excited to be offering current, high-caliber video programming from Univision to our U.S. audience,” said Chris Maxcy, director of content partnerships at YouTube. “The Spanish-speaking American audience is a rapidly growing demographic in the online world. Being able to provide some of the best, premium Spanish-language shows to our users is a big win for both YouTube and Univision.”
Along with access to top programming from the three major networks, the Univision channel will feature Univision.com videos across key content categories. Featured shows include Univision’s morning show “Despierta América” (Wake-Up America), news magazine “Primer Impacto” (First Impact), weekly drama series “Mujeres Asesinas” (Killer Women) and talk show “Don Francisco Presenta” (Don Francisco Presents); TeleFutura’s entertainment show “Escándalo TV” (ShowBiz TV) and Galavisión’s home decorating series “Decorando Contigo” (Decorating with You) to name a few.
Weekly show recaps will also premier on YouTube this week, featuring custom introductions by Univision talent. These videos will provide a look at the week’s best moments from top Univision shows, including “Noticiero Univision” (Univision Network News), entertainment magazine “El Gordo y La Flaca” (The Scoop and the Skinny) and more.
The Univision channel on YouTube also provides new opportunities for Univision’s advertisers. Built upon its longstanding partnership with Univision, Kraft Foods has already signed on as exclusive launch sponsor.
“We’re thrilled to be the first advertiser to partner with Univision and YouTube for the launch,” said Kelley Woodland, senior director, consumer relationship marketing at Kraft Foods North America. “From everyday dinner to special celebrations, we provide Latin moms with recipe ideas, tips and cooking videos. Thanks to the YouTube Univision channel, we’ll be able to share our delicious food ideas with a broader Hispanic audience and engage them in new ways.”
About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; and Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
About YouTube
YouTube is the world’s most popular online video community allowing millions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, CA and is a subsidiary of Google Inc.
“This launch is a very important milestone for our Company, as it represents the first time that Univision programming is being made available anywhere on the Web beyond Univision.com in both short- and long-form format,” said Kevin Conroy, president of Univision Interactive Media, Inc. “The new Univision channel on YouTube extends our reach, enables us to bring Univision’s quality programming to a broader audience, and reinforces our position as the leading Spanish-language video provider for U.S. Hispanics.”
“We are excited to be offering current, high-caliber video programming from Univision to our U.S. audience,” said Chris Maxcy, director of content partnerships at YouTube. “The Spanish-speaking American audience is a rapidly growing demographic in the online world. Being able to provide some of the best, premium Spanish-language shows to our users is a big win for both YouTube and Univision.”
Along with access to top programming from the three major networks, the Univision channel will feature Univision.com videos across key content categories. Featured shows include Univision’s morning show “Despierta América” (Wake-Up America), news magazine “Primer Impacto” (First Impact), weekly drama series “Mujeres Asesinas” (Killer Women) and talk show “Don Francisco Presenta” (Don Francisco Presents); TeleFutura’s entertainment show “Escándalo TV” (ShowBiz TV) and Galavisión’s home decorating series “Decorando Contigo” (Decorating with You) to name a few.
Weekly show recaps will also premier on YouTube this week, featuring custom introductions by Univision talent. These videos will provide a look at the week’s best moments from top Univision shows, including “Noticiero Univision” (Univision Network News), entertainment magazine “El Gordo y La Flaca” (The Scoop and the Skinny) and more.
The Univision channel on YouTube also provides new opportunities for Univision’s advertisers. Built upon its longstanding partnership with Univision, Kraft Foods has already signed on as exclusive launch sponsor.
“We’re thrilled to be the first advertiser to partner with Univision and YouTube for the launch,” said Kelley Woodland, senior director, consumer relationship marketing at Kraft Foods North America. “From everyday dinner to special celebrations, we provide Latin moms with recipe ideas, tips and cooking videos. Thanks to the YouTube Univision channel, we’ll be able to share our delicious food ideas with a broader Hispanic audience and engage them in new ways.”
About Univision Interactive Media, Inc.
Univision Interactive Media, Inc. is the digital division of Univision Communications Inc., the premier Spanish-language media company in the United States. Univision Interactive Media, Inc. includes Univision.com (www.univision.com), the premier Spanish-language Internet destination in the U.S., and Univision Móvil, the industry’s most comprehensive Spanish-language suite of mobile offerings. Univision Communications Inc. also owns and operates Univision Network, the most-watched Spanish-language broadcast television network in the U.S. reaching 95% of U.S. Hispanic Households; TeleFutura Network, a general-interest Spanish-language broadcast television network, which was launched in 2002 and now reaches 85% of U.S. Hispanic Households; Galavisión, the country’s leading Spanish-language cable network; Univision Studios, which produces and co-produces telenovelas, reality shows, dramatic series and other programming formats for all of the Company’s platforms; Univision Television Group, which owns and operates 64 television stations in major U.S. Hispanic markets and Puerto Rico; and Univision Radio, the leading Spanish-language radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and 5 stations in Puerto Rico. Univision Communications also has a 50% interest in TuTv, a joint venture formed to broadcast Televisa’s pay television channels in the U.S. Univision Communications has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States.
For more information, please visit www.univision.net.
About YouTube
YouTube is the world’s most popular online video community allowing millions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is based in San Bruno, CA and is a subsidiary of Google Inc.
15B Mobile Tickets Forecasted to be Sold by 2014
A new study by Juniper Research is forecasting that nearly 15 billion tickets will be delivered to mobile devices worldwide by 2014, compared to just over two billion this year.
Transport Leads the Way
The transport sector is leading the way, according to The Mobile Ticketing report, with SMS, bar code and app-based services offered by rail and metro providers and airlines. In the foreseeable future, Jupiter predicts that cinema chains, concert organizers and sports teams will also recognize the commercial viability of this technology.
Fifteen billion is a small percentage of the total tickets issued globally, according to report author Howard Wilcox, which is why the technology hasn’t advanced as quickly as might be expected. "There is plenty of scope for innovative solutions to penetrate this market," he says.
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Transport Leads the Way
The transport sector is leading the way, according to The Mobile Ticketing report, with SMS, bar code and app-based services offered by rail and metro providers and airlines. In the foreseeable future, Jupiter predicts that cinema chains, concert organizers and sports teams will also recognize the commercial viability of this technology.
Fifteen billion is a small percentage of the total tickets issued globally, according to report author Howard Wilcox, which is why the technology hasn’t advanced as quickly as might be expected. "There is plenty of scope for innovative solutions to penetrate this market," he says.
Read full article
Tuesday, February 2, 2010
Time Warner Cable and Univision are Your Connection to Premios Juventud
EL SEGUNDO, Calif., Feb. 1 /PRNewswire/ -- Time Warner Cable, the leading Hispanic programming provider in Southern California kicks off its "Univision On Demand Watch to Win" sweepstakes event, targeting Hispanic viewers. Univision On Demand is one of the many channels available for FREE on Time Warner Cable On Demand, a service that allows customers instant access to top-rated content anytime at the push of a button.
"Univision On Demand", through Time Warner Cable, offers a wide range of original programming in Spanish from Univision, TeleFutura and Galavision. It also features some of Hispanic America's most popular shows such as Cristina, Escandalo TV, Sabado Gigante, and Don Francisco Presenta, specials such as Premio Lo Nuestro a la Musica Latina and Premios Juventud, and the highly anticipated 2010 FIFA World Cup.
"Our Univision and Time Warner Cable partnership provides a unique incentive to our customers for watching their favorite programs," said Time Warner Cable Marketing Director Marlyn Garcia. "We are always looking for innovative ways to enhance the customer viewing experience with features such as real FREE Video On Demand (VOD), with more than 4,000 hours of programming at their fingertips."
"We are thrilled to partner with Time Warner Cable to introduce Univision On Demand," says Jennifer Ball, SVP Affiliate Marketing & Distribution, Univision Communications, Inc. "Univision On Demand represents the latest addition to our family of Spanish-language media offerings; providing our viewers with yet another way to access the programs they love."
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"Univision On Demand", through Time Warner Cable, offers a wide range of original programming in Spanish from Univision, TeleFutura and Galavision. It also features some of Hispanic America's most popular shows such as Cristina, Escandalo TV, Sabado Gigante, and Don Francisco Presenta, specials such as Premio Lo Nuestro a la Musica Latina and Premios Juventud, and the highly anticipated 2010 FIFA World Cup.
"Our Univision and Time Warner Cable partnership provides a unique incentive to our customers for watching their favorite programs," said Time Warner Cable Marketing Director Marlyn Garcia. "We are always looking for innovative ways to enhance the customer viewing experience with features such as real FREE Video On Demand (VOD), with more than 4,000 hours of programming at their fingertips."
"We are thrilled to partner with Time Warner Cable to introduce Univision On Demand," says Jennifer Ball, SVP Affiliate Marketing & Distribution, Univision Communications, Inc. "Univision On Demand represents the latest addition to our family of Spanish-language media offerings; providing our viewers with yet another way to access the programs they love."
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Monday, February 1, 2010
First Texas Hispanic DJ earns radio's top honor
SAN ANTONIO -- KSAH's Alberto Alegre has the unique distinction of being the only Texas Hispanic disc jockey recognized by a task force of broadcasters as the one radio personality who stands out among his peers. Alegre has earned the title of best "Spanish Format Personality of the Year."
The prestigious Marconi Radio Award is to radio jocks what the Oscar is to a motion picture actor, what the Tony is to a Broadway actor and what an Emmy is to a television actor.
"I was shocked when I was nominated, and I was even more surprised when I was actually named as the winner," Alegre said upon his recent return from the 2009 National Association of Broadcaster's (NAB) Radio Awards in Philadelphia.
Alegre beat out Amalia González, KRCD; and the team of Omar and Argelia, KLVE, both in Los Angeles. He also beat out the morning drive duo of Hijos de La Mañana, from KTTA in Sacramento and the extremely popular duo from California, Raúl Brindis y Pepito of KLTN in Houston.
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The prestigious Marconi Radio Award is to radio jocks what the Oscar is to a motion picture actor, what the Tony is to a Broadway actor and what an Emmy is to a television actor.
"I was shocked when I was nominated, and I was even more surprised when I was actually named as the winner," Alegre said upon his recent return from the 2009 National Association of Broadcaster's (NAB) Radio Awards in Philadelphia.
Alegre beat out Amalia González, KRCD; and the team of Omar and Argelia, KLVE, both in Los Angeles. He also beat out the morning drive duo of Hijos de La Mañana, from KTTA in Sacramento and the extremely popular duo from California, Raúl Brindis y Pepito of KLTN in Houston.
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Filling the gap in Spanish language news
As general manager of Boston’s Univision affiliate, WUNI-TV (Channel 27), Alex von Lichtenberg straddles two worlds on a daily basis. He oversees New England’s only live local daily Spanish-language newscast and the station’s 30 employees. Behind the scenes, von Lichtenberg reaches out to businesses and organizations that may not be aware of the growing local Hispanic market and its spending power. Entravision Communications Corp. owns the Needham broadcast station and launched its Boston Spanish-language newscast in 2003. Despite his last name, von Lichtenberg is a Spanish speaker who grew up in Brookline and whose father was a Mexican citizen. Von Lichtenberg recently sat down with Globe reporter Johnny Diaz.
Why did Entravision launch a local live newscast in Boston?
When Entravision bought this station (in 2000), it was a stand alone. Once they got the station operating properly, they decided to launch local news because that’s a service to the community and this market certainly needed a live local TV newscast. Without it, there is a big gap in the Spanish language media market here in Boston and Entravision recognized that . . . it’s been a great success for us both in terms of the service we provide to the community and the ratings we see for our local news broadcasts.
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Why did Entravision launch a local live newscast in Boston?
When Entravision bought this station (in 2000), it was a stand alone. Once they got the station operating properly, they decided to launch local news because that’s a service to the community and this market certainly needed a live local TV newscast. Without it, there is a big gap in the Spanish language media market here in Boston and Entravision recognized that . . . it’s been a great success for us both in terms of the service we provide to the community and the ratings we see for our local news broadcasts.
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Friday, January 29, 2010
Caribbean Mega-Church Stakes Claim On Development In New Virtual World
Carolina, PR (PRWEB) January 29, 2010 -- Pastor Otoneil Font, Senior Pastor of Fountain of Living Waters Church in Puerto Rico, has signed a contract to break digital ground on an exact replica of his church to be constructed in the Universe of Faith (http://www.universeoffaith.com), the premier, browser-based virtual world for the Christian community.
Developers at Entertainment Arts Research, Inc, the creators of Universe of Faith, will be working with Font to construct the church and city in the virtual world as it appears in real life. This will allow users around the world to have access to Fountain of Living Waters Church as if they were actually attending and participating in worship. For a ministry such as Fountain of Living Waters Church that already reaches thousands of people in the Caribbean, Universe of Faith provides a one of a kind platform to offer more ministry resources to even more people across the globe.
“I am very excited about the potential Universe of Faith has for the Christian community. To have a resource like this at our fingertips is going to allow our church to reach so many more people with the love of Christ”, said Pastor Font. “I am so proud to have our church represented in Universe of Faith. In order to reach the new generation, we have to use every resource available. Great things are to come. Great things.”
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Developers at Entertainment Arts Research, Inc, the creators of Universe of Faith, will be working with Font to construct the church and city in the virtual world as it appears in real life. This will allow users around the world to have access to Fountain of Living Waters Church as if they were actually attending and participating in worship. For a ministry such as Fountain of Living Waters Church that already reaches thousands of people in the Caribbean, Universe of Faith provides a one of a kind platform to offer more ministry resources to even more people across the globe.
“I am very excited about the potential Universe of Faith has for the Christian community. To have a resource like this at our fingertips is going to allow our church to reach so many more people with the love of Christ”, said Pastor Font. “I am so proud to have our church represented in Universe of Faith. In order to reach the new generation, we have to use every resource available. Great things are to come. Great things.”
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Revenue From Mobile Applications Expected To Soar
Revenue from mobile applications is expected to total more than $6.7 billion this year, and grow to $29.5 billion by 2013, according to a new forecast from Gartner. The research firm also predicts that the number of mobile-app downloads will grow to 21.6 billion in 2013 -- up from an estimated 4.5 billion in 2010.
The mobile-apps market to date has been dominated by sales to tech-savvy buyers of Apple's iPhone. But as high-end smartphones come down in price, the average user will become less tech savvy and more reluctant to pay for applications, said Gartner Research Director Stephanie Baghdassarian.
"It will widen the addressable market for an offering that will be advertising-funded," Baghdassarian said. "The value chain of the application stores will evolve as rules are set and broken in an attempt to find the most profitable business model for all parties involved."
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The mobile-apps market to date has been dominated by sales to tech-savvy buyers of Apple's iPhone. But as high-end smartphones come down in price, the average user will become less tech savvy and more reluctant to pay for applications, said Gartner Research Director Stephanie Baghdassarian.
"It will widen the addressable market for an offering that will be advertising-funded," Baghdassarian said. "The value chain of the application stores will evolve as rules are set and broken in an attempt to find the most profitable business model for all parties involved."
Read full article
Thursday, January 28, 2010
MyScreen Completes Integration With Mobile Operator Partners to Launch Mobile Advertising Technology in Mexico, Brazil, Argentina
MyScreen Mobile, Inc. (MyScreen) (PINK SHEETS: MYSL) (FRANKFURT: WICI) today announced the company has successfully completed testing of its mobile advertising technology and integrated its platform with its mobile operator partners in preparation for its commercial launches in its first three Latin American markets: Mexico, Brazil and Argentina. All key components of the first-of-a-kind advertising solution have been tested internally by MyScreen, and its operator partners are now completing their own testing.
MyScreen's patent-pending technology delivers full-screen advertisements to the mobile phones of opt-in subscribers and provides them with rewards such as free services, special offers and discounts.
"We are pleased our technology is performing exceptionally well and the integration with our mobile operator partners is near completion," MyScreen CEO Maurizio Angelone said. "Essentially, all elements of our business model are set for execution: We are ready to register and activate subscribers, deliver and display advertising content to their mobile phones, and provide them with rewards according to the programs selected by their mobile service providers."
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MyScreen's patent-pending technology delivers full-screen advertisements to the mobile phones of opt-in subscribers and provides them with rewards such as free services, special offers and discounts.
"We are pleased our technology is performing exceptionally well and the integration with our mobile operator partners is near completion," MyScreen CEO Maurizio Angelone said. "Essentially, all elements of our business model are set for execution: We are ready to register and activate subscribers, deliver and display advertising content to their mobile phones, and provide them with rewards according to the programs selected by their mobile service providers."
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Mobile-Ad M&A Frenzy May Continue
by Olga Kharif
Michael Bayle has been fielding a lot of phone calls in the two months since Google bought mobile-ad company AdMob for $750 million. Bayle is a vice-president at Amobee, also in the business of placing ads on wireless handsets. "Our phone has been ring-ringing off the hook," Bayle says. "We are speaking to a number of parties."
Startups that specialize in mobile advertising are getting a lot of phone calls these days. Possible acquirers are gunning for a slice of an industry that according to ABI Research may generate $1.14 billion in sales this year, almost four times the $297 million spent in 2008. "Mobile ads are [one of] the hottest areas in technology right now," says M&A expert Tom Taulli.
There's especially high demand for so-called mobile-ad networks, such as Amobee, which act as middlemen between advertisers and wireless service providers to broker the placement of ads in games, videos, and other mobile content. Then there are mobile-ad exchanges, such as RingRing, which often get involved earlier in the process, helping connect advertisers with mobile-ad networks
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Michael Bayle has been fielding a lot of phone calls in the two months since Google bought mobile-ad company AdMob for $750 million. Bayle is a vice-president at Amobee, also in the business of placing ads on wireless handsets. "Our phone has been ring-ringing off the hook," Bayle says. "We are speaking to a number of parties."
Startups that specialize in mobile advertising are getting a lot of phone calls these days. Possible acquirers are gunning for a slice of an industry that according to ABI Research may generate $1.14 billion in sales this year, almost four times the $297 million spent in 2008. "Mobile ads are [one of] the hottest areas in technology right now," says M&A expert Tom Taulli.
There's especially high demand for so-called mobile-ad networks, such as Amobee, which act as middlemen between advertisers and wireless service providers to broker the placement of ads in games, videos, and other mobile content. Then there are mobile-ad exchanges, such as RingRing, which often get involved earlier in the process, helping connect advertisers with mobile-ad networks
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With Its Tablet, Apple Blurs Line Between Devices
SAN FRANCISCO — After months of feverish speculation, Steven P. Jobs introduced Wednesday what Apple hopes will be the coolest device on the planet: a slender tablet computer called the iPad.
For all the hoopla surrounding it, however, the question is whether the iPad can achieve anything close to the success of the iPhone, which transformed the cellphone and forced the industry to race to catch up.
Apple is positioning the device, some versions of which will be available in March, as a pioneer in a new genre of computing, somewhere between a laptop and a smartphone. “The bar is pretty high,” Mr. Jobs acknowledged. “It has to be far better at doing some key things.”
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For all the hoopla surrounding it, however, the question is whether the iPad can achieve anything close to the success of the iPhone, which transformed the cellphone and forced the industry to race to catch up.
Apple is positioning the device, some versions of which will be available in March, as a pioneer in a new genre of computing, somewhere between a laptop and a smartphone. “The bar is pretty high,” Mr. Jobs acknowledged. “It has to be far better at doing some key things.”
Read full article
Wednesday, January 27, 2010
Batanga, Inc. Adds Online Ad Network Expertise to Its Board
MIAMI, Jan. 27 /PRNewswire-HISPANIC PR WIRE/ -- Batanga, Inc., the leading Hispanic-focused online media company based in Miami, Florida, today announced that Lynda Clarizio was appointed to the company's board of directors. With broad experience leading one of the industry's largest digital advertising platforms, Ms. Clarizio will provide a wealth of knowledge and support to the company.
"We are privileged to have Lynda join our board," said Batanga, Inc. Chairman and CEO, Rafael Urbina. "As we continue to expand our digital offerings and grow Batanga Network, currently the largest Hispanic pure-play online advertising network, we will benefit from her expertise and insights. We welcome her and look forward to her contributions."
Currently, Ms, Clarizio is the CEO of INVISION, Inc., a leading provider of advertising planning and sales solutions in the television industry. Most recently, Ms. Clarizio served as President of AOL's Platform-A, the industry's largest digital advertising platform. Prior to Platform-A, she served as President of Advertising.com since 2006, managing the largest third party online advertising network.
"Batanga's evolution over the past ten years is impressive and clearly demonstrates innovation and forward thinking at its best," said Ms. Clarizio. "I was thrilled to accept the appointment and am excited to be a part of the company's future growth."
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"We are privileged to have Lynda join our board," said Batanga, Inc. Chairman and CEO, Rafael Urbina. "As we continue to expand our digital offerings and grow Batanga Network, currently the largest Hispanic pure-play online advertising network, we will benefit from her expertise and insights. We welcome her and look forward to her contributions."
Currently, Ms, Clarizio is the CEO of INVISION, Inc., a leading provider of advertising planning and sales solutions in the television industry. Most recently, Ms. Clarizio served as President of AOL's Platform-A, the industry's largest digital advertising platform. Prior to Platform-A, she served as President of Advertising.com since 2006, managing the largest third party online advertising network.
"Batanga's evolution over the past ten years is impressive and clearly demonstrates innovation and forward thinking at its best," said Ms. Clarizio. "I was thrilled to accept the appointment and am excited to be a part of the company's future growth."
Read full article
AT&T Among Top Five Most Inclusive Fortune 100 Companies for Hispanics
Often, the big companies score well with the customers by catering to small but influential sections of the customers. AT&T provided an example for the same when the Hispanic Association on Corporate Responsibility (HACR), one of the most influential advocacy groups in the U.S., voted AT&T (News - Alert) among the 2009 index of most inclusive companies for Hispanics.
HACR has advocated for the inclusion of Hispanics in Corporate America at a level commensurate with the U.S. Hispanic community’s economic contributions for the past 23 years. The Corporate Inclusion Index (CII) survey will measure comprehensive outreach and inclusion of the Hispanic community within our four pillars of employment, procurement, philanthropy and governance.
The HACR's 2009 Corporate Inclusion Index, which measured Fortune 100 companies and HACR corporate members on their level of commitment to Hispanic inclusion in the areas of employment, procurement, philanthropy and governance, provided the second highest score to AT&T with scores of 80 of 100. A total of 30 companies and HACR corporate members that took part in the survey were evaluated across various areas, including corporate executive leadership, corporate governance, workforce representation, community philanthropy, and supplier outreach and development.
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HACR has advocated for the inclusion of Hispanics in Corporate America at a level commensurate with the U.S. Hispanic community’s economic contributions for the past 23 years. The Corporate Inclusion Index (CII) survey will measure comprehensive outreach and inclusion of the Hispanic community within our four pillars of employment, procurement, philanthropy and governance.
The HACR's 2009 Corporate Inclusion Index, which measured Fortune 100 companies and HACR corporate members on their level of commitment to Hispanic inclusion in the areas of employment, procurement, philanthropy and governance, provided the second highest score to AT&T with scores of 80 of 100. A total of 30 companies and HACR corporate members that took part in the survey were evaluated across various areas, including corporate executive leadership, corporate governance, workforce representation, community philanthropy, and supplier outreach and development.
Read full article
Tuesday, January 26, 2010
HBO Latin America Brings the Best Programming for 2010
MIAMI, Jan. 25 /PRNewswire/ -- HBO LA announced its programming schedule for 2010, which includes premiers, new original productions and many surprises. Like in previous years, HBO LA will keep offering subscribers the best in entertainment as they continue their commitment to the development of the television industry in Latin America through their original productions.
"HBO is the leader in entertainment in Latin America due to our technology, our innovation strategy and our high quality content," assured Emilio Rubio, president of HBO Latin America. "Furthermore, our partnership with major studios allows us to have the most successful films in the box office. This is how we will continue to offer our subscribers the best programming in 2010," he stated.
Shows and Miniseries
This year will be filled with excitement for HBO viewers, especially with premiers of such mega productions like the new miniseries The Pacific, produced by the same team that brought Band of Brothers to the screen -- Tom Hanks, Steven Spielberg and Gary Goetzman. The story line of this show revolves around different perspectives of the World War II conflict between the United States and Japan.
Also premiering is The Prisoner, based on the successful British series from the 1960's, which tells the story of a man who inexplicably finds himself in a place called The Village. Without knowing how he arrived there, the protagonist begins to explore his environment and discovers that the inhabitants of this strange place are identified by numbers instead of names and are less trustworthy than they at first appear to be.
HBO LA will also be premiering the new seasons of the successful, Golden Globe nominated shows: Big Love IV, Entourage VI and VII, Mad Men III, True Blood III, and Hung II.
HBO Latin America Original Productions
Also, 2010 marks the beginning of the first comedy in the region and the fourth original production in Brazil, Mulher de Fases. The show follows the adventures of a divorced woman who is searching for a man to rebuild her life.
Also premiering in 2010 is the second season of the successful series Capadocia, nominated to three awards at the 2009 International Emmy(R) for Best Series, Best Actress for Cecilia Suarez and Best Actor for Oscar Olivares. The series will feature new actors and new storylines that take place around a privatized government prison in Mexico City.
Movies
HBO has exclusive rights to the biggest blockbuster films in the world and from such major motion picture studios like Warner Bros. Entertainment, New Line Cinema, Buena Vista, Walt Disney Studios Motion Picture and Sony Pictures Entertainment. Included among the films that will premiere on HBO in 2010 are Seven Pounds, starring Will Smith; The Curious Case of Benjamin Button, with Brad Pitt; Gran Torino, directed and starring Clint Eastwood; Angels and Demons, based on the book by Dan Brown and starring Tom Hanks; and The Hangover, a comedy that tells the story of four friends who travel to Las Vegas to celebrate the bachelor party for one of them.
Sports
The Next Boxing Generation (NBG) franchise will continue to broadcast the best in boxing, and each month, in a premium showcase, it will give the current and future stars of Latin American boxing the opportunity to display their talents and their careers on their quest to capture the World Championship Title.
Cinemax and Maxprime
Cinemax, as part of a group of channels belonging to HBO Latin America Group, is a premium channel that offers movie lovers productions from the largest studios, international independent films, the most acclaimed documentaries and those movies worth watching again. In 2010, Cinemax will continue to offer a wide range of award-winning independent titles from around the world. Productions such as Vicky Cristina Barcelona (Spain/USA), Rachel Getting Married (USA), Mongol (Russia/Mongolia), Let the Right One In (Sweden), are a few of the titles that will be part of the programming. Additionally, Cinemax will debut Hollywood blockbusters like Mad Money, I am Legend, We Own the Night, and many more.
Maxprime will continue to offer its male subscribers a select range of action, comedy, blockbuster and erotic titles, reinforcing their brand positioning. It will also continue broadcasting the most acclaimed and controversial shows every Wednesday, as well as the more daring PENTHOUSE adult content, every weekday after midnight.
About HBO Latin America
HBO Latin America is the leader in television network broadcasting, who besides being recognized for the quality and diversity of its original programming, movies and documentaries, delivers services of the highest technology in SD and HD formats in over 23 countries in Latin America and the Caribbean through its channels HBO(R), HBO(R) Plus, HBO(R) Family, Cinemax(R) y Maxprime(SM) and its SVOD service.
SOURCE HBO Latin America
"HBO is the leader in entertainment in Latin America due to our technology, our innovation strategy and our high quality content," assured Emilio Rubio, president of HBO Latin America. "Furthermore, our partnership with major studios allows us to have the most successful films in the box office. This is how we will continue to offer our subscribers the best programming in 2010," he stated.
Shows and Miniseries
This year will be filled with excitement for HBO viewers, especially with premiers of such mega productions like the new miniseries The Pacific, produced by the same team that brought Band of Brothers to the screen -- Tom Hanks, Steven Spielberg and Gary Goetzman. The story line of this show revolves around different perspectives of the World War II conflict between the United States and Japan.
Also premiering is The Prisoner, based on the successful British series from the 1960's, which tells the story of a man who inexplicably finds himself in a place called The Village. Without knowing how he arrived there, the protagonist begins to explore his environment and discovers that the inhabitants of this strange place are identified by numbers instead of names and are less trustworthy than they at first appear to be.
HBO LA will also be premiering the new seasons of the successful, Golden Globe nominated shows: Big Love IV, Entourage VI and VII, Mad Men III, True Blood III, and Hung II.
HBO Latin America Original Productions
Also, 2010 marks the beginning of the first comedy in the region and the fourth original production in Brazil, Mulher de Fases. The show follows the adventures of a divorced woman who is searching for a man to rebuild her life.
Also premiering in 2010 is the second season of the successful series Capadocia, nominated to three awards at the 2009 International Emmy(R) for Best Series, Best Actress for Cecilia Suarez and Best Actor for Oscar Olivares. The series will feature new actors and new storylines that take place around a privatized government prison in Mexico City.
Movies
HBO has exclusive rights to the biggest blockbuster films in the world and from such major motion picture studios like Warner Bros. Entertainment, New Line Cinema, Buena Vista, Walt Disney Studios Motion Picture and Sony Pictures Entertainment. Included among the films that will premiere on HBO in 2010 are Seven Pounds, starring Will Smith; The Curious Case of Benjamin Button, with Brad Pitt; Gran Torino, directed and starring Clint Eastwood; Angels and Demons, based on the book by Dan Brown and starring Tom Hanks; and The Hangover, a comedy that tells the story of four friends who travel to Las Vegas to celebrate the bachelor party for one of them.
Sports
The Next Boxing Generation (NBG) franchise will continue to broadcast the best in boxing, and each month, in a premium showcase, it will give the current and future stars of Latin American boxing the opportunity to display their talents and their careers on their quest to capture the World Championship Title.
Cinemax and Maxprime
Cinemax, as part of a group of channels belonging to HBO Latin America Group, is a premium channel that offers movie lovers productions from the largest studios, international independent films, the most acclaimed documentaries and those movies worth watching again. In 2010, Cinemax will continue to offer a wide range of award-winning independent titles from around the world. Productions such as Vicky Cristina Barcelona (Spain/USA), Rachel Getting Married (USA), Mongol (Russia/Mongolia), Let the Right One In (Sweden), are a few of the titles that will be part of the programming. Additionally, Cinemax will debut Hollywood blockbusters like Mad Money, I am Legend, We Own the Night, and many more.
Maxprime will continue to offer its male subscribers a select range of action, comedy, blockbuster and erotic titles, reinforcing their brand positioning. It will also continue broadcasting the most acclaimed and controversial shows every Wednesday, as well as the more daring PENTHOUSE adult content, every weekday after midnight.
About HBO Latin America
HBO Latin America is the leader in television network broadcasting, who besides being recognized for the quality and diversity of its original programming, movies and documentaries, delivers services of the highest technology in SD and HD formats in over 23 countries in Latin America and the Caribbean through its channels HBO(R), HBO(R) Plus, HBO(R) Family, Cinemax(R) y Maxprime(SM) and its SVOD service.
SOURCE HBO Latin America
Monday, January 25, 2010
Meet the disruptors of Marketing, Advertising, Branding and PR
We are proud to announce that LatinVision is an Affiliate Partner for AlwaysOn’s OnMedia 2010. OnMedia NYC is where cutting-edge technology CEOs from Silicon Valley meet the global advertising and media establishment. This two-and-a-half-day event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.
AlwaysOn is offering LatinVision members a 50% discount to OnMedia!
Click here to buy your ticket at the discounted rate
Click here to view the current program
Click here to view a complete event overview
LatinVision Media
Olympusat Launches Six More Hispanic Networks on Comcast San Francisco
WEST PALM BEACH, Fla. & SAN FRANCISCO--(BUSINESS WIRE)--Olympusat, the country’s market leader in the development and distribution of independent Spanish-language, faith and family, and emerging TV networks, welcomed the New Year with the launch of six Hispanic networks on Comcast’s San Francisco Bay Area systems. Available to Comcast’s CableLatino subscribers throughout the Bay area, the new additions to the channel lineup include:
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- Cable Noticias (channel #643), the recognized news leader across Latin America
- Gran Cine (channel #663), a commercial-free network featuring recent blockbusters and compelling series
- La Familia Cosmovisión (channel #660), a wholesome entertainment channel that celebrates the rich Hispanic culture and honors core family and faith values a family-friendly entertainment
- ¡Sorpresa! (channel #635), the nation’s first and only 24/7 Spanish-language children’s network in the U.S.
- TV Chile (channel #637), general entertainment channel whose dramatic productions captivate Hispanics everywhere, highlighted by weekly championship Chilean Soccer League matches and more
- TV Colombia (channel #634), known as RCN around the world, Colombia’s top-ranked TV family-focused network offers coverage of the Colombian Professional Soccer League, as well as productions from one of the most prestigious Colombian entertainment companies
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Friday, January 22, 2010
How To Launch An In-Language Internet Program
When our clients ask me whether an in-language Internet program is necessary to the success of their Spanish-language advertising campaign, I ask them if their marketing goals long- or short-term. If a client's goal is short-term testing of a product or service, an in-language Internet program is nice to have but not necessary, but if a client has long-term marketing goals that aim to build loyalty among Spanish-speaking consumers, then an active digital campaign is essential.
While Hispanics are online at roughly the same usage rates as the general market, e-commerce has remained underdeveloped. The reason for this is that Hispanic consumer confidence in online transactions remains low. While some have tried to launch major e-commerce hubs, like Amazon or eBay, that cater specifically to the Hispanic market, many have failed in recent years. Univision, the premiere Spanish-language media company in the country, just recently announced that it will try again.
However, any company that makes a serious commitment to the Hispanic market must commit to an in-language web strategy at some level. There are two ways to enter the market with an in-language web campaign, and really no in-between: passive and active.
Read full article
While Hispanics are online at roughly the same usage rates as the general market, e-commerce has remained underdeveloped. The reason for this is that Hispanic consumer confidence in online transactions remains low. While some have tried to launch major e-commerce hubs, like Amazon or eBay, that cater specifically to the Hispanic market, many have failed in recent years. Univision, the premiere Spanish-language media company in the country, just recently announced that it will try again.
However, any company that makes a serious commitment to the Hispanic market must commit to an in-language web strategy at some level. There are two ways to enter the market with an in-language web campaign, and really no in-between: passive and active.
Read full article
Multicultural Agencies Must Beef Up Their Digital Offerings
A trend is starting to sweep across new account awards as digital agencies continue to win agency-of-record advertising contracts. This trend has been building for a few years. Starting in 2007 with Ikea U.K.'s decision to make interactive shop Agency.com its AOR, it heated up in late 2009 with a string of big AOR assignments for digital shops such as R/GA, Tribal DDB and others. While there is a great debate taking place in the industry as to whether digital shops should take the lead, the existence of the trend cannot be denied.
But what does that mean for multicultural advertising agencies?
Multicultural advertising has historically been a few years behind the general market. That three-to-five-year lag is lessening with the growth of technology in advertising and media. However, it would likely still take one or two years for the digital AOR trend to make an impact.
For instance, it has been reported that JetBlue is switching agencies. As a company that spends the majority of its marketing expenditures on digital advertising, it is natural to think that if JetBlue wanted to hire a multicultural agency, it would need to be a digital shop. But, if JetBlue looked at multicultural agencies right now, it would have a hard time finding one that could claim leadership in digital advertising.
Read full article
But what does that mean for multicultural advertising agencies?
Multicultural advertising has historically been a few years behind the general market. That three-to-five-year lag is lessening with the growth of technology in advertising and media. However, it would likely still take one or two years for the digital AOR trend to make an impact.
For instance, it has been reported that JetBlue is switching agencies. As a company that spends the majority of its marketing expenditures on digital advertising, it is natural to think that if JetBlue wanted to hire a multicultural agency, it would need to be a digital shop. But, if JetBlue looked at multicultural agencies right now, it would have a hard time finding one that could claim leadership in digital advertising.
Read full article
Thursday, January 21, 2010
Latino and black children have highest rates of media usage -- and it shows
A new national study by the Kaiser Family Foundation, Generation M2: Media in the Lives of 8- to 18-Year-Olds, reinforced what too many Latino and black families already knew -- our children spend way too much time in front of the television, walking around with earplug cords dangling around their necks or playing games on their cell phones.
There are substantial differences in children's media use between members of various ethnic and racial groups. Black and Hispanic children consume nearly 4½ hours more media daily (13:00 of total media exposure for Hispanics, 12:59 for Blacks, and 8:36 for Whites).
Some of the largest differences are in TV viewing: Black children spend nearly 6 hours and Hispanics just under 5½ hours, compared to roughly 3½ hours a day for White youth.
The only medium where there is no significant difference between these three groups is print. Differences by race/ethnicity remain even after controlling for other factors such as age, parents' education, and single vs. two-parent homes. The racial disparity in media use has grown substantially over the past five years: for example, the gap between White and Black youth was just over two hours (2:12) in 2004, and has grown to more than four hours today (4:23).
Read full article
There are substantial differences in children's media use between members of various ethnic and racial groups. Black and Hispanic children consume nearly 4½ hours more media daily (13:00 of total media exposure for Hispanics, 12:59 for Blacks, and 8:36 for Whites).
Some of the largest differences are in TV viewing: Black children spend nearly 6 hours and Hispanics just under 5½ hours, compared to roughly 3½ hours a day for White youth.
The only medium where there is no significant difference between these three groups is print. Differences by race/ethnicity remain even after controlling for other factors such as age, parents' education, and single vs. two-parent homes. The racial disparity in media use has grown substantially over the past five years: for example, the gap between White and Black youth was just over two hours (2:12) in 2004, and has grown to more than four hours today (4:23).
Read full article
Digital Media Investments - What Opportunities Are Being Considered?
Are you currently running a Digital Media Technology or a Digital Media company or other media related companies and considering raising capital? This is one of the highly sought after sectors by the angel, venture capital and other investors. However, as the technology and industry evolve, the definition of "New Media" or "Digital Media" or "Internet Media" is becoming more and more broad. For capital seekers, it is a great trend as this means more companies are now expanding their mandate to include "media" assets, in this article, we revealed the our latest interviews and findings from VCs and Angel Investors about what kind of sectors and segments they will be looking in 2010.
What are they seeking?
In essence, the term Media / Digital Media is generally applies to companies whose business activities are engaged in the following:
1. Internet Media
In broad terms, this means "website" business, one fund manager suggested they will look at companies similar to ebay, Amazon and other web retailers; another fund manager suggested news websites that have unique and selective target audiences; such as Hispanic news portal, or a particular Internet TV as investment opportunities.
Read full article
What are they seeking?
In essence, the term Media / Digital Media is generally applies to companies whose business activities are engaged in the following:
1. Internet Media
In broad terms, this means "website" business, one fund manager suggested they will look at companies similar to ebay, Amazon and other web retailers; another fund manager suggested news websites that have unique and selective target audiences; such as Hispanic news portal, or a particular Internet TV as investment opportunities.
Read full article
Wednesday, January 20, 2010
Mobile Shopping Takes Hold Worldwide
Marketers and retailers have been waiting for the m-commerce revolution, and, according to a Motorola report, more than one-half of Internet users worldwide made a mobile device part of their shopping activities in December 2009.
Generation Y respondents came out ahead on every measure of mobile shopping activity that Motorola studied, while boomers lagged behind. In some cases, the usage gap was significant. Gen Y users, for example, were 6.5 times as likely as baby boomers to have gotten coupons or special offers via mobile.
And crucially, they were more than three times as likely to have made a mobile purchase over the past two weeks.
Read full article
Generation Y respondents came out ahead on every measure of mobile shopping activity that Motorola studied, while boomers lagged behind. In some cases, the usage gap was significant. Gen Y users, for example, were 6.5 times as likely as baby boomers to have gotten coupons or special offers via mobile.
And crucially, they were more than three times as likely to have made a mobile purchase over the past two weeks.
Read full article
Tuesday, January 19, 2010
HBO Latin America and Flow Reached Broadcast Agreement
KINGSTON, Jamaica, Jan. 18 /PRNewswire-HISPANIC PR WIRE/ -- HBO Latin America Group (LAG) and Flow, Jamaica's Broadband Company, formally announced today that both Companies have signed an agreement for the transmission of the HBO LAG channels to be broadcast in Jamaica at a media reception held in Kingston.
Under the Agreement, Flow has already started to re-broadcast the HBO package developed for this region, which includes channels such as HBO, HBO Plus, HBO Family, Cinemax, Max Prime, HBO HD, and the Warner Channel, among others. As part of the agreement, Flow customers are able to enjoy a "free-view" until January 31. Starting February 1st, viewers will be able to choose and subscribe to their favorite HBO channels to see original series, movies and sporting events.
"HBO Latin America is very enthusiastic about the signing of a new and long-lasting agreement with Flow and its subscribers. After weeks of negotiating with us, Flow is making sure that Jamaican viewers enjoy Premium programming that includes the acclaimed original series True Blood, Entourage and Hung," said Javier Figueras, Sales Vice President, HBO Latin America Group. "We both share the mission to deliver the most innovative shows in the best technology available to the market."
Read full article
Under the Agreement, Flow has already started to re-broadcast the HBO package developed for this region, which includes channels such as HBO, HBO Plus, HBO Family, Cinemax, Max Prime, HBO HD, and the Warner Channel, among others. As part of the agreement, Flow customers are able to enjoy a "free-view" until January 31. Starting February 1st, viewers will be able to choose and subscribe to their favorite HBO channels to see original series, movies and sporting events.
"HBO Latin America is very enthusiastic about the signing of a new and long-lasting agreement with Flow and its subscribers. After weeks of negotiating with us, Flow is making sure that Jamaican viewers enjoy Premium programming that includes the acclaimed original series True Blood, Entourage and Hung," said Javier Figueras, Sales Vice President, HBO Latin America Group. "We both share the mission to deliver the most innovative shows in the best technology available to the market."
Read full article
Monday, January 18, 2010
More Haiti Relief Initiatives From Radio, FCC
January 15, 2010: As relief and rescue workers continue their labors after the devastating earthquake in Haiti, radio and other media outlets are adding to their fundraising efforts. Univision Communications is partnering with the American Red Cross to help support relief fundraising, using its radio, TV, and online outlets to reach Hispanics who want to contribute.
"The people of Haiti have suffered unimaginable devastation and are in dire need of assistance," Univision President/CEO Joe Uva said. "We have partnered with the American Red Cross to inform the caring and generous Hispanic community in the U.S. on how they can contribute to the disaster relief effort."
Univision's 68 radio stations will be airing PSAs, while its TV outlets will have PSAs along with special reports live from Haiti and Haitian communities in the U.S.
Read full article
"The people of Haiti have suffered unimaginable devastation and are in dire need of assistance," Univision President/CEO Joe Uva said. "We have partnered with the American Red Cross to inform the caring and generous Hispanic community in the U.S. on how they can contribute to the disaster relief effort."
Univision's 68 radio stations will be airing PSAs, while its TV outlets will have PSAs along with special reports live from Haiti and Haitian communities in the U.S.
Read full article
Friday, January 15, 2010
Minorities like Internet, don't visit regularly
When it comes to the Internet the majority of working adults and students would say it is indispensible. We use it for work, play, communication, shopping. The list goes on. When it comes to the Hispanic and African-American demographics, most adults agree: the Internet is important. The problem is that only about 40% of these minority groups logon regularly, which means much advertising targeted to them may be missing the mark.
by Kristina Knight
According to a study from Cornell Belcher and Brilliant Corners Research only 42% of African-Americans and Hispanics use the Internet on a regular basis. But most agree that the Internet is crucial in achieving success.
Surprisingly both demographics agree that similar activities have great importance. Staying in touch with family, education, accessing information (news, weather, traffic, maps) and work activities top the list of important online activities. Social networking, downloading music, playing games and watching video/television were low on the list for both demographics.
Read full article
by Kristina Knight
According to a study from Cornell Belcher and Brilliant Corners Research only 42% of African-Americans and Hispanics use the Internet on a regular basis. But most agree that the Internet is crucial in achieving success.
Surprisingly both demographics agree that similar activities have great importance. Staying in touch with family, education, accessing information (news, weather, traffic, maps) and work activities top the list of important online activities. Social networking, downloading music, playing games and watching video/television were low on the list for both demographics.
Read full article
Thursday, January 14, 2010
Gartner: Mobile To Outpace Desktop Web By 2013
Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013, according to a new forecast by research firm Gartner. That's an even more aggressive outlook than Morgan Stanley's projection that the mobile Web will outstrip the desktop Web in five years.
Gartner estimates the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then.
But the firm warns that many sites still are not optimized for the mobile Web, even though cell users expect to make fewer clicks on their phones than on a PC. To successfully expand into mobile, publishers will have to reformat sites from the small form-factor of handheld devices.
Read full article
Gartner estimates the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then.
But the firm warns that many sites still are not optimized for the mobile Web, even though cell users expect to make fewer clicks on their phones than on a PC. To successfully expand into mobile, publishers will have to reformat sites from the small form-factor of handheld devices.
Read full article
Poll: Most won't pay to read newspapers online
Would you pay to read your favorite newspaper online? Most say no, at least according to a new Harris poll.
With traditional print newspapers struggling to turn a profit, many have turned to the Web as a means to stay afloat. While some offer their online content free of charge, other papers have played around with subscriptions by charging readers a monthly fee. But that strategy may backfire, says a Harris poll released Wednesday.
Among more than 2,000 online adults surveyed, 77 percent said they wouldn't pay anything to read a newspaper's stories on the Web. And among those willing to pay, 19 percent would cough up between $1 and $10 a month; only 5 percent would shell out more than $10 each month.
Read full article
With traditional print newspapers struggling to turn a profit, many have turned to the Web as a means to stay afloat. While some offer their online content free of charge, other papers have played around with subscriptions by charging readers a monthly fee. But that strategy may backfire, says a Harris poll released Wednesday.
Among more than 2,000 online adults surveyed, 77 percent said they wouldn't pay anything to read a newspaper's stories on the Web. And among those willing to pay, 19 percent would cough up between $1 and $10 a month; only 5 percent would shell out more than $10 each month.
Read full article
Wednesday, January 13, 2010
Domain.com Launches Dominio.com, a Total Web Experience in Spanish
VANCOUVER, Wash., Jan. 13 /PRNewswire-HISPANIC PR WIRE/ -- Recognizing the importance of giving Latin American, Hispanic, and Spanish-speaking small businesses the tools they need to reach the burgeoning global online market, Domain.com, a leading domain registration and web hosting company, announces today that the entire Domain.com experience including all product offerings, account management, and customer support is now available in Spanish through Dominio.com.
Today there are more than 5 million registered Domains Names across Latin America according to statistics from LatinoamerICANN. Moreover, the study concluded that the total regional domain registrations increased by almost 18 percent in 2009. Also, Searchenginewatch.com determined that the Hispanic population spends twenty percent more time online than other demographics with more than half their time spent on Spanish language websites. These statistics provide insight into a growing opportunity for Spanish-speaking small businesses to get online and to reach one of the world's fastest growing demographics.
"The best way to be successful online is to go where your customers are and to provide the most relevant information possible," says Aurelio Rodriguez, International Business Development, Dominio.com. "Spanish-speaking small business owners have the unique perspective and cultural understanding necessary to connect with these growing Spanish-speaking audiences. Now Dominio.com has everything they need to accomplish their goals."
Dominio.com offers a full range of solutions for creating and marketing a Spanish website, including:
- Domain registration and total DNS management
- Web Hosting
- Virtual Private Servers (VPS hosting)
- Email
- Website Design
- SSL Certificates
- Marketing (including solutions from leading email marketing provider, EmailBrain.com)
"At Dominio.com our mission has always been to provide the best solutions at the best price," says Rodriguez. "Domain.com already has a strong global presence with customers in over 200 countries. With our new comprehensive Spanish site, Dominio.com, including dedicated Spanish-speaking support, Domain.com is emerging as an international leader helping small businesses leverage the power of the web."
To explore the new Domain.com in Spanish website visit http://www.dominio.com/
Today there are more than 5 million registered Domains Names across Latin America according to statistics from LatinoamerICANN. Moreover, the study concluded that the total regional domain registrations increased by almost 18 percent in 2009. Also, Searchenginewatch.com determined that the Hispanic population spends twenty percent more time online than other demographics with more than half their time spent on Spanish language websites. These statistics provide insight into a growing opportunity for Spanish-speaking small businesses to get online and to reach one of the world's fastest growing demographics.
"The best way to be successful online is to go where your customers are and to provide the most relevant information possible," says Aurelio Rodriguez, International Business Development, Dominio.com. "Spanish-speaking small business owners have the unique perspective and cultural understanding necessary to connect with these growing Spanish-speaking audiences. Now Dominio.com has everything they need to accomplish their goals."
Dominio.com offers a full range of solutions for creating and marketing a Spanish website, including:
- Domain registration and total DNS management
- Web Hosting
- Virtual Private Servers (VPS hosting)
- Website Design
- SSL Certificates
- Marketing (including solutions from leading email marketing provider, EmailBrain.com)
"At Dominio.com our mission has always been to provide the best solutions at the best price," says Rodriguez. "Domain.com already has a strong global presence with customers in over 200 countries. With our new comprehensive Spanish site, Dominio.com, including dedicated Spanish-speaking support, Domain.com is emerging as an international leader helping small businesses leverage the power of the web."
To explore the new Domain.com in Spanish website visit http://www.dominio.com/
Tuesday, January 12, 2010
New Spanish-Language Reality Show Competition Focused on Healthy Living to Debut Exclusively on WAPA America
MIAMI, Jan. 12 /PRNewswire-HISPANIC PR WIRE/ -- On January 30, Puerto Ricans and other Hispanics living in the United States can tune in to a new original reality show competition aimed at giving Puerto Ricans a Total Transformation of lifestyle, which will air in the United States exclusively on WAPA America, the U.S. cable network arm of Puerto Rico's leading broadcaster, WAPA Television.
The new show, titled "Transformacion Total" (Total Transformation), will place 18 contestants from all regions of Puerto Rico together in a house for 15 weeks where they will work with a group of professionals as they take important steps toward adopting a new, healthy lifestyle.
While living in the house the contestants will train physically, participate in seminars and receive counseling while overcoming various challenges as part of the competition. A team of experts, including doctors, nutritionists, physical trainers, motivational coaches, image consultants and psychologists, will guide the contestants as they work to adopt healthy lifestyle habits.
Former Miss Universe Zuleika Rivera will host the competition, which will be based on a point system that takes into account the contestants' healthy lifestyle transformation, participation in the different challenges, ability to live together in the house, and performance in the Final Challenge. The show's grand prize winner will receive $50,000 in cash, in addition to other prizes.
Read full article
The new show, titled "Transformacion Total" (Total Transformation), will place 18 contestants from all regions of Puerto Rico together in a house for 15 weeks where they will work with a group of professionals as they take important steps toward adopting a new, healthy lifestyle.
While living in the house the contestants will train physically, participate in seminars and receive counseling while overcoming various challenges as part of the competition. A team of experts, including doctors, nutritionists, physical trainers, motivational coaches, image consultants and psychologists, will guide the contestants as they work to adopt healthy lifestyle habits.
Former Miss Universe Zuleika Rivera will host the competition, which will be based on a point system that takes into account the contestants' healthy lifestyle transformation, participation in the different challenges, ability to live together in the house, and performance in the Final Challenge. The show's grand prize winner will receive $50,000 in cash, in addition to other prizes.
Read full article
Monday, January 11, 2010
OLX.com is the next generation of free online classifieds.
OLX is the largest free classifieds site no one's ever heard of!
- OLX has over 100 million unique visitors per month and 500 million page views per month!
- Almost 2 million new ads are posted monthly on OLX!
- OLX has raised $28.5 million in funding since March, 2006 a.. Americans are not likely to have heard of OLX because its popularity lies mainly outside of the United States in places like Spain, India, Portugal, Mexico, South America, China, and the Philippines a.. OLX has offices spread over the globe with 125 employees working out of New York, Buenos Aires, Beijing, and Moscow a.. OLX provides a simple solution to the complications involved in selling, buying, trading, discussing, organizing, and meeting people near you, wherever you may reside a.. OLX is the first classified sites to merge Web 2.0 functionality with the ease of use and simplicity of Craigslist a.. OLX is now present in 90 countries and 39 languages
On OLX you can:
- Easily design rich colorful listings with pictures and videos a.. Control your selling, buying, and community activity in My OLX a.. Display your listings on your social networking profile (Facebook, Myspace, ...) a.. Access the site from your mobile phone a.. View OLX in your local language
- OLX has over 100 million unique visitors per month and 500 million page views per month!
- Almost 2 million new ads are posted monthly on OLX!
- OLX has raised $28.5 million in funding since March, 2006 a.. Americans are not likely to have heard of OLX because its popularity lies mainly outside of the United States in places like Spain, India, Portugal, Mexico, South America, China, and the Philippines a.. OLX has offices spread over the globe with 125 employees working out of New York, Buenos Aires, Beijing, and Moscow a.. OLX provides a simple solution to the complications involved in selling, buying, trading, discussing, organizing, and meeting people near you, wherever you may reside a.. OLX is the first classified sites to merge Web 2.0 functionality with the ease of use and simplicity of Craigslist a.. OLX is now present in 90 countries and 39 languages
On OLX you can:
- Easily design rich colorful listings with pictures and videos a.. Control your selling, buying, and community activity in My OLX a.. Display your listings on your social networking profile (Facebook, Myspace, ...) a.. Access the site from your mobile phone a.. View OLX in your local language
Report: Mobile M&A Active in '09, Social, Not So Much
When it came to merger and acquisition deals in 2009, mobile was hot and social networking was not.
Per a year-end report issued by the New York-based investment bank Peachtree Media Advisors, there were 85 transactions in the mobile arena in 2009, more than double the number of such deals that occurred in 2008 (41). Conversely, social media saw the biggest drop off in M&A activity last year, as 47 deals occurred versus over 100 in 2008.
According to Peachtree’s report, as consumer interest in smartphones took off in 2009, driven by the iPhone and Google’s Android software, dollars began to pour into the burgeoning mobile space.
Meanwhile, as more Web publishers faced an abundance of inventory and a data, along with a weak display market - the back end operations side of the digital media business received increased attention—and deal making. Peachtree found that companies focused on services such as ad optimization, targeting, analytics and operations were red hot last year, resulting in 144 transactions, up from just 74 in 2008.
Read full article
Per a year-end report issued by the New York-based investment bank Peachtree Media Advisors, there were 85 transactions in the mobile arena in 2009, more than double the number of such deals that occurred in 2008 (41). Conversely, social media saw the biggest drop off in M&A activity last year, as 47 deals occurred versus over 100 in 2008.
According to Peachtree’s report, as consumer interest in smartphones took off in 2009, driven by the iPhone and Google’s Android software, dollars began to pour into the burgeoning mobile space.
Meanwhile, as more Web publishers faced an abundance of inventory and a data, along with a weak display market - the back end operations side of the digital media business received increased attention—and deal making. Peachtree found that companies focused on services such as ad optimization, targeting, analytics and operations were red hot last year, resulting in 144 transactions, up from just 74 in 2008.
Read full article
Friday, January 8, 2010
Economy forces cutbacks, but advertising priorities remain high
The repercussions of the economic downturn are still being felt for suppliers of winter produce from Central America and the Caribbean. Suppliers say they are trimming costs and looking for new ways to provide value and keep sales flat this year.
“We’re hoping that there has been a little boost of the economy,” said Lou Kertesz, vice president of Fresh Quest Produce, Inc., Pompano Beach, Fla., who said the industry is also hoping demand will pick up in what is becoming a smaller marketplace for exporters. “Every year less and less growers are involved in the Central American deal. It is survival of the fittest, down to three of us as main shippers.”
Larry Leighton, president of Caribbean Fruit Connection Corp., Miami, said many in the industry are working extremely close to their margins, and the risk of credit is becoming especially poignant right now.
“We are being very, very prudent on our sales and extension of credit, and our customers are telling us that they are doing the same. So that activity in itself tends to contract the market,” he said. “You hear people say, ‘We sell what we know we can collect for.’”
Read full article
“We’re hoping that there has been a little boost of the economy,” said Lou Kertesz, vice president of Fresh Quest Produce, Inc., Pompano Beach, Fla., who said the industry is also hoping demand will pick up in what is becoming a smaller marketplace for exporters. “Every year less and less growers are involved in the Central American deal. It is survival of the fittest, down to three of us as main shippers.”
Larry Leighton, president of Caribbean Fruit Connection Corp., Miami, said many in the industry are working extremely close to their margins, and the risk of credit is becoming especially poignant right now.
“We are being very, very prudent on our sales and extension of credit, and our customers are telling us that they are doing the same. So that activity in itself tends to contract the market,” he said. “You hear people say, ‘We sell what we know we can collect for.’”
Read full article
Promotion at Discovery Networks Latin America/US Hispanic
MIAMI: Discovery Networks Latin America/US Hispanic has announced the promotion of Michael Bremer to senior VP, CFO and COO.
He has led the financial processes for the company since 2007, and in addition to these responsibilities, Bremer will assume day-to-day management of the research, administration and strategy departments for the region, working in partnership with the senior management to ensure efficiencies and drive profitability. In addition, Bremer will work closely with the regional IT team and lead administrative oversight of Discovery’s office in Argentina. He reports to Enrique R. Martinez, the executive VP and managing director at Discovery Networks Latin America/US Hispanic.
Read full article
He has led the financial processes for the company since 2007, and in addition to these responsibilities, Bremer will assume day-to-day management of the research, administration and strategy departments for the region, working in partnership with the senior management to ensure efficiencies and drive profitability. In addition, Bremer will work closely with the regional IT team and lead administrative oversight of Discovery’s office in Argentina. He reports to Enrique R. Martinez, the executive VP and managing director at Discovery Networks Latin America/US Hispanic.
Read full article
Thursday, January 7, 2010
The Mobile Advertising Industry Is Worth At Least $1 Billion Now
Following Google’s purchase of AdMob and news that Apple is buying Quattro Wireless, the mobile advertising industry has passed the $1 billion in value—which is quite the accomplishment given that the total U.S. mobile advertising market was only worth $416 million in 2009. In 2010, the U.S. market will equal about half, or $593 million, of what Google (NSDQ: GOOG) and Apple (NSDQ: AAPL) just spent, according to eMarketer.
The $1 billion-dollar figure comes from adding the $750 million Google paid for AdMob, and the rumored $270 million Apple paid for Quattro. To be fair, both Google and Apple are not just looking at the immediate revenue opportunity, but rather the total future value, so it’s not correct to compare the purchase prices to one year of revenues, but it works as a point of comparison.
The billion-dollar figure is also something for other startups in the space to salivate over because it has created a high valuation for companies in the space. Yesterday, when the news leaked out that Apple was sniffing around Quattro, the rumor mill accelerated with those crossing their fingers that the $270-something figure was correct. And today, a number of mobile ad networks provided glowing statements about how the two deals validate the space. AdMob stated: “We believe that Apple’s proposed acquisition of Quattro serves as yet another validation of the vibrant mobile advertising industry and can help accelerate the pace of innovation and competition in this space.” And, Jumptap’s CMO Paran Johar took it a step further: “If there is any doubt that 2010 is the year of Mobile Advertising, Apple just cleared up any speculation. For pessimists who thought the Google acquisition of Admob was a fluke, this reinforces that mobile advertising is here to stay.”
Read full article
The $1 billion-dollar figure comes from adding the $750 million Google paid for AdMob, and the rumored $270 million Apple paid for Quattro. To be fair, both Google and Apple are not just looking at the immediate revenue opportunity, but rather the total future value, so it’s not correct to compare the purchase prices to one year of revenues, but it works as a point of comparison.
The billion-dollar figure is also something for other startups in the space to salivate over because it has created a high valuation for companies in the space. Yesterday, when the news leaked out that Apple was sniffing around Quattro, the rumor mill accelerated with those crossing their fingers that the $270-something figure was correct. And today, a number of mobile ad networks provided glowing statements about how the two deals validate the space. AdMob stated: “We believe that Apple’s proposed acquisition of Quattro serves as yet another validation of the vibrant mobile advertising industry and can help accelerate the pace of innovation and competition in this space.” And, Jumptap’s CMO Paran Johar took it a step further: “If there is any doubt that 2010 is the year of Mobile Advertising, Apple just cleared up any speculation. For pessimists who thought the Google acquisition of Admob was a fluke, this reinforces that mobile advertising is here to stay.”
Read full article
RegaloCard gets $7M to send gift cards via mobile phones
RegaloCard is announcing today a $7 million round of funding for a free, instant way to send gift cards from the US to friends or family in Latin America.
The service works like this: You buy a RegaloCard gift card — redeemable at certain retailers and restaurants in Latin America — here in the US. You provide the recipient’s mobile phone number, and they immediately receive a text message with a PIN number that can be used to redeem the amount on the card.
Considering the number of Latin American immigrants in the US who want to send money to family at home, it sounds like a service that could have real appeal. Transferring money internationally through PayPal or Western Union entails fees, and the RegaloCard service is free and fast. Since it’s a free service, it also means small amounts of money can be sent, which is somewhat pointless with PayPal and the like thanks to convenience charges.
Read full article
The service works like this: You buy a RegaloCard gift card — redeemable at certain retailers and restaurants in Latin America — here in the US. You provide the recipient’s mobile phone number, and they immediately receive a text message with a PIN number that can be used to redeem the amount on the card.
Considering the number of Latin American immigrants in the US who want to send money to family at home, it sounds like a service that could have real appeal. Transferring money internationally through PayPal or Western Union entails fees, and the RegaloCard service is free and fast. Since it’s a free service, it also means small amounts of money can be sent, which is somewhat pointless with PayPal and the like thanks to convenience charges.
Read full article
Discovery en Español delivers double-digit year-over-year growth for the fourth consecutive year
Miami, Florida, January 07, 2010 - Discovery en Español (DSCE) had an impressive year in 2009, demonstrating its ability to consistently increase its audience delivery. Since becoming a measured network in 2005, DSCE has reported 4 straight years of year-over-year growth in the key categories of HHs, P2+ and P/M/W18-49.
Out delivering sports and youth-driven music networks, DSCE is now ranked as the #2 Hispanic Pay-TV network, +24% ahead of its nearest competitor.
Monday-Sunday 7-11p
(Jan-Dec) 000s – 2009 P1849 M1849 W1849
GALA
90
60
30
DSCE
46
29
17
FSE
37
27
10
ESPN D
35
27
8
Mun2
23
14
9
GolTV
9
6
3
“It is a testament to our philosophy that audiences continue to be drawn to Discovery en Español’s programming. Our success validates our central mission of providing Spanish-speaking audiences a world of spectacular experiences via intelligent, engaging, high quality content that enriches their lives. In 2010, we look to continue this growth trend by staying true to our commitment of providing compelling content that resonates with U.S. Hispanic audiences,” said Luis Silberwasser, Sr. Vice President & General Manager of Discovery Networks U.S. Hispanic Group.
Both series and specials form part of the programming which contributed to the network’s overall performance. Some examples of how they ranked in their respective time periods follow:
Specials
SUPERVOLCÁN (Super Volcano)
5/17/2009, 8-10:30pm
#1 P/M/W1849, out delivers free-TV AZTECA
ANIMALES DENTRO (Animals: The Inside Story)
9/13/2009, 8-11pm
#1 P/M/W1849, out delivers free-TV AZTECA (tie among Women)
DUBAI FUTURISTA (Impossible City)
12/6/2009, 9pm
#1 P/M/W1849
EL CASO COLOSIO (The Colosio Case)
12/13/2009, 9pm
Original production, #2 program of the year, #1 P/M/W1849
Series:
HISTORIAS DE ULTRATUMBA (A Haunting)
Wednesdays (12/29/08 - 12/27/09) 10P-11P
#1 among P/W18-49, #2 M1849
CRUDO Y SIN CENSURA (Untamed & Uncut)
Thursdays (4/02/09-12/27/09) 8P-9P
#2 among P/M/W18-49
DESTRUIDO EN SEGUNDOS (Destroyed in Seconds)
Mondays (7/20/09-12/27/09) 9P-10P
#2 among P/M/W18-49
MORDIDAS MORTALES (I was Bitten)
Mondays (12/14/09 – 12/27/09) 8P-9P
#1 among W1849, #2 P/M1849
Below are the actual percentage increases year to year from January - December (2008 vs. 2009) by viewing category (7-11pm) from Monday-Sunday).
HHs +16% (38K vs. 44K)
P2+ +11% (62K vs. 69K)
P1849 +10% (42K vs. 46K)
M1849 +12% (26K vs. 29K)
W1849 +6% (16K vs. 17K)
For Discovery en Español programming information, interactive games and more, viewers may log onto discoveryenespanol.com.
About Discovery en Español
Discovery en Español is the Spanish-language voice of Discovery. It is the premiere network dedicated to offering the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama. The network creates an indelibly enriching experience by collecting the best of what Discovery’s networks have to offer in combination with its own original Spanish-language content. Created by the world’s most trusted media brand, Discovery en Español translates not just the words, but the feeling of Discovery, educating and engaging audiences nationwide with fascinating glimpses into the incredible world they inhabit. For more information, visit discoveryenespanol.com.
Out delivering sports and youth-driven music networks, DSCE is now ranked as the #2 Hispanic Pay-TV network, +24% ahead of its nearest competitor.
Monday-Sunday 7-11p
(Jan-Dec) 000s – 2009 P1849 M1849 W1849
GALA
90
60
30
DSCE
46
29
17
FSE
37
27
10
ESPN D
35
27
8
Mun2
23
14
9
GolTV
9
6
3
“It is a testament to our philosophy that audiences continue to be drawn to Discovery en Español’s programming. Our success validates our central mission of providing Spanish-speaking audiences a world of spectacular experiences via intelligent, engaging, high quality content that enriches their lives. In 2010, we look to continue this growth trend by staying true to our commitment of providing compelling content that resonates with U.S. Hispanic audiences,” said Luis Silberwasser, Sr. Vice President & General Manager of Discovery Networks U.S. Hispanic Group.
Both series and specials form part of the programming which contributed to the network’s overall performance. Some examples of how they ranked in their respective time periods follow:
Specials
SUPERVOLCÁN (Super Volcano)
5/17/2009, 8-10:30pm
#1 P/M/W1849, out delivers free-TV AZTECA
ANIMALES DENTRO (Animals: The Inside Story)
9/13/2009, 8-11pm
#1 P/M/W1849, out delivers free-TV AZTECA (tie among Women)
DUBAI FUTURISTA (Impossible City)
12/6/2009, 9pm
#1 P/M/W1849
EL CASO COLOSIO (The Colosio Case)
12/13/2009, 9pm
Original production, #2 program of the year, #1 P/M/W1849
Series:
HISTORIAS DE ULTRATUMBA (A Haunting)
Wednesdays (12/29/08 - 12/27/09) 10P-11P
#1 among P/W18-49, #2 M1849
CRUDO Y SIN CENSURA (Untamed & Uncut)
Thursdays (4/02/09-12/27/09) 8P-9P
#2 among P/M/W18-49
DESTRUIDO EN SEGUNDOS (Destroyed in Seconds)
Mondays (7/20/09-12/27/09) 9P-10P
#2 among P/M/W18-49
MORDIDAS MORTALES (I was Bitten)
Mondays (12/14/09 – 12/27/09) 8P-9P
#1 among W1849, #2 P/M1849
Below are the actual percentage increases year to year from January - December (2008 vs. 2009) by viewing category (7-11pm) from Monday-Sunday).
HHs +16% (38K vs. 44K)
P2+ +11% (62K vs. 69K)
P1849 +10% (42K vs. 46K)
M1849 +12% (26K vs. 29K)
W1849 +6% (16K vs. 17K)
For Discovery en Español programming information, interactive games and more, viewers may log onto discoveryenespanol.com.
About Discovery en Español
Discovery en Español is the Spanish-language voice of Discovery. It is the premiere network dedicated to offering the finest in quality programming in the areas of science and technology, world culture and history, nature and wildlife as well as real-life drama. The network creates an indelibly enriching experience by collecting the best of what Discovery’s networks have to offer in combination with its own original Spanish-language content. Created by the world’s most trusted media brand, Discovery en Español translates not just the words, but the feeling of Discovery, educating and engaging audiences nationwide with fascinating glimpses into the incredible world they inhabit. For more information, visit discoveryenespanol.com.
Wednesday, January 6, 2010
The Donny Osmond Show Launches With Citadel Media
NEW YORK, Jan 06, 2010 /PRNewswire via COMTEX/ ---- Entertainment icon Donny Osmond will host a new lifestyle-driven music radio show targeting the advertiser-coveted female demographic for radio syndication network Citadel Media. The Donny Osmond Show was developed with broadcast industry consultant Mike McVay of McVay Media and will be the first offering from McKay Syndication. The program will air weekdays from 10 a.m. - 3 p.m. and will launch nationally on January 18 with 60 stations. The Donny Osmond Show will provide an energetic, upbeat option for stations seeking a workday connection with their listeners and is designed for both adult contemporary and classic hits radio formats.
"Donny Osmond is a classic American performer who has spent the majority of his life bringing smiles to audiences around the world and continues to captivate his tremendous fan base today," said Carl Anderson, Senior Vice President of Programming and Distribution for Citadel Media. "The opportunity to bring his talents to a national radio platform aligns perfectly with our network initiative as we offer affiliates customized depart programming with the personalities stations are looking for. As a legendary entertainer known for his friendly, humorous presentation, Donny will be able to deliver immediate results for our partners."
"Our team is extremely proud to be part of introducing The Donny Osmond Show to radio listeners across the country," said Mike McKay, President of McKay Syndication. "Donny is such a relatable, natural personality and has historically drawn the interest of a wide-ranging audience. His recent popularity and success on "Dancing with the Stars" has reminded all of us what a dynamic performer he is and charmed a new generation of fans as well."
Read full article
"Donny Osmond is a classic American performer who has spent the majority of his life bringing smiles to audiences around the world and continues to captivate his tremendous fan base today," said Carl Anderson, Senior Vice President of Programming and Distribution for Citadel Media. "The opportunity to bring his talents to a national radio platform aligns perfectly with our network initiative as we offer affiliates customized depart programming with the personalities stations are looking for. As a legendary entertainer known for his friendly, humorous presentation, Donny will be able to deliver immediate results for our partners."
"Our team is extremely proud to be part of introducing The Donny Osmond Show to radio listeners across the country," said Mike McKay, President of McKay Syndication. "Donny is such a relatable, natural personality and has historically drawn the interest of a wide-ranging audience. His recent popularity and success on "Dancing with the Stars" has reminded all of us what a dynamic performer he is and charmed a new generation of fans as well."
Read full article
Tuesday, January 5, 2010
Red, Brown, and Blue Delivers Important Multicultural News and Opinions
Red, Brown, and Blue is a recently launched website which features important cultural news and political commentary for Americans who don't see themselves in mainstream media or who want a multicultural perspective on the news of the day. With Red, Brown, and Blue, people from all walks of life have a convenient platform to read culturally-important news and opinion, while also having the opportunity to join in on important discussions regarding the challenges facing all Americans.
Houston, TX (PRWEB) January 4, 2010 -- Red, Brown, and Blue provides Americans from all backgrounds with important multicultural perspectives. These perspectives include commentary from a range of columnists which include intellectuals, social advocates, authors, political thinkers, and other thoughtful contributors. What Red, Brown, and Blue hopes to accomplish is a better understanding of the cultural ties between Americans of all backgrounds, while also providing Americans with the tools to get more involved in the democratic process, as it is certainly a shared belief among the contributors of Red, Brown, and Blue that we could all benefit from the community becoming more involved in the process of changing and progressing American society, whether it involves improving the economic, political, or social landscape within the nation.
Rudy Ruiz is the founder of Red, Brown, and Blue, and aside from being hailed "a cultural visionary" by the National Hispanic Institute, Rudy Ruiz has many accomplishments under his belt since graduating from Harvard University; these include launching Interlex, a multicultural marketing agency which is currently one of the top 20 Hispanic ad agencies in the nation. Despite these and other entrepreneurial, writing, directing, and producing successes, Rudy Ruiz has remained committed to the idea of building important bridges between cultures in order to create a better society for all people of this and future generations.
Read full article
Houston, TX (PRWEB) January 4, 2010 -- Red, Brown, and Blue provides Americans from all backgrounds with important multicultural perspectives. These perspectives include commentary from a range of columnists which include intellectuals, social advocates, authors, political thinkers, and other thoughtful contributors. What Red, Brown, and Blue hopes to accomplish is a better understanding of the cultural ties between Americans of all backgrounds, while also providing Americans with the tools to get more involved in the democratic process, as it is certainly a shared belief among the contributors of Red, Brown, and Blue that we could all benefit from the community becoming more involved in the process of changing and progressing American society, whether it involves improving the economic, political, or social landscape within the nation.
Rudy Ruiz is the founder of Red, Brown, and Blue, and aside from being hailed "a cultural visionary" by the National Hispanic Institute, Rudy Ruiz has many accomplishments under his belt since graduating from Harvard University; these include launching Interlex, a multicultural marketing agency which is currently one of the top 20 Hispanic ad agencies in the nation. Despite these and other entrepreneurial, writing, directing, and producing successes, Rudy Ruiz has remained committed to the idea of building important bridges between cultures in order to create a better society for all people of this and future generations.
Read full article
Planning Your Next Move in Ad Land
NEW YORK (AdAge.com) -- For many, 2009 will be remembered as a year the marketing world will happily put behind it. The lingering recession has depressed consumer spending and marketers have sharply curtailed their outlays on advertising. Two Detroit automakers filed for bankruptcy. TV and print have been trying to find their way in a digital future and agencies have been put in a vise by clients demanding better return on investment.
A new decade might mean a fresh start, but there will be significant challenges ahead in ad land. Ad Age asked its correspondents to look ahead to the coming year and identify the single-most important issue faced by the industries they cover in 2010.
AD AGENCIES
Chat with any agency executive these days and there's a good chance the dreaded "procurement" word makes its way into the conversation. It's a safe bet that pushback from agencies will continue in 2010.
Although clients have long invited procurement departments to weigh in as they choose their ad agency partners and decide how to compensate them, the amount of power procurers wielded grew as the economy worsened and marketing budgets were stretched. In 2009, it wasn't chief marketing officers, but procurement officers who were increasingly leading the discussion in ad-agency reviews. Decisions in some of the biggest pitches of last year -- from media duties for Danone to creative duties for Volkswagen and UPS -- leaned heavily on what procurement had to say.
Read full article
A new decade might mean a fresh start, but there will be significant challenges ahead in ad land. Ad Age asked its correspondents to look ahead to the coming year and identify the single-most important issue faced by the industries they cover in 2010.
AD AGENCIES
Chat with any agency executive these days and there's a good chance the dreaded "procurement" word makes its way into the conversation. It's a safe bet that pushback from agencies will continue in 2010.
Although clients have long invited procurement departments to weigh in as they choose their ad agency partners and decide how to compensate them, the amount of power procurers wielded grew as the economy worsened and marketing budgets were stretched. In 2009, it wasn't chief marketing officers, but procurement officers who were increasingly leading the discussion in ad-agency reviews. Decisions in some of the biggest pitches of last year -- from media duties for Danone to creative duties for Volkswagen and UPS -- leaned heavily on what procurement had to say.
Read full article
E-Commerce Makes a Comeback as Stream of Revenue for Media
NEW YORK (AdAge.com) -- At a time when media is trying to diversify its revenue, big and small brands such as Martha Stewart, The Wall Street Journal, Lucky and Salon have recently introduced new or renewed shopping areas on the web.
What they're finding is that being a media brand may offer some advantages in launching an e-commerce business -- and the web pages where products are displayed are a pretty good place to sell more advertising.
Regular e-commerce companies spend millions on search, e-mail and other marketing expenses to drive traffic and convert sales, said Michael Kessler, managing director at Veronis Suhler Stevenson, a private-equity firm that partly specializes in media. "The media companies have an advantage in this regard, in that their content is already driving significant traffic to their site."
They've also found the insight they have about their consumers -- knowledge typically used to sell ads -- can be deployed to stock their virtual shelves properly. "One of the challenges to a typical online retailer is how to figure out what to sell," Mr. Kessler said. "If you understand your readership and the demographics of your audience really well, you have a kind of information advantage."
Read full article
What they're finding is that being a media brand may offer some advantages in launching an e-commerce business -- and the web pages where products are displayed are a pretty good place to sell more advertising.
Regular e-commerce companies spend millions on search, e-mail and other marketing expenses to drive traffic and convert sales, said Michael Kessler, managing director at Veronis Suhler Stevenson, a private-equity firm that partly specializes in media. "The media companies have an advantage in this regard, in that their content is already driving significant traffic to their site."
They've also found the insight they have about their consumers -- knowledge typically used to sell ads -- can be deployed to stock their virtual shelves properly. "One of the challenges to a typical online retailer is how to figure out what to sell," Mr. Kessler said. "If you understand your readership and the demographics of your audience really well, you have a kind of information advantage."
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Monday, January 4, 2010
Mobile Looks to Mature as a Creative Discipline Next Year
Industry players say that each major mobile marketing format -- short-code message service (SMS), smartphone apps, and Web-based display ads -- evolved in a positive or interesting direction this past year. But which will emerge in 2010 as the best vehicle to drive sales?
Even though apps marketing has been all the rage, eMarketer's recent research suggests that text messages will continue to hold a huge audience share for the next few years. It projects that only 26.9 percent of the U.S. populace will use the mobile Internet next year -- a modest increase from 2009's 22.3 percent. The New York-based research firm's report also predicted only incremental growth over the next few years, to 39.5 percent in 2013.
In other words, most consumers will be viewing their mobile messages on flip-phones and the like for quite some time. So while marketing to iPhone, Android, and BlackBerry users via apps or Web-based messaging continues to be popular, ad professionals who focus on smartphone consumers to the exclusion of the SMS audience are leaving money on the table.
Read full article
Even though apps marketing has been all the rage, eMarketer's recent research suggests that text messages will continue to hold a huge audience share for the next few years. It projects that only 26.9 percent of the U.S. populace will use the mobile Internet next year -- a modest increase from 2009's 22.3 percent. The New York-based research firm's report also predicted only incremental growth over the next few years, to 39.5 percent in 2013.
In other words, most consumers will be viewing their mobile messages on flip-phones and the like for quite some time. So while marketing to iPhone, Android, and BlackBerry users via apps or Web-based messaging continues to be popular, ad professionals who focus on smartphone consumers to the exclusion of the SMS audience are leaving money on the table.
Read full article
Time Warner and Fox Reach a Cable Deal
The News Corporation and Time Warner Cable struck a deal just in time for the Sugar Bowl.
The two companies said Friday evening that they had agreed on new terms for a contract covering Fox stations in New York, Los Angeles, Orlando and other markets, averting a blackout of the weekend’s college bowl games in millions of homes. They did not disclose the terms.
The deal between the News Corporation and Time Warner caps weeks of sparring over the price that the cable company — and by extension its customers — should pay to watch Fox, ahead of an end-of-the-year contract expiration.
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The two companies said Friday evening that they had agreed on new terms for a contract covering Fox stations in New York, Los Angeles, Orlando and other markets, averting a blackout of the weekend’s college bowl games in millions of homes. They did not disclose the terms.
The deal between the News Corporation and Time Warner caps weeks of sparring over the price that the cable company — and by extension its customers — should pay to watch Fox, ahead of an end-of-the-year contract expiration.
Read full article
2010 Predictions Round-Up
Looking ahead
Over the course of December eMarketer weighed in with predictions for 2010 trends in several key areas. The following are a few highlights.
Seven predictions from eMarketer CEO Geoff Ramsey. Ad dollars will continue to accelerate their move from traditional to digital, though aggregate media spending will fail to return to former levels. Marketers will be emphasizing deeper engagement and earned media.
Video. More marketers will increasingly embrace online video advertising, supported by the twin boom of video streams and video ad networks. Further support for video ad growth will come from sites that offer a deeper catalog of professional, premium video content, which will need to introduce hybrid plans that combine subscription fees with advertising.
Usage. The number of Internet users will begin to stabilize, as penetration reaches 66% of the US population, or 205.3 million people. Year-over-year growth will slow from 3.3% in 2009 to 2.36% in 2013, reaching 70% penetration in four years. Meanwhile, estimates of broadband penetration may change based on new guidelines from the FCC.
Read full article
Over the course of December eMarketer weighed in with predictions for 2010 trends in several key areas. The following are a few highlights.
Seven predictions from eMarketer CEO Geoff Ramsey. Ad dollars will continue to accelerate their move from traditional to digital, though aggregate media spending will fail to return to former levels. Marketers will be emphasizing deeper engagement and earned media.
Video. More marketers will increasingly embrace online video advertising, supported by the twin boom of video streams and video ad networks. Further support for video ad growth will come from sites that offer a deeper catalog of professional, premium video content, which will need to introduce hybrid plans that combine subscription fees with advertising.
Usage. The number of Internet users will begin to stabilize, as penetration reaches 66% of the US population, or 205.3 million people. Year-over-year growth will slow from 3.3% in 2009 to 2.36% in 2013, reaching 70% penetration in four years. Meanwhile, estimates of broadband penetration may change based on new guidelines from the FCC.
Read full article
Where Digital Marketing Is Heading in 2010
In our discussions about what will happen in the digital marketing industry during the next 12 months, one overarching trend emerged: The basic rules of brand building are just as important for innovations in the digital space as they are for traditional forms of communication.
Using new technology won't in itself bring success; your digital communications still need to be creative, engaging and relevant if they are to cut it during the second decade of this century. Here are the first five of our top 10 trends for 2010. (We'll post the next five here tomorrow.)
Online display: Don't be blinded by the shiny and new.
In 2010, advertisers will experiment with new, larger ad formats. These formats may be initially attractive because they are different, but the basics of brand building beyond awareness shouldn't be ignored. Most of the new formats perform very well in the short term. Dynamic Logic has previously reported the high performance (brand impact) of video ads when they were first introduced. They found that video ad performance, relative to average ad performance, declined over a two year period following introduction as the novelty wore off. We'd expect this to be true for most of the new, larger ad formats and their progeny.
Read full article
Using new technology won't in itself bring success; your digital communications still need to be creative, engaging and relevant if they are to cut it during the second decade of this century. Here are the first five of our top 10 trends for 2010. (We'll post the next five here tomorrow.)
Online display: Don't be blinded by the shiny and new.
In 2010, advertisers will experiment with new, larger ad formats. These formats may be initially attractive because they are different, but the basics of brand building beyond awareness shouldn't be ignored. Most of the new formats perform very well in the short term. Dynamic Logic has previously reported the high performance (brand impact) of video ads when they were first introduced. They found that video ad performance, relative to average ad performance, declined over a two year period following introduction as the novelty wore off. We'd expect this to be true for most of the new, larger ad formats and their progeny.
Read full article
Wednesday, December 30, 2009
Digital Divide Continues
According to an Internet Innovation Alliance study of African-American and Hispanic consumers, only 42% use the Internet at least regularly.
Another 30% were considered occasional users, while 16% did not use the Internet at all. African-American respondents were nearly twice as likely as Hispanics to never go online.
eMarketer estimates that overall, 64.8% of people of any age use the Internet at least once per month in the US.
“It is very telling that of those respondents who do not have Internet access, 43 percent cited either not knowing how to use the Internet or not seeing the need for the Internet as the reason why they are not online,” said Internet Innovation Alliance co-chairman David Sutphen, in a statement. “But interestingly, 44 percent of these same respondents said they would be more likely to subscribe to Internet services if they were provided free lessons on how to use the technology and 30 percent would be more likely to adopt if they had more information about how they could benefit from going online. It’s clear that digital literacy programs indeed are a crucial part of the formula for closing the digital divide.”
Read full article
Another 30% were considered occasional users, while 16% did not use the Internet at all. African-American respondents were nearly twice as likely as Hispanics to never go online.
eMarketer estimates that overall, 64.8% of people of any age use the Internet at least once per month in the US.
“It is very telling that of those respondents who do not have Internet access, 43 percent cited either not knowing how to use the Internet or not seeing the need for the Internet as the reason why they are not online,” said Internet Innovation Alliance co-chairman David Sutphen, in a statement. “But interestingly, 44 percent of these same respondents said they would be more likely to subscribe to Internet services if they were provided free lessons on how to use the technology and 30 percent would be more likely to adopt if they had more information about how they could benefit from going online. It’s clear that digital literacy programs indeed are a crucial part of the formula for closing the digital divide.”
Read full article
Tuesday, December 29, 2009
Multichannel Retailers Bring Web into Store
Many retailers bring multichannel offerings directly into the store by allowing employees or consumers to place online orders in-store. Some offer point-of-sale terminals or Web-enabled mobile devices for employees to use, while others have Internet-enabled kiosks for customers to access themselves.
“The ability to place online orders while in-store reduces the frustration shoppers feel when items are out of stock or part of an expanded assortment not carried by the store,” said Jeffrey Grau, eMarketer senior analyst and author of the new report, “Shop In-Store, Look Up Online.” “Web-enabled devices also give customers access to product information and user reviews that help them make purchase decisions.”
Retailers are most likely to give store associates access to in-store online look-up, according to the e-tailing group.
Read full article
“The ability to place online orders while in-store reduces the frustration shoppers feel when items are out of stock or part of an expanded assortment not carried by the store,” said Jeffrey Grau, eMarketer senior analyst and author of the new report, “Shop In-Store, Look Up Online.” “Web-enabled devices also give customers access to product information and user reviews that help them make purchase decisions.”
Retailers are most likely to give store associates access to in-store online look-up, according to the e-tailing group.
Read full article
Monday, December 28, 2009
Comcast is expanding its ethnic programming
Comcast Corp. is targeting Spanish speakers and immigrants with about 140 new ethnic TV channels, a major move into that market for the cable giant.
The company says it wants to compete with satellite providers DirecTV and Dish Network for ethnic viewers looking for programming in their native languages or from their home countries.
"We've been licensing product like mad," said David Jensen, Comcast's vice president for content acquisition. "For a long time, Charlie [Dish Network chief Charles Ergen] owned ethnic TV because of a bandwidth efficiency that cable couldn't compete with."
That shortage of bandwidth, or space, for new channels is no longer a problem; Comcast is converting its cable system to digital technology from analog.
Read full article
The company says it wants to compete with satellite providers DirecTV and Dish Network for ethnic viewers looking for programming in their native languages or from their home countries.
"We've been licensing product like mad," said David Jensen, Comcast's vice president for content acquisition. "For a long time, Charlie [Dish Network chief Charles Ergen] owned ethnic TV because of a bandwidth efficiency that cable couldn't compete with."
That shortage of bandwidth, or space, for new channels is no longer a problem; Comcast is converting its cable system to digital technology from analog.
Read full article
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