Friday, July 31, 2015

Latin America Home to 155.9 Million Smartphone Users

Latin America will be home to 155.9 million smartphone users in 2015, a 22.2% year-over-year improvement, eMarketer estimates. This figure will reach 245.6 million by 2019, the end of our forecast period.

While Latin America is formed by more than 40 countries, the bulk of its smartphone user base is concentrated in six of them. eMarketer estimates a combined 84% of smartphone users in the region will come from Argentina, Brazil, Chile, Colombia, Mexico and Peru in 2015. That share will remain more or less unchanged throughout the forecast period, dropping only marginally to 83.1% by 2019.

Read full article

Thursday, July 30, 2015

How to Effectively Market to the Growing US Hispanic Market

The US Hispanic population is the fastest-growing ethnic segment in the country, with an expected growth of 167% between 2010 and 2050. If you haven't begun doubling your efforts to reach Hispanic customers through online marketing, now is the time to start.

And, just as when targeting any niche market, you should follow some basic guidelines—including the following—to effectively market to Spanish-speaking customers.

Focus on a local campaign
Traditionally, Hispanic communities are tightknit and family-led. However, because the term "Hispanic" encompasses a broad range of nationalities, attempting to lump them all together can be problematic. Hispanic communities are not homogenous.

Hyper-local strategies allow you to address the different needs of those communities, which can vary by ethnicity, religion, region, and age.

Read full article

State of Piracy

Software security company, Arxan Technologies, has just recently released their 2015 State of Application Security Report. The Arxan team, along with iThreat Cyber Group analyzed data collected over the past 3.5 years. This data focused on the distribution of unauthorized software and digital media assets. Their results were staggering. For example, in 2014 alone, the unmonetized value of pirated assets reached $836 billion. 

Courtesy of Arxan.com  Download report here



Tuesday, July 28, 2015

Ad Blocking: A Problem in Need of a Creative Solution by Kevin Conroy

The adoption of ad blockers is climbing at an alarming rate, with usage doubling since 2013. The reason cited for this steep incline is that people hate advertising. Wrong. Sure, people hate irrelevant, intrusive and offensive advertising, but all you have to do is ask someone to tell you about their favorite ads and you'll hear a very different story.

It's true that we are moving into a period in which many more direct-to-consumer content offerings will become available, but it's also unrealistic to think that 100% of consumers are going to pay for ad-free content services. 

Read full article

Sunday, July 26, 2015

Why Amazon And Entrepreneurs Are Bullish On Mexico

Imagine a country with 100 million mobile phones, but just 15 percent of residents have a credit card. A country where more than half of the population is under age 27, but less than half has Internet access. That, in a nutshell, underscores the opportunities and challenges for innovators and investors evaluating Mexico’s emerging innovation economy.

To get a first-hand look, Silicon Valley Bank in June organized a trip to Mexico City for two dozen U.S. and Latin American investors to meet with some of the nation’s leading entrepreneurs and investors, as well as government and university officials.

Read full article

Saturday, July 25, 2015

4 new rules for multicultural marketing

The United States, and its multicultural composition, is ever-changing. According to the U.S. Census Bureau, there are 54 million Hispanics living in the U.S. Representing approximately 17% of the total U.S. population, those of Latino origin are the nation's largest ethnic or race minority. By 2020, that figure is expected to grow to 31% as the numbers of Latinos in the U.S. more than doubles. Also by 2020, more than 50% of all U.S. consumers will be classified as multicultural.

And, in terms of marketing to this population, tactics need to change as well. CMO & EVP Brands at Moët Hennessy USA Jon Potter says that in order to effectively market to Latino consumers, "brands need to develop strategies that integrate them into part of brand."

Read full article

Thursday, July 23, 2015

Latin America Home to 110 Million Digital Buyers

Retail ecommerce in Latin America is growing at a rapid pace and will approach $50 billion in 2015. Behind that trend is a rising digital buyer base. After a robust 17.4% gain last year, the number of internet users ages 14 and older in the region who make at least one purchase via any digital channel will rise 12.9% this year to reach 110.0 million, eMarketer estimates. By 2019, the last year in our forecast period, that number will rise to 151.1 million.

Read full article

Saturday, July 18, 2015

Latin America the Fastest-Growing Ad Market Worldwide

Latin America is expected to boast the highest total media ad spending growth globally this year. June 2015 research from Magna Global forecast that advertising expenditures in the region would improve by 9.9% in 2015, down slightly from 11.3% in 2014.

Though Latin America’s growth rate will clearly surpass those of Asia-Pacific (6.3%) and the nascent Middle East and Africa (5.4%), the region will still be far behind all others when it comes to share of total ad dollars globally. According to Magna Global, Latin America accounted for just 7% of total media ad spending worldwide last year. North America and Asia-Pacific led that category, with respective shares of 36% and 30%.

Read full article

Rise In Hispanic Media Ad Spend Exceeds English Ad Market 20 To 1

Between 2010 and 2014, overall expenditures among America’s top 500 advertisers only increased by 6 percent. Meanwhile, ad spending in Hispanic media jumped 63 percent during those four years, from $4.7 billion to $7.1 billion, according to the Association of Hispanic Advertising Agencies.

Put another way, the increase in Hispanic media ad spending outpaced that of the English ad market 20 to 1 over that timespan, with marketers allocating 8.4 percent of their advertising efforts on the Hispanic demographic. Average spending among the top 500 advertisers in Hispanic targeted media stood at $9 million in 2010 and that increased to $14 million in 2014.

Read full article

Thursday, July 9, 2015

Internet Republica launches SocialPubli.com, a marketing platform that links advertisers with social media influencers eager to spread their messages

MIAMI, July 8, 2015- Internet Republica (www.internetrepublica.com) announces the launch of SocialPubli (www.socialpubli.com), an online marketing platform where social media influencers can become paid brand ambassadors for advertisers in need of their online clout and audience.

The launch, effective in the United States, Latin America and Spain, targets industry leaders with large social media and Internet followings reaching English and Spanish-speaking markets. SocialPubli works as a hub where social media influencers can meet advertisers looking for brand ambassadors to help spread their message, but in their own words.

Internet Republica says SocialPubli offers a twist to online marketing, allowing for more creative and transparent advertising messages. Endorsements from social media influencers will be personal, not crafted or manipulated messages.

Anyone can register their social media profiles, starting with Twitter, in this first phase of SocialPubli's launch. The site will add other social media networks and blogs as it grows with Instagram and Facebook to be added next.

SocialPubli is looking for dominant social media voices in a broad array of categories like technology, sports, food, lifestyle, fashion, film, science, travel – you name it. Influencers will be paid per campaign and based on their audience. To celebrate the launch, all social media influencers who register will receive $50.

SocialPubli is open to all companies, from brand ambassadors to small local businesses. They simply have to log on and set up each campaign, and set their advertising budget, spelling out their goals, market and geographic preferences and as well as brand ambassador requirements. SocialPubli tracks the success of each campaign.

SOURCE Internet Republica

Wednesday, July 8, 2015

Sony Pictures TV Buys $100M Stake In IMS, Ad Partner To Apple, Twitter And More In Latin America

MIAMI, July 8, 2015 /PRNewswire/ --  Sony Pictures Television (SPT) has signed an agreement to acquire a majority stake in IMS Internet Media Services (IMS), one of Latin America's largest ad sales and media buying firms in the digital space.  The agreement was announced today by Andy Kaplan, president of worldwide networks for SPT, and Gaston Taratuta, CEO, Founder and Partner for IMS.  The deal is expected to close in several weeks pending regulatory approval.

"Gaston and his team are experts in the digital space and they have created a fantastic business across Latin America," said Kaplan.  "With the sector growing exponentially and evolving quickly, we're looking forward to working together to grow our collective businesses.  Additionally," Kaplan added, "we will integrate practices and intelligence with our networks and ad sales teams in the region and globally, making this an excellent extension of our current business."

"SPT combines powerful programming with an international infrastructure and a leading leadership team," noted Taratuta. "We look forward to the synergies these will bring to joint initiatives within Latin America and new regions."

IMS is the largest independent digital ad sales company in Latin America and the largest digital media buyer in the region.  Headquartered in Miami, the company also has offices in eleven countries throughout the region.  Current commercial partnerships include Waze, Twitter, LinkedIn, Spotify, Crackle, iAds and Foursquare, among others. Taratuta will continue as CEO; Ignacio Vidaguren as COO; Maren Lau as CMO; and Mariano Roman as CCO, and nosignificant changes to the business are currently planned. 

The digital ad sales outlook for Latin America is poised for double-digit growth over the next five years, in a region where mobile connections already surpass 120% of the population.  According to the IMS Mobile in LatAm study in conjunction with comScore, more than 60 percent of users of mobile apps such as Twitter, LinkedIn, Spotify and Waze consider that these are very important in day-to-day life.

Source: Sony Pictures Television

Tuesday, July 7, 2015

Why Hispanic Teens Are Saving Google+

Google+ has long been the black sheep of the Google family, and the broader social media community for that matter. Even Google itself has acknowledged the network’s shortcomings, as former Googler Chris Messina candidly wrote how both he and Google had fudged up. Chris’s word choice was a bit more colorful. And then there was the departure of Google+ creator, Vic Gundotra, in April 2014 – arguably the most ominous sign for the social network’s future at the time. But while Google+ was undoubtedly mishandled early on, it does still possess promise for brands. 

For starters, Google+ pivoted in March when Google decided to divide its properties into three distinct components: Streams, Photos and Hangouts. This move not only addressed Google+’s main struggle, but also its real purpose: identity

Read full article

Thursday, July 2, 2015

FremantleMedia Looks to re-enforce presence in Latin America, U.S. Latino market

MADRID – Tying down one of the best-known alternative TV hosts in Mexico and the U.S. Latino market, FremantleMedia Latin America (FMLA) has inked a non-exclusive pact with Marco Antonio Regil’s RGL Entertainment to co-develop and jointly produce entertainment, lifestyle and healthy living properties.

FMLA’S development team, headed by Constanza Cagliolo, will lead FremantleMedia’s development, targeting mainstream and niche audiences.

The partnership comes as FremantleMedia, part of leading European network RTL Group, is placing a larger emphasis on emerging markets in general, and Latin America in particular.

Read full article

WPP takes first steps to become the first major international communications services group with a presence in Cuba

WPP, the world’s leading communications services group, has taken the first steps to commence trading operations in Cuba and become the first major international communications services group to conduct business on the island. WPP is looking to deliver all its communications services according to the specifics of the Cuban market and seeks to contribute to the economic development of the island with its global network of agencies. 

Under a contract with the state-owned Palco Group, WPP now has a permanent executive based in Havana who will be backed by an established local support team. This marks the start of the inclusion of the largest island in the Caribbean in the list of 112 countries in which WPP operates.

Since February 2015, WPP has been in contact with a number of Cuban agencies and enterprises with a view to establishing partnership and cooperation agreements for its companies’ lines of business, which include Data Investment Management (formally known as Consumer Insight); Public Relations & Public Affairs; Branding & Identity; Healthcare Communications; Direct, Digital, Promotion & Relationship Marketing, among others.

In addition, WPP has maintained contacts with Cuban and international firms operating on the island to provide its services from a local base in the near future.

WPP is working to provide its international clients with strategic counsel on the institutional and economic environment in Cuba, as well as advice and guidance in planning for eventual Cuba market entry and brand visibility on the island nation. In these areas WPP is to deliver its services in collaboration with front-rank local companies, also to promote foreign projection of the products and services generated from Cuba. 

The WPP executive’s offices in Cuba are in the Miramar neighbourhood near the most important business centres in Havana.

This initiative means WPP has taken another step towards consolidating its global leadership, and in particular in Latin American markets where it holds a predominant position in most of the region’s countries. This continues WPP's commitment to developing its strategic networks throughout faster growing markets. The Group collectively generates revenues of US$1.6 billion in Latin America and employs 20,000 people.

Monday, June 29, 2015

Which Watch Brands Spent the Most on Advertising in 2014?

More big spenders are spending more. That’s the situation with watch advertising in the U.S. market. Watch companies here spent an estimated $535.36 million on advertising in 2014, according to Kantar Media, which tracks advertising by brand for a range of products across all media channels. That’s an increase of 8.7 percent over 2103. It’s the first time spending has exceeded the $500 million mark. Five years ago, in the depths of the Great Recession of 2009, spending was $250.30 million, less than half of last year’s amount.

Another measure of the watch ad explosion is the amount required to make the list of Top 25 watch advertisers that we print annually (the latest appears in WatchTime’s July-August 2015 issue). In 2014, a brand had to spend $5.1 million to make the list. (Zenith spent $5.01 million and just missed the cut.) In 2013, $4.66 million got you into the Top 25. In 2012, Casio made it with $3.64 million. You’d only get to #39 with that amount in 2014. All told, 71 brands spent more than $1 million on watch advertising in 2014, up from 60 two years ago.

Read full article

Monday, June 22, 2015

Forecasters Reduce 2015 Outlook: Digital -- Especially Mobile -- Continues To Gain Share

Two of Madison Avenue’s preeminent forecasters -- Interpublic’s Magna Global team and Publicis’ ZenithOptimedia Group’s Head of Forecasting Jonathan Barnard -- have shaved their outlook for the ad economy in 2015.

Magna reduced its outlook for global ad expansion this year by nearly a point and now expects it to grow by 3.9% to $513 billion (down from its previous forecast of a 4.8% expansion), marking a pronounced slowdown from 2014’s 4.9% rate of expansion.

“The nearly one point slowdown in 2015 is largely attributable to the absence of even-year events that generated extra ad spend in 2014,” Magna Director of Global Forecasting Vincent Letang notes in the report released early this morning. After factoring out the incremental effects of events such as the 2014 Winter Olympics Games, the U.S. mid-term elections and the FIFA World Cup tournament, Magna estimates 2015’s ad economy would be essentially flat with 2014.

Read full article

Tuesday, June 16, 2015

Miami Vice: Millennial Whisperer Looks to Grow Its U.S. Hispanic Audience

Vice is taking its talents to South Beach.

The publisher is opening up a Miami bureau to produce more articles and videos aimed at the growing number of young Hispanic people in the U.S. The bureau will also serve as the hub for pulling in content from Vice's offices in Brazil, Colombia and Mexico.

"We noticed that we have something like 23% of our audience in the U.S. that already is a U.S. Hispanic audience. So we have big audience there. But we were probably relying a little bit too much on our international bureaus, and we weren't utilizing the creative pool and creative talent in the U.S. to generate that content as much as we should have," said Vice's president Andrew Creighton.

Read full article

Sunday, June 14, 2015

Which Form of Digital Advertising is the Most Effective?

Digital advertising has been blacklisted.

Everyone is so fixated on content marketing, and organic search that even uttering the words ‘let’s pay for some traffic’ have become awkwardly pushed to the side.

But don’t be fooled.

Even the most successful ‘content marketers’ are still using digital advertising tactics to get their content found. They might just not tell you about it – because it contradicts their methodology.

Read full article

Wednesday, June 10, 2015

Latin America cloud analytics market is estimated to reach $688.5 million by 2019

Latin America cloud analytics market report defines and segments the cloud analytics market in Latin America with analysis and forecast of revenue. This market is estimated to grow from $174.8 million in 2014 to $688.5 million in 2019, at a CAGR of 31.5% from 2014 to 2019.

Key players in the Latin America Cloud Analytics Market include IBM, SAS Inc., SAP Software, and Oracle.

Friday, June 5, 2015

Facebook Lite app launched to tap emerging markets

Facebook has launched a stripped-down version of its app aimed at the huge potential user base in emerging markets.

The social media giant confirmed to CNBC that it was testing the Android app in January, and was now rolling it out across countries in Asia, followed by parts of Latin America, Africa and Europe.

Facebook Lite takes less than 1 megabyte of storage space on a phone -- substantially less than the standard app, which uses up around 25MB of storage.

Read full article

Monday, June 1, 2015

Hispanics Make Social a Crucial Part of Digital Lives

While social networking’s popularity extends across ethnicities, conventional wisdom is correct in saying it is particularly important for US Hispanics. It’s not that they overindex as users of social networks across the board, but rather that social networking plays a distinct role in their digital activity, according to a new eMarketer report, “US Hispanics: What’s True, What’s Not True and What’s Sort of True in 2015.” 

eMarketer estimates that 76.6% of US Hispanic internet users will access social networks at least monthly this year, vs. 69.4% of all US internet users. When one factors in the below-average internet penetration among Hispanics, however, this disparity mostly disappears when calculated as percentages of population, at 56.5% vs. 56.1%. 

Read full article

Monday, May 25, 2015

Hispanic Media: Fact Sheet 2015

At 54 million in 2013, Hispanics account for 17% of the U.S. population and are responsible for half the nation’s growth between 2000 and 2012. Much of this growth since 2000 has come from the births of Hispanics in the U.S. rather than the arrival of new immigrants. As a result, English use among Hispanic adults is on the rise. Today, about six-in-ten U.S. adult Hispanics (62%) speak English or are bilingual.

One question this raises for the news media is to what degree this population turns to outlets dedicated to coverage – in both Spanish and English – presented through a Hispanic lens. Audiences for news programs on Univision, the largest Spanish-language media company in the U.S, were down in 2014 compared with 2013 both at national and local levels, as was circulation among Spanish-language daily newspapers. However, the news audience at Telemundo, the smaller Hispanic television network, grew in 2014. Newer, English-language players such as Fusion, Latin Post and the now defunct Voxxi are also emerging. It is still unclear, though, to what extent they will gain a foothold with their target audience: younger, English-speaking Hispanics.

Read full article

U.S. Hispanics - 8 Things All Marketers Should Know

American demographics have shifted in the last 15 years, with growth in the U.S. population being led by Hispanics Millennials. By sheer size and upward mobility, Hispanics are influencing the American mainstream through pop culture, music, fashion, sports and politics. That influence is only just starting to translate into media and marketing attention, with Multiculturalism declared the new mainstream. 

Read full article

Thursday, December 18, 2014

Why Brands Need To Understand The Nuanced Differences In The Hispanic Market

Today, the Hispanic market represents 17% of the U.S. population (54 million people). By 2042, multicultural America becomes the population majority. The online Hispanic population—internet-savvy (i)Hispanics—is already more than 41 million strong, consisting of 90% Internet penetration from English-dominant Hispanics, 82% from Bilingual Hispanics, and 63% from Spanish-dominant Hispanics (Pew Hispanic). Yet only about 5% of Hispanic advertising goes to digital even though Hispanics are online at scale and over-index on many digital behaviors. 

For example, some 93% of Hispanics use a mobile phone regularly and index about 10% higher than the general population for smartphone ownership. Hispanic mobile users also over-index on use of social networks on their mobile devices.

Read full article

Lucio Grimaldi, current Managing Director LATAM, has been promoted to Managing Director of the Americas, as of January 1st, 2015

Lucio has successfully led the LATAM team for the last two years, achieving major growth in our business while significantly expanding the Publicitas LATAM OOH, TV and digital capabilities. Lucio has also been instrumental in winning several new global media representation contracts with premium media owners.  
In this new role he will be responsible for extending the company's sales and marketing operations across the Americas, together with Bruce Brandfon, MD US, and Wayne St. John, MD Canada. Besides business development, especially in the growing Latin American market, further diversifying Publicitas' media portfolio and expanding digital capabilities will be a core focus.

Source: Publicitas

Saturday, December 6, 2014

Marketing to U.S. Hispanics on Facebook: Mobile, Culture and Discovery

With the Hispanic population becoming more and more of a force in the U.S., Facebook tapped media, content and technology research specialists Ipsos MediaCT for a closer look at how U.S. Hispanics communicate and consume media.

Findings by Ipsos MediaCT included:

71 percent of U.S. Hispanics use Facebook to connect with friends and family every day.

48 percent of U.S. Hispanics’ Facebook friends are family members, compared with 36 percent for the overall population.

60 percent of U.S. Hispanics use Facebook Messenger to communicate with friends and family outside of the U.S.

79 percent access the Internet via mobile devices.

When compared with the study’s total sample of African Americans, Asian Americans and U.S. Hispanics, the latter spends 27 percent more time per week online via smartphones.

74 percent of U.S. Hispanics use mobile devices while watching television, compared with 66 percent of the overall study group.

Video ads capture the interest of 56 percent of U.S. Hispanics, particularly bilingual and Spanish-dominant respondents.

News Feed ads capture the interest of 50 percent of U.S. Hispanics.

U.S. Hispanic females and bilingual U.S. Hispanics are more inclined to connect with and share content from brands, with 40 percent sharing advertising content.

49 percent of bilingual U.S. Hispanics see Facebook as a place for sharing information about media and brands.

80 percent of U.S. Hispanics prefer ads that incorporate Spanish messaging.

Read full article

Wednesday, December 3, 2014

Adroit Digital Study Reveals Hispanic Online Shopping Insights to Help Advertisers Fine-Tune Holiday Campaigns for the Peak Shopping Season

NEW YORK, NY, Dec 02, 2014 (Marketwired via COMTEX) -- Adroit Digital, which leverages the industry's largest pool of shared shopper data to drive marketing results for global agencies and brands, has released the results of a new survey examining how Hispanic consumers shop online and their attitudes toward digital advertising.

The report looked at which online channels Hispanics use to shop, what motivates them to complete a purchase and how marketers can increase conversion rates for this segment. These fresh insights on Hispanic shoppers will be of value to marketers in the midst of their holiday campaigns.

The Power of Hispanic Shoppers Online: A Snapshot of How Hispanic Americans Purchase Online and Respond to Digital Advertising report indicates that while other data illustrates impressive mobile adoption among Hispanics, 72% of respondents prefer to shop online using a PC, as opposed to a tablet or smartphone. Additionally, 64% of those surveyed said they'll abandon carts when surprised by higher-than-expected fees and shipping costs.

Additional highlights from the study include:

Responses to digital advertising:

--  54% of respondents would be receptive to an online ad after they've visited or purchased from that retailer's site

--  54% of survey participants are more likely to return to a retail site and complete a purchase if they receive an online ad, email, text     message or mobile push notification

--  43% say both online display and TV ads are most likely to influence purchase decisions

Online shopping preferences and habits:

--  74% of respondents said free shipping is the incentive that would
    prompt them to purchase from one retailer over another
--  16% said they don't shop on mobile devices
--  71% of respondents are compelled to hit the "Purchase" or "Submit
    Payment" button if the website and payment process is secure


"The Hispanic population in America has grown by nearly two-thirds since 2000, and Hispanic shoppers currently command $1.3 trillion in spending power, making them a valuable audience for retailers to attract and retain," said Jacob Ross, President of Adroit Digital. "However, there are some anomalies retailers need to keep top of mind when targeting this audience. While Hispanics may be heavy users of mobile, when it comes to online shopping, our research shows the majority, 72%, still prefer their PCs as opposed to a mobile device. Also, as Hispanics increasingly become acculturated, the ability of digital marketers to properly identify and target the Hispanic shopper beyond off-the-shelf, third-party data segments will be crucial."

Download the full report and access Adroit Digital's previous reports here.

About Adroit Digital Adroit Digital unlocks the power of shared data to transform digital advertising programs. Using their collective, commerce-centric data set, powerful analytics and media-buying savvy, Adroit works with leading marketers to curate and execute highly targeted campaigns that enhance brand engagement, attract new customers and deepen loyalty.

SOURCE: Adroit Digital

Monday, November 10, 2014

Culturally Relevant Digital Ads Found More Meaningful to Hispanic Millennials vs. Gen X and Baby Boomers

NEW YORK, Nov. 10, 2014 /PRNewswire/ Terra, in partnership with comScore, announces the results of "Terra's 2014 State of the Hispanic Digital Consumer by comScore"study showcasing that Hispanics continue to outpace general market consumers on most digital fronts, above all in mobile, specifically among the Gen X and Millennial demographic. Now in its fourth installment, this new study reveals heightened Hispanic social media activity in a series of areas including mobile, music and event engagement. The 2014 report polled more than 3,000 consumers on their overall engagement with advertising, the Internet and various digital technologies.

Read full article

Culturally Relevant Digital Ads Found More Meaningful to Hispanic Millennials vs. Gen X and Baby Boomers

NEW YORK, Nov. 10, 2014 /PRNewswire/ Terra, in partnership with comScore, announces the results of "Terra's 2014 State of the Hispanic Digital Consumer by comScore"study showcasing that Hispanics continue to outpace general market consumers on most digital fronts, above all in mobile, specifically among the Gen X and Millennial demographic. 

Now in its fourth installment, this new study reveals heightened Hispanic social media activity in a series of areas including mobile, music and event engagement. The 2014 report polled more than 3,000 consumers on their overall engagement with advertising, the Internet and various digital technologies.

Read full article

Monday, November 3, 2014

Publicis Snaps Up Sapient For $3.7B To Build A Digital Media Powerhouse

Global ad giant Publicis is spending big to position itself as the top agency for brands riding the digital wave, after it announced (PDF) a deal that sees it acquire Sapient for $3.7 billion.

Publicis is paying $25.00 per share in an all-cash transaction at a total valuation that is a 44% premium to Nasdaq-listed Sapient’s most recent share price, as of October 31. The deal, which is described as a merger, will see Sapient become a wholly-owned subsidiary of Publicis Groupe.

Read full article

SSI Teams with Univision on New Hispanic Market Research Panel

SHELTON, Conn., Nov. 3, 2014 /PRNewswire/ -- Univision Communications Inc., the leading media company serving Hispanic America, and SSI, a leader in data solutions and technology for market researchers, today announced a new partnership to better connect market researchers to the 56 million Hispanic Americans living in the United States.

SSI has built a new digital survey panel with Univision called Que Crees? (What do you think?) to be the premier platform for market researchers to gain broad access to the opinions, beliefs and attitudes of Hispanic Americans.

Hispanic Americans make up more than 17 percent of the U.S. population and spend approximately $1 trillion a year. As one of the fastest growing populations in the U.S., Hispanics represent a major consumer segment that companies need to better understand. 

Univision's trusted brand and unprecedented consumer reach, combined with SSI's experience and reputation among researchers, fundamentally changes the market for Hispanic consumer research.

"As the leading media brand among U.S. Hispanics, we are pleased to partner with SSI to introduce the first robust Hispanic offering in this space," said Rick Alessandri, Executive Vice President, Enterprise Development at Univision Communications. "Hispanics are driving a demographic boom in the U.S. with impact across virtually every sector making it more important than ever to have reliable data to understand this vital consumer group." 

"Hispanics have been underrepresented in the marketplace, both in terms of advertising spend and market research," said Chris Fanning, President and CEO of SSI. "The demand for Hispanic research and insights has always been very strong but, until now, researchers have suffered from a lack of broad access to this important community. Univision has tremendous Hispanic reach and is one of the most respected and trusted brands in the U.S. today. We are very excited about this new alliance and the opportunity to provide marketers with much broader and deeper insights into the U.S. Hispanic community," said Fanning.

SSI takes a unique approach to building and managing panels by operating 62 proprietary panels in 86 sample countries on a single, integrated technology platform worldwide. The Que Crees? panel is built on top of this same technology platform and benefits from the same high quality controls and methodologies of all SSI panels. 

Due to the fact that SSI panels are over 90 percent proprietary, SSI owns the respondent relationship and is constantly optimizing, protecting and growing the panel universe. 

As part of this program, SSI will supply an entire suite of reward options to survey respondents. It developed the panel registration Website and the infrastructure to make the survey-taking experience enjoyable and rewarding. By participating in market research studies, Univision subscribers who sign up through www.quecrees.com will have the opportunity to shape future products and services targeting the Hispanic marketplace. 

Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching approximately 94% of U.S. Hispanic television households; UniMas, a leading Spanish-language broadcast television network reaching approximately 88% of U.S. Hispanic television households; Univision Cable Networks, including Galavision, the country's leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of cable offerings - De Pelicula, De Pelicula Clasico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns and/or operates 61 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 67 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; an Interactive network of online and mobile apps and products including UVideos, the first bilingual digital network serving Hispanic America, Uforia, the leading Hispanic digital music service, Univision.com, the No. 1 most-visited Spanish-language website among U.S. online Hispanics, and Univision Partner Group, a specialized advertising and publisher network. UCI's assets also include a minority stake in El Rey Network, a 24-hour English-language network founded by maverick filmmaker Robert Rodriguez, and a joint venture with Disney/ABC Television Network for Fusion, a news, pop culture and satire TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit www.Univision.net.

SSI is the premier global provider of data solutions and technology for consumer and business-to-business survey research, reaching respondents in 86 countries via Internet, telephone, mobile/wireless and mixed-access offerings. SSI staff operates from 25 offices in 18 countries, offering sample, data collection, CATI, questionnaire design consultation, programming and hosting, online custom reporting and data processing. SSI's 3,300 employees serve more than 3,000 clients worldwide. Visit SSI at www.surveysampling.com.

Que Crees? is a trademark of Survey Sampling International LLC

SOURCE Survey Sampling International 

Saturday, October 11, 2014

3 Concepts Marketers Fail to Understand About Reaching a Hispanic Audience

We have all heard the same stats over and over again, claiming the United States’ Hispanic audience is growing exponentially, they are early adopters, and they’re digitally savvy—but no one seems to be getting a piece of this pie effectively enough to claim they have an understanding of the Hispanic market.

As a digital marketer, I have been exposed to countless actions that have claimed to target Hispanic consumers—and honestly, I think that many of the approaches that both brands and their agencies take (although mostly with good intentions) fail to deliver on their true potentials. In some cases, they even backfire.

Here are three things that marketers fail to understand about effectively reaching the Hispanic audience, and what you can do to resolve them:

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Friday, October 10, 2014

impreMedia Launches New Digital Platform Targeting Hispanic Millennial Women

NEW YORK--(BUSINESS WIRE)--IMPREMEDIA, the leading Spanish news and information company in the United States launches ChicaFresh.com. It is the new digital platform for “Latinas with attitude.” CHICA FRESH focuses on multicultural women between the ages of 20 and 35.

The website’s objective is to provide information and media tools that meet the needs and lifestyles of women. CHICA FRESH offers content in Spanish and English in the areas of fashion, beauty, relationships, politics, travel and culture.

CHICA FRESH offers an intimate and analytical approach at different subjects through its editorial team that is lead by Hispanic women. They are extremely passionate and very aware of the need for immediate and useful information from a different perspective: It talks about a real woman, beyond celebrities or great figures. The focus is on everyday women who the audience can really relate with. CHICA FRESH speaks woman to woman about useful, interesting and appealing topics.

“CHICA FRESH emerges as a response to the latent need for an online platform specifically aimed at multicultural women in the United States whose lives are in constant motion. The editorial team is composed by women, curious, critical, and lovers of social media. They appreciate well written, concise and practical information that makes life easier and helps in the decision-making process. That is the profile of CHICA FRESH," said Trilce Ortiz, Senior Digital Editor of CHICA FRESH.

"CHICA FRESH joins our vision of continuing to provide content directed to the interests of different readers. This platform is geared directly to the segment of influential Hispanic millennial women," said Ivan Adaime, Digital Vice President of impreMedia.

URL:chicafresh.com

About impreMedia
impreMedia is a leader in Hispanic content, insights and marketing company. With a portfolio of trusted, influential multimedia brands that reach a highly engaged, multi-generational Hispanic audience. impreMedia has a rich history of serving the Latino community. La Opinión in Los Angeles is the nation’s #1 Spanish-language daily newspaper. El Diario newspaper in New York just recently celebrated its centennial - 100 years of community influence. In addition, La Raza in Chicago, El Mensajero in San Francisco, La Prensa in Orlando and Rumbo-Digital in Houston. These publications demonstrate impreMedia’s strong local presence in the top DMA’s that represent 59% of the 15 U.S. Hispanic market. Data Sources: Geoscape, American Marketscape DataStreamTM 2014 Series.  It recently has expanded its portfolio, adding some digital-only products like Quiero Más Futbol and Chica Fresh. It also operates IMPOWER!, a premium content Network that increases it broad reach. With more than 8 Million monthly unique users, IMPOWER! is in Comscore's Hispanic Ad Focus' top ten.

Monday, October 6, 2014

Playboy Latino To Launch This December

LOS ANGELES, Oct. 6, 2014 /PRNewswire/ -- Playboy Enterprises, Inc. today announced it has signed a license agreement with Arbol Publishing, the US' second largest Hispanic publishing company, to edit, produce and distribute Playboy Latino in the United States.  Playboy Latino will initially be published on a bimonthly, subscription basis, beginning December 2014.

The newest edition of the magazine will follow Playboy's award-winning blend of editorial content that includes celebrity interviews, humor, current social and political issues, short fiction, lifestyle pieces, and pictorials.  Playboy Latino will be published predominantly in Spanish, and will feature a mix of original content, as well as pictorials and articles from the Playboy archives that will be repackaged for a Latino audience.  Subscription information is available at www.playboylatino.com/suscribete.

"We are thrilled to begin publishing Playboy Latino for the fast-growing US Latino and Spanish-speaking market," said Playboy Latino Publisher and Editor-in-Chief Edgardo Iorio.  "The past 30 years have produced a significant shift in the US demographic and a new generation of Spanish speaking consumers has emerged.  Playboy Latino will provide this fast-growing population with an entertaining platform to share their accomplishments, views and interests in the arts, sports, political and business world."

"Playboy Latino will offer readers the engaging, thoughtful and provocative content that has made Playboy magazine the gold standard for award-winning journalism," said Tom Flores, Playboy's SVP, GM Publishing Operations.  "We look forward to a successful partnership with Arbol Publishing as we continue to expand the Playboy brand to a new group of consumers."

Over the course of its 60-year history, Playboy has become one of the world's best-selling men's monthly magazines.  In addition to Playboy Latino and the magazine's US edition, there are 26 foreign editions of Playboy published around the world.

Arbol Publishing is based in California and caters to the United States' middle and upper class Latino market, reaching more than 2 million consumers each month.  In addition to Playboy Latino, Arbol currently publishes and distributes four other monthly magazines throughout the US: Automundo, Que Pasa Vegas, Transporte Latino and Estilo Hogar. 

About Playboy Enterprises, Inc
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad; operates Playboy.com, a leading men's lifestyle and entertainment site; and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries as well as retail stores and entertainment venues.   For more information, please visit: www.PlayboyEnterprises.com.

About Arbol Publishing 
Arbol Publishing offers a truly unique approach to a selective demographic of the rapidly growing Hispanic Market in the U.S. through its magazines published and distributed nationally each month. Arbol Publishing can help you reach your marketing goals in a comprehensive, multilevel and strategic manner, whether it is via print, videos, online, and/or direct marketing.

SOURCE Playboy Enterprises, Inc.

Friday, October 3, 2014

Marketers Endlessly Tweak Approaches to Connecting With Hispanic Audiences #HispanicTV

No one mentioned golf. Or three-hour lunches. Or just leaving it to the agencies to figure it all out.

Rather, the quintet of marketers at B&C and Multichannel News' Hispanic TV Summit Marketing Roundtable, "Driving Growth of Hispanic Audiences," all described a relentless need to refine their methods. Staying relevant, they told moderator Adriana Waterston, senior VP of marketing and business development for Horowitz Research, means being willing to continually tweak approaches to reaching viewers.

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Reaching Hispanic Viewers Takes Multi-Language, Multi-Platform Approach #HispanicTV

Programmers and distributors looking to reach Hispanic viewers will have to employ a multitude of strategies including providing multi-language and culturally-relevant programming on numerous distribution platforms to be successful, according to panelists speaking at Thursday’s Hispanic Tv Summit   

Linda Ong, president of brand consulting TruthCo said bi-culturals who identify themselves as equally Latino and American are key to reaching a majority of Hispanic viewers because of they are socially integrated with all types of people while still identifying with their Hispanic culture. From a social media perspective, bi-culturals are tweeting and talking about Hispanic programming in English, which also reaches a general market audience. 

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Thursday, October 2, 2014

Gadsby: Marketing Dollars Moving to Digital #HispanicTV

Given their youth and willingness to embrace new social and mobile technologies, Hispanic consumers can expect to be receiving more marketing messages on digital platforms as dollars shift from more traditional TV buys, multicultural marketer Monica Gadsby said in opening the daylong Hispanic Television Summit in New York.

“We are migrating to the age where all media is digital,” Gadsby, the CEO of  & Latin America, told Dade Hayes, executive editor at Broadcasting & Cable, ...

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Wednesday, October 1, 2014

impreMedia Launches New Digital Platform Targeting Hispanic Millennial Women

NEW YORK--(BUSINESS WIRE)--IMPREMEDIA, the leading Spanish news and information company in the United States launches ChicaFresh.com. It is the new digital platform for “Latinas with attitude.” CHICA FRESH focuses on multicultural women between the ages of 20 and 35.

“CHICA FRESH joins our vision of continuing to provide content directed to the interests of different readers. This platform is geared directly to the segment of influential Hispanic millennial women”

The website’s objective is to provide information and media tools that meet the needs and lifestyles of women. CHICA FRESH offers content in Spanish and English in the areas of fashion, beauty, relationships, politics, travel and culture.

CHICA FRESH offers an intimate and analytical approach at different subjects through its editorial team that is lead by Hispanic women. They are extremely passionate and very aware of the need for immediate and useful information from a different perspective: It talks about a real woman, beyond celebrities or great figures. The focus is on everyday women who the audience can really relate with. CHICA FRESH speaks woman to woman about useful, interesting and appealing topics.

“CHICA FRESH emerges as a response to the latent need for an online platform specifically aimed at multicultural women in the United States whose lives are in constant motion. The editorial team is composed by women, curious, critical, and lovers of social media. They appreciate well written, concise and practical information that makes life easier and helps in the decision-making process. That is the profile of CHICA FRESH," said Trilce Ortiz, Senior Digital Editor of CHICA FRESH.

"CHICA FRESH joins our vision of continuing to provide content directed to the interests of different readers. This platform is geared directly to the segment of influential Hispanic millennial women," said Ivan Adaime, Digital Vice President of impreMedia.

URL: http://chicafresh.com/

Handles Social Media: Twitter, Facebook, Instagram, Pinterest: ChicaFreshUS

About impreMedia
impreMedia is a leader in Hispanic content, insights and marketing company. With a portfolio of trusted, influential multimedia brands that reach a highly engaged, multi-generational Hispanic audience. impreMedia has a rich history of serving the Latino community. La Opinión in Los Angeles is the nation’s #1 Spanish-language daily newspaper. El Diario newspaper in New York just recently celebrated its centennial - 100 years of community influence. In addition, La Raza in Chicago, El Mensajero in San Francisco, La Prensa in Orlando and Rumbo-Digital in Houston. These publications demonstrate impreMedia’s strong local presence in the top DMA’s that represent 59% of the 15 U.S. Hispanic market. Data Sources: Geoscape, American Marketscape DataStreamTM 2014 Series.

It recently has expanded its portfolio, adding some digital-only products like Quiero Más Futbol and Chica Fresh. It also operates IMPOWER!, a premium content Network that increases it broad reach. With more than 8 Million monthly unique users, IMPOWER! is in Comscore's Hispanic Ad Focus' top ten.


Monday, September 29, 2014

Journalism schools failing Latinos, media companies suffer

Journalism schools across the country are failing Latinos – and creating a talent deficit for media companies in the U.S.

The chaos of the Internet has wrecked on the industry and has left journalism schools scurrying to plug the digital holes in their curriculum, while universities ignore the Latino demographic tsunami that is moments away from engulfing and sinking their proverbial ship.

According to the Pew Research Center, 800,000 U.S.-born Latinos enter adulthood each year, which is expected to rise to over a million annually. By 2060, they will account for 31 percent of the U.S. population. The implications of the population shift are stark for higher education and the media.

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NBCUx Extends Programmatic Digital Ad Sales Tech

With the debut of NBCUx, NBCUniversal says it will now extend the launch of its programmatic digital ad sales technology.
NBCUx will offer data-enabled targeting alongside NBCUniversal's premium digital display -- mobile and video content across its portfolio of entertainment, news, sports and Hispanic digital properties, which reach over 100 million unique visitors.

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Wednesday, September 24, 2014

SpanglishBaby Co-Founder and 'Bilingual is Better' Co-Author Ana Flores Talks Bilingualism and Using the Flipboard App

SpanglishBaby co-founder and "Bilingual is Better" co-author Ana Flores grew up con un pie aquí y otro allá (with one foot here and there). Since childhood, the Houston-born online media socialite has been divided between the U.S. and El Salvador, where her parents are from, but has reconciled being the product of two nations, cognizant that a bicultural identity is valuable.  

By the time Flores' parents divorced and she and her sister moved to El Salvador with their mother, she owned both Spanish and English as native languages, learning them in school and speaking them at home. Her father, who remained in Houston, often sent for Flores and her sister, so the two traveled back and forth between the countries, eventually becoming "in tune with the cultures from both side of the borders."

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Bilingual and Spanish-language print thriving


It was done neither quietly nor stealthily, but rather naturally. By focusing on hard work and the most basic market forces – recognizing a niche and filling it – Spanish language and bilingual newspapers found success in an age where many long-standing flagship papers are struggling or vanishing into oblivion, as Denver’s Rocky Mountain News did in February 2009.

In every major or mid-level city or town in the country there can be found, a well-established Spanish-language or bilingual paper. (La Voz Bilingue has served Denver for forty years.) But, over the last twenty-five years, Spanish-language or bilingual papers have sprung up in towns rarely thought of as Latino population centers.

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Tuesday, September 23, 2014

Agenda Set for Hispanic Television Summit on Oct. 2

At the 12th Annual Hispanic Television Summit, key topics will focus on sports, millennials, social responsibility and storytelling. The agenda reflects the general market’s cross-over participation and a shift for Hispanic advertising.

The annual conference, geared toward those in the business of TV and video intended for Hispanic audiences, is presented by Broadcasting & Cable and Multichannel News magazines. Around 500 industry executives, including those from advertising, programming, production, brand sponsors, digital TV and marketing, will assemble at the Marriott Marquis in New York City on Thursday, Oct. 2.

The agenda includes panel discussions, keynote interviews and special presentations, on the following five topics: advertising, programming, sports rights, marketing and distribution.

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MiTú announces partnership with Maker Studios

Latino digital network MiTú announced on Tuesday it will partner with Maker Studios to develop Latino branded entertainment content.

Since its inception in 2012, MiTú, backed by The Chernin Group and other investors, has grown to 55 million global subscribers and more than 470 million monthly views across 1,300 partner channels. 

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Friday, September 19, 2014

Blacks and Hispanics Say Digital Media Coverage Neglects Them

According to a new survey, African Americans and Hispanics turn to their smartphones and other digital gadgets to get their news just as much as other Americans do, yet they give new media low grades for its coverage of their communities.

"The predicted digital divide, in which people of color would be left behind in the use of technology, is not playing out as many of those forecasting the digital future anticipated, at least not when it comes to news, according to a new survey released today," the Media Insight Project, an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research, said on Tuesday.

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The National Society of Hispanic MBAs Announces Rebranding Initiative Launch

IRVING, Texas, Sept. 19, 2014 /PRNewswire-USNewswire/ -- The National Society of Hispanic MBAs (NSHMBA) announced it has retained cross-cultural advertising and digital agency Sensis to begin launching at NSHMBA's 25th Annual Conference & Career Expo in September 24-27, 2014 at the Pennsylvania Convention Center, a comprehensive rebranding initiative. The contract, which will include the development of a new name, logo and identity to be rolled out by the end of Q1 2015, is part of a broader strategy to expand the organization's reach to undergraduate, high school and entrepreneurial audiences, while continuing to support MBA professionals.

"We are embarking on a new journey to empower Hispanic business professionals to achieve their full educational, economic and social potential," said Manny Gonzalez, CEO, NSHMBA. "By enhancing the skills, experiences and relationships for our constituents, we are taking an important step towards reaching our ultimate goal of becoming the leading catalyst for Hispanic achievement by 2025."

In addition to providing strategic and creative direction for the rebranding project, Sensis will support the launch of the new brand identity, developing an integrated marketing strategy and a social media and public relations campaign.

"We are proud to be selected to help NSHMBA in this very important step as they rebrand an organization that is already recognized as the predominant Hispanic professional organization in the U.S.," said Jose Villa, president, Sensis.

The National Society of Hispanic MBAs (NSHMBA): formed in 1988 as a non-profit organization. Widely known as the "Premier Hispanic Organization," NSHMBA serves 40 chapters and nearly 30,000 members in the U.S. and Puerto Rico. NSHMBA is dedicated to building and advancing Hispanic leadership, advocating the pursuer of higher education and providing its members with world-class professional development and career management programs. Visit www.nshmba.org

About Sensis: A cross-cultural advertising agency with digital at its core.  Founded in 1998, the agency got its start building websites and has since expanded into a full-service advertising agency. The agency's unique integrated model – fueled by ethnic insights – combines a cross-cultural approach to the general market with core digital capabilities. Focused on performance and measurement, Sensis was built from the ground up to address the foundational changes taking place in the advertising world – the fundamental role of digital media, mainstreaming of multicultural markets, and the transformative impact of social technology. Visit SensisAgency.com.

SOURCE National Society of Hispanic MBAs


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