Monday, May 25, 2015

U.S. Hispanics - 8 Things All Marketers Should Know

American demographics have shifted in the last 15 years, with growth in the U.S. population being led by Hispanics Millennials. By sheer size and upward mobility, Hispanics are influencing the American mainstream through pop culture, music, fashion, sports and politics. That influence is only just starting to translate into media and marketing attention, with Multiculturalism declared the new mainstream. 

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Thursday, December 18, 2014

Why Brands Need To Understand The Nuanced Differences In The Hispanic Market

Today, the Hispanic market represents 17% of the U.S. population (54 million people). By 2042, multicultural America becomes the population majority. The online Hispanic population—internet-savvy (i)Hispanics—is already more than 41 million strong, consisting of 90% Internet penetration from English-dominant Hispanics, 82% from Bilingual Hispanics, and 63% from Spanish-dominant Hispanics (Pew Hispanic). Yet only about 5% of Hispanic advertising goes to digital even though Hispanics are online at scale and over-index on many digital behaviors. 

For example, some 93% of Hispanics use a mobile phone regularly and index about 10% higher than the general population for smartphone ownership. Hispanic mobile users also over-index on use of social networks on their mobile devices.

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Saturday, December 6, 2014

Marketing to U.S. Hispanics on Facebook: Mobile, Culture and Discovery

With the Hispanic population becoming more and more of a force in the U.S., Facebook tapped media, content and technology research specialists Ipsos MediaCT for a closer look at how U.S. Hispanics communicate and consume media.

Findings by Ipsos MediaCT included:

71 percent of U.S. Hispanics use Facebook to connect with friends and family every day.

48 percent of U.S. Hispanics’ Facebook friends are family members, compared with 36 percent for the overall population.

60 percent of U.S. Hispanics use Facebook Messenger to communicate with friends and family outside of the U.S.

79 percent access the Internet via mobile devices.

When compared with the study’s total sample of African Americans, Asian Americans and U.S. Hispanics, the latter spends 27 percent more time per week online via smartphones.

74 percent of U.S. Hispanics use mobile devices while watching television, compared with 66 percent of the overall study group.

Video ads capture the interest of 56 percent of U.S. Hispanics, particularly bilingual and Spanish-dominant respondents.

News Feed ads capture the interest of 50 percent of U.S. Hispanics.

U.S. Hispanic females and bilingual U.S. Hispanics are more inclined to connect with and share content from brands, with 40 percent sharing advertising content.

49 percent of bilingual U.S. Hispanics see Facebook as a place for sharing information about media and brands.

80 percent of U.S. Hispanics prefer ads that incorporate Spanish messaging.

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Wednesday, December 3, 2014

Adroit Digital Study Reveals Hispanic Online Shopping Insights to Help Advertisers Fine-Tune Holiday Campaigns for the Peak Shopping Season

NEW YORK, NY, Dec 02, 2014 (Marketwired via COMTEX) -- Adroit Digital, which leverages the industry's largest pool of shared shopper data to drive marketing results for global agencies and brands, has released the results of a new survey examining how Hispanic consumers shop online and their attitudes toward digital advertising.

The report looked at which online channels Hispanics use to shop, what motivates them to complete a purchase and how marketers can increase conversion rates for this segment. These fresh insights on Hispanic shoppers will be of value to marketers in the midst of their holiday campaigns.

The Power of Hispanic Shoppers Online: A Snapshot of How Hispanic Americans Purchase Online and Respond to Digital Advertising report indicates that while other data illustrates impressive mobile adoption among Hispanics, 72% of respondents prefer to shop online using a PC, as opposed to a tablet or smartphone. Additionally, 64% of those surveyed said they'll abandon carts when surprised by higher-than-expected fees and shipping costs.

Additional highlights from the study include:

Responses to digital advertising:

--  54% of respondents would be receptive to an online ad after they've visited or purchased from that retailer's site

--  54% of survey participants are more likely to return to a retail site and complete a purchase if they receive an online ad, email, text     message or mobile push notification

--  43% say both online display and TV ads are most likely to influence purchase decisions

Online shopping preferences and habits:

--  74% of respondents said free shipping is the incentive that would
    prompt them to purchase from one retailer over another
--  16% said they don't shop on mobile devices
--  71% of respondents are compelled to hit the "Purchase" or "Submit
    Payment" button if the website and payment process is secure

"The Hispanic population in America has grown by nearly two-thirds since 2000, and Hispanic shoppers currently command $1.3 trillion in spending power, making them a valuable audience for retailers to attract and retain," said Jacob Ross, President of Adroit Digital. "However, there are some anomalies retailers need to keep top of mind when targeting this audience. While Hispanics may be heavy users of mobile, when it comes to online shopping, our research shows the majority, 72%, still prefer their PCs as opposed to a mobile device. Also, as Hispanics increasingly become acculturated, the ability of digital marketers to properly identify and target the Hispanic shopper beyond off-the-shelf, third-party data segments will be crucial."

Download the full report and access Adroit Digital's previous reports here.

About Adroit Digital Adroit Digital unlocks the power of shared data to transform digital advertising programs. Using their collective, commerce-centric data set, powerful analytics and media-buying savvy, Adroit works with leading marketers to curate and execute highly targeted campaigns that enhance brand engagement, attract new customers and deepen loyalty.

SOURCE: Adroit Digital

Monday, November 10, 2014

Culturally Relevant Digital Ads Found More Meaningful to Hispanic Millennials vs. Gen X and Baby Boomers

NEW YORK, Nov. 10, 2014 /PRNewswire/ Terra, in partnership with comScore, announces the results of "Terra's 2014 State of the Hispanic Digital Consumer by comScore"study showcasing that Hispanics continue to outpace general market consumers on most digital fronts, above all in mobile, specifically among the Gen X and Millennial demographic. 

Now in its fourth installment, this new study reveals heightened Hispanic social media activity in a series of areas including mobile, music and event engagement. The 2014 report polled more than 3,000 consumers on their overall engagement with advertising, the Internet and various digital technologies.

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Monday, November 3, 2014

Publicis Snaps Up Sapient For $3.7B To Build A Digital Media Powerhouse

Global ad giant Publicis is spending big to position itself as the top agency for brands riding the digital wave, after it announced (PDF) a deal that sees it acquire Sapient for $3.7 billion.

Publicis is paying $25.00 per share in an all-cash transaction at a total valuation that is a 44% premium to Nasdaq-listed Sapient’s most recent share price, as of October 31. The deal, which is described as a merger, will see Sapient become a wholly-owned subsidiary of Publicis Groupe.

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Friday, October 10, 2014

impreMedia Launches New Digital Platform Targeting Hispanic Millennial Women

NEW YORK--(BUSINESS WIRE)--IMPREMEDIA, the leading Spanish news and information company in the United States launches It is the new digital platform for “Latinas with attitude.” CHICA FRESH focuses on multicultural women between the ages of 20 and 35.

The website’s objective is to provide information and media tools that meet the needs and lifestyles of women. CHICA FRESH offers content in Spanish and English in the areas of fashion, beauty, relationships, politics, travel and culture.

CHICA FRESH offers an intimate and analytical approach at different subjects through its editorial team that is lead by Hispanic women. They are extremely passionate and very aware of the need for immediate and useful information from a different perspective: It talks about a real woman, beyond celebrities or great figures. The focus is on everyday women who the audience can really relate with. CHICA FRESH speaks woman to woman about useful, interesting and appealing topics.

“CHICA FRESH emerges as a response to the latent need for an online platform specifically aimed at multicultural women in the United States whose lives are in constant motion. The editorial team is composed by women, curious, critical, and lovers of social media. They appreciate well written, concise and practical information that makes life easier and helps in the decision-making process. That is the profile of CHICA FRESH," said Trilce Ortiz, Senior Digital Editor of CHICA FRESH.

"CHICA FRESH joins our vision of continuing to provide content directed to the interests of different readers. This platform is geared directly to the segment of influential Hispanic millennial women," said Ivan Adaime, Digital Vice President of impreMedia.

About impreMedia
impreMedia is a leader in Hispanic content, insights and marketing company. With a portfolio of trusted, influential multimedia brands that reach a highly engaged, multi-generational Hispanic audience. impreMedia has a rich history of serving the Latino community. La Opinión in Los Angeles is the nation’s #1 Spanish-language daily newspaper. El Diario newspaper in New York just recently celebrated its centennial - 100 years of community influence. In addition, La Raza in Chicago, El Mensajero in San Francisco, La Prensa in Orlando and Rumbo-Digital in Houston. These publications demonstrate impreMedia’s strong local presence in the top DMA’s that represent 59% of the 15 U.S. Hispanic market. Data Sources: Geoscape, American Marketscape DataStreamTM 2014 Series.  It recently has expanded its portfolio, adding some digital-only products like Quiero Más Futbol and Chica Fresh. It also operates IMPOWER!, a premium content Network that increases it broad reach. With more than 8 Million monthly unique users, IMPOWER! is in Comscore's Hispanic Ad Focus' top ten.

Monday, October 6, 2014

Playboy Latino To Launch This December

LOS ANGELES, Oct. 6, 2014 /PRNewswire/ -- Playboy Enterprises, Inc. today announced it has signed a license agreement with Arbol Publishing, the US' second largest Hispanic publishing company, to edit, produce and distribute Playboy Latino in the United States.  Playboy Latino will initially be published on a bimonthly, subscription basis, beginning December 2014.

The newest edition of the magazine will follow Playboy's award-winning blend of editorial content that includes celebrity interviews, humor, current social and political issues, short fiction, lifestyle pieces, and pictorials.  Playboy Latino will be published predominantly in Spanish, and will feature a mix of original content, as well as pictorials and articles from the Playboy archives that will be repackaged for a Latino audience.  Subscription information is available at

"We are thrilled to begin publishing Playboy Latino for the fast-growing US Latino and Spanish-speaking market," said Playboy Latino Publisher and Editor-in-Chief Edgardo Iorio.  "The past 30 years have produced a significant shift in the US demographic and a new generation of Spanish speaking consumers has emerged.  Playboy Latino will provide this fast-growing population with an entertaining platform to share their accomplishments, views and interests in the arts, sports, political and business world."

"Playboy Latino will offer readers the engaging, thoughtful and provocative content that has made Playboy magazine the gold standard for award-winning journalism," said Tom Flores, Playboy's SVP, GM Publishing Operations.  "We look forward to a successful partnership with Arbol Publishing as we continue to expand the Playboy brand to a new group of consumers."

Over the course of its 60-year history, Playboy has become one of the world's best-selling men's monthly magazines.  In addition to Playboy Latino and the magazine's US edition, there are 26 foreign editions of Playboy published around the world.

Arbol Publishing is based in California and caters to the United States' middle and upper class Latino market, reaching more than 2 million consumers each month.  In addition to Playboy Latino, Arbol currently publishes and distributes four other monthly magazines throughout the US: Automundo, Que Pasa Vegas, Transporte Latino and Estilo Hogar. 

About Playboy Enterprises, Inc
Playboy is one of the most recognized and popular consumer brands in the world. Playboy Enterprises, Inc. is a media and lifestyle company that markets the brand through a wide range of media properties and licensing initiatives. The company publishes Playboy magazine in the United States and abroad; operates, a leading men's lifestyle and entertainment site; and creates content for distribution via television networks, websites, mobile platforms and radio. Through licensing agreements, the Playboy brand appears on a wide range of consumer products in more than 180 countries as well as retail stores and entertainment venues.   For more information, please visit:

About Arbol Publishing 
Arbol Publishing offers a truly unique approach to a selective demographic of the rapidly growing Hispanic Market in the U.S. through its magazines published and distributed nationally each month. Arbol Publishing can help you reach your marketing goals in a comprehensive, multilevel and strategic manner, whether it is via print, videos, online, and/or direct marketing.

SOURCE Playboy Enterprises, Inc.

Friday, October 3, 2014

Marketers Endlessly Tweak Approaches to Connecting With Hispanic Audiences #HispanicTV

No one mentioned golf. Or three-hour lunches. Or just leaving it to the agencies to figure it all out.

Rather, the quintet of marketers at B&C and Multichannel News' Hispanic TV Summit Marketing Roundtable, "Driving Growth of Hispanic Audiences," all described a relentless need to refine their methods. Staying relevant, they told moderator Adriana Waterston, senior VP of marketing and business development for Horowitz Research, means being willing to continually tweak approaches to reaching viewers.

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Monday, September 29, 2014

NBCUx Extends Programmatic Digital Ad Sales Tech

With the debut of NBCUx, NBCUniversal says it will now extend the launch of its programmatic digital ad sales technology.
NBCUx will offer data-enabled targeting alongside NBCUniversal's premium digital display -- mobile and video content across its portfolio of entertainment, news, sports and Hispanic digital properties, which reach over 100 million unique visitors.

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Wednesday, September 24, 2014

SpanglishBaby Co-Founder and 'Bilingual is Better' Co-Author Ana Flores Talks Bilingualism and Using the Flipboard App

SpanglishBaby co-founder and "Bilingual is Better" co-author Ana Flores grew up con un pie aquí y otro allá (with one foot here and there). Since childhood, the Houston-born online media socialite has been divided between the U.S. and El Salvador, where her parents are from, but has reconciled being the product of two nations, cognizant that a bicultural identity is valuable.  

By the time Flores' parents divorced and she and her sister moved to El Salvador with their mother, she owned both Spanish and English as native languages, learning them in school and speaking them at home. Her father, who remained in Houston, often sent for Flores and her sister, so the two traveled back and forth between the countries, eventually becoming "in tune with the cultures from both side of the borders."

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Tuesday, September 23, 2014

MiTú announces partnership with Maker Studios

Latino digital network MiTú announced on Tuesday it will partner with Maker Studios to develop Latino branded entertainment content.

Since its inception in 2012, MiTú, backed by The Chernin Group and other investors, has grown to 55 million global subscribers and more than 470 million monthly views across 1,300 partner channels. 

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Friday, September 19, 2014

Blacks and Hispanics Say Digital Media Coverage Neglects Them

According to a new survey, African Americans and Hispanics turn to their smartphones and other digital gadgets to get their news just as much as other Americans do, yet they give new media low grades for its coverage of their communities.

"The predicted digital divide, in which people of color would be left behind in the use of technology, is not playing out as many of those forecasting the digital future anticipated, at least not when it comes to news, according to a new survey released today," the Media Insight Project, an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research, said on Tuesday.

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Thursday, September 18, 2014

Herbalife: Strengthening Relationship With Hispanics

Herbalife Ltd. (HLF) Chairman and CEO Michael O. Johnson released a statement yesterday in the honor of Hispanic Heritage Month, celebrated from September 15 to October 15.

“We are proud to embrace Hispanic Heritage Month as an opportunity to recognize and appreciate the invaluable contributions Latinos have made – and continue to make – in the US,” he said.

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Tuesday, September 16, 2014

Minorities Distrust News Media Depictions

Most African-American and Hispanic news consumers don’t trust the media to provide accurate portrayals of their communities in news reporting, according to a new survey of 1,492 U.S. adults by the Media Insight Project, a joint initiative by the American Press Institute, the Associated Press, and University of Chicago’s NORC Center for Public Affairs Research.

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Tuesday, September 9, 2014

Univision, an early Comcast critic, signs long-term sports deal

Univision, an early critic of Comcast's bid for Time Warner Cable, on Tuesday agreed to a long-term deal to bring the Hispanic media firm's sports network to Comcast cable subscribers.

Univision Deportes Network, which has exclusive rights to air Mexico's Liga MX soccer matches, will be offered starting next month to subscribers of Comcast's premium Digital Preferred package or its Latino services. UDN also airs international soccer matches, Formula 1 races and NFL, MLB and NBA games for Spanish-speaking audiences. Terms of the deal weren't disclosed.

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Friday, September 5, 2014

40 Top Latinos in American Media

This has been a really great year for Latino talent in American media. But before we get into the details of a year in Latino media excellence, I want to first share how this list comes together every year.

Like most media events in digital times this list of top latino talent begins on Twitter. Friends, fans, family, and especially colleagues of excellent Latinos in media recommend them to @vato, me. I add all of the recommended Twitter handles to a private Twitter List that I build and monitor throughout the year in Tweetdeck.  I have created a Collection in Tweetdeck for storing specific top Latino tweets for embedding  throughout next year's list, just as I have Alberto Ciurana's mighty tweet below.

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Wednesday, September 3, 2014

Why the Gaming Industry Should Care About Latinos

In an imaginary world where video game players were only allowed play characters of their own ethnicity, Latinos would be screwed.

They could choose between Victor Gonzalez, one of the main thugs of “Los Carnales” who has survived a dozen attacks by the Vice King. Or the more sophisticated Carlos Oliveira, a mercenary from South America on the verge of a nervous breakdown during the zombie crisis on Earth.

These not particularly attractive examples are part of the average 3 percent of video game characters recognized as Latino.

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Friday, August 29, 2014

Digital Ads forecast to surpass TV by 2017

Memo to Madison Avenue: The digital shift is on the horizon.

Digital outlets will overtake television — which has long drawn more ad dollars than any other kind of media — to dominate the US market by 2017, a new forecast shows.

Spending on the digital sector will hit $72 billion, taking its market share of all media to 38 percent and outstripping the $70.5 billion projected for television, according to a new report from Magna Global.

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Tuesday, August 26, 2014

ESPN International, PGA TOUR Renew Multimedia Rights For Latin America and the Caribbean Through 2019

PONTE VEDRA BEACH, Fla. (August 20, 2014) – The PGA TOUR and ESPN International announced today they have reached a five-year rights agreement to continue presenting coverage of PGA TOUR events across all means and media in Latin America and the Caribbean. The rights extension provides ESPN International with live media rights on its linear and digital platforms and extends the longstanding relationship with the PGA TOUR in Latin American through 2019. 

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Monday, August 25, 2014

National Pork Board Launches New Spanish-Language Website and Sweepstakes to Win Trip to Food and Music Festival in Chicago

DES MOINES, IowaAug. 25, 2014 /PRNewswire/ -- The flavor and versatility of pork makes it a favorite staple among Hispanic homes. To celebrate the love Latinos have for pork, the National Pork Board (NPB) today launched, a new Spanish-language website with corresponding social media channels in Facebook, Twitter and Instagram. 
To mark the site's launch, consumers are encouraged to visit the website for a chance to win a trip for two to the Food Network in Concert at Ravinia in Chicago on September 20. The event will feature a day of live music and spectacular food with some of today's best music and culinary talent., a resource of information and culinary experiences with pork, launched to engage consumers with many mouthwatering recipes for inspiration and creativity, nutritional content of pork, choice cuts, health and safety content and cooking tips while inviting consumers to participate in the sweepstakes.
"We are delighted to provide the Hispanic community in the United States a reliable source of information and culinary inspiration with The site will offer many features providing culinary experiences with pork and opportunities to participate in fun sweepstakes like the one we are offering now for the Food Network in Concert event at Ravinia," said Jose de Jesus, director of multicultural marketing at the National Pork Board.
To celebrate the launch of the website, the National Pork Board sweepstakes is starting today on, with the chance to win a trip for two to the Food Network In Concert at Ravinia. The prize includes round-trip airfare, two night-stay in Chicago, ground transportation and two Greatest Hits + Lawn tickets to the event. For sweepstakes rules and how to enter, consumers must register for the sweepstakes
No purchase necessary. U.S. residents 21+. Void where prohibited. Sweepstakes ends 9/5/2014.
The Food Network In Concert at Ravinia brings the best of the food and music worlds together, with multiple music stages, lively cooking demos, wine and food tastings, talent meet-and-greet opportunities, and much more, creating an unforgettable food and entertainment experience at Ravinia.  
For more information about the National Pork Board, including new delicious recipes, information on choice cuts, health and safety concerns, cooking tips and promotions with weekly prizes, visit
To join the conversation use hashtag #sabrososmomentos, like our Facebook page at, and follow us on and Instagram @PorkTeInspira.
About National Pork Board
The National Pork Board has responsibility for Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. Through a legislative national Pork Checkoff, pork producers invest $0.40 for each $100 value of hogs sold. Importers of pork products contribute a like amount, based on a formula. The Pork Checkoff funds national and state programs in advertising, consumer information, retail and foodservice marketing, export market promotion, production improvement, technology, swine health, pork safety and environmental management.  More information at is the Spanish resource website for recipes, nutritional facts, choice cuts and the latest news on pork. The site is administered by the National Pork Board.
SOURCE National Pork Board

Friday, August 22, 2014

50 Most Valuable Latin American Brands

The 2013 BrandZ Top 50 Most Valuable Latin American Brands total $135.3 billion in value, a decrease from the total value in 2012 of $135.7 billion. This relatively sustained value shows the strength and resilience of leading Latin American brands, despite the global crisis and other factors that have negatively impacted upon the Latin American economy. 

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Wednesday, August 20, 2014

Hispanics Ahead Of The Digital Curve

According to an analysis of strategies of leading brands and forward-thinking marketers by Lisa Gevelber, Vice President of Americas Marketing, U.S. Hispanic demographic trends indicate a 163% increase in population between 2010 and 2050, making up 30% of the population by July 1, 2050, and one trillion dollars in buying power in 2010, rising to $1.5 trillion next year (an increase of 50% in just five years).

Marla Skiko, senior vice president and director of digital innovation at SMG Multicultural, says "… marketers may think they trail… general market in adoption of new tech… (though) they are far ahead…  should be among the first prospects for marketers… to grow their consumer base…"

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Sunday, August 17, 2014

By 2018 Latin America Will Have More Than 400 Million Internet Users

Recently, eMarketer—a research firm specialized in online data for markets around the world—published research about the amount of Internet users in Latin America. According to eMarketer, by the end of 2014 Latin America will have more than 330 million Internet users. Nearly 108 million of these Internet users will be in Brazil, 64 million in Mexico and 27 million in Argentina, with nearly 132 million in the rest of Latin America.

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Tim Howard FIFA 15 Goalkeeper Video Interview (with Spanish subtitles)

#Spanglish: Top 5 Hispanic Social Media Campaigns

Some companies think of Latinos during Hispanic Heritage month or try to appeal to them in cringe-worthy Cinco de Mayo segments that tend to bomb with the growing, and ever-important audience. 

Here are a list of five companies that have launched somewhat ambitious social media campaigns to try and tap into the Latino market.

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Why Pandora Is Booming With Hispanic Users

Anyone who thinks U.S. Hispanics are still confined to traditional Latin media need only check out the latest Pandora stats.

According to ComScore's June numbers, 25 percent of Pandora's total 76.4 million active monthly unique visitors (MUV's) are Hispanic. That translates to an astounding nearly 19 million Hispanic MUV's, a number that not only places Pandora as the No. 1 music streaming property among Hispanics, but also as the top destination for Hispanics even when compared to endemic Hispanic sites like Univision Digital (which in June had 10.5 million MUVs).

Thursday, August 7, 2014

Univision Rules

Univision Communications Inc. Announces Key Executive Appointments

NEW YORK--()--Univision Communications Inc. (UCI), the leading media company serving Hispanic America, today announced two key appointments to its executive team. Kevin Cuddihy has been named president of Local Media and Jessica Rodriguez was appointed chief marketing officer, effective immediately. Both Cuddihy and Rodriguez will be based in New York and report to Randy Falco, president and chief executive officer of UCI.
“For the past three years Univision Communications has transformed from what many considered a niche network to a leading multiplatform powerhouse focused exclusively on serving Hispanic America and Kevin and Jessica have played a key role in this transformation”
Cuddihy will oversee a combined 130 television and radio stations with responsibility for local sales, content, digital, operations and community relations. Rodriguez will oversee all UCI marketing functions, including the Univision Agency, a group that oversees a media inventory of more than $500 million across all of Univision’s broadcast, cable, radio and digital properties, and is responsible for all cross-channel promotions as well as research and creative services for clients and internal divisions.
“For the past three years Univision Communications has transformed from what many considered a niche network to a leading multiplatform powerhouse focused exclusively on serving Hispanic America and Kevin and Jessica have played a key role in this transformation,” said Falco. “They all share the passion and commitment to the community we serve and to our Company, which coupled with their understanding of the rapidly changing media environment, our audience, partners and clients, made them the ideal candidates to lead our local media and marketing efforts respectively. As the industry changes with clients looking for one-stop solutions, Kevin’s extensive local television sales experience combined with his deep knowledge of Univision’s local markets and priorities for our clients, make him the right person for this role, which will better align and deliver on the power of local Radio, Television and Digital, thereby increasing our ability to deliver results for our audience and clients.”
Falco continued, “Jessica’s creativity, innovative energy and strategic vision will be invaluable to Univision as we continue to integrate our marketing across all of our divisions. As the media landscape continues to rapidly evolve, so too does the marketing, and this role is a significant step in our efforts to stay at the forefront, build cohesive campaigns, further strengthen and broaden the Univision brand and better serve our rapidly growing and diverse audience as well as our partners as clients.”
Cuddihy was most recently the president of the Univision Television Group (UTG). He previously served as EVP of TV Advertising Sales for Univision Local Media where he was responsible for driving sales revenue across Univision’s owned and operated television stations. Prior to joining Univision in 2009, Cuddihy spent eight years at Comcast Spotlight Sales rising from VP/GM Detroit Marketlink to SVP Advertising Sales where he led five divisions comprised of 4,000 employees and was responsible for all field sales operations and advertising revenue. Prior to that, he spent close to two decades with the CBS Station Group. He began as an account executive at WCCO Minneapolis in 1982, and moved up to National Sales manager, Local Sales manager and then General Sales manager. He then went to WWJ Detroit where he was director of Sales and later VP/GM, as well as serving briefly as VP/GM of WNDY-Indianapolis prior to joining Comcast. Cuddihy is a member of the Board of Directors of the Television Bureau of Advertising. He serves on the executive committee of the National Association of Broadcasters (NAB) Television Board.
Rodriguez most recently held the position of EVP of Program Scheduling and Promotions where she was responsible for strategically helping to maximize Univision’s programming decision-making process across all Univision networks and platforms. She also oversaw the Univision Agency and is a member of the steering committee for Univision’s Women’s Leadership Council. Previously, Rodriguez served as SVP of Univision Cable Networks, and prior to that, VP, Special Assistant to the President of Univision Networks. She began her career at Univision as an intern in the Los Angeles station and then moved to Puerto Rico where she served in multiple roles, most recently as VP and Station Manager of Univision’s television station in Puerto Rico. Earlier in her career, Rodriguez served as an analyst and then an associate for the Chase Manhattan Bank in New York City, and later as an analyst for the Upper Manhattan Empowerment Zone. Rodriguez was named as People en Español’s 25 Most Powerful Women, CableFax’s Most Influential Minorities in Cable and was a part of the 2014 class of Wonder Women by Multichannel News. She received an MBA from Stanford University School of Business and a bachelor’s degree from Fordham University.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching approximately 95% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network reaching approximately 89% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico, as well as Uforia, the leading Hispanic digital music service; UVideos, the first bilingual digital video network serving Hispanic America; an Interactive network of online and mobile apps and products including, which continues to be the No. 1 most-visited Spanish-language website among U.S. online Hispanics, and Univision Partner Group, a specialized advertising and publisher network. UCI’s assets also include a minority stake in El Rey Network, a new 24-hour English-language network founded by maverick filmmaker Robert Rodriguez, and a joint venture with Disney/ABC Television Network for Fusion, a news, pop culture and satire TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit


Univision Communications Inc.
Monica Talán, 212-455-5331

Monday, June 16, 2014

Allstate Brings Mala Suerte Campaign to Twitter

NORTHBROOK, Ill. – June 13, 2014 – For the past four years, Allstate’s Mala Suerte has personified the vulnerabilities and bad luck that come with not having the right protection using various marketing channels such as TV, radio and online. This summer, Mala Suerte is joining Allstate's soccer program and tapping into the passion and national pride associated with soccer fans around the world.  Through the launch of the new @SoyLaMalaSuerte Twitter handle, Mala Suerte will insert "itself" into conversations and friendly banter that take place between fans of rival teams competing in this summer’s biggest matches.

“When compared with other professional sports, soccer is No. 1 among Hispanic Americans,” said Georgina Flores, vice president, Integrated Marketing Communications. “It’s a passion – almost a religion. Superstitions and rituals play a big part, especially in a World Cup year. Nobody wants ‘bad luck’ around their team, but wish it on their rival teams. So, we put a new twist on our popular character.”
Allstate has been a strong supporter of soccer for many years – a sport that requires preparation and teamwork to be ready for unexpected bad luck and adversity. 

By integrating Mala Suerte, Allstate is able to enhance the fan experience around the upcoming matches in Brazil.  Followers of @SoyLaMalaSuerte can show their passion and alliance to their teams by requesting to send Mala Suerte using #EnviaMalaSuerte to any team leading up to and during this summer’s matches, but the ultimate decision is up to Mala Suerte. 

“In 2010, the largest social media conversation of the year centered around World Cup content,” said Flores. “We decided to launch Mala Suerte’s Twitter handle because we want to be part of the conversation our consumers are engaging in.”

From kickoff to the final whistle, fans following @SoyLaMalaSuerte can take to Twitter to tell Mala Suerte what to do to their team’s rivals as matches are taking place. Mala Suerte will capitalize on the real-time events by live tweeting unexpected moments of bad luck he has afflicted on rival teams at the request of devoted soccer fans.

With more than 200 thousand Facebook fans, Mala Suerte’s been known to take credit for “the branch that falls on your parked car" or for being the "scoreboard that’s having technical difficulties in the last 30 seconds of the game." Flores adds that, "Given the real-time nature of Twitter, the platform is a natural fit for unexpected moments of bad luck which may or may not have been caused by @SoyLaMalaSuerte."

The campaign was created in partnership with long-time ad agency partner, Lapiz.  For more information, fans can follow @SoyLaMalaSuerte on Twitter and Facebook or visit

About Allstate®

The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer, protecting approximately 16 million households from life’s uncertainties through its Allstate, Encompass, Esurance and Answer Financial brand names and Allstate Financial business segment. Allstate is widely known through the slogan “You’re In Good Hands With Allstate®.” The Allstate brand’s network of small businesses offers auto, home, life and retirement products and services to customers in the United States and Canada. In 2013, The Allstate Foundation, Allstate, its employees and agency owners gave $29 million to support local communities. Allstate employees and agency owners donated 200,000 hours of service across the country.

Tuesday, May 6, 2014

Pulpo Media Launches Pioneering Acculturation Model That Helps Brands Reach The Most Influential (i)Hispanic Audience Segments

SILICON VALLEY, CA (May 6, 2014) Pulpo Media, the nation’s leading cross-platform digital media network reaching Hispanics across all acculturation levels and digital devices, today launches the “(i)Hispanic* Acculturation Model.” The Model will enlighten and enrich marketers interested in the ever-expanding (i)Hispanic market by providing deeper, actionable consumer insights and more efficient targeting segmentation.

The (i)Hispanic Acculturation Model aggregates robust off-line market data, such as 2012 U.S. Census and the annual American Community Survey, and combines them with terabytes of proprietary first and third-party (i)Hispanic data including key criteria such as: nativity; parent’s nativity; age of immigration; years in the U.S.; household language; and, English proficiency. The result is a deeply informed and easier process for brands and agencies to target valuable, previously misunderstood, segments of the (i)Hispanic market across the U.S., down to the zip code level.

The Model reveals new information on elusive but influential (i)Hispanic segments, such as the 1.5-generation, a critical part of the market that has lacked authentic recognition in previous data sets. These are Hispanics who technically are first generation, or foreign-born, but in the case of the 1.5, they immigrated as children, at the age of 10 years or younger. Their primary education takes or took place in the U.S. More often than not, this group behaves similarly to the second-generation or U.S-born Hispanic. The 1.5 isn’t a new segment but it has been lost and unaccounted for in many data models; yet they represent approximately 35% of the first-generation immigrant populace.

"Deeply discerning Hispanic acculturation levels is critical to developing effective media plans that deliver greater engagement and brand affinity," says Justin Kuykendall, Chief Executive Officer & Founder of Pulpo Media. "Our Acculturation Model was developed to deliver the unparalleled, actionable consumer insights that online Hispanic marketers have sought for years."

The Model also provides a more holistic view of the whole dynamic (i)Hispanic market, and better-defined acculturation segments informed by multi-dimensional data and key acculturation benchmarks. For example, if brands only look at nativity alone, or assume that if you are foreign-born you are an immigrant and Spanish-language dominant; or if you are U.S. born you are English-language dominant and technically part of the ‘general market.’ they would err significantly in ways that the new (i)Hispanic Acculturation Model can resolve.

The (i)Hispanic Acculturation Model uses predictive modeling in combination with Pulpo Media's proprietary algorithm to assign acculturation values to individual (not household) record levels of (i)Hispanics, for greater specificity. The Model will be incorporated into Pulpo’s new Ocean Platform and Planner Product, scheduled for release this summer. Pulpo will use the new Model to help advertisers build more efficient and effective digital media plans that target (i)Hispanics across acculturation levels, including (i)Hispanic influencers. The end result will be a greater ROI from the total Hispanic market. Marketers interested in directly accessing The Model’s data for research and educational purposes can do so via the Planner Lite product for a limited time.

Understanding numerous factors and detailed information about U.S. Hispanics, at an individual (and household) level, is crucial to better reaching and touching them via marketing campaigns. Our team spends so much time developing a deep understanding of the Hispanic audience. It is then so important to be able to activate in the digital space on these insights as this is not a homogenous group, nor is it a replica of the offline Hispanic market," says Marla Skiko, Executive Vice President, Director Digital Innovation at SMG Multicultural. "Discerning detailed characteristics such as individual generational status, language preferences, proportion of life in the U.S., and online behavior are key to marketing effectively to the Hispanic market."

By 2042, multicultural America becomes the majority. This sea change in American demographics has been greatly informed by the rise of the Hispanic population, which has increased six-fold since 1970. Today, the Hispanic market represents 17% of the U.S. population (53 million people); Hispanic Internet penetration is currently at 78%.

To secure a copy of the (i)Hispanic Acculturation White Paper, or Webinar information or to Sign Up for limited use of the Planner Lite product, sign up here:

Pulpo Media ( is the first holistic ad network that reaches online Hispanics—(i)Hispanics—across all acculturation levels and digital devices. It employs world class proprietary technology and combines its top ranked media offering with hyper-relevant segmentation, authentic (1:1) messaging, and in-depth analytics to drive brand engagement and campaign ROI among the influential (i)Hispanic. Pulpo Media empowers advertisers to more efficiently and effectively secure mind and market share gains across the total Hispanic market.

Pulpo Media is ranked by comScore Media Metrix as #1 in Hispanic reach based on its Hispanic Ad Focus (#1 with Spanish Dominant, Bilingual, and English dominant Hispanics, respectively). Pulpo Media is also #1 in comScore’s new Bicultural Audience Network category.

Pulpo Media is headquartered in Berkeley, CA. and has satellite offices in Puerto Rico, Argentina, Colombia, Mexico and Spain.

* (i)Hispanic: the online Hispanic population of approximately (+41 million) consisting of 90% Internet penetration from English-dominant Hispanics,
82% from Bilingual Hispanics, and 63% from Spanish-dominant Hispanics. 

Monday, December 2, 2013

'Latinopreneurs': The Importance Of Developing Business Ownership For A Multicultural America

Why supporting Latino technology entrepreneurs benefits everyone

A couple of months ago, I got an email from Jesse Martinez — a devoted and tireless leader of Latino entrepreneurship in Silicon Valley — asking me to speak at a leadership summit.  He also asked me what I wanted to speak about.
A great question, because while I have spoken at many events like this, my interest in Latinos in business has evolved.  Or should I say:   Latinos in business have evolved, and so have my views.
There was a time when I used to speak about the special assets that Latinos bring to startups, particularly in the world of social technology.  Now I like to talk about the category itself — Latino entrepreneurship — because the category itself has special value.

New markets

But in case you were wondering, make no mistake:  lots of folks have questioned the strategy of developing entrepreneurship around ethnicity, gender, and other kinds of identity.
To be clear, lots of folks in Silicon Valley have questioned the strategy.

First it began with a conversation about the absence of African American leaders in tech. Then it became a conversation — though we’ve had this conversation before — about the absence of women leaders in tech.  Recently, I found myself in a silly argument with a journalist who had convinced himself that identity-based strategies for empowering people had the ultimate effect of marginalizing them (“ghettoizing them,” is the phrase I believe he used).  I’m happy to report that I got him to see the situation differently … but only after examining a number of ways that identity-specific approaches help everyone, not just the group in question.

First — and this should be obvious — the group in question may actually have access to new markets that typically elude people who are not in the group. When it comes to Latinos, what we are looking at is the access that comes to markets where there is a language barrier or a cultural barrier.  This is, by the way, why more and more businesses — including large tech companies like Google GOOG -0.2% and Facebook– are investing in multicultural marketing. There’s a growing recognition that it’s no longer about the mainstream but the manystreams that make up the new global marketplace.


Wednesday, April 17, 2013

What The Narrowing Digital Divide Means

April 11, 2013 | by Lee Vann

Good news, the digital divide is closing for Hispanics. The Pew Hispanic Center recently published an encouraging report that indicates that the digital divide is shrinking due in large part to rapid Hispanic mobile adoption and strong usage of social networking sites. For marketers, the report should be another clear indication that it is time to get serious about investing in the U.S. Hispanic digital market.

Read full article

Wednesday, April 10, 2013

World's Leading Spanish-Language eBook Retailer Comes To U.S.

MIAMI BEACH, Fla., April 10, 2013 /PRNewswire/ --, the world's largest retailer of eBooks in Spanish, opened its portal for business in the United States today.

The new portal allows Spanish-language readers to download more than 50,000 books, novels, and textbooks, including classics and bestsellers, to enjoy on a variety of devices such as, iPads, smartphones and tablets with Android OS, netbooks, notebooks or desktop computers.

The company made the announcement at Hispanicize 2013, the largest U.S. Hispanic marketing, media and entertainment conference, being held this week in Miami Beach.

"After receiving superb reviews from readers in Latin America, we are thrilled to open our on-line book store to Spanish language readers in the U.S.," said Viviana Zocco, the founder and President of the VI-DA Group, the creator of "We are confident that we will provide a much needed service to millions of people, whether they are a casual reader or a student studying Spanish."

Due to its contracts with large publishing houses throughout Latin America, offers eBooks in various genres which include popular works from Mexico, Colombia, Venezuela, Argentina, Chile and Peru, among others countries. For example, has the largest collection of Spanish-language books about Pope Francis – all of which have been written by him – including popular titles that have become's best sellers since the Holy Father was elected.

About provides readers more than 50,000 free and affordable eBooks in Spanish, on a variety of topics in various genres. Originally from Argentina and now enjoyed by readers across Latin America, offers more titles than any other e-book store in the United States, including Amazon and Apple iBooks. The company will begin releasing its Best Sellers list, highlighting the most popular eBooks in Spanish and will announce agreements with leading colleges and universities that will offer their required reading in Spanish on this eBooks platform.


Thursday, April 4, 2013

Report Suggests a Digital Divide Among Latinos

March 07, 2013 | by Tanzina Vega

        A digital divide between Latino Americans and white Americans may be closing, but a divide still exists between native- and foreign-born Latinos, according to a report issued Thursday by the Pew Hispanic Center.
The report, which examined technology consumption habits, defines foreign-born Latinos as those who were born in another country to parents who were not American citizens, including people born in Puerto Rico. (The island is a commonwealth of the United States whose residents are, in fact, citizens.)

Read full article 

Thursday, February 14, 2013

Ideiasnet Announces Acquisition of Bolsa de Mulher by Batanga Media

RIO DE JANEIRO, Feb. 14, 2013 /PRNewswire/ -- Ideiasnet announces the acquisition of its portfolio company, Bolsa de Mulher, by digital media company Batanga Media. Bolsa de Mulher, the leading women's internet group in Brazil will join Batanga Media's growing family of digital media and ad network properties. Ideiasnet will become a significant minority shareholder alongside existing US-based investors H.I.G. Capital, Tudor Ventures and HarbourVest Partners.

Bolsa de Mulher joins Batanga Media's portfolio of premium websites, mobile applications and social media platforms that collectively reach over 150 million unique visitors per month in the United States andLatin America. Batanga Media, a leader in the US Hispanic market has in the last few years expanded its reach throughout Latin America to include operations in MexicoColombiaChile, Venezuela Argentina and Brazil. The addition of Sao Paulo-based Bolsa de Mulher complements Batanga Media's existing owned and operated properties in music, entertainment and women's lifestyle and reinforces Batanga Media's commitment to the Brazilian market.
"Bolsa de Mulher is one of the strongest brands in the Brazilian internet. We believe that this acquisition brings together a unique set of shareholders, management talent and media assets that will help position Batanga Media as a leading digital media player in Brazil," states Sami Haddad, CEO and Director of Investor Relations at Ideiasnet.

With this operation, Ideiasnet continues to build on a strategy of increased dynamism in the management of its portfolio with an emphasis on investing in fast growing Internet and technology companies while being attentive to liquidity and merger opportunities.

About Bolsa de Mulher
Bolsa de Mulher is the leading women's online destination in Brazil catering to the needs of women through content areas and online communities focused on Beauty, Diet and Fitness, News and Gossip, Astrology, Babies, Games, Relationships, Shopping and Work.

About Batanga Media
Is the largest independent digital content and social media company for Latin America and Hispanic communities around the world. Founded in 1999, Batanga Media is headquartered in Miami, Florida and has operations in 14 countries.

About Ideiasnet
Ideiasnet (IDNT3:BZ) is a Brazilian venture capital firm that invests in fast growing technology companies in the areas of Digital Commerce, Digital Media, SaaS ,Mobile, Health and Education.

SOURCE Ideiasnet S.A.

Friday, November 9, 2012

Domino's Pizza® Expands Mobile Ordering Lineup With New Spanish-Language App

ANN ARBOR, Mich., Nov. 8, 2012 /PRNewswire/ -- Domino's Pizza (NYSE: DPZ), the recognized world leader in pizza delivery, is launching its new Spanish-language ordering app for smartphones, available immediately. With this update to its current app, Domino's currently covers more than 80 percent of smartphones, and will now offer a language alternative for Hispanic consumers.
The app, and its Spanish-language update, join an already strong mobile ordering lineup that features the English version for the Apple iPhone®, Android phones and Amazon's Kindle Fire®, along with a full-feature mobile ordering site at The new app allows Spanish-speaking customers the ability to order from nearly every Domino's store in the U.S. from the palm of their hand and with just a few taps on their screens. Que bien! 

"We are committed to making sure we're connecting with all our customers wherever they are," saidRussell Weiner, Domino's Pizza chief marketing officer. "Now, that means providing Spanish-speaking users with the convenience of ordering from their mobile devices in a language that they are most comfortable with."

The new update is designed for customers whose primary language is Spanish, benefiting customers who have their mobile device primarily set to Spanish. Much like the English version of the app, the Domino's Spanish-language app gives customers instant access to the full Domino's menu, as well as local and national coupons. Users can also search for the closest Domino's location, and can utilize the fan favorite Pizza Tracker to follow the stages of their order, from the oven to their door.

Domino's incredible mobile ordering, along with traditional online ordering, makes up 30 percent of Domino's sales. Domino's estimates it is one of the top ten e-commerce retailers when measured by number of transactions. Customers can order online at

The Domino's Spanish language app is available for free from the App Store on iPhone and iPod touch, or the Amazon Appstore and Google Play store on Android phones.

About Domino's Pizza®
Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery. Domino's is listed on the NYSE under the symbol "DPZ." As of the third quarter of 2011, through its primarily locally-owned and operated franchised system, Domino's operated a network of 9,541 franchised and Company-owned stores in the United States and over 70 international markets. During the third quarter of 2011, Domino's had global retail sales of nearly $1.6 billion, comprised of over $771 million domestically and nearly $813 million internationally. Domino's Pizza had global retail sales of over $6.2 billion in 2010, comprised of over$3.3 billion domestically and over $2.9 billion internationally. 
In May 2011, Pizza Today named Domino's its "Chain of the Year" for the second straight year – making the company a three-time overall winner, and the first pizza delivery company to receive the honor in back-to-back years. In 2011, Domino's was ranked #1 in Forbes Magazine's "Top 20 Franchises for the Money" list. Helped by the launch of its Domino's Smart Slice school lunch pizza in late 2010, Domino's is collaborating with the Alliance for a Healthier Generation to serve healthier school foods and beverages inthe United States.
In late 2009, Domino's debuted its "Inspired New Pizza" – a permanent change to its hand-tossed product, reinvented from the crust up. 
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SOURCE: Domino's Pizza

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