LatinVision Media News

Monday, September 29, 2014

NBCUx Extends Programmatic Digital Ad Sales Tech

With the debut of NBCUx, NBCUniversal says it will now extend the launch of its programmatic digital ad sales technology.
NBCUx will offer data-enabled targeting alongside NBCUniversal's premium digital display -- mobile and video content across its portfolio of entertainment, news, sports and Hispanic digital properties, which reach over 100 million unique visitors.

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Wednesday, September 24, 2014

SpanglishBaby Co-Founder and 'Bilingual is Better' Co-Author Ana Flores Talks Bilingualism and Using the Flipboard App

SpanglishBaby co-founder and "Bilingual is Better" co-author Ana Flores grew up con un pie aquí y otro allá (with one foot here and there). Since childhood, the Houston-born online media socialite has been divided between the U.S. and El Salvador, where her parents are from, but has reconciled being the product of two nations, cognizant that a bicultural identity is valuable.  

By the time Flores' parents divorced and she and her sister moved to El Salvador with their mother, she owned both Spanish and English as native languages, learning them in school and speaking them at home. Her father, who remained in Houston, often sent for Flores and her sister, so the two traveled back and forth between the countries, eventually becoming "in tune with the cultures from both side of the borders."

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Tuesday, September 23, 2014

MiTú announces partnership with Maker Studios

Latino digital network MiTú announced on Tuesday it will partner with Maker Studios to develop Latino branded entertainment content.

Since its inception in 2012, MiTú, backed by The Chernin Group and other investors, has grown to 55 million global subscribers and more than 470 million monthly views across 1,300 partner channels. 

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Friday, September 19, 2014

Blacks and Hispanics Say Digital Media Coverage Neglects Them

According to a new survey, African Americans and Hispanics turn to their smartphones and other digital gadgets to get their news just as much as other Americans do, yet they give new media low grades for its coverage of their communities.

"The predicted digital divide, in which people of color would be left behind in the use of technology, is not playing out as many of those forecasting the digital future anticipated, at least not when it comes to news, according to a new survey released today," the Media Insight Project, an initiative of the American Press Institute and the Associated Press-NORC Center for Public Affairs Research, said on Tuesday.

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Thursday, September 18, 2014

Herbalife: Strengthening Relationship With Hispanics

Herbalife Ltd. (HLF) Chairman and CEO Michael O. Johnson released a statement yesterday in the honor of Hispanic Heritage Month, celebrated from September 15 to October 15.

“We are proud to embrace Hispanic Heritage Month as an opportunity to recognize and appreciate the invaluable contributions Latinos have made – and continue to make – in the US,” he said.

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Tuesday, September 16, 2014

Minorities Distrust News Media Depictions

Most African-American and Hispanic news consumers don’t trust the media to provide accurate portrayals of their communities in news reporting, according to a new survey of 1,492 U.S. adults by the Media Insight Project, a joint initiative by the American Press Institute, the Associated Press, and University of Chicago’s NORC Center for Public Affairs Research.

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Tuesday, September 9, 2014

Univision, an early Comcast critic, signs long-term sports deal

Univision, an early critic of Comcast's bid for Time Warner Cable, on Tuesday agreed to a long-term deal to bring the Hispanic media firm's sports network to Comcast cable subscribers.

Univision Deportes Network, which has exclusive rights to air Mexico's Liga MX soccer matches, will be offered starting next month to subscribers of Comcast's premium Digital Preferred package or its Latino services. UDN also airs international soccer matches, Formula 1 races and NFL, MLB and NBA games for Spanish-speaking audiences. Terms of the deal weren't disclosed.

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Friday, September 5, 2014

40 Top Latinos in American Media

This has been a really great year for Latino talent in American media. But before we get into the details of a year in Latino media excellence, I want to first share how this list comes together every year.

Methodology 
Like most media events in digital times this list of top latino talent begins on Twitter. Friends, fans, family, and especially colleagues of excellent Latinos in media recommend them to @vato, me. I add all of the recommended Twitter handles to a private Twitter List that I build and monitor throughout the year in Tweetdeck.  I have created a Collection in Tweetdeck for storing specific top Latino tweets for embedding  throughout next year's list, just as I have Alberto Ciurana's mighty tweet below.

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Wednesday, September 3, 2014

Why the Gaming Industry Should Care About Latinos

In an imaginary world where video game players were only allowed play characters of their own ethnicity, Latinos would be screwed.

They could choose between Victor Gonzalez, one of the main thugs of “Los Carnales” who has survived a dozen attacks by the Vice King. Or the more sophisticated Carlos Oliveira, a mercenary from South America on the verge of a nervous breakdown during the zombie crisis on Earth.

These not particularly attractive examples are part of the average 3 percent of video game characters recognized as Latino.

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Friday, August 29, 2014

Digital Ads forecast to surpass TV by 2017

Memo to Madison Avenue: The digital shift is on the horizon.

Digital outlets will overtake television — which has long drawn more ad dollars than any other kind of media — to dominate the US market by 2017, a new forecast shows.

Spending on the digital sector will hit $72 billion, taking its market share of all media to 38 percent and outstripping the $70.5 billion projected for television, according to a new report from Magna Global.

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Tuesday, August 26, 2014

ESPN International, PGA TOUR Renew Multimedia Rights For Latin America and the Caribbean Through 2019

PONTE VEDRA BEACH, Fla. (August 20, 2014) – The PGA TOUR and ESPN International announced today they have reached a five-year rights agreement to continue presenting coverage of PGA TOUR events across all means and media in Latin America and the Caribbean. The rights extension provides ESPN International with live media rights on its linear and digital platforms and extends the longstanding relationship with the PGA TOUR in Latin American through 2019. 

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Monday, August 25, 2014

National Pork Board Launches New Spanish-Language Website and Sweepstakes to Win Trip to Food and Music Festival in Chicago

DES MOINES, IowaAug. 25, 2014 /PRNewswire/ -- The flavor and versatility of pork makes it a favorite staple among Hispanic homes. To celebrate the love Latinos have for pork, the National Pork Board (NPB) today launched PorkTeInspira.com, a new Spanish-language website with corresponding social media channels in Facebook, Twitter and Instagram. 
To mark the site's launch, consumers are encouraged to visit the website for a chance to win a trip for two to the Food Network in Concert at Ravinia in Chicago on September 20. The event will feature a day of live music and spectacular food with some of today's best music and culinary talent.
PorkTeInspira.com, a resource of information and culinary experiences with pork, launched to engage consumers with many mouthwatering recipes for inspiration and creativity, nutritional content of pork, choice cuts, health and safety content and cooking tips while inviting consumers to participate in the sweepstakes.
"We are delighted to provide the Hispanic community in the United States a reliable source of information and culinary inspiration with PorkTeInspira.com. The site will offer many features providing culinary experiences with pork and opportunities to participate in fun sweepstakes like the one we are offering now for the Food Network in Concert event at Ravinia," said Jose de Jesus, director of multicultural marketing at the National Pork Board.
To celebrate the launch of the website, the National Pork Board sweepstakes is starting today on PorkTeInspira.com, with the chance to win a trip for two to the Food Network In Concert at Ravinia. The prize includes round-trip airfare, two night-stay in Chicago, ground transportation and two Greatest Hits + Lawn tickets to the event. For sweepstakes rules and how to enter, consumers must register for the sweepstakes atPorkTeInspira.com/foodnetwork-inconcert.
No purchase necessary. U.S. residents 21+. Void where prohibited. Sweepstakes ends 9/5/2014.
The Food Network In Concert at Ravinia brings the best of the food and music worlds together, with multiple music stages, lively cooking demos, wine and food tastings, talent meet-and-greet opportunities, and much more, creating an unforgettable food and entertainment experience at Ravinia.  
For more information about the National Pork Board, including new delicious recipes, information on choice cuts, health and safety concerns, cooking tips and promotions with weekly prizes, visit PorkTeInspira.com.
To join the conversation use hashtag #sabrososmomentos, like our Facebook page at Facebook.com/PorkTeInspira, and follow us on Twitter.com/PorkTeInspira and Instagram @PorkTeInspira.
About National Pork Board
The National Pork Board has responsibility for Checkoff-funded research, promotion and consumer information projects and for communicating with pork producers and the public. Through a legislative national Pork Checkoff, pork producers invest $0.40 for each $100 value of hogs sold. Importers of pork products contribute a like amount, based on a formula. The Pork Checkoff funds national and state programs in advertising, consumer information, retail and foodservice marketing, export market promotion, production improvement, technology, swine health, pork safety and environmental management.  More information at Pork.org.
PorkTeInspira.com is the Spanish resource website for recipes, nutritional facts, choice cuts and the latest news on pork. The site is administered by the National Pork Board.
SOURCE National Pork Board

Friday, August 22, 2014

50 Most Valuable Latin American Brands

The 2013 BrandZ Top 50 Most Valuable Latin American Brands total $135.3 billion in value, a decrease from the total value in 2012 of $135.7 billion. This relatively sustained value shows the strength and resilience of leading Latin American brands, despite the global crisis and other factors that have negatively impacted upon the Latin American economy. 

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Wednesday, August 20, 2014

Hispanics Ahead Of The Digital Curve

According to an analysis of strategies of leading brands and forward-thinking marketers by Lisa Gevelber, Vice President of Americas Marketing, U.S. Hispanic demographic trends indicate a 163% increase in population between 2010 and 2050, making up 30% of the population by July 1, 2050, and one trillion dollars in buying power in 2010, rising to $1.5 trillion next year (an increase of 50% in just five years).

Marla Skiko, senior vice president and director of digital innovation at SMG Multicultural, says "… marketers may think they trail… general market in adoption of new tech… (though) they are far ahead…  should be among the first prospects for marketers… to grow their consumer base…"

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Sunday, August 17, 2014

By 2018 Latin America Will Have More Than 400 Million Internet Users

Recently, eMarketer—a research firm specialized in online data for markets around the world—published research about the amount of Internet users in Latin America. According to eMarketer, by the end of 2014 Latin America will have more than 330 million Internet users. Nearly 108 million of these Internet users will be in Brazil, 64 million in Mexico and 27 million in Argentina, with nearly 132 million in the rest of Latin America.

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Tim Howard FIFA 15 Goalkeeper Video Interview (with Spanish subtitles)

#Spanglish: Top 5 Hispanic Social Media Campaigns

Some companies think of Latinos during Hispanic Heritage month or try to appeal to them in cringe-worthy Cinco de Mayo segments that tend to bomb with the growing, and ever-important audience. 

Here are a list of five companies that have launched somewhat ambitious social media campaigns to try and tap into the Latino market.

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Why Pandora Is Booming With Hispanic Users

Anyone who thinks U.S. Hispanics are still confined to traditional Latin media need only check out the latest Pandora stats.

According to ComScore's June numbers, 25 percent of Pandora's total 76.4 million active monthly unique visitors (MUV's) are Hispanic. That translates to an astounding nearly 19 million Hispanic MUV's, a number that not only places Pandora as the No. 1 music streaming property among Hispanics, but also as the top destination for Hispanics even when compared to endemic Hispanic sites like Univision Digital (which in June had 10.5 million MUVs).

Thursday, August 7, 2014

Univision Rules


Univision Communications Inc. Announces Key Executive Appointments

NEW YORK--()--Univision Communications Inc. (UCI), the leading media company serving Hispanic America, today announced two key appointments to its executive team. Kevin Cuddihy has been named president of Local Media and Jessica Rodriguez was appointed chief marketing officer, effective immediately. Both Cuddihy and Rodriguez will be based in New York and report to Randy Falco, president and chief executive officer of UCI.
“For the past three years Univision Communications has transformed from what many considered a niche network to a leading multiplatform powerhouse focused exclusively on serving Hispanic America and Kevin and Jessica have played a key role in this transformation”
Cuddihy will oversee a combined 130 television and radio stations with responsibility for local sales, content, digital, operations and community relations. Rodriguez will oversee all UCI marketing functions, including the Univision Agency, a group that oversees a media inventory of more than $500 million across all of Univision’s broadcast, cable, radio and digital properties, and is responsible for all cross-channel promotions as well as research and creative services for clients and internal divisions.
“For the past three years Univision Communications has transformed from what many considered a niche network to a leading multiplatform powerhouse focused exclusively on serving Hispanic America and Kevin and Jessica have played a key role in this transformation,” said Falco. “They all share the passion and commitment to the community we serve and to our Company, which coupled with their understanding of the rapidly changing media environment, our audience, partners and clients, made them the ideal candidates to lead our local media and marketing efforts respectively. As the industry changes with clients looking for one-stop solutions, Kevin’s extensive local television sales experience combined with his deep knowledge of Univision’s local markets and priorities for our clients, make him the right person for this role, which will better align and deliver on the power of local Radio, Television and Digital, thereby increasing our ability to deliver results for our audience and clients.”
Falco continued, “Jessica’s creativity, innovative energy and strategic vision will be invaluable to Univision as we continue to integrate our marketing across all of our divisions. As the media landscape continues to rapidly evolve, so too does the marketing, and this role is a significant step in our efforts to stay at the forefront, build cohesive campaigns, further strengthen and broaden the Univision brand and better serve our rapidly growing and diverse audience as well as our partners as clients.”
Cuddihy was most recently the president of the Univision Television Group (UTG). He previously served as EVP of TV Advertising Sales for Univision Local Media where he was responsible for driving sales revenue across Univision’s owned and operated television stations. Prior to joining Univision in 2009, Cuddihy spent eight years at Comcast Spotlight Sales rising from VP/GM Detroit Marketlink to SVP Advertising Sales where he led five divisions comprised of 4,000 employees and was responsible for all field sales operations and advertising revenue. Prior to that, he spent close to two decades with the CBS Station Group. He began as an account executive at WCCO Minneapolis in 1982, and moved up to National Sales manager, Local Sales manager and then General Sales manager. He then went to WWJ Detroit where he was director of Sales and later VP/GM, as well as serving briefly as VP/GM of WNDY-Indianapolis prior to joining Comcast. Cuddihy is a member of the Board of Directors of the Television Bureau of Advertising. He serves on the executive committee of the National Association of Broadcasters (NAB) Television Board.
Rodriguez most recently held the position of EVP of Program Scheduling and Promotions where she was responsible for strategically helping to maximize Univision’s programming decision-making process across all Univision networks and platforms. She also oversaw the Univision Agency and is a member of the steering committee for Univision’s Women’s Leadership Council. Previously, Rodriguez served as SVP of Univision Cable Networks, and prior to that, VP, Special Assistant to the President of Univision Networks. She began her career at Univision as an intern in the Los Angeles station and then moved to Puerto Rico where she served in multiple roles, most recently as VP and Station Manager of Univision’s television station in Puerto Rico. Earlier in her career, Rodriguez served as an analyst and then an associate for the Chase Manhattan Bank in New York City, and later as an analyst for the Upper Manhattan Empowerment Zone. Rodriguez was named as People en Español’s 25 Most Powerful Women, CableFax’s Most Influential Minorities in Cable and was a part of the 2014 class of Wonder Women by Multichannel News. She received an MBA from Stanford University School of Business and a bachelor’s degree from Fordham University.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a leading content creator in the U.S., includes Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching approximately 95% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network reaching approximately 89% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a 24-hour cable network dedicated to novelas, Univision Deportes Network, a 24-hour cable network dedicated to sports, ForoTV, a 24-hour Spanish-language cable network dedicated to news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 68 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico, as well as Uforia, the leading Hispanic digital music service; UVideos, the first bilingual digital video network serving Hispanic America; an Interactive network of online and mobile apps and products including Univision.com, which continues to be the No. 1 most-visited Spanish-language website among U.S. online Hispanics, and Univision Partner Group, a specialized advertising and publisher network. UCI’s assets also include a minority stake in El Rey Network, a new 24-hour English-language network founded by maverick filmmaker Robert Rodriguez, and a joint venture with Disney/ABC Television Network for Fusion, a news, pop culture and satire TV and digital network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.

Contacts

Univision Communications Inc.
Monica Talán, 212-455-5331
mtalan@univision.net

Monday, June 16, 2014

Allstate Brings Mala Suerte Campaign to Twitter

NORTHBROOK, Ill. – June 13, 2014 – For the past four years, Allstate’s Mala Suerte has personified the vulnerabilities and bad luck that come with not having the right protection using various marketing channels such as TV, radio and online. This summer, Mala Suerte is joining Allstate's soccer program and tapping into the passion and national pride associated with soccer fans around the world.  Through the launch of the new @SoyLaMalaSuerte Twitter handle, Mala Suerte will insert "itself" into conversations and friendly banter that take place between fans of rival teams competing in this summer’s biggest matches.

“When compared with other professional sports, soccer is No. 1 among Hispanic Americans,” said Georgina Flores, vice president, Integrated Marketing Communications. “It’s a passion – almost a religion. Superstitions and rituals play a big part, especially in a World Cup year. Nobody wants ‘bad luck’ around their team, but wish it on their rival teams. So, we put a new twist on our popular character.”
Allstate has been a strong supporter of soccer for many years – a sport that requires preparation and teamwork to be ready for unexpected bad luck and adversity. 

By integrating Mala Suerte, Allstate is able to enhance the fan experience around the upcoming matches in Brazil.  Followers of @SoyLaMalaSuerte can show their passion and alliance to their teams by requesting to send Mala Suerte using #EnviaMalaSuerte to any team leading up to and during this summer’s matches, but the ultimate decision is up to Mala Suerte. 

“In 2010, the largest social media conversation of the year centered around World Cup content,” said Flores. “We decided to launch Mala Suerte’s Twitter handle because we want to be part of the conversation our consumers are engaging in.”

From kickoff to the final whistle, fans following @SoyLaMalaSuerte can take to Twitter to tell Mala Suerte what to do to their team’s rivals as matches are taking place. Mala Suerte will capitalize on the real-time events by live tweeting unexpected moments of bad luck he has afflicted on rival teams at the request of devoted soccer fans.

With more than 200 thousand Facebook fans, Mala Suerte’s been known to take credit for “the branch that falls on your parked car" or for being the "scoreboard that’s having technical difficulties in the last 30 seconds of the game." Flores adds that, "Given the real-time nature of Twitter, the platform is a natural fit for unexpected moments of bad luck which may or may not have been caused by @SoyLaMalaSuerte."

The campaign was created in partnership with long-time ad agency partner, Lapiz.  For more information, fans can follow @SoyLaMalaSuerte on Twitter and Facebook or visit MiAllstate.com/MalaSuerte.

About Allstate®

The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer, protecting approximately 16 million households from life’s uncertainties through its Allstate, Encompass, Esurance and Answer Financial brand names and Allstate Financial business segment. Allstate is widely known through the slogan “You’re In Good Hands With Allstate®.” The Allstate brand’s network of small businesses offers auto, home, life and retirement products and services to customers in the United States and Canada. In 2013, The Allstate Foundation, Allstate, its employees and agency owners gave $29 million to support local communities. Allstate employees and agency owners donated 200,000 hours of service across the country.

Tuesday, May 6, 2014

Pulpo Media Launches Pioneering Acculturation Model That Helps Brands Reach The Most Influential (i)Hispanic Audience Segments

SILICON VALLEY, CA (May 6, 2014) Pulpo Media, the nation’s leading cross-platform digital media network reaching Hispanics across all acculturation levels and digital devices, today launches the “(i)Hispanic* Acculturation Model.” The Model will enlighten and enrich marketers interested in the ever-expanding (i)Hispanic market by providing deeper, actionable consumer insights and more efficient targeting segmentation.

The (i)Hispanic Acculturation Model aggregates robust off-line market data, such as 2012 U.S. Census and the annual American Community Survey, and combines them with terabytes of proprietary first and third-party (i)Hispanic data including key criteria such as: nativity; parent’s nativity; age of immigration; years in the U.S.; household language; and, English proficiency. The result is a deeply informed and easier process for brands and agencies to target valuable, previously misunderstood, segments of the (i)Hispanic market across the U.S., down to the zip code level.

The Model reveals new information on elusive but influential (i)Hispanic segments, such as the 1.5-generation, a critical part of the market that has lacked authentic recognition in previous data sets. These are Hispanics who technically are first generation, or foreign-born, but in the case of the 1.5, they immigrated as children, at the age of 10 years or younger. Their primary education takes or took place in the U.S. More often than not, this group behaves similarly to the second-generation or U.S-born Hispanic. The 1.5 isn’t a new segment but it has been lost and unaccounted for in many data models; yet they represent approximately 35% of the first-generation immigrant populace.

"Deeply discerning Hispanic acculturation levels is critical to developing effective media plans that deliver greater engagement and brand affinity," says Justin Kuykendall, Chief Executive Officer & Founder of Pulpo Media. "Our Acculturation Model was developed to deliver the unparalleled, actionable consumer insights that online Hispanic marketers have sought for years."

The Model also provides a more holistic view of the whole dynamic (i)Hispanic market, and better-defined acculturation segments informed by multi-dimensional data and key acculturation benchmarks. For example, if brands only look at nativity alone, or assume that if you are foreign-born you are an immigrant and Spanish-language dominant; or if you are U.S. born you are English-language dominant and technically part of the ‘general market.’ they would err significantly in ways that the new (i)Hispanic Acculturation Model can resolve.

The (i)Hispanic Acculturation Model uses predictive modeling in combination with Pulpo Media's proprietary algorithm to assign acculturation values to individual (not household) record levels of (i)Hispanics, for greater specificity. The Model will be incorporated into Pulpo’s new Ocean Platform and Planner Product, scheduled for release this summer. Pulpo will use the new Model to help advertisers build more efficient and effective digital media plans that target (i)Hispanics across acculturation levels, including (i)Hispanic influencers. The end result will be a greater ROI from the total Hispanic market. Marketers interested in directly accessing The Model’s data for research and educational purposes can do so via the Planner Lite product for a limited time.

Understanding numerous factors and detailed information about U.S. Hispanics, at an individual (and household) level, is crucial to better reaching and touching them via marketing campaigns. Our team spends so much time developing a deep understanding of the Hispanic audience. It is then so important to be able to activate in the digital space on these insights as this is not a homogenous group, nor is it a replica of the offline Hispanic market," says Marla Skiko, Executive Vice President, Director Digital Innovation at SMG Multicultural. "Discerning detailed characteristics such as individual generational status, language preferences, proportion of life in the U.S., and online behavior are key to marketing effectively to the Hispanic market."

By 2042, multicultural America becomes the majority. This sea change in American demographics has been greatly informed by the rise of the Hispanic population, which has increased six-fold since 1970. Today, the Hispanic market represents 17% of the U.S. population (53 million people); Hispanic Internet penetration is currently at 78%.

To secure a copy of the (i)Hispanic Acculturation White Paper, or Webinar information or to Sign Up for limited use of the Planner Lite product, sign up here: http://plan.pulpomedia.com/acculturation/

Pulpo Media (www.pulpomedia.com) is the first holistic ad network that reaches online Hispanics—(i)Hispanics—across all acculturation levels and digital devices. It employs world class proprietary technology and combines its top ranked media offering with hyper-relevant segmentation, authentic (1:1) messaging, and in-depth analytics to drive brand engagement and campaign ROI among the influential (i)Hispanic. Pulpo Media empowers advertisers to more efficiently and effectively secure mind and market share gains across the total Hispanic market.

Pulpo Media is ranked by comScore Media Metrix as #1 in Hispanic reach based on its Hispanic Ad Focus (#1 with Spanish Dominant, Bilingual, and English dominant Hispanics, respectively). Pulpo Media is also #1 in comScore’s new Bicultural Audience Network category.

Pulpo Media is headquartered in Berkeley, CA. and has satellite offices in Puerto Rico, Argentina, Colombia, Mexico and Spain.

* (i)Hispanic: the online Hispanic population of approximately (+41 million) consisting of 90% Internet penetration from English-dominant Hispanics,
82% from Bilingual Hispanics, and 63% from Spanish-dominant Hispanics. 


Monday, December 2, 2013

'Latinopreneurs': The Importance Of Developing Business Ownership For A Multicultural America

@giorodriguez
Why supporting Latino technology entrepreneurs benefits everyone

A couple of months ago, I got an email from Jesse Martinez — a devoted and tireless leader of Latino entrepreneurship in Silicon Valley — asking me to speak at a leadership summit.  He also asked me what I wanted to speak about.
A great question, because while I have spoken at many events like this, my interest in Latinos in business has evolved.  Or should I say:   Latinos in business have evolved, and so have my views.
There was a time when I used to speak about the special assets that Latinos bring to startups, particularly in the world of social technology.  Now I like to talk about the category itself — Latino entrepreneurship — because the category itself has special value.

New markets

But in case you were wondering, make no mistake:  lots of folks have questioned the strategy of developing entrepreneurship around ethnicity, gender, and other kinds of identity.
To be clear, lots of folks in Silicon Valley have questioned the strategy.

First it began with a conversation about the absence of African American leaders in tech. Then it became a conversation — though we’ve had this conversation before — about the absence of women leaders in tech.  Recently, I found myself in a silly argument with a journalist who had convinced himself that identity-based strategies for empowering people had the ultimate effect of marginalizing them (“ghettoizing them,” is the phrase I believe he used).  I’m happy to report that I got him to see the situation differently … but only after examining a number of ways that identity-specific approaches help everyone, not just the group in question.

First — and this should be obvious — the group in question may actually have access to new markets that typically elude people who are not in the group. When it comes to Latinos, what we are looking at is the access that comes to markets where there is a language barrier or a cultural barrier.  This is, by the way, why more and more businesses — including large tech companies like Google GOOG -0.2% and Facebook– are investing in multicultural marketing. There’s a growing recognition that it’s no longer about the mainstream but the manystreams that make up the new global marketplace.

Read More >>

Wednesday, April 17, 2013

What The Narrowing Digital Divide Means

April 11, 2013 | by Lee Vann

Good news, the digital divide is closing for Hispanics. The Pew Hispanic Center recently published an encouraging report that indicates that the digital divide is shrinking due in large part to rapid Hispanic mobile adoption and strong usage of social networking sites. For marketers, the report should be another clear indication that it is time to get serious about investing in the U.S. Hispanic digital market.

Read full article

Wednesday, April 10, 2013

World's Leading Spanish-Language eBook Retailer Comes To U.S.


MIAMI BEACH, Fla., April 10, 2013 /PRNewswire/ -- BajaLibros.com, the world's largest retailer of eBooks in Spanish, opened its portal for business in the United States today.

The new portal allows Spanish-language readers to download more than 50,000 books, novels, and textbooks, including classics and bestsellers, to enjoy on a variety of devices such as, iPads, smartphones and tablets with Android OS, netbooks, notebooks or desktop computers.

The company made the announcement at Hispanicize 2013, the largest U.S. Hispanic marketing, media and entertainment conference, being held this week in Miami Beach.

"After receiving superb reviews from readers in Latin America, we are thrilled to open our on-line book store to Spanish language readers in the U.S.," said Viviana Zocco, the founder and President of the VI-DA Group, the creator of BajaLibros.com. "We are confident that we will provide a much needed service to millions of people, whether they are a casual reader or a student studying Spanish."

Due to its contracts with large publishing houses throughout Latin America, BajaLibros.com offers eBooks in various genres which include popular works from Mexico, Colombia, Venezuela, Argentina, Chile and Peru, among others countries. For example, BajaLibros.com has the largest collection of Spanish-language books about Pope Francis – all of which have been written by him – including popular titles that have become BajaLibros.com's best sellers since the Holy Father was elected.

About BajaLibros.com
BajaLibros.com provides readers more than 50,000 free and affordable eBooks in Spanish, on a variety of topics in various genres. Originally from Argentina and now enjoyed by readers across Latin America, Bajalibros.com offers more titles than any other e-book store in the United States, including Amazon and Apple iBooks. The company will begin releasing its Best Sellers list, highlighting the most popular eBooks in Spanish and will announce agreements with leading colleges and universities that will offer their required reading in Spanish on this eBooks platform.

SOURCE: BajaLibros.com

Thursday, April 4, 2013

Report Suggests a Digital Divide Among Latinos

March 07, 2013 | by Tanzina Vega

        A digital divide between Latino Americans and white Americans may be closing, but a divide still exists between native- and foreign-born Latinos, according to a report issued Thursday by the Pew Hispanic Center.
The report, which examined technology consumption habits, defines foreign-born Latinos as those who were born in another country to parents who were not American citizens, including people born in Puerto Rico. (The island is a commonwealth of the United States whose residents are, in fact, citizens.)

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Thursday, February 14, 2013

Ideiasnet Announces Acquisition of Bolsa de Mulher by Batanga Media


RIO DE JANEIRO, Feb. 14, 2013 /PRNewswire/ -- Ideiasnet announces the acquisition of its portfolio company, Bolsa de Mulher, by digital media company Batanga Media. Bolsa de Mulher, the leading women's internet group in Brazil will join Batanga Media's growing family of digital media and ad network properties. Ideiasnet will become a significant minority shareholder alongside existing US-based investors H.I.G. Capital, Tudor Ventures and HarbourVest Partners.

Bolsa de Mulher joins Batanga Media's portfolio of premium websites, mobile applications and social media platforms that collectively reach over 150 million unique visitors per month in the United States andLatin America. Batanga Media, a leader in the US Hispanic market has in the last few years expanded its reach throughout Latin America to include operations in MexicoColombiaChile, Venezuela Argentina and Brazil. The addition of Sao Paulo-based Bolsa de Mulher complements Batanga Media's existing owned and operated properties in music, entertainment and women's lifestyle and reinforces Batanga Media's commitment to the Brazilian market.
"Bolsa de Mulher is one of the strongest brands in the Brazilian internet. We believe that this acquisition brings together a unique set of shareholders, management talent and media assets that will help position Batanga Media as a leading digital media player in Brazil," states Sami Haddad, CEO and Director of Investor Relations at Ideiasnet.

With this operation, Ideiasnet continues to build on a strategy of increased dynamism in the management of its portfolio with an emphasis on investing in fast growing Internet and technology companies while being attentive to liquidity and merger opportunities.

About Bolsa de Mulher
Bolsa de Mulher is the leading women's online destination in Brazil catering to the needs of women through content areas and online communities focused on Beauty, Diet and Fitness, News and Gossip, Astrology, Babies, Games, Relationships, Shopping and Work.

About Batanga Media
Is the largest independent digital content and social media company for Latin America and Hispanic communities around the world. Founded in 1999, Batanga Media is headquartered in Miami, Florida and has operations in 14 countries.

About Ideiasnet
Ideiasnet (IDNT3:BZ) is a Brazilian venture capital firm that invests in fast growing technology companies in the areas of Digital Commerce, Digital Media, SaaS ,Mobile, Health and Education.

SOURCE Ideiasnet S.A.

Friday, November 9, 2012

Domino's Pizza® Expands Mobile Ordering Lineup With New Spanish-Language App

ANN ARBOR, Mich., Nov. 8, 2012 /PRNewswire/ -- Domino's Pizza (NYSE: DPZ), the recognized world leader in pizza delivery, is launching its new Spanish-language ordering app for smartphones, available immediately. With this update to its current app, Domino's currently covers more than 80 percent of smartphones, and will now offer a language alternative for Hispanic consumers.
The app, and its Spanish-language update, join an already strong mobile ordering lineup that features the English version for the Apple iPhone®, Android phones and Amazon's Kindle Fire®, along with a full-feature mobile ordering site at http://mobile.dominos.com. The new app allows Spanish-speaking customers the ability to order from nearly every Domino's store in the U.S. from the palm of their hand and with just a few taps on their screens. Que bien! 

"We are committed to making sure we're connecting with all our customers wherever they are," saidRussell Weiner, Domino's Pizza chief marketing officer. "Now, that means providing Spanish-speaking users with the convenience of ordering from their mobile devices in a language that they are most comfortable with."

The new update is designed for customers whose primary language is Spanish, benefiting customers who have their mobile device primarily set to Spanish. Much like the English version of the app, the Domino's Spanish-language app gives customers instant access to the full Domino's menu, as well as local and national coupons. Users can also search for the closest Domino's location, and can utilize the fan favorite Pizza Tracker to follow the stages of their order, from the oven to their door.

Domino's incredible mobile ordering, along with traditional online ordering, makes up 30 percent of Domino's sales. Domino's estimates it is one of the top ten e-commerce retailers when measured by number of transactions. Customers can order online at www.dominos.com.

The Domino's Spanish language app is available for free from the App Store on iPhone and iPod touch, atwww.itunes.com/appstore or the Amazon Appstore and Google Play store on Android phones.

About Domino's Pizza®
Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery. Domino's is listed on the NYSE under the symbol "DPZ." As of the third quarter of 2011, through its primarily locally-owned and operated franchised system, Domino's operated a network of 9,541 franchised and Company-owned stores in the United States and over 70 international markets. During the third quarter of 2011, Domino's had global retail sales of nearly $1.6 billion, comprised of over $771 million domestically and nearly $813 million internationally. Domino's Pizza had global retail sales of over $6.2 billion in 2010, comprised of over$3.3 billion domestically and over $2.9 billion internationally. 
In May 2011, Pizza Today named Domino's its "Chain of the Year" for the second straight year – making the company a three-time overall winner, and the first pizza delivery company to receive the honor in back-to-back years. In 2011, Domino's was ranked #1 in Forbes Magazine's "Top 20 Franchises for the Money" list. Helped by the launch of its Domino's Smart Slice school lunch pizza in late 2010, Domino's is collaborating with the Alliance for a Healthier Generation to serve healthier school foods and beverages inthe United States.
In late 2009, Domino's debuted its "Inspired New Pizza" – a permanent change to its hand-tossed product, reinvented from the crust up. 
Order - www.dominos.com 
Mobile – http://mobile.dominos.com
Info - www.dominosbiz.com
Twitter - http://twitter.com/dominos
Facebook - http://www.facebook.com/Dominos

SOURCE: Domino's Pizza

Thursday, November 1, 2012

Digital replicas should be called ‘enhanced magazine versions’, says Publicitas exec Lucio Grimaldi

Oct 31, 2012


Lucio Grimaldi, executive director Latin America, Publicitas, USA, spoke to more than 200 attendees today (31 October 2012) at the 4th FIPP Ibero-American Magazine Media Conference in San José, Costa Rica. 

Grimaldi gave an overview of the Pan-Regional market and offered his thoughts about the future of advertising there. He detailed some important features about the market, which are an expanding middle class, huge ad spend growth (Brazil is a key contributor), mobile and web adoption is in its early stages and print ad revenues are slowly declining. 

Grimaldi then gave some great stats about tablet publishing in the US. “Two per cent of circulation in the US is a digital replica. However, I actually prefer to call those editions ‘enhanced magazine versions.’” Grimaldi said that two years ago, just two per cent of adults in the US owned a tablet device. Today, that figure has increased to 29 per cent. 

“I actually think smartphones and tablet devices are different things”, said Grimaldi. “Tablet devices will eventually replace desktop computers.” 

Grimaldi finished by quoting Hearst’s Michael Clinton, who recently asked the question: “What is it about magazine media that lets us prevail and lets us see a bright future?” The answer? “It’s our curated and trusted brand content that is our ‘secret sauce’ and secret weapon.”

SOURCE: Publicitas

Friday, October 26, 2012

Tremendous Opportunity for Marketers to reach U.S. Hispanics through Digital Channels

Sparked by a combination of high confidence in the economy and significant life events, Hispanic consumers are not only making their mark with major purchases, but are also strongly engaged in online and mobile activity, according to the Interactive Advertising Bureau’s (IAB) “Digital Hispanic Consumer” report, based on data from BIGinsight™. The findings point to considerable opportunities for marketers to reach this valuable audience through digital advertising channels.

Read full article

Marketers Increase Digital Media Spend for Multicultural Outreach


As both digital media and multicultural outreach become more popular marketing techniques, US marketers are beginning to combine the two efforts.

In its “2012 Multicultural Marketing and Newer Media Survey Results,” the Association of National Advertisers (ANA) found that this year, more than half of US marketers (60%) will spend more on new media efforts, such as social media or mobile outreach, specifically to reach multicultural segments. An additional 24% will spend the same as they did in 2011.

Read full article

Thursday, September 27, 2012

Optimum Adds Univision Deportes Network and Univision tlnovelas

Cablevision Systems Corp. (NYSE: CVC) today announced the addition of Univision Deportes Network and Univision tlnovelas to Optimum’s comprehensive Spanish-language programming. Univision Deportes Network on channel 1065 offers unprecedented access to the live matches, sports news, entertainment and the interactivity Hispanic sports fans crave, and Univision tlnovelas on channel 1091 brings viewers the biggest telenovela hits of all time, many have never been seen since their original broadcast.

Featuring top sports content, Univision Deportes Network is the undisputed home for Mexican soccer with coverage of 12 of the 18 teams within the Liga MX, the Mexican National Team, Copa MX, plus Major League Soccer, the U.S. National Team, the CONCACAF Champions League, the German National Team, the DFB Cup, the French National Team, the French Cup, France’s Ligue 1 and many more premier soccer tournaments from around the world. Additionally, the network showcases unmatched coverage leading up to 2014 FIFA World Cup, including World Cup Qualifiers and the FIFA 2013 Confederations Cup. Univision tlnovelas delivers a mix of the top recent and past favorite novelas from world renowned producer Televisa. The current line-up includes blockbuster hits such as “ El Privilegio de Amar,” “Entre el amor y el odio,” “Las Tontas no van al Cielo,” and “Mañana es Para Siempre.”

“Univision Deportes Network and Univision tlnovelas bring more of the sports and entertainment shows that our Hispanic customers are passionate about, and we are pleased to add these networks to our strong line-up of more than 60 Spanish-language channels,” said Bradley Feldman, Cablevision’s vice president of video product management. "We are committed to delivering the best programming options to Optimum customers, in both English and Spanish, and these new channels provide expanded access to the content our Spanish-speaking customers love."

“As part of our commitment to offer Hispanic America the culturally relevant content they seek, we are proud to bring Univision Deportes Network and Univision tlnovelas to Optimum customers. Hispanics across all age groups love sports and novelas,” said Rob Thun, executive vice president of business operations, for Univision’s distribution team. “Univision Deportes Network changed the game with unprecedented access to sports coverage of the teams and leagues Hispanic viewers passionately follow, and for the first time novela fanatics have access to their favorite telenovelas of all time on Univision tlnovelas.”

Univision Deportes Network is available to Optimum’s residential customers with the Optimum Preferred Package, Optimum Package and the new Optimum en español Package. Additionally, commercial customers with a subscription to Optimum Business, Optimum Entertainment and above, or the Optimum en español Package will receive Univision Deportes Network. Residential and commercial customers with a subscription to the new Optimum en español package can enjoy Univision tlnovelas. Customers must have a cable box or CableCARD to receive Univision Deportes Network, and a cable box for Univision tlnovelas.

Cablevision’s award-winning digital cable service, Optimum TV, offers customers access to hundreds of channels, including more than 50 premium movie channels, 46 channels of commercial-free digital music, thousands of titles available on demand at all times, an interactive programming guide, more than 120 free high-definition programming services and uniquely valuable and relevant local content through News 12, MSG Varsity and their companion interactive television applications.

About Cablevision
Cablevision Systems Corporation is one of the nation’s leading media and telecommunications companies. In addition to delivering its Optimum-branded cable, Internet, and voice offerings throughout the New York area, the company owns and operates cable systems serving homes in four Western states. Cablevision’s local media properties include News 12 Networks, MSG Varsity and Newsday Media Group. Cablevision also owns and operates Clearview Cinemas. Additional information about Cablevision is available on the Web at http://www.cablevision.com.

About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 88% of U.S. Hispanic households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a new 24-hour cable network dedicated to novelas, Univision Deportes Network, a new 24-hour cable network dedicated to sports, ForoTV, a new 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Clásico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.

SOURCE: Cablevision

Tuesday, September 11, 2012

Interactive One’s Site for Latinos: Zona de Sabor

Sept 09, 2012 | by Tanzina Vega

Interactive One, a digital media company best known for creating content for African-Americans, is set to announce on Monday that it has started a Web site aimed at urban Latinos.

The site is called Zona De Sabor, which, roughly translated, means Flavor Zone.

It is in English and is geared to American Latinos ages 25 through 37 with entertainment news and other content. Smokey D. Fontaine, the chief content officer for Interactive One, said he wanted to create content for that audience after the success of MiGente.com, the company’s Latino-themed social network, which had 316,000 unique visitors in August.

Read full article

Thursday, August 30, 2012

Minority Consumers and the Digital Goods Act

According to new research by the Pew Internet and American Life project, more U.S. adults own smartphones than simpler feature phones. If you own a smartphone, then chances are that you are using your smartphone to go online to buy and download what are referred to as “digital goods and services”; these items include music, apps, movies and TV episodes, video games, etc.

Read full article

Thursday, August 23, 2012

New Spanish-Language Web Site Offers Help Finding Health, Wellness, Educational Services

Aug 22, 2012 | by William Demarest

La Fuente, a new coalition and web site devoted to helping Spanish-speaking residents in Westchester gain access to information about benefits, employment, social services, health, wellness and education, kicked off Tuesday.

Westchester County Executive Robert P. Astorino joined officials of the Westchester Independent Living Center to officially launch La Fuente.

Read full article

Tuesday, August 21, 2012

Conair Launches Spanish-Language Website

STAMFORD, Conn., Aug. 20, 2012 /PRNewswire/ -- Conair is very proud to announce the launch of the Spanish-language version of Conair.com. This innovative new site provides our Hispanic customers with access to all that Conair has to offer online, in their primary language. Our ultimate goal at Conair is to ensure that our customers have the best possible experience with our products, both online and in stores, and this new site helps us to achieve that goal. To ensure accuracy and quality, Conair engaged industry leader MotionPoint Corporation to provide seamless translation services.

The Conair customer base is large and diverse, and we strive to offer products and services that appeal to the ever-changing multicultural face of America. Statistics show that the Spanish-speaking population is rapidly increasing, up 43 percent between 2000 and 2010. Hispanics now constitute 16 percent of the country's residents and are the largest ethnic group.* And because Hispanics are far more engaged online than primary English speakers**, offering a Spanish-language website is an essential element of the Conair online experience.

"The Spanish website underscores our focus on these important Hispanic customers by giving them a positive online environment," said Paulette Heller, Vice President of Marketing. "This will strengthen their engagement with the Conair brand and the products they love."

Robin Linsley, Vice President of Marketing, concurs. "Our Spanish-speaking customers are a vital part of our community, and we welcome the opportunity to make their online interactions with Conair as user friendly as possible."

To access the Spanish site, simply go to www.conair.com and click on espanol in the upper right-hand corner. Our customer service line now offers assistance in Spanish as well, at 1-800-3-CONAIR or 1-800-326-6247.

Conair Corporation began in 1959 as a small hair appliance and hair care company. Today Conair is a multinational corporation with annual gross sales of over $2 billion. Headquartered in East Windsor, New Jersey, with sales and marketing operations in Stamford, Connecticut, Conair is respected around the world as one of the largest manufacturers and distributors of personal care and professional hair and grooming products, and premium kitchen electrics and cookware. Conair products currently sell in 101 countries on six continents. For more information about Conair Corporation, please log on towww.conair.com.

*Source: U.S. Census Bureau, 2010

**Source: IAB Hispanic Research Working Group Study
U.S. Latinos Online: a driving force
Revised May 5, 2011

SOURCE: Conair Corporation

Friday, August 10, 2012

A Digital Breakdown Of The 2012 Hispanic Fact Pack

August 09, 2012 | by Lee Vann

In 2011, total investment in Hispanic measured media hit $7 billion, a jump of 4.2% over the previous year. During the same time period, advertisers invested $420 million in Hispanic display advertising, representing a solid 25% increase from 2010. At first glance these figures tell a positive story for the Hispanic digital market, but looking deeper it sheds some light on where this market really is today. According to Ad Age, total U.S. spending on display advertising reached $11 billion in 2011, which means that spending on Hispanic display represents only 3.8% of the total. With Hispanics currently making up nearly 16% of the total US market there is clearly a gap that I believe represents an opportunity for marketers looking to build long term relationships with Hispanics.

Read full article

Thursday, August 9, 2012

Luminar launches as the first “Big Data” analytics solutions provider for marketers to reach U.S. Latino consumers

DENVER, CO (August 8, 2012) – Luminar, the first “big data” analytics and modeling provider focused specifically on connecting marketers with U.S. Latino consumers, announced its launch today. Luminar helps clients identify predictable models of consumers’ behavior to allow companies to reach, upsell and retain Latino consumers more effectively.

“Many marketers looking to connect with the Latino consumer have relied on demographic information and broad cultural themes when developing their marketing strategies, leading to generalized campaigns. The analysis of ‘big data’, however, offers a much deeper understanding of consumer behaviors, giving marketers the power to truly connect with U.S. Latinos in a relevant way,” said Franklin Rios, President of Luminar. “We’re proud to be the first company to apply ‘big data’ analysis to Latino consumers and we look forward to providing clients with actionable insights that will positively impact their return on investment.”

Luminar, a unit of Entravision Communications Corporation, offers three core solutions to clients in a variety of industries, including retail, consumer packaged goods, political, telecommunications, media, automotive and financial. With a seasoned team of data scientists and vast experience in analytics, technology, marketing and interactive media, Luminar leverages proprietary analytics and modeling technology that unlocks “big data” to provide business intelligence, robust data analytics and real-time insights that can lead to greater return on investment on Latino marketing strategies. Luminar’s solutions include:

· Luminar Insights App – A web-based application, this solution gives clients access to Luminar’s proprietary Latino persona models and analytics, which help provide clients with a clearer understanding of how consumers behave.

· Customer Decision Engine – This solution builds upon our data scientists’ analysis of client data and the Luminar Insights App tools, and provides an even more powerful analytics solution through customized empirical data. This solution is tailored to each client and offers modeling and behavior that is specific to the client’s consumers.

· Real‐Time Cloud Insights – The most complex of the three, this solution takes a client’s data and integrates near real-time insights to build predictable, relevant models and can improve business efficiencies in real time.

About Luminar
Luminar is the premier analytics insights provider that is changing the way brands currently target the U.S. Latino consumer. Leveraging its proprietary analytics and modeling technology, Luminar unlocks “big data” and develops predictable models that reflect the behaviors and attitudes of today’s Latino consumers across a wide range of vertical categories. Luminar is led by an executive team with extensive and diverse experience in analytics, technology, marketing and interactive media. Luminar is a unit of Entravision Communications Corporation, a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Latino consumers across the United States, as well as the border markets of the United States and Mexico.
To learn more about Luminar and its unique solutions, please visit www.LuminarInsights.com 

SOURCE: Luminar

Tuesday, July 17, 2012

Argentina: Smartphones and Tablets Drive a Growing Share of Internet Content Consumption

Android Accounts for Largest Share of Internet Page Views on Mobile Phones, While iPad Leads the Tablet Market in Consumption

comScore, Inc., a leader in measuring the digital world, released the latest insights on connected device usage in Argentina from its Device Essentials service. The Report found that digital media consumption via connected devices (including mobile phones, tablets, etc.) accounted for 2.1 percent of all Internet page views in March 2012. Of this non-computer traffic, mobile phones drove 70.4 percent of traffic, while tablets accounted for 25.2 percent.

Read full article

Friday, July 13, 2012

VIVELOHOY.com Announces Mobile-Optimized Platform with Significant Content Enhancements and New Features

CHICAGO, July 11, 2012 /PRNewswire/ -- VIVELOHOY.com, the Web site designed to connect with discerning and culturally-conscious Latinos, re-launched today offering more relevant news and information through remarkable photo galleries, captivating videos, engaging bilingual articles and relevant links. The site is now fully responsive, accessible via web, mobile and tablet and can be read in both English and Spanish. VIVELOHOY is published by Hoy, the only Spanish-language daily and the leading Hispanic newspaper in Chicago.

This enhanced web version builds on the success of last year's 2.0 re-launch when VIVELOHOY experienced exponential traffic growth, reaching two million monthly page views, according to Omniture. The initial re-launch introduced heightened features to the site, including a cleaner design, timelier and more culturally-relevant content, and the integration of social media. The site has been active since December 2008 with its 1.0 version.

"VIVELOHOY 2.1 strategically builds from our previous success by masterfully combining the latest technology with an engaging interactive content strategy that delivers the best of the web to its audience," said John Trainor, general manager of VIVELOHOY and Hoy in Chicago. "We are thrilled to be introducing this exciting new platform to our loyal audience who come to our site for a culturally-relevant and well organized dose of news, information and entertaining content."

Users are encouraged to provide brief contact information through a simple registration process in order to comment on articles and share their opinions. Most notable features of the site include a sleek new look with more graphics and visuals than ever before, as well as bilingual and comment sharing capabilities.

"We are learning from our readers and visitors, focusing on engagement and pivoting our strategy to consistently focus on the best content experience we can deliver, in English and in Spanish," said Fernando Diaz, Editorial Director. "Our readers can expect many more exciting changes to come."

About Hoy
Hoy is part of Tribune Media Group, publishing two of the leading Spanish-language newspapers in Chicago and Los Angeles. Hoy and Fin de Semana have a combined weekly distribution of nearly 2 million copies nationally. Hoy boasts the only Spanish-language daily newspaper in Chicago and the Los Angeles Fin de Semana product is the largest home-delivered Spanish-language newspaper in the nation. Hoy has a diversified portfolio that includes online, mobile, out-of-home and digital signage solutions. Hoy is committed to engaging Latino audiences through a strong community presence. Its culturally-relevant content provides advertisers with an effective and trustworthy way to reach Hispanic communities in these two key markets. For more information about Hoy visit www.vivelohoy.com

SOURCE: VIVELOHOY.com

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