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LatinVision Media News

Monday, June 16, 2014

Allstate Brings Mala Suerte Campaign to Twitter

NORTHBROOK, Ill. – June 13, 2014 – For the past four years, Allstate’s Mala Suerte has personified the vulnerabilities and bad luck that come with not having the right protection using various marketing channels such as TV, radio and online. This summer, Mala Suerte is joining Allstate's soccer program and tapping into the passion and national pride associated with soccer fans around the world.  Through the launch of the new @SoyLaMalaSuerte Twitter handle, Mala Suerte will insert "itself" into conversations and friendly banter that take place between fans of rival teams competing in this summer’s biggest matches.

“When compared with other professional sports, soccer is No. 1 among Hispanic Americans,” said Georgina Flores, vice president, Integrated Marketing Communications. “It’s a passion – almost a religion. Superstitions and rituals play a big part, especially in a World Cup year. Nobody wants ‘bad luck’ around their team, but wish it on their rival teams. So, we put a new twist on our popular character.”
Allstate has been a strong supporter of soccer for many years – a sport that requires preparation and teamwork to be ready for unexpected bad luck and adversity. 

By integrating Mala Suerte, Allstate is able to enhance the fan experience around the upcoming matches in Brazil.  Followers of @SoyLaMalaSuerte can show their passion and alliance to their teams by requesting to send Mala Suerte using #EnviaMalaSuerte to any team leading up to and during this summer’s matches, but the ultimate decision is up to Mala Suerte. 

“In 2010, the largest social media conversation of the year centered around World Cup content,” said Flores. “We decided to launch Mala Suerte’s Twitter handle because we want to be part of the conversation our consumers are engaging in.”

From kickoff to the final whistle, fans following @SoyLaMalaSuerte can take to Twitter to tell Mala Suerte what to do to their team’s rivals as matches are taking place. Mala Suerte will capitalize on the real-time events by live tweeting unexpected moments of bad luck he has afflicted on rival teams at the request of devoted soccer fans.

With more than 200 thousand Facebook fans, Mala Suerte’s been known to take credit for “the branch that falls on your parked car" or for being the "scoreboard that’s having technical difficulties in the last 30 seconds of the game." Flores adds that, "Given the real-time nature of Twitter, the platform is a natural fit for unexpected moments of bad luck which may or may not have been caused by @SoyLaMalaSuerte."

The campaign was created in partnership with long-time ad agency partner, Lapiz.  For more information, fans can follow @SoyLaMalaSuerte on Twitter and Facebook or visit MiAllstate.com/MalaSuerte.

About Allstate®

The Allstate Corporation (NYSE: ALL) is the nation’s largest publicly held personal lines insurer, protecting approximately 16 million households from life’s uncertainties through its Allstate, Encompass, Esurance and Answer Financial brand names and Allstate Financial business segment. Allstate is widely known through the slogan “You’re In Good Hands With Allstate®.” The Allstate brand’s network of small businesses offers auto, home, life and retirement products and services to customers in the United States and Canada. In 2013, The Allstate Foundation, Allstate, its employees and agency owners gave $29 million to support local communities. Allstate employees and agency owners donated 200,000 hours of service across the country.

Tuesday, May 6, 2014

Pulpo Media Launches Pioneering Acculturation Model That Helps Brands Reach The Most Influential (i)Hispanic Audience Segments

SILICON VALLEY, CA (May 6, 2014) Pulpo Media, the nation’s leading cross-platform digital media network reaching Hispanics across all acculturation levels and digital devices, today launches the “(i)Hispanic* Acculturation Model.” The Model will enlighten and enrich marketers interested in the ever-expanding (i)Hispanic market by providing deeper, actionable consumer insights and more efficient targeting segmentation.

The (i)Hispanic Acculturation Model aggregates robust off-line market data, such as 2012 U.S. Census and the annual American Community Survey, and combines them with terabytes of proprietary first and third-party (i)Hispanic data including key criteria such as: nativity; parent’s nativity; age of immigration; years in the U.S.; household language; and, English proficiency. The result is a deeply informed and easier process for brands and agencies to target valuable, previously misunderstood, segments of the (i)Hispanic market across the U.S., down to the zip code level.

The Model reveals new information on elusive but influential (i)Hispanic segments, such as the 1.5-generation, a critical part of the market that has lacked authentic recognition in previous data sets. These are Hispanics who technically are first generation, or foreign-born, but in the case of the 1.5, they immigrated as children, at the age of 10 years or younger. Their primary education takes or took place in the U.S. More often than not, this group behaves similarly to the second-generation or U.S-born Hispanic. The 1.5 isn’t a new segment but it has been lost and unaccounted for in many data models; yet they represent approximately 35% of the first-generation immigrant populace.

"Deeply discerning Hispanic acculturation levels is critical to developing effective media plans that deliver greater engagement and brand affinity," says Justin Kuykendall, Chief Executive Officer & Founder of Pulpo Media. "Our Acculturation Model was developed to deliver the unparalleled, actionable consumer insights that online Hispanic marketers have sought for years."

The Model also provides a more holistic view of the whole dynamic (i)Hispanic market, and better-defined acculturation segments informed by multi-dimensional data and key acculturation benchmarks. For example, if brands only look at nativity alone, or assume that if you are foreign-born you are an immigrant and Spanish-language dominant; or if you are U.S. born you are English-language dominant and technically part of the ‘general market.’ they would err significantly in ways that the new (i)Hispanic Acculturation Model can resolve.

The (i)Hispanic Acculturation Model uses predictive modeling in combination with Pulpo Media's proprietary algorithm to assign acculturation values to individual (not household) record levels of (i)Hispanics, for greater specificity. The Model will be incorporated into Pulpo’s new Ocean Platform and Planner Product, scheduled for release this summer. Pulpo will use the new Model to help advertisers build more efficient and effective digital media plans that target (i)Hispanics across acculturation levels, including (i)Hispanic influencers. The end result will be a greater ROI from the total Hispanic market. Marketers interested in directly accessing The Model’s data for research and educational purposes can do so via the Planner Lite product for a limited time.

Understanding numerous factors and detailed information about U.S. Hispanics, at an individual (and household) level, is crucial to better reaching and touching them via marketing campaigns. Our team spends so much time developing a deep understanding of the Hispanic audience. It is then so important to be able to activate in the digital space on these insights as this is not a homogenous group, nor is it a replica of the offline Hispanic market," says Marla Skiko, Executive Vice President, Director Digital Innovation at SMG Multicultural. "Discerning detailed characteristics such as individual generational status, language preferences, proportion of life in the U.S., and online behavior are key to marketing effectively to the Hispanic market."

By 2042, multicultural America becomes the majority. This sea change in American demographics has been greatly informed by the rise of the Hispanic population, which has increased six-fold since 1970. Today, the Hispanic market represents 17% of the U.S. population (53 million people); Hispanic Internet penetration is currently at 78%.

To secure a copy of the (i)Hispanic Acculturation White Paper, or Webinar information or to Sign Up for limited use of the Planner Lite product, sign up here: http://plan.pulpomedia.com/acculturation/

Pulpo Media (www.pulpomedia.com) is the first holistic ad network that reaches online Hispanics—(i)Hispanics—across all acculturation levels and digital devices. It employs world class proprietary technology and combines its top ranked media offering with hyper-relevant segmentation, authentic (1:1) messaging, and in-depth analytics to drive brand engagement and campaign ROI among the influential (i)Hispanic. Pulpo Media empowers advertisers to more efficiently and effectively secure mind and market share gains across the total Hispanic market.

Pulpo Media is ranked by comScore Media Metrix as #1 in Hispanic reach based on its Hispanic Ad Focus (#1 with Spanish Dominant, Bilingual, and English dominant Hispanics, respectively). Pulpo Media is also #1 in comScore’s new Bicultural Audience Network category.

Pulpo Media is headquartered in Berkeley, CA. and has satellite offices in Puerto Rico, Argentina, Colombia, Mexico and Spain.

* (i)Hispanic: the online Hispanic population of approximately (+41 million) consisting of 90% Internet penetration from English-dominant Hispanics,
82% from Bilingual Hispanics, and 63% from Spanish-dominant Hispanics. 


Monday, December 2, 2013

'Latinopreneurs': The Importance Of Developing Business Ownership For A Multicultural America

@giorodriguez
Why supporting Latino technology entrepreneurs benefits everyone

A couple of months ago, I got an email from Jesse Martinez — a devoted and tireless leader of Latino entrepreneurship in Silicon Valley — asking me to speak at a leadership summit.  He also asked me what I wanted to speak about.
A great question, because while I have spoken at many events like this, my interest in Latinos in business has evolved.  Or should I say:   Latinos in business have evolved, and so have my views.
There was a time when I used to speak about the special assets that Latinos bring to startups, particularly in the world of social technology.  Now I like to talk about the category itself — Latino entrepreneurship — because the category itself has special value.

New markets

But in case you were wondering, make no mistake:  lots of folks have questioned the strategy of developing entrepreneurship around ethnicity, gender, and other kinds of identity.
To be clear, lots of folks in Silicon Valley have questioned the strategy.

First it began with a conversation about the absence of African American leaders in tech. Then it became a conversation — though we’ve had this conversation before — about the absence of women leaders in tech.  Recently, I found myself in a silly argument with a journalist who had convinced himself that identity-based strategies for empowering people had the ultimate effect of marginalizing them (“ghettoizing them,” is the phrase I believe he used).  I’m happy to report that I got him to see the situation differently … but only after examining a number of ways that identity-specific approaches help everyone, not just the group in question.

First — and this should be obvious — the group in question may actually have access to new markets that typically elude people who are not in the group. When it comes to Latinos, what we are looking at is the access that comes to markets where there is a language barrier or a cultural barrier.  This is, by the way, why more and more businesses — including large tech companies like Google GOOG -0.2% and Facebook– are investing in multicultural marketing. There’s a growing recognition that it’s no longer about the mainstream but the manystreams that make up the new global marketplace.

Read More >>

Wednesday, April 17, 2013

What The Narrowing Digital Divide Means

April 11, 2013 | by Lee Vann

Good news, the digital divide is closing for Hispanics. The Pew Hispanic Center recently published an encouraging report that indicates that the digital divide is shrinking due in large part to rapid Hispanic mobile adoption and strong usage of social networking sites. For marketers, the report should be another clear indication that it is time to get serious about investing in the U.S. Hispanic digital market.

Read full article

Wednesday, April 10, 2013

World's Leading Spanish-Language eBook Retailer Comes To U.S.


MIAMI BEACH, Fla., April 10, 2013 /PRNewswire/ -- BajaLibros.com, the world's largest retailer of eBooks in Spanish, opened its portal for business in the United States today.

The new portal allows Spanish-language readers to download more than 50,000 books, novels, and textbooks, including classics and bestsellers, to enjoy on a variety of devices such as, iPads, smartphones and tablets with Android OS, netbooks, notebooks or desktop computers.

The company made the announcement at Hispanicize 2013, the largest U.S. Hispanic marketing, media and entertainment conference, being held this week in Miami Beach.

"After receiving superb reviews from readers in Latin America, we are thrilled to open our on-line book store to Spanish language readers in the U.S.," said Viviana Zocco, the founder and President of the VI-DA Group, the creator of BajaLibros.com. "We are confident that we will provide a much needed service to millions of people, whether they are a casual reader or a student studying Spanish."

Due to its contracts with large publishing houses throughout Latin America, BajaLibros.com offers eBooks in various genres which include popular works from Mexico, Colombia, Venezuela, Argentina, Chile and Peru, among others countries. For example, BajaLibros.com has the largest collection of Spanish-language books about Pope Francis – all of which have been written by him – including popular titles that have become BajaLibros.com's best sellers since the Holy Father was elected.

About BajaLibros.com
BajaLibros.com provides readers more than 50,000 free and affordable eBooks in Spanish, on a variety of topics in various genres. Originally from Argentina and now enjoyed by readers across Latin America, Bajalibros.com offers more titles than any other e-book store in the United States, including Amazon and Apple iBooks. The company will begin releasing its Best Sellers list, highlighting the most popular eBooks in Spanish and will announce agreements with leading colleges and universities that will offer their required reading in Spanish on this eBooks platform.

SOURCE: BajaLibros.com

Thursday, April 4, 2013

Report Suggests a Digital Divide Among Latinos

March 07, 2013 | by Tanzina Vega

        A digital divide between Latino Americans and white Americans may be closing, but a divide still exists between native- and foreign-born Latinos, according to a report issued Thursday by the Pew Hispanic Center.
The report, which examined technology consumption habits, defines foreign-born Latinos as those who were born in another country to parents who were not American citizens, including people born in Puerto Rico. (The island is a commonwealth of the United States whose residents are, in fact, citizens.)

Read full article 

Thursday, February 14, 2013

Ideiasnet Announces Acquisition of Bolsa de Mulher by Batanga Media


RIO DE JANEIRO, Feb. 14, 2013 /PRNewswire/ -- Ideiasnet announces the acquisition of its portfolio company, Bolsa de Mulher, by digital media company Batanga Media. Bolsa de Mulher, the leading women's internet group in Brazil will join Batanga Media's growing family of digital media and ad network properties. Ideiasnet will become a significant minority shareholder alongside existing US-based investors H.I.G. Capital, Tudor Ventures and HarbourVest Partners.

Bolsa de Mulher joins Batanga Media's portfolio of premium websites, mobile applications and social media platforms that collectively reach over 150 million unique visitors per month in the United States andLatin America. Batanga Media, a leader in the US Hispanic market has in the last few years expanded its reach throughout Latin America to include operations in MexicoColombiaChile, Venezuela Argentina and Brazil. The addition of Sao Paulo-based Bolsa de Mulher complements Batanga Media's existing owned and operated properties in music, entertainment and women's lifestyle and reinforces Batanga Media's commitment to the Brazilian market.
"Bolsa de Mulher is one of the strongest brands in the Brazilian internet. We believe that this acquisition brings together a unique set of shareholders, management talent and media assets that will help position Batanga Media as a leading digital media player in Brazil," states Sami Haddad, CEO and Director of Investor Relations at Ideiasnet.

With this operation, Ideiasnet continues to build on a strategy of increased dynamism in the management of its portfolio with an emphasis on investing in fast growing Internet and technology companies while being attentive to liquidity and merger opportunities.

About Bolsa de Mulher
Bolsa de Mulher is the leading women's online destination in Brazil catering to the needs of women through content areas and online communities focused on Beauty, Diet and Fitness, News and Gossip, Astrology, Babies, Games, Relationships, Shopping and Work.

About Batanga Media
Is the largest independent digital content and social media company for Latin America and Hispanic communities around the world. Founded in 1999, Batanga Media is headquartered in Miami, Florida and has operations in 14 countries.

About Ideiasnet
Ideiasnet (IDNT3:BZ) is a Brazilian venture capital firm that invests in fast growing technology companies in the areas of Digital Commerce, Digital Media, SaaS ,Mobile, Health and Education.

SOURCE Ideiasnet S.A.

Friday, November 9, 2012

Domino's Pizza® Expands Mobile Ordering Lineup With New Spanish-Language App

ANN ARBOR, Mich., Nov. 8, 2012 /PRNewswire/ -- Domino's Pizza (NYSE: DPZ), the recognized world leader in pizza delivery, is launching its new Spanish-language ordering app for smartphones, available immediately. With this update to its current app, Domino's currently covers more than 80 percent of smartphones, and will now offer a language alternative for Hispanic consumers.
The app, and its Spanish-language update, join an already strong mobile ordering lineup that features the English version for the Apple iPhone®, Android phones and Amazon's Kindle Fire®, along with a full-feature mobile ordering site at http://mobile.dominos.com. The new app allows Spanish-speaking customers the ability to order from nearly every Domino's store in the U.S. from the palm of their hand and with just a few taps on their screens. Que bien! 

"We are committed to making sure we're connecting with all our customers wherever they are," saidRussell Weiner, Domino's Pizza chief marketing officer. "Now, that means providing Spanish-speaking users with the convenience of ordering from their mobile devices in a language that they are most comfortable with."

The new update is designed for customers whose primary language is Spanish, benefiting customers who have their mobile device primarily set to Spanish. Much like the English version of the app, the Domino's Spanish-language app gives customers instant access to the full Domino's menu, as well as local and national coupons. Users can also search for the closest Domino's location, and can utilize the fan favorite Pizza Tracker to follow the stages of their order, from the oven to their door.

Domino's incredible mobile ordering, along with traditional online ordering, makes up 30 percent of Domino's sales. Domino's estimates it is one of the top ten e-commerce retailers when measured by number of transactions. Customers can order online at www.dominos.com.

The Domino's Spanish language app is available for free from the App Store on iPhone and iPod touch, atwww.itunes.com/appstore or the Amazon Appstore and Google Play store on Android phones.

About Domino's Pizza®
Founded in 1960, Domino's Pizza is the recognized world leader in pizza delivery. Domino's is listed on the NYSE under the symbol "DPZ." As of the third quarter of 2011, through its primarily locally-owned and operated franchised system, Domino's operated a network of 9,541 franchised and Company-owned stores in the United States and over 70 international markets. During the third quarter of 2011, Domino's had global retail sales of nearly $1.6 billion, comprised of over $771 million domestically and nearly $813 million internationally. Domino's Pizza had global retail sales of over $6.2 billion in 2010, comprised of over$3.3 billion domestically and over $2.9 billion internationally. 
In May 2011, Pizza Today named Domino's its "Chain of the Year" for the second straight year – making the company a three-time overall winner, and the first pizza delivery company to receive the honor in back-to-back years. In 2011, Domino's was ranked #1 in Forbes Magazine's "Top 20 Franchises for the Money" list. Helped by the launch of its Domino's Smart Slice school lunch pizza in late 2010, Domino's is collaborating with the Alliance for a Healthier Generation to serve healthier school foods and beverages inthe United States.
In late 2009, Domino's debuted its "Inspired New Pizza" – a permanent change to its hand-tossed product, reinvented from the crust up. 
Order - www.dominos.com 
Mobile – http://mobile.dominos.com
Info - www.dominosbiz.com
Twitter - http://twitter.com/dominos
Facebook - http://www.facebook.com/Dominos

SOURCE: Domino's Pizza

Thursday, November 1, 2012

Digital replicas should be called ‘enhanced magazine versions’, says Publicitas exec Lucio Grimaldi

Oct 31, 2012


Lucio Grimaldi, executive director Latin America, Publicitas, USA, spoke to more than 200 attendees today (31 October 2012) at the 4th FIPP Ibero-American Magazine Media Conference in San José, Costa Rica. 

Grimaldi gave an overview of the Pan-Regional market and offered his thoughts about the future of advertising there. He detailed some important features about the market, which are an expanding middle class, huge ad spend growth (Brazil is a key contributor), mobile and web adoption is in its early stages and print ad revenues are slowly declining. 

Grimaldi then gave some great stats about tablet publishing in the US. “Two per cent of circulation in the US is a digital replica. However, I actually prefer to call those editions ‘enhanced magazine versions.’” Grimaldi said that two years ago, just two per cent of adults in the US owned a tablet device. Today, that figure has increased to 29 per cent. 

“I actually think smartphones and tablet devices are different things”, said Grimaldi. “Tablet devices will eventually replace desktop computers.” 

Grimaldi finished by quoting Hearst’s Michael Clinton, who recently asked the question: “What is it about magazine media that lets us prevail and lets us see a bright future?” The answer? “It’s our curated and trusted brand content that is our ‘secret sauce’ and secret weapon.”

SOURCE: Publicitas

Friday, October 26, 2012

Tremendous Opportunity for Marketers to reach U.S. Hispanics through Digital Channels

Sparked by a combination of high confidence in the economy and significant life events, Hispanic consumers are not only making their mark with major purchases, but are also strongly engaged in online and mobile activity, according to the Interactive Advertising Bureau’s (IAB) “Digital Hispanic Consumer” report, based on data from BIGinsight™. The findings point to considerable opportunities for marketers to reach this valuable audience through digital advertising channels.

Read full article

Marketers Increase Digital Media Spend for Multicultural Outreach


As both digital media and multicultural outreach become more popular marketing techniques, US marketers are beginning to combine the two efforts.

In its “2012 Multicultural Marketing and Newer Media Survey Results,” the Association of National Advertisers (ANA) found that this year, more than half of US marketers (60%) will spend more on new media efforts, such as social media or mobile outreach, specifically to reach multicultural segments. An additional 24% will spend the same as they did in 2011.

Read full article

Thursday, September 27, 2012

Optimum Adds Univision Deportes Network and Univision tlnovelas

Cablevision Systems Corp. (NYSE: CVC) today announced the addition of Univision Deportes Network and Univision tlnovelas to Optimum’s comprehensive Spanish-language programming. Univision Deportes Network on channel 1065 offers unprecedented access to the live matches, sports news, entertainment and the interactivity Hispanic sports fans crave, and Univision tlnovelas on channel 1091 brings viewers the biggest telenovela hits of all time, many have never been seen since their original broadcast.

Featuring top sports content, Univision Deportes Network is the undisputed home for Mexican soccer with coverage of 12 of the 18 teams within the Liga MX, the Mexican National Team, Copa MX, plus Major League Soccer, the U.S. National Team, the CONCACAF Champions League, the German National Team, the DFB Cup, the French National Team, the French Cup, France’s Ligue 1 and many more premier soccer tournaments from around the world. Additionally, the network showcases unmatched coverage leading up to 2014 FIFA World Cup, including World Cup Qualifiers and the FIFA 2013 Confederations Cup. Univision tlnovelas delivers a mix of the top recent and past favorite novelas from world renowned producer Televisa. The current line-up includes blockbuster hits such as “ El Privilegio de Amar,” “Entre el amor y el odio,” “Las Tontas no van al Cielo,” and “Mañana es Para Siempre.”

“Univision Deportes Network and Univision tlnovelas bring more of the sports and entertainment shows that our Hispanic customers are passionate about, and we are pleased to add these networks to our strong line-up of more than 60 Spanish-language channels,” said Bradley Feldman, Cablevision’s vice president of video product management. "We are committed to delivering the best programming options to Optimum customers, in both English and Spanish, and these new channels provide expanded access to the content our Spanish-speaking customers love."

“As part of our commitment to offer Hispanic America the culturally relevant content they seek, we are proud to bring Univision Deportes Network and Univision tlnovelas to Optimum customers. Hispanics across all age groups love sports and novelas,” said Rob Thun, executive vice president of business operations, for Univision’s distribution team. “Univision Deportes Network changed the game with unprecedented access to sports coverage of the teams and leagues Hispanic viewers passionately follow, and for the first time novela fanatics have access to their favorite telenovelas of all time on Univision tlnovelas.”

Univision Deportes Network is available to Optimum’s residential customers with the Optimum Preferred Package, Optimum Package and the new Optimum en español Package. Additionally, commercial customers with a subscription to Optimum Business, Optimum Entertainment and above, or the Optimum en español Package will receive Univision Deportes Network. Residential and commercial customers with a subscription to the new Optimum en español package can enjoy Univision tlnovelas. Customers must have a cable box or CableCARD to receive Univision Deportes Network, and a cable box for Univision tlnovelas.

Cablevision’s award-winning digital cable service, Optimum TV, offers customers access to hundreds of channels, including more than 50 premium movie channels, 46 channels of commercial-free digital music, thousands of titles available on demand at all times, an interactive programming guide, more than 120 free high-definition programming services and uniquely valuable and relevant local content through News 12, MSG Varsity and their companion interactive television applications.

About Cablevision
Cablevision Systems Corporation is one of the nation’s leading media and telecommunications companies. In addition to delivering its Optimum-branded cable, Internet, and voice offerings throughout the New York area, the company owns and operates cable systems serving homes in four Western states. Cablevision’s local media properties include News 12 Networks, MSG Varsity and Newsday Media Group. Cablevision also owns and operates Clearview Cinemas. Additional information about Cablevision is available on the Web at http://www.cablevision.com.

About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. Its assets include Univision Network, one of the top five networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country reaching 96% of U.S. Hispanic households; TeleFutura Network, a general-interest Spanish-language broadcast television network reaching 88% of U.S. Hispanic households; Univision Cable Networks, including Galavisión, the country’s leading Spanish-language cable network, as well as Univision tlnovelas, a new 24-hour cable network dedicated to novelas, Univision Deportes Network, a new 24-hour cable network dedicated to sports, ForoTV, a new 24-hour Spanish-language cable network dedicated to news, and an additional suite of six cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Clásico TV; Univision Studios, which produces and co-produces reality shows, dramatic series and other programming formats for the Company’s platforms; Univision Television Group, which owns and/or operates 62 television stations in major U.S. Hispanic markets and Puerto Rico; Univision Radio, the leading Hispanic radio group which owns and/or operates 69 radio stations in 16 of the top 25 U.S. Hispanic markets and Puerto Rico; Univision Interactive Media, a network of national and local online and mobile sites including Univision.com, which continues to be the #1 most-visited Spanish-language website among U.S. online Hispanics, Univision Móvil, a longstanding industry-leader with unique, relevant mobile products and services, and Univision Partner Group, a specialized advertising and publisher network. Headquartered in New York City, UCI has television network operations in Miami and television and radio stations and sales offices in major cities throughout the United States. For more information, please visit Univision.net.

SOURCE: Cablevision

Tuesday, September 11, 2012

Interactive One’s Site for Latinos: Zona de Sabor

Sept 09, 2012 | by Tanzina Vega

Interactive One, a digital media company best known for creating content for African-Americans, is set to announce on Monday that it has started a Web site aimed at urban Latinos.

The site is called Zona De Sabor, which, roughly translated, means Flavor Zone.

It is in English and is geared to American Latinos ages 25 through 37 with entertainment news and other content. Smokey D. Fontaine, the chief content officer for Interactive One, said he wanted to create content for that audience after the success of MiGente.com, the company’s Latino-themed social network, which had 316,000 unique visitors in August.

Read full article

Thursday, August 30, 2012

Minority Consumers and the Digital Goods Act

According to new research by the Pew Internet and American Life project, more U.S. adults own smartphones than simpler feature phones. If you own a smartphone, then chances are that you are using your smartphone to go online to buy and download what are referred to as “digital goods and services”; these items include music, apps, movies and TV episodes, video games, etc.

Read full article

Thursday, August 23, 2012

New Spanish-Language Web Site Offers Help Finding Health, Wellness, Educational Services

Aug 22, 2012 | by William Demarest

La Fuente, a new coalition and web site devoted to helping Spanish-speaking residents in Westchester gain access to information about benefits, employment, social services, health, wellness and education, kicked off Tuesday.

Westchester County Executive Robert P. Astorino joined officials of the Westchester Independent Living Center to officially launch La Fuente.

Read full article

Tuesday, August 21, 2012

Conair Launches Spanish-Language Website

STAMFORD, Conn., Aug. 20, 2012 /PRNewswire/ -- Conair is very proud to announce the launch of the Spanish-language version of Conair.com. This innovative new site provides our Hispanic customers with access to all that Conair has to offer online, in their primary language. Our ultimate goal at Conair is to ensure that our customers have the best possible experience with our products, both online and in stores, and this new site helps us to achieve that goal. To ensure accuracy and quality, Conair engaged industry leader MotionPoint Corporation to provide seamless translation services.

The Conair customer base is large and diverse, and we strive to offer products and services that appeal to the ever-changing multicultural face of America. Statistics show that the Spanish-speaking population is rapidly increasing, up 43 percent between 2000 and 2010. Hispanics now constitute 16 percent of the country's residents and are the largest ethnic group.* And because Hispanics are far more engaged online than primary English speakers**, offering a Spanish-language website is an essential element of the Conair online experience.

"The Spanish website underscores our focus on these important Hispanic customers by giving them a positive online environment," said Paulette Heller, Vice President of Marketing. "This will strengthen their engagement with the Conair brand and the products they love."

Robin Linsley, Vice President of Marketing, concurs. "Our Spanish-speaking customers are a vital part of our community, and we welcome the opportunity to make their online interactions with Conair as user friendly as possible."

To access the Spanish site, simply go to www.conair.com and click on espanol in the upper right-hand corner. Our customer service line now offers assistance in Spanish as well, at 1-800-3-CONAIR or 1-800-326-6247.

Conair Corporation began in 1959 as a small hair appliance and hair care company. Today Conair is a multinational corporation with annual gross sales of over $2 billion. Headquartered in East Windsor, New Jersey, with sales and marketing operations in Stamford, Connecticut, Conair is respected around the world as one of the largest manufacturers and distributors of personal care and professional hair and grooming products, and premium kitchen electrics and cookware. Conair products currently sell in 101 countries on six continents. For more information about Conair Corporation, please log on towww.conair.com.

*Source: U.S. Census Bureau, 2010

**Source: IAB Hispanic Research Working Group Study
U.S. Latinos Online: a driving force
Revised May 5, 2011

SOURCE: Conair Corporation

Friday, August 10, 2012

A Digital Breakdown Of The 2012 Hispanic Fact Pack

August 09, 2012 | by Lee Vann

In 2011, total investment in Hispanic measured media hit $7 billion, a jump of 4.2% over the previous year. During the same time period, advertisers invested $420 million in Hispanic display advertising, representing a solid 25% increase from 2010. At first glance these figures tell a positive story for the Hispanic digital market, but looking deeper it sheds some light on where this market really is today. According to Ad Age, total U.S. spending on display advertising reached $11 billion in 2011, which means that spending on Hispanic display represents only 3.8% of the total. With Hispanics currently making up nearly 16% of the total US market there is clearly a gap that I believe represents an opportunity for marketers looking to build long term relationships with Hispanics.

Read full article

Thursday, August 9, 2012

Luminar launches as the first “Big Data” analytics solutions provider for marketers to reach U.S. Latino consumers

DENVER, CO (August 8, 2012) – Luminar, the first “big data” analytics and modeling provider focused specifically on connecting marketers with U.S. Latino consumers, announced its launch today. Luminar helps clients identify predictable models of consumers’ behavior to allow companies to reach, upsell and retain Latino consumers more effectively.

“Many marketers looking to connect with the Latino consumer have relied on demographic information and broad cultural themes when developing their marketing strategies, leading to generalized campaigns. The analysis of ‘big data’, however, offers a much deeper understanding of consumer behaviors, giving marketers the power to truly connect with U.S. Latinos in a relevant way,” said Franklin Rios, President of Luminar. “We’re proud to be the first company to apply ‘big data’ analysis to Latino consumers and we look forward to providing clients with actionable insights that will positively impact their return on investment.”

Luminar, a unit of Entravision Communications Corporation, offers three core solutions to clients in a variety of industries, including retail, consumer packaged goods, political, telecommunications, media, automotive and financial. With a seasoned team of data scientists and vast experience in analytics, technology, marketing and interactive media, Luminar leverages proprietary analytics and modeling technology that unlocks “big data” to provide business intelligence, robust data analytics and real-time insights that can lead to greater return on investment on Latino marketing strategies. Luminar’s solutions include:

· Luminar Insights App – A web-based application, this solution gives clients access to Luminar’s proprietary Latino persona models and analytics, which help provide clients with a clearer understanding of how consumers behave.

· Customer Decision Engine – This solution builds upon our data scientists’ analysis of client data and the Luminar Insights App tools, and provides an even more powerful analytics solution through customized empirical data. This solution is tailored to each client and offers modeling and behavior that is specific to the client’s consumers.

· Real‐Time Cloud Insights – The most complex of the three, this solution takes a client’s data and integrates near real-time insights to build predictable, relevant models and can improve business efficiencies in real time.

About Luminar
Luminar is the premier analytics insights provider that is changing the way brands currently target the U.S. Latino consumer. Leveraging its proprietary analytics and modeling technology, Luminar unlocks “big data” and develops predictable models that reflect the behaviors and attitudes of today’s Latino consumers across a wide range of vertical categories. Luminar is led by an executive team with extensive and diverse experience in analytics, technology, marketing and interactive media. Luminar is a unit of Entravision Communications Corporation, a diversified Spanish-language media company utilizing a combination of television, radio and digital operations to reach Latino consumers across the United States, as well as the border markets of the United States and Mexico.
To learn more about Luminar and its unique solutions, please visit www.LuminarInsights.com 

SOURCE: Luminar

Tuesday, July 17, 2012

Argentina: Smartphones and Tablets Drive a Growing Share of Internet Content Consumption

Android Accounts for Largest Share of Internet Page Views on Mobile Phones, While iPad Leads the Tablet Market in Consumption

comScore, Inc., a leader in measuring the digital world, released the latest insights on connected device usage in Argentina from its Device Essentials service. The Report found that digital media consumption via connected devices (including mobile phones, tablets, etc.) accounted for 2.1 percent of all Internet page views in March 2012. Of this non-computer traffic, mobile phones drove 70.4 percent of traffic, while tablets accounted for 25.2 percent.

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Friday, July 13, 2012

VIVELOHOY.com Announces Mobile-Optimized Platform with Significant Content Enhancements and New Features

CHICAGO, July 11, 2012 /PRNewswire/ -- VIVELOHOY.com, the Web site designed to connect with discerning and culturally-conscious Latinos, re-launched today offering more relevant news and information through remarkable photo galleries, captivating videos, engaging bilingual articles and relevant links. The site is now fully responsive, accessible via web, mobile and tablet and can be read in both English and Spanish. VIVELOHOY is published by Hoy, the only Spanish-language daily and the leading Hispanic newspaper in Chicago.

This enhanced web version builds on the success of last year's 2.0 re-launch when VIVELOHOY experienced exponential traffic growth, reaching two million monthly page views, according to Omniture. The initial re-launch introduced heightened features to the site, including a cleaner design, timelier and more culturally-relevant content, and the integration of social media. The site has been active since December 2008 with its 1.0 version.

"VIVELOHOY 2.1 strategically builds from our previous success by masterfully combining the latest technology with an engaging interactive content strategy that delivers the best of the web to its audience," said John Trainor, general manager of VIVELOHOY and Hoy in Chicago. "We are thrilled to be introducing this exciting new platform to our loyal audience who come to our site for a culturally-relevant and well organized dose of news, information and entertaining content."

Users are encouraged to provide brief contact information through a simple registration process in order to comment on articles and share their opinions. Most notable features of the site include a sleek new look with more graphics and visuals than ever before, as well as bilingual and comment sharing capabilities.

"We are learning from our readers and visitors, focusing on engagement and pivoting our strategy to consistently focus on the best content experience we can deliver, in English and in Spanish," said Fernando Diaz, Editorial Director. "Our readers can expect many more exciting changes to come."

About Hoy
Hoy is part of Tribune Media Group, publishing two of the leading Spanish-language newspapers in Chicago and Los Angeles. Hoy and Fin de Semana have a combined weekly distribution of nearly 2 million copies nationally. Hoy boasts the only Spanish-language daily newspaper in Chicago and the Los Angeles Fin de Semana product is the largest home-delivered Spanish-language newspaper in the nation. Hoy has a diversified portfolio that includes online, mobile, out-of-home and digital signage solutions. Hoy is committed to engaging Latino audiences through a strong community presence. Its culturally-relevant content provides advertisers with an effective and trustworthy way to reach Hispanic communities in these two key markets. For more information about Hoy visit www.vivelohoy.com

SOURCE: VIVELOHOY.com

Tuesday, July 10, 2012

Digital shop buys majority stake in Hispanic agency

July 9, 2012 | by Kunur Patel

Global digital agency Profero is taking a majority stake in New York-based Hispanic agency Vox Collective.

That a digital agency would acquire a creative shop, let alone one specializing in the Hispanic market, is highly unusual. Maybe the only precedent was Sapient's acquisition of Nitro back in 2009, though that was a creative full-service shop, not a multicultural specialty shop.

Read full article

Thursday, July 5, 2012

NBC News Launches English-Language, Hispanic-Focused Website

July 2, 2012 | by Mike Reynolds

Leveraging resources and platforms across NBCUniversal, NBC News has launched an English-language, Hispanic-aimed news and lifestyle website.
NBCLatino.com is presenting English-language news, information and lifestyle content, with Hispanic angles on big general market stories, plus perspectives and opinion pieces. Contributions are coming from across NBC News holdings, including Today, Nightly News MSNBC, msnbc.com, as well as Spanish-language broadcaster Telemundo. Editorially, NBCLatino.com features lifestyle categories such as family and food, as well as education, politics and news. Moreover, it will regularly profile Latinos creating positive change in their communities and beyond.

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Latinosphere: A Young and Mobile Emerging Market

July 3, 2012 | by Gustavo Razzetti

If you are planning to win in a young and emerging market like India or Brazil, you better have a strong mobile strategy (if not, ask Yahoo). The same applies if you want to win in another emerging market, a $1.6 trillion purchasing power segment that is right in your own backyard: the Latino market. It's because the Latinosphere, Latinos in the age of digital, is a great example of another young and mobile emerging nation.

Throughout the past two years, Giovanni Rodriguez and I here at ClickZ have been discussing how Latinos are set to lead the mobile web. So when last week Zpryme Research released the 2012 Hispanic Mobile Consumer survey with new evidence on this trend, I couldn't help but write a column on it.

Read full article

Monday, June 25, 2012

Mobile is Mandatory for Marketing to Multicultural Shoppers

June 22, 2012 | by Ned Smith

With smartphone penetration in the U.S. nearing the 50 percent mark, marketers are rapidly adopting mobile shopping tools to reach consumers. For marketers who want to win over multicultural shoppers, mobile will soon be mandatory. That's because African-American and Hispanic shoppers are adopting these new shopping technologies at a faster rate than Caucasians, new research shows.

They use these new technologies both to research products and make purchases. Eighteen percent of African-American shoppers and 16 percent of Hispanic shoppers use their mobile devices to make purchases as compared to 10 percent of Caucasians, according to an ongoing shopping behavior study conducted by The Integer Group, a marketing agency, and M/A/R/C Research.

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Monday, June 18, 2012

Azteca America Added to Time Warner Cable in New York City on Channel 192

LOS ANGELES, June 14, 2012 /PRNewswire/ -- Azteca America is pleased to announce that its affiliated broadcast station was recently added in digital format to Time Warner Cable on channel 192 on the company's broadcast basic lineup in New York City.

Azteca America's New York station is operated by the Azteca Station Group, which also operates Azteca America stations in Los Angeles, Chicago, New York and Miami.

New York City is the second-largest Hispanic DMA in the country, after only Los Angeles. Within the Latino community, residents of Mexican origin are the fastest-growing group in the city.

Time Warner Cable's New York City footprint serves over 1.3 million customers in four New York City boroughs (Manhattan, Queens, Staten Island and western Brooklyn), Mt. Vernon, Hudson Valley (Orange, Sullivan, Ulster Counties and parts of Dutchess, Greene and Delaware Counties), and Bergen and Hudson Counties in New Jersey.

"We're pleased to have a prime channel position on Time Warner Cable in New York City," said Azteca America CEO Martin Breidsprecher. "This has been an important piece to complete our network footprint, adding to our over-the-air signal and carriage on other leading cable systems."

About Azteca America
Azteca America engages Spanish-language viewers by creating unique, passionate and enlightening content that is relevant to the daily lives of our audience. Wholly owned by Mexican broadcaster Azteca, S.A.B de C.V., the second-largest producer of Spanish language content in the world, Azteca America complements its Mexican programs with an innovative lineup of shows from third-party producers and distributors to ensure the finest programming for its audience. The company provides tailored, multi-platform advertising solutions for clients seeking to reach the most dynamic consumer group in the country.

SOURCE Azteca America

Hispanic PR Blog Ranked 29th in Cision's Annual Listing of Nation's Top 50 Public Relations and Marketing Blogs

MIAMI, FL--(Marketwire - June 15, 2012) - The Hispanic PR Blog (http://www.HispanicPRBlog.com) is the 29th most influential blog about public relations and marketing in the nation according to a new annual report by Cision.

The new report, available in its entirety here, ranks Chris Brogan as the No. 1 marketing influencer. The top Latino to make the list, Brian Solis (ranked No. 7), is also the only other Latino on this year's ranking.

Founded in July of 2009, the Hispanic PR Blog is the nation's most visited web site about news and insights regarding multicultural public relations and marketing. In addition to its daily web site and newsletter, the Hispanic PR Blog has a strong Twitter following @HispanicPR and a Facebook page.

Since its commencement, the Hispanic PR Blog has grown to give birth to the annual Hispanicize event, Hispanicize digital and the Latina Mom Bloggers network.

"Nothing we are today would have been possible without the Hispanic PR Blog as well as its solid, exclusive partnerships with the Hispanic Public Relations Association and the Public Relations Society of America," said Manny Ruiz, the blog's co-founder and the creative director/founder of Hispanicize 2013. "As we enter our fourth year, the Hispanic PR Blog will continue to proudly serve its industry and partners with even more vigor and ideas."

In addition to publishing daily industry content on its web and social media platforms, the Hispanic PR Blog also provides advertisers with comprehensive solutions to market their services through electronic newsletters, banner ads and more.

SOURCE: Hispanic PR Blog

Monday, June 4, 2012

Survey Shows Hispanic Consumers Satisfied with and Value Their Cell Phone Service

WASHINGTON, May 31, 2012 /PRNewswire-USNewswire/ -- A bipartisan national survey of Hispanic wireless users in the U.S. shows respondents are extremely satisfied with their wireless service, support legislation that would help protect them from paying new multiple or discriminatory taxes on their cell phone bill, are skeptical of government regulation, and widely believe that they get a high level of value out of their cell phone service.

Specifically, the survey shows that 92% of Hispanics are satisfied with their wireless service. When asked about the taxes and fees they pay for their monthly service, 85% support a five-year freeze on new wireless taxes and fees, which would prohibit states and municipalities from raising taxes and fees on wireless service as compared to the 80% of those supporting the legislation according to the MyWireless.org Annual Consumer Survey of the general population. When asked how much they think they pay in cell phone taxes and fees on their monthly bill, more than one quarter of respondents did not know. Of those who estimated what they believed to be their monthly tax and fee burden, the average respondent thinks they pay 9.8% or less, when in reality the national average is nearly 17% of their monthly bill. Eighty-eight percent think the tax rate on monthly cell service should be lower or the same as the taxes they pay on general goods and services, which on average is approximately 7%.

When asked about new government regulations on cell phone service, 69% say they believe it would make their service more expensive or make no difference and 55% say new regulation would make their service worse or no different. The survey also shows that considering the price they pay for cell phone service and the benefits it provides, 73% consider the value of their cell phone service to be excellent or good.

Sixty-two percent say they purchase digital downloads such as ringtones, music, video games, books, software or apps to your cell phone or other wireless devices and 50% support federal guidelines to establish one fair and consistent set of taxes to apply to purchases of online digital downloads and 23% were unsure of the best approach.

"As the Hispanic community becomes even more prominent in the American landscape, their feelings about keeping wireless service affordable and accessible is also increasingly more important to recognize," said Amy McLean, Manager of Advocacy for MyWireless.org "It's great to see satisfaction and value of cell phone service are rated highly among Hispanics, and even though a large percentage is opposed to excessive wireless taxes and fees, we also need to do more to raise awareness of the amount of money they're currently handing over to the government each month on their cell phone bills."

Other findings of note from the survey include:

  • Besides voice calls, respondents use their phone most for texting (42%) and Internet access (22%). 
  • If they had to choose between a wireless phone, home phone, broadband Internet or cable/satellite TV as the most important service to have, 44% say wireless, 9% say home phone, 34% say broadband Internet and 11% say cable/satellite TV. 
  • When asked if they would give up their landline for a cell phone, 45% say they would and 22% say they already have.
Additional survey results and analysis are available at www.mywireless.org/data-center-hispanic-consumer-survey.

McLaughlin & Associates partnered with Penn Schoen Berland to develop and conduct bipartisan national online surveys among 400 adult Hispanics, who are wireless phone users and likely voters. The surveys were conducted between April 2nd and April 10th, 2012. Interview selection was at random within predetermined geographic units. These units were structured to statistically correlate with actual census data of Hispanic populations. The survey was bilingual and respondents were given a choice to take the survey in English and Spanish. The accuracy of the sample is within +/-4.9% at a 95% confidence interval. The survey results in this summary have been rounded and the wording for each question is verbatim from the questionnaire.

About MyWireless.org
MyWireless.org® is a nonpartisan non-profit national advocacy organization, made up of wireless consumers, businesses and community leaders from around the country, supporting reasonable pro-consumer and pro-taxpayer wireless policies.

SOURCE: MyWireless.org

Read more here: http://www.sacbee.com/2012/05/31/4529374/survey-shows-hispanic-consumers.html#storylink=cpy

Univision, Verizon FiOS ink wide-ranging carriage agreement

June 04, 2012 | by Gabriel Miramar-Garcia

Univision and Verizon FiOS IPTV service have inked a US agreement that includes continued carriage of, and on-demand programming for, Univision's and TeleFutura's owned and operated broadcast stations.

This includes distribution of the cable network Galavision; the network feeds for Univision and TeleFutura; and the launch of Univision's new networks -- sports network Univision Deportes, telenovelas network Univision tlnovelas and FOROtv, a Spanish-language news network.

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Thursday, May 31, 2012

Exclusive: Getty Images, MuuseMe.com Create Hispanic Music Division

May 30, 2012 | by Justino Aguila and Judy Cantor-Navas

Getty Images and MuuseMe.com, a digital platform showcasing Latin music for commercial placements, have announced a partnership creating a Hispanic music division that taps into music of Spanish-language indie acts that can be licensed in the U.S., Latin America and Spain, according to officials at both companies.

The move to work together comes after research on behalf of Getty Images Music executives that showed the market for Spanish-language music is viable and licensing inquiries continue to grow through the creative community from ad agencies to music supervisors, a specialty that MuuseMe.com has developed since launching more than a year ago. Additionally, Getty Images has customers in more than 100 countries.

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Friday, May 25, 2012

5 Ways to Target U.S. Hispanics Online

May 24, 2012 | by Tessa Wegert

Unless your product is singularly germane to Hispanic culture, you may not spend much time targeting specifically to the U.S. Hispanic populace. That may be a mistake. New research shows that the economic impact of this market is on the rise. Hispanics are active, engaged, and ready to spend online.

In the May 2012 Advertising Age Insights Trend Report, "Cultural Connection" was the major trend. While Hispanic Americans identify strongly with the American culture they know so well, they also maintain strong ties to their roots. For digital marketers, measuring that "self-identity" can be a challenge, but not one that can't be overcome.

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Tuesday, May 22, 2012

The Benefits of Translating Website into Spanish

New York, NY (PRWEB) May 18, 2012 - Few US-based firms targeting the domestic market can afford to overlook the growing Hispanic population on their doorstep and translating their website into Spanish should be a priority.
Many businesses have struggled to identify areas of growth within developed economies over the past few years. However, the Spanish speaking population is growing exponentially within the United States itself. There's a growing prominence of the Hispanic population in the US and they are mainly reachable through Spanish language communication, advertising and media which is an opportunity for many American businesses.

According to the US Census, Hispanic population increased to 50.5 million in 2010 from 35.3 million in 2000, representing an increase of 43 percent since 2000. Accordingly, Hispanic population now accounts for 16.3 percent of the country's overall population. And by 2050, the Hispanic population in the US is expected to reach 127 million and account for 29 percent of the country's overall population.

There are already 400 million Spanish speakers in the world, spread over some 21 countries. The language is the third most spoken in the world and the Spanish speaking segment is one the fastest growing on earth, with the market for Spanish language media increasing all the time within the US.

There are already over 500 Spanish newspapers and 150 Spanish magazines published in the US and evidence suggests that the Hispanic population responds much better to literature and media in their own language. After all, 70 percent of Hispanics in the US speak Spanish at home. That means there is currently over 50 million potential customers (that's more than 16 percent of the entire US population) primarily speaking Spanish in their everyday lives that your firm will not reach if you don't have a Spanish language website.

Businesses that decide to dismiss the potential of the Hispanic market would be unwise to do so as the spending power held by Spanish speaking households is rising all the time - making an ever-increasing section of the US consumer market. In 2002 Hispanic households in the US had purchasing power totaling some $276 billion. This is thought to have increased to $630 billion by 2004 and now stands at around $1.2 trillion.

So why are websites so important in attracting this market? Quite simply, Spanish speakers in the US are avid Internet users and demand high quality publications and content in their own language. Translating your website into Spanish, using a skilled translation company with expertise in the nuances of the language and the ability to ensure your website is accurate and accessible to the Hispanic population, can mean opening up a whole new market for your products and services.

A Pew Research report in 2010 found that 65 percent of Hispanics used the Internet that year and this percentage is expected to have increased significantly. In addition, the emergence of the use of mobile devices, such as smartphones, to access the Internet has helped to close the gap between English and Spanish speakers, with a quarter of Hispanic users accessing the Web primarily through their mobile phones.

Gary Meo, the senior vice president of Scarborough Research, which carried out a report on the Hispanic online community stated, "For years, online Hispanics have been overlooked by many as a marketing target. Our research shows that Hispanic Internet Users are not only well-deserving of the same level of focus as non-Hispanics online, but continuing to ignore this dynamic consumer group could hinder or stall the future growth of online businesses."

About Merrill Brink International
Merrill Brink International is a leading provider of complete translation and language solutions for global companies and law firms, with special expertise in serving the legal, financial, life sciences, software, heavy machinery and corporate markets. A proven leader with more than 30 years of experience, Merrill Brink offers a wide range of language solutions including translation, localization, desktop publishing and globalization services.

Merrill Brink is recognized in the industry for its commitment to quality and its pioneering approach of leveraging technology to reduce costs, eliminate redundant processes and accelerate translation life cycles. Merrill Brink is certified to ISO 9001:2008; ISO 27001:2005 and ISO 13485:2003, and registered to EN 15038:2006 and ISO 14971:2007. Together, these standards provide assurance that the most stringent process and quality standards for translation are followed. Merrill Brink International is a wholly owned subsidiary of Merrill Corporation. 

SOURCE: Merril Brink

Wednesday, May 16, 2012

CVS/pharmacy launches Spanish-language website

May 11, 2012 | by Antoinette Alexander

Woonsocket, R.I. — CVS/pharmacy is taking a greater step toward targeting the Hispanic market with the launch of its new Spanish-language website.

Like the English-language site, the Spanish version, located at http://es.cvs.com, enables shoppers to manage their prescription account, get health information, purchase products, access coupons, etc. According to a MediaPost article, Google indicated that the new CVS Spanish website consists of 67,000 pages, most of which are product SKUs.

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elwiri, A Lifestyle Mobile App, Caters to the Hispanic Market

May 14, 2012 | by Rebecca Villaneda

It's no secret the Hispanic consumer's dollar is a gold mine.

New products, TV shows, and most recently, a news channels are being created to get the Hispanic consumer's attention.

Social media has become a powerful tool in helping companies attract the Hispanic community. Multiple reports, including one by the PEW Research Center, show that Hispanics log on than more than any other ethnicity.

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Monday, May 14, 2012

Univision Launching 3 Webnovelas In Connection with New Digital Network

May 12, 2012

This past Friday, Univision, the top network for Spanish-speaking viewers, announced that it would launch a new video digital network and three webnovelas.


Webnovelas are similar to telenovelas in the sense that the stories end in cliffhangers, but you will not find these on your TV.  Webnovelas will air online and will be able to be seen on Univision’s new digital network, UVideos.  UVideos will feature all the video content from Univision’s television networks, and will be accessible via game consoles, smartphones, tablets and Internet-enabled TVs.


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Tuesday, May 1, 2012

SiriusXM Launches New Features for SiriusXM Internet Radio App for Android Smartphones and Tablets

NEW YORK, April 30, 2012 /PRNewswire-HISPANIC PR WIRE/ -- Sirius XM Radio (NASDAQ: SIRI) today announced a free update to its SiriusXM Internet Radio App for Android smartphones and tablets, giving subscribers more control over how they listen to SiriusXM's programming on mobile devices.

"This updated and enhanced SiriusXM Internet Radio App for Android, the top smartphone platform in the U.S., now gives current and future subscribers access to more programming, including more live sports play-by-play, and more control over when and where they listen to their favorite SiriusXM channels and programs," said Jim Meyer, President, Operations and Sales, SiriusXM. "We are pleased to bring these new and exciting features to our subscribers, and we will continue to evolve our SiriusXM Internet Radio offerings this year by adding greater functionality on smartphones, mobile devices and online."

Key features of the SiriusXM Internet Radio App update for Android smartphones and tablets include:

•Start Now allows subscribers to go back up to 5 hours to select and listen to previously broadcast programming on many channels, allowing them to hear SiriusXM content on their own schedules. 

•Tune Start automatically starts the currently playing song from the beginning so listeners will hear the whole song when tuning to any music channel. 
•Pause live radio and pick up where the listener left off. 
•Listeners can replay a song or segment with a single click, or skip forward to hear what's playing next. 
•Show Finder is an easy-to-use electronic programming guide offering a complete list of what's on over the next 7 days by channel, with the ability to set reminder alerts when favorite shows are broadcast. 
•Organize favorite shows on one easy-to-access screen.

The update to the SiriusXM Internet Radio App for Android devices is part of the continuing rollout of SiriusXM 2.0, a major upgrade and evolution of SiriusXM's satellite and Internet delivered service that will ultimately span hardware, software, audio, and data services.

Included in the SiriusXM Internet Radio App update is a new design that gives customers access to album art and artist biographies, adding information and depth to the SiriusXM music experience and enhancing the visual appearance on Android smartphones and tablets. Technical updates in the SiriusXM Internet Radio App also include improved audio quality and performance on cellular networks.

The SiriusXM Internet Radio App is available for free from Google Play. The SiriusXM Internet Radio App update will be automatically made available to current users on Android smartphones and tablets. For more information, please visit http://www.siriusxm.com/android .

All SiriusXM Internet Radio subscribers will receive the existing critically-acclaimed programming from SiriusXM, as well as the full expanded programming lineup including channels created with the Rock and Roll Hall of Fame; Tiesto's Club Life Radio featuring music created and curated by electronic dance music superstar DJ and producer Tiesto; ESPN SportsCenter; UCB Radio featuring underground sketch and stand-up, improv comedy from Upright Citizens Brigade; and Carlin's Corner featuring albums, concerts and comedy from the archives of the legendary George Carlin.

SiriusXM Internet Radio subscribers listening on smartphones and other mobile devices also have access to live play by play -- with no blackouts -- from the NFL, MLB, NHL, NBA, NASCAR, PGA TOUR, Formula 1, English Premier League soccer and Notre Dame football and basketball.

All SiriusXM Internet Radio subscribers get SiriusXM Latino, which includes 19 channels of the most comprehensive Latin programming lineup available to radio listeners, including 10 exclusive commercial-free music channels covering a wide variety of music genres, including tropical, salsa, merengue, Latin pop hits, Latin hip-hop, Latin rock classics and more.

Subscribers will also get content from leading providers of Spanish-language sports, news, talk and entertainment, including: ESPN Deportes Radio; MLB en Espanol; multiple Deportes en Vivo channels which will carry Spanish-language play-by-play of NFL games, an expanded lineup of MLB games, world-class professional sports as well as major college programs; 24/7 news and talk from RadioFormula Mexico, the leading radio broadcaster from Mexico; and CNN en Espanol. SiriusXM Latino also includes Cristina Radio featuring iconic talk show host Cristina Saralegui and advice from leading experts on lifestyle, health and family programming for Latinas, as well as Inspirate!, an inspirational Spanish-language talk channel offering listeners compelling news and advice for a fuller, more meaningful life.

Listeners can register for a 7-day trial to listen to SiriusXM Internet Radio on Android smartphones and other mobile devices. For more information on the SiriusXM channel lineup in English and Spanish, please visit http://www.siriusxm.com/newchannels and http://www.siriusxm.com/latino .

About Sirius XM Radio
Sirius XM Radio is America's satellite radio company. SiriusXM broadcasts more than 135 satellite radio channels of commercial-free music, and premier sports, news, talk, entertainment, traffic, weather, and data services to over 21 million subscribers. SiriusXM offers an array of content from many of the biggest names in entertainment, as well as from professional sports leagues, major colleges, and national news and talk providers.

SiriusXM programming is available on more than 800 devices, including pre-installed and after-market radios in cars, trucks, boats and aircraft, smartphones and mobile devices, and consumer electronics products for homes and offices. SiriusXM programming is also available at siriusxm.com, and on Apple, BlackBerry and Android-powered mobile devices.

SiriusXM has arrangements with every major automaker and its radio products are available for sale at shop.siriusxm.com as well as retail locations nationwide.

SOURCE Sirius XM Radio
 

Monday, April 23, 2012

New Latino digital network MiTu to launch on YouTube

Looking to capitalize on both the growth of the Latino audience and the emergence of new digital platforms, a new bilingual network being fronted by executives from programming company HIP Entertainment Group will launch on YouTube on April 30.

MiTu Network will feature about 30 channels of lifestyle and entertaintment content aimed at both Spanish- and English-speaking Latinos. HIP Entertainment Group President Beatriz Acevedo will also serve as head of MiTu. HIP is one of the investors in MiTu. Doug Greiff, a partner and chief creative officer of HIP and a former MTV and Nickelodeon programming executive, will also serve as chief content officer of MiTu.

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Monday, April 9, 2012

Amazon.com Introduces eBooks Kindle en Espanol, a Kindle Store with the Largest Selection of Spanish-Language Bestsellers Available Anywhere in the U.S.


SEATTLE, Apr 05, 2012 (BUSINESS WIRE) -- AMZN -0.86% -- Amazon.com, Inc. today announced a new Spanish-language eBook store within the Amazon.com Kindle Store, “eBooks Kindle en Espanol”, along with additional features specially implemented for U.S. Spanish-speaking customers like extensive help pages, and phone and email customer support in Spanish. U.S. customers can now shop for Spanish-language books in the new store on Amazon.com, or set any Kindle device to access a customized shopping experience designed for books in Spanish. eBooks Kindle en Espanol offers customers the most Spanish-language bestsellers, as measured by Nielsen, including “El Alquimista” by Paulo Coelho, “Cien anos de soledad” by Gabriel García Marquez and “Juegos del Hambre” by Suzanne Collins. The store has over 30,000 titles in total, including the exclusive nonfiction work, “El Libro de los Manuales,” from iconic Brazilian author Paulo Coelho, the best-selling Spanish-language author of all time on Amazon.com. The store also includes books from Nobel Prize winners Gabriel García Marquez, Camilo Jose Cela and Mario Vargas Llosa, popular titles from best-selling authors such as Julia Navarro, Carlos Ruiz Zafon and Isabel Allende, over a thousand free classics in Spanish, and exclusive Kindle Singles in Spanish. In addition to the new Spanish-language eBook store, the new $79 Kindle and many free Kindle reading apps can be easily customized for complete Spanish-language reading and navigation, including popular highlights and other social features.

“We’re excited to introduce Spanish language storefronts on all Kindles, as well as a dedicated store for our Spanish-speaking customers in the U.S.,” said Russ Grandinetti, Vice President, Kindle Content. “We expect our Spanish-speaking customers to enjoy both the newly-added books in Spanish, and the improved shopping and reading experience--including dedicated customer service in Spanish--that we’ve added to eBooks Kindle en Espanol. And we’re looking forward to continued expansion of our store for Spanish language readers around the world.”

eBooks Kindle en Espanol includes:

-- All of the Spanish-language Nielsen best sellers available as eBooks in the United States, and 65 of the top 100 Spanish-language print best sellers from Amazon.com

-- The largest representation of Mexican authors, including Jose Emilio Pacheco, Carlos Monsivais and Sergio Pitol

-- Kindle Singles in Spanish, including Singles by best-selling authors Kurt Vonnegut and Susan Orlean

-- An exclusive selection of Dora the Explorer and Go Diego Go books in Spanish

-- Compilations of articles from “El Pais,” including exclusive pieces from Mexican journalists writing about Mexican current affairs

-- Subscriptions to 14 leading Latin American newspapers such as El Universal and La Nacion

-- Popular English-language books translated into Spanish, such as the Hunger Games series, the Twilight series, “Steve Jobs,” “The Help,” and books by authors Stephen King, Nora Roberts and Joel Osteen

“As one of the first authors to make my work available digitally, and an author whose entire catalog is available digitally, I’m very excited that my Spanish-speaking audience will now be able to buy my books in the Kindle Store with this improved experience,” said Paulo Coelho. “I believe that many more people will have access to great stories from diverse authors with this improved digital experience, and Kindle readers will also now get to read my new work, ‘El Libro de los Manuales,’ available exclusively in Spanish from the Kindle Store. I am grateful to all of my Hispanic readers in the United States for their ongoing support to my entire canon.”

“Humankind needs stories the way it needs oxygen and the impact of ebooks is formidable and is transforming the entire book industry, as well as readers,” said internationally best-selling author Isabel Allende.

Independent authors and publishers can also use the KDP website and select “Spanish” to make their books available in the eBooks Kindle en Espanol store, as well as more than 100 countries worldwide, while continuing to own the rights to their books.

Kindle books are “Buy Once, Read Everywhere” with free Kindle reading apps available for the most popular devices and platforms, including iPad, iPod touch, iPhone, PC, Mac and Android-based devices. Amazon Whispersync automatically syncs your place across all devices, so you can pick up reading where you left off. Plus, with Kindle Worry-Free Archive, books you purchase from the Kindle Store, and any notes or annotations you create, are automatically backed up online in your Kindle library on Amazon.com where they can be re-downloaded wirelessly for free, anytime.

In order to set their Kindle store experience to Spanish, U.S. customers simply change their language to “Spanish” under Store Language Preference in Manage Your Kindle. Customers can start shopping eBooks Kindle en Espanol at www.amazon.com/tiendakindle .

About Amazon.com
Amazon.com, Inc. AMZN -0.86% , a Fortune 500 company based in Seattle, opened on the World Wide Web in July 1995 and today offers Earth’s Biggest Selection. Amazon.com, Inc. seeks to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices. Amazon.com and other sellers offer millions of unique new, refurbished and used items in categories such as Books; Movies, Music & Games; Digital Downloads; Electronics & Computers; Home & Garden; Toys, Kids & Baby; Grocery; Apparel, Shoes & Jewelry; Health & Beauty; Sports & Outdoors; and Tools, Auto & Industrial. Amazon Web Services provides Amazon’s developer customers with access to in-the-cloud infrastructure services based on Amazon’s own back-end technology platform, which developers can use to enable virtually any type of business. The new latest generation Kindle is the lightest, most compact Kindle ever and features the same 6-inch, most advanced electronic ink display that reads like real paper even in bright sunlight. Kindle Touch is a new addition to the Kindle family with an easy-to-use touch screen that makes it easier than ever to turn pages, search, shop, and take notes -- still with all the benefits of the most advanced electronic ink display. Kindle Touch 3G is the top of the line e-reader and offers the same new design and features of Kindle Touch, with the unparalleled added convenience of free 3G. Kindle Fire is the Kindle for movies, TV shows, music, books, magazines, apps, games and web browsing with all the content, free storage in the Amazon Cloud, Whispersync, Amazon Silk (Amazon’s new revolutionary cloud-accelerated web browser), vibrant color touch screen, and powerful dual-core processor.

Amazon and its affiliates operate websites, including www.amazon.com , www.amazon.co.uk , www.amazon.de , www.amazon.co.jp , www.amazon.fr , www.amazon.ca , www.amazon.cn , www.amazon.it , and www.amazon.es . As used herein, “Amazon.com,” “we,” “our” and similar terms include Amazon.com, Inc., and its subsidiaries, unless the context indicates otherwise.

SOURCE: Amazon.com, Inc.     

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