The best mobile commerce user experience comes from downloading shopping apps on a smartphone. Though growth in smartphone sales is increasing and the devices are spreading through the population, smartphone owners still tend to be more affluent than average.
And affluents may be taking the lead in shopping and buying via mobile. According to a spring 2010 survey by PriceGrabber.com, 13% of all US web-enabled mobile users reported purchasing online. That was up from 10% in 2009. InsightExpress found predictably lower usage among all mobile users, at 5% in Q2 2010.
Based on a report from The Luxury Institute, affluent and ultra-affluent mobile users are more likely to make purchases from their mobile devices. One in five respondents with incomes of at least $150,000 said they did so at least rarely, and among users with net worth of at least $5 million m-commerce was even more popular.
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Wednesday, August 11, 2010
Tuesday, August 10, 2010
Farmers Insurance Unveils Latest Spanish-Language Television Campaign Highlighting 'Right Fit' Coverage
LOS ANGELES, Aug. 10 /PRNewswire/ -- Farmers Insurance will launch its latest national Hispanic TV advertising campaign this coming Monday, August 16, produced by its Hispanic Agency of Record, Accentmarketing.
The new ads are the next installment of the insurer's "Right Fit" campaign, launched in 2009. They feature a "force field" which represents the customizable Farmers coverages customers can choose to meet their individual needs,
First to launch is "Neighbors", which uses a dramatization to highlight the difference between having customized coverage that "fits" correctly and inadequate or inappropriate coverage. In the spot, two neighbors boast about their insurance coverage, as represented by their "force fields". While one has the "right fit" coverage secured with the help of a Farmers agent, the other is not so lucky. Both neighbors have to duck for cover as a tree strikes the not-so-fortunate neighbors' home, right where his "inadequate" coverage is.
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The new ads are the next installment of the insurer's "Right Fit" campaign, launched in 2009. They feature a "force field" which represents the customizable Farmers coverages customers can choose to meet their individual needs,
First to launch is "Neighbors", which uses a dramatization to highlight the difference between having customized coverage that "fits" correctly and inadequate or inappropriate coverage. In the spot, two neighbors boast about their insurance coverage, as represented by their "force fields". While one has the "right fit" coverage secured with the help of a Farmers agent, the other is not so lucky. Both neighbors have to duck for cover as a tree strikes the not-so-fortunate neighbors' home, right where his "inadequate" coverage is.
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Monday, August 9, 2010
Brazil World Cup, Olympics Fueling Digital Agency Investment
Publicis' acquisition of digital agency AG2 is the latest in a string of investments from major ad holding companies seeing promise in the market.
Publicis Groupe has extended its reach into South America with the acquisition of major Brazilian digital agency AG2 for an undisclosed sum. The purchase follows a string of digital investments in the country in the past six months, including those from global ad holding companies WPP and Interpublic Group.
In May WPP Group acquired two Brazilian digital agencies, Midia Digital and I-Cherry, for undisclosed sums. Midia Digital, based in Sao Paolo with 91 employees, offers services including Web development and creative development for clients including HSBC and Johnson & Johnson. I-Cherry, meanwhile, is a 34-person search agency based in the city of Curitiba with Match.com and Hotels.com among its clients.
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Publicis Groupe has extended its reach into South America with the acquisition of major Brazilian digital agency AG2 for an undisclosed sum. The purchase follows a string of digital investments in the country in the past six months, including those from global ad holding companies WPP and Interpublic Group.
In May WPP Group acquired two Brazilian digital agencies, Midia Digital and I-Cherry, for undisclosed sums. Midia Digital, based in Sao Paolo with 91 employees, offers services including Web development and creative development for clients including HSBC and Johnson & Johnson. I-Cherry, meanwhile, is a 34-person search agency based in the city of Curitiba with Match.com and Hotels.com among its clients.
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Friday, August 6, 2010
PlayStation Picks Saatchi for First Latin American Work
NEW YORK (AdAge.com) -- Sony Computer Entertainment America has picked Saatchi & Saatchi, working with the network's U.S. Hispanic agency Conill, to introduce PlayStation to consumers in Latin America.
PlayStation has been available in the region, but the company's focus until now has been more on Europe and North America.
"We never really had enough product to supply [Latin America]," said Mark Stanley, senior director and general manager, Latin America, for Sony. Mr. Stanley, who grew up in Costa Rica and is fluent in Spanish, joined the company two years ago and has been building up local marketing teams and distribution. "Now every country has a PlayStation team and relationships with top retailers."
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PlayStation has been available in the region, but the company's focus until now has been more on Europe and North America.
"We never really had enough product to supply [Latin America]," said Mark Stanley, senior director and general manager, Latin America, for Sony. Mr. Stanley, who grew up in Costa Rica and is fluent in Spanish, joined the company two years ago and has been building up local marketing teams and distribution. "Now every country has a PlayStation team and relationships with top retailers."
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With Virtual Serenades Latin America says 'Adios' to Uribe
NEW YORK, Aug. 6 /PRNewswire/ -- Was it nostalgia or was it spite? Was it relief? Or was it simple courtesy? Or perhaps the novelty of the service. No one knows for sure what led four Latin American presidents to serenade the outgoing Alvaro Uribe of Colombia.
Four traditional Mexican mariachi were sent from http://www.serenata4u.com/ to the man who led Colombia for eight years with a steady hand and without fear of controversy.
The presidents of Venezuela, Bolivia, Ecuador and Brazil found in the wide repertoire of www.serenata4u.com the one melody that perfectly defines their feelings for Uribe.
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Four traditional Mexican mariachi were sent from http://www.serenata4u.com/ to the man who led Colombia for eight years with a steady hand and without fear of controversy.
The presidents of Venezuela, Bolivia, Ecuador and Brazil found in the wide repertoire of www.serenata4u.com the one melody that perfectly defines their feelings for Uribe.
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Thursday, August 5, 2010
Mega TV Launches Innovative Edition of One of Its Top Shows
MIAMI, Aug. 4 /PRNewswire-FirstCall/ -- Spanish Broadcasting System Inc., ("SBS") (Nasdaq: SBSA) announces the launch of PAPARAZZI MAGAZINE by its Television Network Mega TV. This new edition of the popular show can be seen Monday through Friday at 7 pm (ET), 8 pm (PT and Puerto Rico), and 6 pm. (CT).
PAPARAZZI MAGAZINE is a dynamic and up-to-date entertainment magazine, celebrating pop culture at all levels. Find out what's happening in the entertainment world including the latest musical releases, Hispanic and Hollywood movies, upcoming concerts, fashion launches; everything our Mega TV Viewers would like to know.
"At Mega TV we are very energized with the new programming initiative taking place. We work in a very competitive, dynamic and ever-changing industry and formats need to constantly adjust to the needs of the Viewer. PAPARAZZI MAGAZINE has been a great Mega TV franchise and being involved in the evolution of the show has been an exciting process," comments Jose R. Perez, VP of Programming.
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PAPARAZZI MAGAZINE is a dynamic and up-to-date entertainment magazine, celebrating pop culture at all levels. Find out what's happening in the entertainment world including the latest musical releases, Hispanic and Hollywood movies, upcoming concerts, fashion launches; everything our Mega TV Viewers would like to know.
"At Mega TV we are very energized with the new programming initiative taking place. We work in a very competitive, dynamic and ever-changing industry and formats need to constantly adjust to the needs of the Viewer. PAPARAZZI MAGAZINE has been a great Mega TV franchise and being involved in the evolution of the show has been an exciting process," comments Jose R. Perez, VP of Programming.
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Wednesday, August 4, 2010
Introducing the Sweet Spot: Latinos/Hispanics and Web 2.0
Latinos and Hispanics in Web 2.0 are in the sweet spot. Over the course of the last few days, whether it be at Netroots Nation in Las Vegas, the Bridge Conference in the beltway or within Ogilvy's own LatinRed professional network during an event in New York City, I have found myself in conversations with various folks talking about the opportunity found in engaging this demographic online here in the States.
So what is the opportunity?
At the end of last year and beginning of this year, I was thrilled to see a couple of recent studies that provided a quantitative backing to what I and others in the industry have been saying for years: Latinos are in Social Media.
According to a report released by the Pew Hispanic Center and the Pew Internet & American Life Project in December of 2009, internet use among Latino adults rose by 10 percentage points from 54% to 64% between 2006- 2008. In comparison, the rates for whites rose four percentage points, and the rates for blacks rose only two percentage points during that time period.
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So what is the opportunity?
At the end of last year and beginning of this year, I was thrilled to see a couple of recent studies that provided a quantitative backing to what I and others in the industry have been saying for years: Latinos are in Social Media.
According to a report released by the Pew Hispanic Center and the Pew Internet & American Life Project in December of 2009, internet use among Latino adults rose by 10 percentage points from 54% to 64% between 2006- 2008. In comparison, the rates for whites rose four percentage points, and the rates for blacks rose only two percentage points during that time period.
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Tuesday, August 3, 2010
Young Latinos Lag In Mobile Use, But Boast Big Buying Power
Young Latino adults don't use mobile devices to socialize and communicate with friends quite as much as other groups, indexing somewhat lower than the same age group in the general population for these activities. That's according to the Pew Hispanic Center's latest National Survey of Latinos, a telephone poll of 1,240 16 to-26-year-old Hispanics.
Specifically, Pew found that about 50% of young Latino adults (49% of 16- to-17-year-olds) said they send mobile text messages every day, while 45% talk on a cell phone. The text-message figure compares with 64% for non-Hispanic 16- to-17-year-olds, while 51% of non-Hispanics ages 16-17 said they talk on the cell phone every day.
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Specifically, Pew found that about 50% of young Latino adults (49% of 16- to-17-year-olds) said they send mobile text messages every day, while 45% talk on a cell phone. The text-message figure compares with 64% for non-Hispanic 16- to-17-year-olds, while 51% of non-Hispanics ages 16-17 said they talk on the cell phone every day.
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Brightstar Appoints Former Motorola Executive Oscar Rojas as President of Latin America Region
MIAMI, Aug. 3 /PRNewswire-HISPANIC PR WIRE/ -- Brightstar Corp., a global leader in services and solutions for the wireless industry announced today the appointment of former Motorola executive Oscar Rojas as president of the companys Latin America region.
Rojas will be responsible for the strategic direction and day-to-day operations for Brightstars 20 countries in Latin America plus the Caribbean, as well as fifteen facilities throughout the region. Latin America is one of four go-to-market regions for Brightstar, which also has operations in Europe, Asia Pacific, and the United States and Canada.
Prior to joining Brightstar, Rojas had been with Motorola for more than 17 years. Most recently, he was the Corporate Vice President of Motorolas Enterprise Mobility Solutions for the Latin American region including Central America, the Caribbean and the Andean countries. In this role, he had general management responsibility for all of Motorolas radio communications, wireless networking solutions, mobile computing, RFID and services solutions for the region. Prior to this, he held various roles at Motorola including Vice President and GM of their Government & Commercial Markets Division for the Latin America and Caribbean region; Director & General Manager of their Mobile Devices business; and Business Director for Motorolas Personal Communications Sector for the Andean, Caribbean and Paraguay/Uruguay regions. Rojas has a bachelors degree in computer science from Universidad Simon Bolivar in Caracas, Venezuela, and an MBA from Carnegie Mellon University.
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Rojas will be responsible for the strategic direction and day-to-day operations for Brightstars 20 countries in Latin America plus the Caribbean, as well as fifteen facilities throughout the region. Latin America is one of four go-to-market regions for Brightstar, which also has operations in Europe, Asia Pacific, and the United States and Canada.
Prior to joining Brightstar, Rojas had been with Motorola for more than 17 years. Most recently, he was the Corporate Vice President of Motorolas Enterprise Mobility Solutions for the Latin American region including Central America, the Caribbean and the Andean countries. In this role, he had general management responsibility for all of Motorolas radio communications, wireless networking solutions, mobile computing, RFID and services solutions for the region. Prior to this, he held various roles at Motorola including Vice President and GM of their Government & Commercial Markets Division for the Latin America and Caribbean region; Director & General Manager of their Mobile Devices business; and Business Director for Motorolas Personal Communications Sector for the Andean, Caribbean and Paraguay/Uruguay regions. Rojas has a bachelors degree in computer science from Universidad Simon Bolivar in Caracas, Venezuela, and an MBA from Carnegie Mellon University.
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Universal Music Latin Entertainment (UMLE) Continues to Expand Direct-to-Consumer Mobile Offerings With m-Wise
World's Leading Latin Music Labels and Innovative Mobile Content Technology Company to Launch MOVIHITS
New Ringtone Subscription Service Offers Ultimate in Personalization for the Growing Hispanic Market
LOS ANGELES, Aug. 2 /PRNewswire/ -- Universal Music Latin Entertainment (UMLE), the world's leading Latin music company, today announced that it has expanded its lineup of mobile offerings for consumers with the launch of MOVIHITS, a new ringtone subscription service that it has created in partnership with m-Wise (OTC Bulletin Board: MWIS), the innovative mobile content technology company. The announcement was made today by Jesus Lopez, Chairman & CEO of Universal Music Latin America/Iberian Peninsula and head of UMLE, Skander Goucha, Senior Vice President of Digital for UMLE, and Zach Sivan, Chief Executive Officer of m-Wise.
MOVIHITS (http://www.movihits.com/), which will launch today with a national advertising TV campaign on Univision Networks, will be billed through premium text messaging. For just $9.99 per month, music fans will get 22 credits for the first month (2 credits per ringtone) and then 10 credits every month following. The service will benefit from UMLE's marketing and promotion expertise, and will be featured across all of the company's marketing channels including national Hispanic TV and online properties. And while MOVIHITS will feature a majority of the world's most sought-after Latin music artists, it will also feature a broader array of ringtones from all genres of music, providing music fans with real choice.
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Monday, August 2, 2010
Vonage Launches Spanish-Language Website and Customer Experience
HOLMDEL, N.J., Aug. 2 /PRNewswire-HISPANIC PR WIRE/ -- Vonage today announced a new customer experience designed for the Spanish-speaking consumer. With the launch of Vonages new Spanish-language website and call center, Vonage has made its popular Vonage World(SM) calling plan more accessible to customers who prefer to speak Spanish, providing them a simple and affordable way to call friends and family back home. Vonage World offers unlimited calling to 60 countries, including the majority of Latin America, for just $25.99 for month, and currently includes the first month of service free.
The new Spanish website http://www.vonage.com/hablamas offers a fast and easy way for customers to sign up for service, manage their account, learn about promotions and access online support.
"Vonage has designed an easy to use and affordable plan with international callers in mind," says Marc Lefar, Vonage Chief Executive Offer. "Vonage World provides high-quality local and international calls while eliminating the need to dial access numbers, PIN codes or purchase calling cards. Users simply dial a number and theyre connected. Our new Spanish-language website makes taking advantage of Vonage World even easier for Hispanic callers."
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The new Spanish website http://www.vonage.com/hablamas offers a fast and easy way for customers to sign up for service, manage their account, learn about promotions and access online support.
"Vonage has designed an easy to use and affordable plan with international callers in mind," says Marc Lefar, Vonage Chief Executive Offer. "Vonage World provides high-quality local and international calls while eliminating the need to dial access numbers, PIN codes or purchase calling cards. Users simply dial a number and theyre connected. Our new Spanish-language website makes taking advantage of Vonage World even easier for Hispanic callers."
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Thursday, July 29, 2010
Fox International Channels Launches the only 100 Percent Original, Spanish-Language Lifestyle Network
All-New Talent, Feed and Original Programming for US Hispanic Audiences
LOS ANGELES, JULY 29th, 2010 – As of this week and in response to growing demand from female Hispanic consumers, Fox International Channels launches an exclusive U.S. feed for its hit Latin American network, Utilísima, the only 24-hour, 100% original Spanish language lifestyle channel.
The network, currently carried by Dish Latino, Comcast, Cablevision, Time Warner, Charter and Verizon, has recently ramped up its original production, bringing in well-known talent from Mexico, Puerto Rico, Colombia, Venezuela and other countries.
Unique for its varied content, Utilísima covers a wide variety of genres, from cooking, arts and crafts, health and beauty, parenting, and home improvement; features well known personalities from all over Latin America and provides Hispanic women with instructional, easy to follow step-by-step guides in order to empower their lives and, in turn, make their family’s lives more pleasant.
“In Latin America, Utilísima is available in all markets, reaches more than 30 million households and continues to expand its loyal viewing audience. We are confident that Utilísima US will inspire similar passion from the burgeoning Hispanic population,” said Emiliano Saccone, EVP Global Content, Fox International Channels and Managing Editor, Fox Latin American Channels. “We’re glad to be the first channel to provide Latino viewers hundreds of hours of original Spanish language lifestyle programming, including some of the most popular television personalities in the business.”
As part of the US launch, Utilísima will roll out a new and improved programming grid for a very easy-to-navigate viewing experience.
“In our experience, advertisers crave unique offerings and content they can’t find elsewhere,” said Tom Maney, SVP, Advertising Sales, Fox Hispanic Media Group. “For that reason, we’re thrilled to be working with Utilísima US and bringing our key clients access to the elusive Hispanic female consumer.”
Original U.S. programming on Utilísima will include: “Design Shop,” with Mexican host Maggie Hegyi along with experts in the creation of unique home objects, “Beauty Plan,” hosted by Mexican soap opera star Manola Diez (“Decisiones”), which provides an array of tips to highlight and renovate women’s beauty styles; “Female Attitude,” hosted by Mexican actress Lisset Gutiérrez (“The Nanny,” “Amor en Custodia”) and designed to address issues of motherhood, children’s education, relationships, self-esteem conflicts, sexuality and more.
“Home Express,” starring Jackie Castañeda and Gabriela Paoli, specialists in crafts, cooking and veterinary skills, will provide simple and practical solutions to everyday household problems; "The Bakery," with Mexican actress Michelle Manterola (“Los caballeros las prefieren brutas”) along with four Mexican pastry chefs who teach their recipes step by step; "Seasoning with Lorena Garcia," the internationally acclaimed chef from Venezuela, who will treat a select group of guests to her delicious recipes, with the spicy touch of Latin American flavors; and “Men in the Kitchen” features a group of five male chefs who will teach us their best recipes using simple products most people already have in the home, among other new contents.
Mexican top chef Aquiles Chávez hosts "Aquiles' Touch" and shares his cooking secrets; "Puerto Rico Flavor" features Puerto Rican chefs Mario Pagán and Wilo Benet who take viewers on a journey through cuisine that combines Spanish, Indian and African traditions with the original essence of Puerto Rico; and the Cuban spirit gets closer with "My Cuba," featuring the best of Cuban cuisine with the special participation of ‘Cuban Banda Dúo’ from Santiago de Cuba.
In addition to the exclusive U.S. feed launch, the channel has a companion website - www.utilisima.com- featuring over 7,000 downloadable recipes from all over Latin America, 6,000 arts and crafts items, 30,000 health and beauty articles, 1,500 videos, 600 step-by-step painting in addition to helpful and educational tips ranging from sexual health to home improvement. The website, read by more than 2 million users every month, produces some 1,200 hours of original content across a wide variety of original shows and is dedicated to serving women’s needs and wants.
For more information on Utilísima and its programming, please visit http://www.utilisima.com/.
About Utilisima:
Created in 1996, Utilisima offers 24 hours of Spanish lifestyle programming especially oriented to women. Utilisima is one of the largest producers of Television and Internet Spanish lifestyle content producing over 1,200 hours every year. One of Latin America’s dominant entertainment destinations for women, Utilisima’s programming spans across Food, Arts & Crafts, Home Improvement, Health & Beauty and Parenting. As a unit of Fox International Channels since 2007, Utilisima is distributed across Latin America, United States, Canada, Spain, New Zealand and Australia.
About FOX International Channels:
FOX International Channels (FIC) is News Corporation’s (NYSE: NWS, NWS.A) international multi-media business. We develop, produce and distribute 183 wholly- and majority-owned entertainment, factual, sports and movie channels across Latin America, Europe, Asia and Africa, in 35 languages. These networks and their related mobile, non-linear and high-definition extensions, reach over 300 million subscribing households (875 million cumulative) worldwide. We also operate a global online advertising unit, .FOX (pronounced “dot-fox”) which specializes in online video and display, and four TV production houses. In operation since: August 14, 1993.
Wednesday, July 28, 2010
Cine Mexicano Launches New Website & On-Air Look
WEST PALM BEACH, Fla.--(BUSINESS WIRE)--Olympusat, the country’s market leader in the development and distribution of independent Spanish-language, faith and family, and emerging TV networks, launched today a new on-air look and website for its owned and operated network, Cine Mexicano. Cine Mexicano is the country’s top-rated and most popular Spanish-language movie channel featuring commercial-free world premieres of recent films produced exclusively for the network and starring Mexico’s most famous acting talent.
The network’s new website, http://www.cinemexicano.com/, offers a more sophisticated, user-friendly interactive multiplatform experience. Featuring an upgraded streaming video player, online visitors can instantly watch trailers and read reviews of the network’s exclusive films. Users can also access programming schedules and register to participate in surveys and contests or leave their own personal reviews of Cine Mexicano movies. The new Cine Mexicano website and on-air look aim to capture the spirit of Mexico with bold new graphics and brilliant shades of red and green.
“Since the launch of Cine Mexicano only four years ago, we’ve quickly become one of the most-watched Spanish-language TV networks in the U.S., and it’s because of our dedication to providing high-quality original programming to our viewers,” said Fernanda Merodio, Olympusat’s Director of Affiliate Sales & Marketing, Hispanic TV Networks. “These upgrades to our on-air look and website ensure that www.CineMexicano.com will become the premier online destination for Hispanic movie lovers.”
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The network’s new website, http://www.cinemexicano.com/, offers a more sophisticated, user-friendly interactive multiplatform experience. Featuring an upgraded streaming video player, online visitors can instantly watch trailers and read reviews of the network’s exclusive films. Users can also access programming schedules and register to participate in surveys and contests or leave their own personal reviews of Cine Mexicano movies. The new Cine Mexicano website and on-air look aim to capture the spirit of Mexico with bold new graphics and brilliant shades of red and green.
“Since the launch of Cine Mexicano only four years ago, we’ve quickly become one of the most-watched Spanish-language TV networks in the U.S., and it’s because of our dedication to providing high-quality original programming to our viewers,” said Fernanda Merodio, Olympusat’s Director of Affiliate Sales & Marketing, Hispanic TV Networks. “These upgrades to our on-air look and website ensure that www.CineMexicano.com will become the premier online destination for Hispanic movie lovers.”
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CAB `Flashes' Hispanic-Based Cable Research To Industry
The Cabletelevision Advertising Bureau is offering advertising agencies and cable executives comprehensive information regarding the Hispanic cable marketplace via a computer flash drive.
The "Hispanic Facts in a Flash" computer drive features information on both the national and local Hispanic cable marketplace including audience growth, cable penetration trends, time spent viewing, and network and viewing profiles, according to Cynthia Perkins-Roberts, vice president of Diversity Marketing and Sales Development for the CAB.
"In the past, media executives could just split their buys between two Spanish-language broadcast networks," says Perkins-Roberts. "Today's complex and fast-changing environment requires an up to the moment understanding of market trends. Cable is an important and growing means of reaching Hispanics in this transforming marketplace."
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The "Hispanic Facts in a Flash" computer drive features information on both the national and local Hispanic cable marketplace including audience growth, cable penetration trends, time spent viewing, and network and viewing profiles, according to Cynthia Perkins-Roberts, vice president of Diversity Marketing and Sales Development for the CAB.
"In the past, media executives could just split their buys between two Spanish-language broadcast networks," says Perkins-Roberts. "Today's complex and fast-changing environment requires an up to the moment understanding of market trends. Cable is an important and growing means of reaching Hispanics in this transforming marketplace."
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Tuesday, July 27, 2010
Maximum TV and Venevision International Films Deliver Popular Selection of Movies to US Hispanic Market Via the Internet at www.Maximum.TV
HOUSTON, July 27 /PRNewswire-HISPANIC PR WIRE/ -- Maximum TV, announced today that it is adding full-length, critically acclaimed movies to its already vast content offering. The announcement signals its partnership with Venevision International Films. Venevision offers a diverse selection of contemporary titles in various categories; action, suspense, romance, drama, comedy, etc.
"This announcement is exciting for a number of reasons" says Maximum TVs VP of Business Development & Content Acquisition JR deSouza. "Venevision offers a great selection of top performing Spanish language movies from countries like Chile, Mexico, Spain, Uruguay and Venezuela. Titles include "La Tregua", "Barras Bravas" and "El Callejon de Los Milagros", featuring stars like Selma Hayek and others. In addition to delivering top movies to US Hispanic consumers in an unprecedented accessible way, it enhances our services offering in a category we know to be very popular. It extends our leadership position and helps grow demand".
"Building familiarity with our natural Hispanic audience, over a medium they already use - the Internet - to watch content they like, movies, is a first step," said Manuel Avila, Venevision International Films Division Director. "We look forward to learning more about Internet based movie distribution, and expanding our presence in the market in partnership with MaximumTV."
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"This announcement is exciting for a number of reasons" says Maximum TVs VP of Business Development & Content Acquisition JR deSouza. "Venevision offers a great selection of top performing Spanish language movies from countries like Chile, Mexico, Spain, Uruguay and Venezuela. Titles include "La Tregua", "Barras Bravas" and "El Callejon de Los Milagros", featuring stars like Selma Hayek and others. In addition to delivering top movies to US Hispanic consumers in an unprecedented accessible way, it enhances our services offering in a category we know to be very popular. It extends our leadership position and helps grow demand".
"Building familiarity with our natural Hispanic audience, over a medium they already use - the Internet - to watch content they like, movies, is a first step," said Manuel Avila, Venevision International Films Division Director. "We look forward to learning more about Internet based movie distribution, and expanding our presence in the market in partnership with MaximumTV."
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Monday, July 26, 2010
Latin American Unified Communications Solutions Market 2009
NEW YORK, July 26 /PRNewswire/ -- Reportlinker.com announces that a new market research report is available in its catalogue:
Latin American Unified Communications Solutions Market 2009
http://www.reportlinker.com/p0234519/Latin-American-Unified-Communications-Solutions-Market-2009.html
This study covers the state of the Latin American unified communications market, analyzing drivers and restraints for growth, industry challenges, technology trends, pricing, distribution, demand and geographical trends. Afterwards, market growth for regional and market segments are forecasted. In addition, an in-depth analysis of the competitive situation including vendors' market shares is performed, along with detailed profiles of the key vendors in the industry. The base year is 2008 with forecasts running through 2014. Further, the total UC market is divided into eight applications including unified clients, videoconferencing end-points, IP telephony, and others. Detailed analysis of five Latin American subregions is included.
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Latin American Unified Communications Solutions Market 2009
http://www.reportlinker.com/p0234519/Latin-American-Unified-Communications-Solutions-Market-2009.html
This study covers the state of the Latin American unified communications market, analyzing drivers and restraints for growth, industry challenges, technology trends, pricing, distribution, demand and geographical trends. Afterwards, market growth for regional and market segments are forecasted. In addition, an in-depth analysis of the competitive situation including vendors' market shares is performed, along with detailed profiles of the key vendors in the industry. The base year is 2008 with forecasts running through 2014. Further, the total UC market is divided into eight applications including unified clients, videoconferencing end-points, IP telephony, and others. Detailed analysis of five Latin American subregions is included.
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Friday, July 23, 2010
Tribal DDB Latina Named Digital Marketing Agency for Volkswagen Latinoamerica
MIAMI, July 22 /PRNewswire/ -- Tribal DDB Latina, DDB Latina's digital-centric arm headquartered in Miami, announced today that it has won Volkswagen Latinoamerica's digital regional account.
As Volkswagen's Digital Marketing Agency for Latin America, Tribal DDB Latina will lead the creative development and management of the brand's digital platforms in 26 countries. Tribal DDB Latina won the business in a competitive pitch.
"Volkswagen is looking to strengthen its digital leadership position within the automotive industry by adopting an aggressive interactive marketing strategy at a global level," said Giselle Fiumara, Miami-based International Marketing Communications Manager at Volkswagen AG. "We have chosen Tribal DDB Latina because we know that it is the perfect partner to help us reach that goal in Latin America, and that the joint effort will contribute to Volkswagen's success in the region."
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As Volkswagen's Digital Marketing Agency for Latin America, Tribal DDB Latina will lead the creative development and management of the brand's digital platforms in 26 countries. Tribal DDB Latina won the business in a competitive pitch.
"Volkswagen is looking to strengthen its digital leadership position within the automotive industry by adopting an aggressive interactive marketing strategy at a global level," said Giselle Fiumara, Miami-based International Marketing Communications Manager at Volkswagen AG. "We have chosen Tribal DDB Latina because we know that it is the perfect partner to help us reach that goal in Latin America, and that the joint effort will contribute to Volkswagen's success in the region."
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Thursday, July 22, 2010
US Hispanics Prefer English Media, Switch Easily between Languages
More than half of US Hispanics say they are most comfortable speaking Spanish, but a larger percentage prefer English-language broadcast, print and internet media and can switch easily between languages to get needed information, according to an Ipsos Omnibus study.
Some 52% of US Hispanics report speaking primarily Spanish at home, while 43% say they speak mostly English, the study found. Among Hispanics surveyed, the study found that regardless of language spoken at home, Hispanics overall take advantage of their bilingual abilities by using, accessing and enjoying media in both languages.
English-Language TV Dominates
More than half (54%) of Hispanics overall say they prefer to tune into an English-language TV program, the study found. Among these, older Hispanics are more likely to prefer English (61%), while 54% of 18-34-year-olds prefer English, and slightly more than half of Hispanics aged 35-54 (52%) prefer English.
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Some 52% of US Hispanics report speaking primarily Spanish at home, while 43% say they speak mostly English, the study found. Among Hispanics surveyed, the study found that regardless of language spoken at home, Hispanics overall take advantage of their bilingual abilities by using, accessing and enjoying media in both languages.
English-Language TV Dominates
More than half (54%) of Hispanics overall say they prefer to tune into an English-language TV program, the study found. Among these, older Hispanics are more likely to prefer English (61%), while 54% of 18-34-year-olds prefer English, and slightly more than half of Hispanics aged 35-54 (52%) prefer English.
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Chile’s Net Neutrality Statute: A Dangerous Experiment
By Jorge Bauermeister, Latino Internet Justice.
After reading several news articles regarding Chile’s net neutrality statute, I proceeded to track down the actual text of it for a careful review. My reaction was one of concern for our brothers down south. Chile has embarked on a very dangerous journey with the approval of this statute, and the FCC and U.S. Congress should pay careful attention to the results of this dangerous experiment.
Chile is among the first three Latin American nations with the largest uptake rate for broadband services. It has a total population of 16,601,707 (5,959,540 live in Santiago, the capital). As of December 2008, its internet penetration was 50.4%, but only 1,427,200 had broadband connections (fixed and mobile). Cisco, the broadband equipment manufacturer, “reported that Chile closed the year 2009 with a broadband penetration of 10.3 percent, a figure that positions the country in first place in Latin America.” The goal of the fixed and mobile broadband operators is to reach 17.1% by 2015.
With these abysmally low numbers it surprised me that Chile would proceed and enact a statute on such a new topic as net neutrality. The statute mirrors the FCC’s Open Internet Principles, but it goes even farther in authorizing the imposition of fines and penalties for violations of those principles. Assuming the legislation survives the legal challenges that will follow, it will bring problems to the Chilean consumer, and to the goal of ubiquitous broadband penetration.
Read full article
After reading several news articles regarding Chile’s net neutrality statute, I proceeded to track down the actual text of it for a careful review. My reaction was one of concern for our brothers down south. Chile has embarked on a very dangerous journey with the approval of this statute, and the FCC and U.S. Congress should pay careful attention to the results of this dangerous experiment.
Chile is among the first three Latin American nations with the largest uptake rate for broadband services. It has a total population of 16,601,707 (5,959,540 live in Santiago, the capital). As of December 2008, its internet penetration was 50.4%, but only 1,427,200 had broadband connections (fixed and mobile). Cisco, the broadband equipment manufacturer, “reported that Chile closed the year 2009 with a broadband penetration of 10.3 percent, a figure that positions the country in first place in Latin America.” The goal of the fixed and mobile broadband operators is to reach 17.1% by 2015.
With these abysmally low numbers it surprised me that Chile would proceed and enact a statute on such a new topic as net neutrality. The statute mirrors the FCC’s Open Internet Principles, but it goes even farther in authorizing the imposition of fines and penalties for violations of those principles. Assuming the legislation survives the legal challenges that will follow, it will bring problems to the Chilean consumer, and to the goal of ubiquitous broadband penetration.
Read full article
Whistlefritz Releases Cha, Cha, Cha: Colorful Collection of Songs Helps Kids Learn Spanish
WASHINGTON, July 22 /PRNewswire-HISPANIC PR WIRE/ -- Whistlefritz, producer of the popular Spanish for Beginners series of immersion DVDs and CDs for children, announces the release of Cha, Cha, Cha, a colorful collection of Spanish songs for kids. Performed by award-winning singer and songwriter Jorge Anaya, Cha, Cha, Cha is a lively mix of Latin rhythms, including bachata, samba, merengue and more!
Early childhood is the best time to learn Spanish, or any language. Research shows that exposure to a language during early childhood is ideal, as the neural pathways essential to language development become hardwired. In addition, the more senses a child engages in learning a language - hearing, sight, touch - the better. Whistlefritzs multi-sensory teaching approach inspires children not only to listen to songs, but also to interact with them - stomping their feet, clapping their hands, and scratching their bellies.
"At Whistlefritz, our goal is to inspire children to love language," said Heidi Stock, founder of Whistlefritz. "Our programs provide a lively, playful introduction to Spanish."
Read full article
Early childhood is the best time to learn Spanish, or any language. Research shows that exposure to a language during early childhood is ideal, as the neural pathways essential to language development become hardwired. In addition, the more senses a child engages in learning a language - hearing, sight, touch - the better. Whistlefritzs multi-sensory teaching approach inspires children not only to listen to songs, but also to interact with them - stomping their feet, clapping their hands, and scratching their bellies.
"At Whistlefritz, our goal is to inspire children to love language," said Heidi Stock, founder of Whistlefritz. "Our programs provide a lively, playful introduction to Spanish."
Read full article
Wednesday, July 21, 2010
Labor Council for Latin American Advancement (LCLAA) Calls Congress to Action Over Proposed FCC Internet Regulations
WASHINGTON, July 20 /PRNewswire-HISPANIC PR WIRE/ -- Today a group of 18 civil rights organizations submitted a letter to the leadership of the House and Senate Commerce Committees expressing their disappointment with FCC Chairman Julius Genachowskis proposal to regulate the Internet. These organizations are extremely troubled by the potential implications that the FCCs recent adoption of a Notice of Inquiry on broadband classification will have. As a result, the signers are calling on Congress to clarify the Commissions authority over the Internet with narrow, targeted legislation.
Classifying the Internet as a Title II service distracts from, and may ultimately undermine the pursuit of a National Broadband Plan, which would provide broadband access to every American. This will disproportionately impact those who are already lacking broadband access and will serve to increase the digital divide in America.
At a time when too many Americans lack access to the opportunities enabled by broadband, policies that expand broadband access must be a priority. Additional direction from Congress will provide clarity so investment, innovation and job creation in the broadband market can be maintained. The letters signers were encouraged by a June 18 letter from the AFL-CIO, NAACP, LULAC and other leading labor, environmental and civil rights organizations to Congressional leaders which called for congressional intervention.
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Classifying the Internet as a Title II service distracts from, and may ultimately undermine the pursuit of a National Broadband Plan, which would provide broadband access to every American. This will disproportionately impact those who are already lacking broadband access and will serve to increase the digital divide in America.
At a time when too many Americans lack access to the opportunities enabled by broadband, policies that expand broadband access must be a priority. Additional direction from Congress will provide clarity so investment, innovation and job creation in the broadband market can be maintained. The letters signers were encouraged by a June 18 letter from the AFL-CIO, NAACP, LULAC and other leading labor, environmental and civil rights organizations to Congressional leaders which called for congressional intervention.
Read full article
Tuesday, July 20, 2010
Televisa, NII to Battle America Movil After Auction
By Crayton Harrison
July 20 (Bloomberg) -- Grupo Televisa SA and partner NII Holdings Inc. are preparing to challenge America Movil SAB’s dominance of Mexico’s wireless market after the government concluded an auction of airwaves.
The auction of mobile-phone airwaves in the 1.7 gigahertz spectrum band ended yesterday, Federal Telecommunications Commission President Mony de Swaan said on his Twitter account. He didn’t say who had the highest bids in the auction.
Televisa, the world’s largest Spanish-language broadcaster, and NII will win one-third of the 90 megahertz of airwaves auctioned because they were the only participants qualified for that spectrum under rules that limit each company’s total holdings. NII said it will offer third-generation services such as high-speed Internet within 12 to 18 months after it receives the airwaves.
Read full article
July 20 (Bloomberg) -- Grupo Televisa SA and partner NII Holdings Inc. are preparing to challenge America Movil SAB’s dominance of Mexico’s wireless market after the government concluded an auction of airwaves.
The auction of mobile-phone airwaves in the 1.7 gigahertz spectrum band ended yesterday, Federal Telecommunications Commission President Mony de Swaan said on his Twitter account. He didn’t say who had the highest bids in the auction.
Televisa, the world’s largest Spanish-language broadcaster, and NII will win one-third of the 90 megahertz of airwaves auctioned because they were the only participants qualified for that spectrum under rules that limit each company’s total holdings. NII said it will offer third-generation services such as high-speed Internet within 12 to 18 months after it receives the airwaves.
Read full article
Minority Entrepreneurs Advised To Focus On New Media
Minority communications entrepreneurs should be focusing on opportunities in new media, said FCC commissioners at a D.C. conference Monday, and the agency trio said they are willing to help.
The other side of that equation is that the opportunities in traditional media are on the wane, they suggested.
That came at a standing-room only Q&A with a majority of commissioners -- Robert McDowell, Meredith Attwell Baker and, via a sometimes hinky video link, Mignon Clyburn, at the Minority Media & Telecom Council's annual Access to Capital in Telecommunications Policy Conference in Washington Monday.
McDowell said the description of broadcasting as a car with four flat tires was a "good analogy" -- it had been characterized thusly by a questioner from the audience. He said there might be opportunities to buy stations, given lower valuations, but added that that was because revenues were in decline.
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The other side of that equation is that the opportunities in traditional media are on the wane, they suggested.
That came at a standing-room only Q&A with a majority of commissioners -- Robert McDowell, Meredith Attwell Baker and, via a sometimes hinky video link, Mignon Clyburn, at the Minority Media & Telecom Council's annual Access to Capital in Telecommunications Policy Conference in Washington Monday.
McDowell said the description of broadcasting as a car with four flat tires was a "good analogy" -- it had been characterized thusly by a questioner from the audience. He said there might be opportunities to buy stations, given lower valuations, but added that that was because revenues were in decline.
Read full article
Monday, July 19, 2010
Consumers in Brazil, Mexico Use Internet Differently
A digital divide still persists in Latin America, where 56% of metropolitan Brazilians and Mexicans are online. Understanding their differences in behavior and level of engagement is critical for marketers seeking an effective media allocation mix for Latin America.
Here are some highlights from a new Forrester Latin American Technographics survey of more than 6,000 urban consumers in the 12 largest metropolitan regions in Brazil and 10 in Mexico:
Broadband adoption is emerging but at different rates. While 45% of Brazilians -- 50 million metropolitan adults -- connect to the internet via broadband, Mexicans are adopting at a much slower rate of only 28%, or 16 million metropolitan consumers.
Read full article
Here are some highlights from a new Forrester Latin American Technographics survey of more than 6,000 urban consumers in the 12 largest metropolitan regions in Brazil and 10 in Mexico:
Broadband adoption is emerging but at different rates. While 45% of Brazilians -- 50 million metropolitan adults -- connect to the internet via broadband, Mexicans are adopting at a much slower rate of only 28%, or 16 million metropolitan consumers.
Read full article
Spanish-Language Marketing, English-Language Transaction
When marketing to U.S. Hispanics, companies typically find it most effective to reach their audience via Spanish-language campaigns. But through a recent match-back study, we discovered that even in those situations, the majority of Internet sales for these products were via the product’s English-language site rather than its Spanish-language site.
The impact of this is greater than you might think. Many retailers and marketers who create Hispanic campaigns judge the return on investment based only on sales via the Spanish-language site, without taking sales from the English-language site into account. As a result, they might be in the dark as to just how successful their U.S. Hispanic campaign really was and might abandon their Hispanic campaigns too soon.
Determined to find the most effective means of reaching Spanish-speaking audiences, we decided to use two of our branded products, the Ellezza beauty cream and the Xtreme Bra, as test products. For 18 months, we ran only Spanish-language television ads for these products but maintained English- and Spanish-language search marketing ads and Websites for them.
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The impact of this is greater than you might think. Many retailers and marketers who create Hispanic campaigns judge the return on investment based only on sales via the Spanish-language site, without taking sales from the English-language site into account. As a result, they might be in the dark as to just how successful their U.S. Hispanic campaign really was and might abandon their Hispanic campaigns too soon.
Determined to find the most effective means of reaching Spanish-speaking audiences, we decided to use two of our branded products, the Ellezza beauty cream and the Xtreme Bra, as test products. For 18 months, we ran only Spanish-language television ads for these products but maintained English- and Spanish-language search marketing ads and Websites for them.
Read full article
Friday, July 16, 2010
Time Warner Cable Partners with League of United Latin American Citizens to Empower Latino Communities with Technology
NEW YORK & ALBUQUERQUE, N.M.--(BUSINESS WIRE)--Time Warner Cable and the League of United Latin American Citizens have partnered to expand broadband Internet technology training to underserved Latino communities throughout the United States. The three-year $200,000 grant by Time Warner Cable will support technology centers that provide training, technology and support services in Latino communities served by the company. Under the agreement, the centers will receive technology benefits such as a broad array of technology equipment including desktop computers, laser printers, high speed internet access, LCD projectors and technology curriculums.
The centers -- located in San Antonio, Texas; Kansas City, Missouri (existing); Waukesha, Wisconsin (existing); Charlotte, North Carolina, and Cincinnati, Ohio -- were selected by a National grant competition based on each site’s competitive progress, its level of need to better serve the local community and its innovative application of technology. The five centers will become a part of LULAC’s Empower Hispanic America with Technology Network -- that currently provides broadband access free of charge to 100,000 visitors annually.
“LULAC is delighted with the tremendous support and partnership developed with Time Warner Cable to bring the latest technologies to the Hispanic community,” said LULAC National President Rosa Rosales. “Studies have show time and time again that those with access to technology resources fare better in life than those that do not. With this funding, we will be able to provide to those who are in most need of these services.”
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The centers -- located in San Antonio, Texas; Kansas City, Missouri (existing); Waukesha, Wisconsin (existing); Charlotte, North Carolina, and Cincinnati, Ohio -- were selected by a National grant competition based on each site’s competitive progress, its level of need to better serve the local community and its innovative application of technology. The five centers will become a part of LULAC’s Empower Hispanic America with Technology Network -- that currently provides broadband access free of charge to 100,000 visitors annually.
“LULAC is delighted with the tremendous support and partnership developed with Time Warner Cable to bring the latest technologies to the Hispanic community,” said LULAC National President Rosa Rosales. “Studies have show time and time again that those with access to technology resources fare better in life than those that do not. With this funding, we will be able to provide to those who are in most need of these services.”
Read full article
Thursday, July 15, 2010
Univisión tries to boost youth appeal
For the seventh year, the biggest stars in Hispanic television, movies, music and sports will descend on Miami for Univisión's Premios Juventud (Youth Awards) show, broadcasting live Thursday at 8 p.m.
For young viewers, the show is a pop-culture popularity contest, with appearances slated by Shakira, Pitbull and Disney Channel's Selena Gómez. For No. 1-rated Spanish-language U.S. television network Univisión, it rates as the prime opportunity to target the coveted 18-to-34 year-old Hispanic viewer bracket with ads from Dr Pepper, Burger King, Chevrolet and Verizon.
The network did not disclose how much advertising revenue it would rake in. But clearly, advertisers are hot to reach the fast-growing young Hispanic demographic.
Read full article
For young viewers, the show is a pop-culture popularity contest, with appearances slated by Shakira, Pitbull and Disney Channel's Selena Gómez. For No. 1-rated Spanish-language U.S. television network Univisión, it rates as the prime opportunity to target the coveted 18-to-34 year-old Hispanic viewer bracket with ads from Dr Pepper, Burger King, Chevrolet and Verizon.
The network did not disclose how much advertising revenue it would rake in. But clearly, advertisers are hot to reach the fast-growing young Hispanic demographic.
Read full article
How to Connect With the Digital Latino
There is a tradition in cities, towns and villages across all of Latin America whereby people congregate to share in life, exchange news, pass chisme (gossip) and take part in the community. It all happens at a central place: La Plaza del Pueblo.
From children playing around the fountain and the abuelas planning the next church function to teens wanting to see and be seen and the men making deals over a beverage, there is a place for everyone in la plaza. It's an intrinsic part of Latino culture to socialize with neighbors and learn what's really happening in the world from one another. What they hear in the plaza has credibility. Information is trusted much more readily coming from within than from outsiders.
This is a tradition built over numerous generations. You can't take it away from them. The unspoken need for social interaction has become a part of every Latino, even when they live in a relatively plaza-less culture, such as the United States.
Read full article
From children playing around the fountain and the abuelas planning the next church function to teens wanting to see and be seen and the men making deals over a beverage, there is a place for everyone in la plaza. It's an intrinsic part of Latino culture to socialize with neighbors and learn what's really happening in the world from one another. What they hear in the plaza has credibility. Information is trusted much more readily coming from within than from outsiders.
This is a tradition built over numerous generations. You can't take it away from them. The unspoken need for social interaction has become a part of every Latino, even when they live in a relatively plaza-less culture, such as the United States.
Read full article
Wednesday, July 14, 2010
MTV Latin America Announces Rock Icons The Smashing Pumpkins as First Confirmed Band for MTV World Stage Mexico
MEXICO CITY, July 13 /PRNewswire/ -- MTV Latin America announced today that rock icons, The Smashing Pumpkins, are set to perform at MTV World Stage Mexico. The international event will be taped on August 26th at the Auditorio Nacional in Mexico City. The show will air Friday, September 17th on MTV Latin America during Mexico's week long Bicentennial celebration. The show will also air on more than 64 MTV channels in over 155 territories around the globe, date to be confirmed. Additional performers and show details will be announced shortly.
MTV World Stage is a free ticket to some of the world's most exclusive concerts performed in unique locations around the world. Whether in Athens, Rome, London, Brazil, Mexico, Kula Lampur or Tokyo, every Friday night is "live music night" on MTV as fans in 155 countries are transported to front row seats somewhere in the world to experience their favorite recording artists. Since launching in 2009, the high definition series has featured dozens of international recording artists including Shakira, Lady Gaga, Katy Perry, Coldplay, Black Eyed Peas, Green Day, Gorillaz, Muse and Arctic Monkeys, among others.
"MTV World Stage is an incredible musical event that showcases the best international artists on a global scale," commented Jesus Lara, Senior Vice President, Music and Talent for MTV Networks Latin America and Tr3s. "Audiences in Mexico have shared a deep connection with The Smashing Pumpkins for many years, so we are extremely excited to have them join us at this event on this historic occasion. We are certain that their participation will deliver unforgettable moments and an incredible musical experience."
Read full article
MTV World Stage is a free ticket to some of the world's most exclusive concerts performed in unique locations around the world. Whether in Athens, Rome, London, Brazil, Mexico, Kula Lampur or Tokyo, every Friday night is "live music night" on MTV as fans in 155 countries are transported to front row seats somewhere in the world to experience their favorite recording artists. Since launching in 2009, the high definition series has featured dozens of international recording artists including Shakira, Lady Gaga, Katy Perry, Coldplay, Black Eyed Peas, Green Day, Gorillaz, Muse and Arctic Monkeys, among others.
"MTV World Stage is an incredible musical event that showcases the best international artists on a global scale," commented Jesus Lara, Senior Vice President, Music and Talent for MTV Networks Latin America and Tr3s. "Audiences in Mexico have shared a deep connection with The Smashing Pumpkins for many years, so we are extremely excited to have them join us at this event on this historic occasion. We are certain that their participation will deliver unforgettable moments and an incredible musical experience."
Read full article
Tuesday, July 13, 2010
Blacks, Hispanics Continue to Lead in Mobile Data Usage
Mobile internet and data usage is becoming more popular overall as smartphones proliferate and feature phones become more sophisticated, but not all adults are taking up the new habits at the same pace.
A May 2010 study from the Pew Internet & American Life Foundation found that non-Hispanic white adults are still the least likely group to own a mobile phone, at 80%, compared with 87% of black and Hispanic adults. And they’re doing less with the phones they have.
A majority of English-speaking Hispanic adults accessed the internet from their mobile phone, and nearly as many checked email. Black respondents were not far behind, but among whites only a third went online and 30% used email. This pattern was repeated across all mobile data activities studied.
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A May 2010 study from the Pew Internet & American Life Foundation found that non-Hispanic white adults are still the least likely group to own a mobile phone, at 80%, compared with 87% of black and Hispanic adults. And they’re doing less with the phones they have.
A majority of English-speaking Hispanic adults accessed the internet from their mobile phone, and nearly as many checked email. Black respondents were not far behind, but among whites only a third went online and 30% used email. This pattern was repeated across all mobile data activities studied.
Read full article
Monday, July 12, 2010
Discovery en Español premieres special, as part of the Bicentennial celebration for the independence of Colombia
On Sunday July 18th at 10 PM E/P, Discovery en Español revisits history with the premiere of “La ruta libertadora” (Road to Liberty), an original production full of adventure, geography, military strategy, and social impact. The documentary, narrated by the Colombian journalist Ramón Jimeno, follows a group of 300 Colombian riders on horseback convened by the government and the national armed forces, that during 20 days, journey through the 320 kilometers traveled by the liberating army of Simón Bolívar as part of his campaign to free “La Nueva Granada” (La Campaña Libertadora) from Spanish rule in 1819.
Just as that patriotic army did years ago, La ruta libertadora traverses the oriental plains of Colombia (llanos orientales), crossing the Andes to ascend into the mountain ranges that carry them into the frozen summit of the Páramo de Pisba. They later descend onto the stage where Simón Bolívar faced and finally defeated the Spanish army, at the battle of the Bridge of Boyacá (batalla del Puente de Boyacá).
This voyage is marked by inclement weather and a treacherous terrain that revives the historic events that occurred two centuries ago, revealing the mindset of the liberating army, how they triumphed over nature and military obstacles, and why they gave their lives in pursuit of liberty lead by Simón Bolívar.
La ruta libertadora: Sunday July 18th at 10 PM E/P - reviving historic moments as only Discovery en Español can.
Just as that patriotic army did years ago, La ruta libertadora traverses the oriental plains of Colombia (llanos orientales), crossing the Andes to ascend into the mountain ranges that carry them into the frozen summit of the Páramo de Pisba. They later descend onto the stage where Simón Bolívar faced and finally defeated the Spanish army, at the battle of the Bridge of Boyacá (batalla del Puente de Boyacá).
This voyage is marked by inclement weather and a treacherous terrain that revives the historic events that occurred two centuries ago, revealing the mindset of the liberating army, how they triumphed over nature and military obstacles, and why they gave their lives in pursuit of liberty lead by Simón Bolívar.
La ruta libertadora: Sunday July 18th at 10 PM E/P - reviving historic moments as only Discovery en Español can.
Friday, July 9, 2010
Comcast/NBCU Pledge Diversity Channels
Despite one senator's efforts, Comcast continues to have no plans to divest its stake in Hulu if a joint venture with NBC Universal is completed. But looking to appeal to legislators, Comcast pledged to add eight independent TV networks -- four each controlled by African-American and Hispanic interests -- to its cable system, while creating a $20 million fund to assist minority entrepreneurs.
Sen. Herb Kohl (D-Wisc.) has asked that the joint venture sell its stake in Hulu within a year of the transaction closing, arguing that the merged company could stifle competition in the online video space.
Yet in a letter to Rep. Bobby Rush (D. Ill.) released Thursday, Comcast said that except for a Spanish-language local station in Los Angeles, "no additional divestiture of media assets is contemplated in connection with the NBCU transaction."
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Sen. Herb Kohl (D-Wisc.) has asked that the joint venture sell its stake in Hulu within a year of the transaction closing, arguing that the merged company could stifle competition in the online video space.
Yet in a letter to Rep. Bobby Rush (D. Ill.) released Thursday, Comcast said that except for a Spanish-language local station in Los Angeles, "no additional divestiture of media assets is contemplated in connection with the NBCU transaction."
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Thursday, July 8, 2010
MetaTube Enhances Users' Experience as Part of Website Redesign
Improved user-friendly format for sharing videos, photos and content, in Spanish and English.
LA JOLLA, CA., July 6 – Digital entertainment company Busca Corp. today announced the launch of its newly redesigned video and user-generated content website, http://www.metatube.com. The bilingual website combines a powerful video integration system with a redesigned navigation panel. MetaTube.com is uniquely able to provide brands direct exposure with online consumers in Latin America, Mexico, and with U.S. Hispanics.
"MetaTube.com users can upload videos straight from the website homepage and we added a category in which users can select to watch videos in high-definition,” said Ramon Toledo, CEO of Busca Corp. “We also redesigned the navigation panel, restructured the video integration and the video uploading system, all of which will contribute to higher traffic figures.”
The powerful redesign of MetaTube.com is part of an effort by Busca Corp. to better meet the demand for bilingual video and photo content. To continue to enhance users’ overall experience, MetaTube plans on offering social networking features.
About Busca Corp.
Busca Corp. develops community platforms for companies and helps brands exposure with online entertainment enthusiasts in Latin America, Mexico, and with U.S. Hispanics. Busca Corp. is headquartered in La Jolla, California with offices in Tijuana, Mexico City, and Santiago, Chile, For more information visit http://www.buscacorp.com or for media inquiries contact Richie Matthews of DIÁLOGO at richie@prdialogo.com.
Is The Hispanic Market Right For Your Brand?
Did you know that the US is the world’s second-largest Spanish-speaking country? It’s true. In fact, there are 46.3 million Hispanics in the US today, and 20 million of them use the internet. Are you targeting the Hispanic market with search? If not, perhaps it’s time you considered doing so.
Understanding the opportunity
Clearly, the US is undergoing a dramatic shift in demographics. Today, Hispanics represent the largest middle class group in the US, and over 88 percent have a household income of $50,000. Moreover, according to eMarketer, on average Hispanics spend more than 14 hours online a week. And a huge benefit for search marketers is that the cost of Spanish-language keywords is considerably lower than their English language counterparts. For instance, the average CPC for the term “credit cards” is $12.96, while the cost for the Spanish-language equivalent is just $1.96—almost 85 percent less!
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Understanding the opportunity
Clearly, the US is undergoing a dramatic shift in demographics. Today, Hispanics represent the largest middle class group in the US, and over 88 percent have a household income of $50,000. Moreover, according to eMarketer, on average Hispanics spend more than 14 hours online a week. And a huge benefit for search marketers is that the cost of Spanish-language keywords is considerably lower than their English language counterparts. For instance, the average CPC for the term “credit cards” is $12.96, while the cost for the Spanish-language equivalent is just $1.96—almost 85 percent less!
Read full article
Wednesday, July 7, 2010
Consumer Reports and Univision Interactive Media Launch Effort to Provide More Purchasing Advice to Hispanic Community
YONKERS, NY, July 7 /PRNewswire-HISPANIC PR WIRE/ -- Consumer Reports and Univision Interactive Media, Inc., are announcing today a new venture that will provide Hispanic consumers with broader access to Consumer Reports' unbiased and objective buying advice through Univision.com.
The two organizations have agreed to offer all the content available on ConsumerReportsenEspanol.org through the popular Univision.com web site. Previously, only limited amounts of Consumer Reports content were available through Univision.com.
The collaboration brings together Consumer Reports, the most trusted name in product testing and reporting, and the digital division of the premier U.S. Spanish-language media company, Univision Communications Inc.
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The two organizations have agreed to offer all the content available on ConsumerReportsenEspanol.org through the popular Univision.com web site. Previously, only limited amounts of Consumer Reports content were available through Univision.com.
The collaboration brings together Consumer Reports, the most trusted name in product testing and reporting, and the digital division of the premier U.S. Spanish-language media company, Univision Communications Inc.
Read full article
Tuesday, July 6, 2010
Telefonica Chooses Verizon Global Wholesale for Domestic U.S. Wireless Service Delivery
NEW YORK, July 6 /PRNewswire-FirstCall/ -- Telefonica, one of the world's largest telecommunications companies in terms of market capitalization, will support its multinational customer requirements for wireless services in the U.S. with a "white label" service provided under contract with Verizon Global Wholesale.
"It's very gratifying to be selected by Telefonica for such an important element of its U.S. service offering," said Quintin Lew, senior vice president of marketing for Verizon Global Wholesale. "Our Mobility Solutions offering will provide strong support to Telefonica's strategy of fully supporting its domestic U.S. customers."
Telefonica serves more than 800 multinational corporation customers – many of which require services in the U.S. – through Telefonica Multinational Solutions. Under the terms of the mobility contract signed this week, Telefonica will manage and brand the wireless services it provides to its MNC customers in the U.S., as well as bundle the services with others it offers.
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"It's very gratifying to be selected by Telefonica for such an important element of its U.S. service offering," said Quintin Lew, senior vice president of marketing for Verizon Global Wholesale. "Our Mobility Solutions offering will provide strong support to Telefonica's strategy of fully supporting its domestic U.S. customers."
Telefonica serves more than 800 multinational corporation customers – many of which require services in the U.S. – through Telefonica Multinational Solutions. Under the terms of the mobility contract signed this week, Telefonica will manage and brand the wireless services it provides to its MNC customers in the U.S., as well as bundle the services with others it offers.
Read full article
Sacramento media mogul moves to pull plug on radio, TV stations.
Amador Bustos, a farmworker's son and Mexico native, built a Sacramento-based media empire that reached Spanish-speaking listeners around the nation through 28 radio and TV stations. It all came crashing down this week.
Bustos paid the awful price for making acquisitions just before the recession. The subsequent economic storm swamped his company and his dreams.
Bustos Media LLC – operator of radio and TV stations in California, Idaho, Oregon, Washington, Utah, Colorado and Wisconsin – on Wednesday filed an application with the Federal Communications Commission to transfer its licenses to NAP Broadcast Holdings, composed of Bustos' three lenders.
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Bustos paid the awful price for making acquisitions just before the recession. The subsequent economic storm swamped his company and his dreams.
Bustos Media LLC – operator of radio and TV stations in California, Idaho, Oregon, Washington, Utah, Colorado and Wisconsin – on Wednesday filed an application with the Federal Communications Commission to transfer its licenses to NAP Broadcast Holdings, composed of Bustos' three lenders.
Read full article
Friday, July 2, 2010
Engaging Hispanic Businesses
B2B advertising has seen increased attention during the last few years, primarily resulting from the growth in digital marketing. Digital media, and specifically search engine marketing, have provided companies that sell products and services to businesses and professionals the opportunity to target their messages and offers to the right audience (usually the decision-maker or buyer) in the right industry (or companies) with a high level of precision.
With the growth in B2B advertising, one segment of the B2B market has been noticeably absent from the discussion: advertising to Hispanic-owned businesses (which I will refer to as simply Hispanic businesses). The topic of Hispanic businesses usually results in more questions than answers:
Read full article
With the growth in B2B advertising, one segment of the B2B market has been noticeably absent from the discussion: advertising to Hispanic-owned businesses (which I will refer to as simply Hispanic businesses). The topic of Hispanic businesses usually results in more questions than answers:
Read full article
Thursday, July 1, 2010
Online Latin Dating Giant Leaps Into Latin Tour Arena. AmoLatina Shows the Best of the Best What's Up
MEDELLIN, Colombia, July 1 /PRNewswire/ -- The floor of Hotel Casa Victoria in the posh El Poblado district of Medellin is being swept of confetti and burst balloons, having been thoroughly kicked to Cumbia and Bachata beats by hundreds of festive single Colombianas and Norte Americanos seeking a romantic connection in this, Colombia's second largest city. The romantic soiree, staged by premier Latin Romance innovator AmoLatina.com, was by no means the first in this Mecca for connoisseurs of Latin women. But the outing is quickly emerging as the measure of success by which all other Romance Tours will be judged.
The event was attended by 25 men, some who had traveled from as far away as Australia, to dance, wine and dine several hundred local and available Medellin ladies. In addition, more than a hundred women journeyed from other Colombian cities as far away as Bogota in search of Amor. This first in an ongoing series of AmoLatina Romance Tours to Latin America garnered such attention that representatives from Playboy and Spanish language television giant Univision sent crews of ace reporters and cameras to cover the inaugural event. By all accounts they were not disappointed.
The group of men in Medellin at times seemed overwhelmed by the sheer volume of beautiful women who had been invited to participate in the romantic socials, held on back-to-back weekend afternoons during the tour. In the spring-like, sub-tropical climate, compliments abounded from the participants, such as "This is the trip of a lifetime" to "I'm going home and coming back on the first available flight." Indeed, numerous amorous connections were made among the participants with a surprising two wedding engagements recorded.
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The event was attended by 25 men, some who had traveled from as far away as Australia, to dance, wine and dine several hundred local and available Medellin ladies. In addition, more than a hundred women journeyed from other Colombian cities as far away as Bogota in search of Amor. This first in an ongoing series of AmoLatina Romance Tours to Latin America garnered such attention that representatives from Playboy and Spanish language television giant Univision sent crews of ace reporters and cameras to cover the inaugural event. By all accounts they were not disappointed.
The group of men in Medellin at times seemed overwhelmed by the sheer volume of beautiful women who had been invited to participate in the romantic socials, held on back-to-back weekend afternoons during the tour. In the spring-like, sub-tropical climate, compliments abounded from the participants, such as "This is the trip of a lifetime" to "I'm going home and coming back on the first available flight." Indeed, numerous amorous connections were made among the participants with a surprising two wedding engagements recorded.
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Wednesday, June 30, 2010
Maximum TV and Caracol Bring Top Telenovela Content to US Hispanic Market via the Internet
HOUSTON, June 30 /PRNewswire/ -- Maximum TV, in partnership with Caracol International, is expanding its telenovelas catalog delivered via the internet to US-based Hispanics.
The very successful Caracol novela "La Saga" will be available at www.maximum.tv All 100-plus episodes for this novela will come online, and can be enjoyed in stunning video quality, in a full-screen experience.
With "La Saga," once "Best Soap Opera" at the Cartagena Film festival, Maximum TV brings another top novela to US Hispanic consumers via the internet in an unprecedented way.
"Telenovelas from top producers like Caracol are sought after by Hispanic consumers on the internet. Recent studies from the Internet Advertising Bureau show that US Hispanics are over-indexed for broadband and online usage; the web is a natural way for them to enjoy favorite novelas, like 'La Saga,' on their broadband-connected computers, notebooks and netbooks," said Erik Vanderlaan, Chief technology Officer of Maximum TV.
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The very successful Caracol novela "La Saga" will be available at www.maximum.tv All 100-plus episodes for this novela will come online, and can be enjoyed in stunning video quality, in a full-screen experience.
With "La Saga," once "Best Soap Opera" at the Cartagena Film festival, Maximum TV brings another top novela to US Hispanic consumers via the internet in an unprecedented way.
"Telenovelas from top producers like Caracol are sought after by Hispanic consumers on the internet. Recent studies from the Internet Advertising Bureau show that US Hispanics are over-indexed for broadband and online usage; the web is a natural way for them to enjoy favorite novelas, like 'La Saga,' on their broadband-connected computers, notebooks and netbooks," said Erik Vanderlaan, Chief technology Officer of Maximum TV.
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Tuesday, June 29, 2010
US Hispanics Will Spend $257 Billion on Telecommunications Services over the Next Five Years, Says Insight Research Corp.
BOONTON, N.J., June 28 /PRNewswire/ -- Over the next five years, US Hispanic communities will spend $257 billion on telecommunications services, accounting for 17 percent of all residential telecom expenditures, according to a new market research study from The Insight Research Corporation. Early analysis of Census 2010 data suggests that Hispanics will surpass the 50 million mark and that they will command over $1 trillion in buying power. Hispanics are the youngest race/ethnicity segment and, more importantly, have the largest percentage of people under the age of 18, a market demographic that the study says will be crucial to the survival of telecommunications providers over the next five years.
Insight Research's market analysis study, "US Hispanic Use of Telecommunications Services 2010-2015", takes a close look at the purchasing habits and telecommunications usage patterns of the Hispanic segment of the US population, as well as other ethnic communities in the US. The study emphasizes that the US Latino market tends to over-index in mobile content and also notes that US Hispanics are accessing the Internet through more and varied devices than non-Hispanics.
"If the future of mobile carriers depends on their getting consumers to buy their data plans, then the US Hispanic community is right in the sweet spot, and will be receiving increasing attention from both wireline and wireless carriers' marketing departments," says Robert Rosenberg, Insight Research. "Our study demonstrates that Hispanics are one of the most social groups online, and given the youth-orientated demographic of the US Hispanic community, they become a prime target for the newer 3G and 4G cellular services," Rosenberg concluded.
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Insight Research's market analysis study, "US Hispanic Use of Telecommunications Services 2010-2015", takes a close look at the purchasing habits and telecommunications usage patterns of the Hispanic segment of the US population, as well as other ethnic communities in the US. The study emphasizes that the US Latino market tends to over-index in mobile content and also notes that US Hispanics are accessing the Internet through more and varied devices than non-Hispanics.
"If the future of mobile carriers depends on their getting consumers to buy their data plans, then the US Hispanic community is right in the sweet spot, and will be receiving increasing attention from both wireline and wireless carriers' marketing departments," says Robert Rosenberg, Insight Research. "Our study demonstrates that Hispanics are one of the most social groups online, and given the youth-orientated demographic of the US Hispanic community, they become a prime target for the newer 3G and 4G cellular services," Rosenberg concluded.
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Verizon FiOS Presents UFC Pay-Per-View Spanish-Language Event
NEW YORK, June 29 /PRNewswire/ -- Verizon is once again enhancing FiOS TV's Spanish-language programming and offers by presenting the Ultimate Fighting Championship's heavyweight pay-per-view event in Spanish. The event, "UFC: 116 LESNAR VS. CARWIN," will be broadcast on Saturday (July 3) at 10 p.m. ET and includes graphics, commentators and more. The event will also be available on a FiOS TV English-language PPV channel.
"As Verizon continues to grow our customer base, we're seeing more and more Hispanic families sign up for FiOS TV, and we want to make sure they receive the best that FiOS can offer, in Spanish," said Shawn Strickland, vice president of consumer strategy for Verizon. "This UFC heavyweight championship event is just one example of our outstanding Spanish-language programming and packages. We look forward to offering our customers more events like this from the UFC."
In what's being described as the biggest heavyweight title fight ever, UFC heavyweight champion Brock Lesnar will be defending his title against interim title holder Shane Carwin. In addition, the night offers 10 other UFC fights including legendary "Axe Murderer" Wanderlei Silva taking on Yoshihiro Akiyama in the middleweight bout. When aired on FiOS TV's Spanish-language PPV channel, the event will include all graphics in Spanish as well as a live Spanish broadcast with commentators Troy Santiago and Vic Davila calling the fight and presenting on camera.
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"As Verizon continues to grow our customer base, we're seeing more and more Hispanic families sign up for FiOS TV, and we want to make sure they receive the best that FiOS can offer, in Spanish," said Shawn Strickland, vice president of consumer strategy for Verizon. "This UFC heavyweight championship event is just one example of our outstanding Spanish-language programming and packages. We look forward to offering our customers more events like this from the UFC."
In what's being described as the biggest heavyweight title fight ever, UFC heavyweight champion Brock Lesnar will be defending his title against interim title holder Shane Carwin. In addition, the night offers 10 other UFC fights including legendary "Axe Murderer" Wanderlei Silva taking on Yoshihiro Akiyama in the middleweight bout. When aired on FiOS TV's Spanish-language PPV channel, the event will include all graphics in Spanish as well as a live Spanish broadcast with commentators Troy Santiago and Vic Davila calling the fight and presenting on camera.
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Friday, June 25, 2010
Quepasa Adds $3 Million to Signed DSM Advertising Campaigns for 2010
WEST PALM BEACH, FL, Jun 24, 2010 (MARKETWIRE via COMTEX) -- Quepasa Corporation /quotes/comstock/11k!qpsa (QPSA 3.91, -0.19, -4.63%) , creator of Quepasa.com, one of the world's fastest-growing Latino social networks, announced that it has increased its signed DSM advertising campaigns by $3 million from its previously announced signed engagements. That brings the total signed contracts during 2010 to approximately $7.3 million. Quepasa DSM is a social media advertising solution that allows advertisers and brands to target and distribute their marketing message across all social media sites.
"Ad agencies and brands are expressing tremendous enthusiasm for Quepasa DSM, based on the flexibility it affords users to participate on their social network of choice, its performance-based pricing, and real-time analytics," said John Abbott, Quepasa's CEO. "To date, all of our DSM campaigns have delivered tangible value to our client and engagements for our customers well beyond our expectations. To achieve our current level of engagement we estimate that the cost of an equivalent online banner campaign would be 10-30 times that of a typical DSM campaign. As we upgrade our DSM platform, we expect to improve on the economics we can offer advertisers versus traditional solutions. Additionally, we have received significant interest from other portals to resell our product to their existing customers thereby expanding their offerings to their customer base. We expect to announce these relationships in the coming months."
About Quepasa Corporation Quepasa Corporation /quotes/comstock/11k!qpsa (QPSA 3.91, -0.19, -4.63%) , headquartered in West Palm Beach, FL with offices in Los Angeles, CA, Scottsdale, AZ, Miami, FL, and Hermosillo, MX, owns Quepasa.com (www.Quepasa.com), one of the world's largest, trilingual, Latino social networks. Quepasa.com is an authentic Latino community that provides fun, interactive, and easy to use social tools, and rich multimedia content in English, Spanish and Portuguese to embrace Latinos everywhere, and empower them to connect online, compete in contests and games and share their interests, ideas, and activities.
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"Ad agencies and brands are expressing tremendous enthusiasm for Quepasa DSM, based on the flexibility it affords users to participate on their social network of choice, its performance-based pricing, and real-time analytics," said John Abbott, Quepasa's CEO. "To date, all of our DSM campaigns have delivered tangible value to our client and engagements for our customers well beyond our expectations. To achieve our current level of engagement we estimate that the cost of an equivalent online banner campaign would be 10-30 times that of a typical DSM campaign. As we upgrade our DSM platform, we expect to improve on the economics we can offer advertisers versus traditional solutions. Additionally, we have received significant interest from other portals to resell our product to their existing customers thereby expanding their offerings to their customer base. We expect to announce these relationships in the coming months."
About Quepasa Corporation Quepasa Corporation /quotes/comstock/11k!qpsa (QPSA 3.91, -0.19, -4.63%) , headquartered in West Palm Beach, FL with offices in Los Angeles, CA, Scottsdale, AZ, Miami, FL, and Hermosillo, MX, owns Quepasa.com (www.Quepasa.com), one of the world's largest, trilingual, Latino social networks. Quepasa.com is an authentic Latino community that provides fun, interactive, and easy to use social tools, and rich multimedia content in English, Spanish and Portuguese to embrace Latinos everywhere, and empower them to connect online, compete in contests and games and share their interests, ideas, and activities.
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Why Mobile Offers a Good Chance to Connect with Hispanics
Like many Americans, Hispanics love their mobile phones and take them everywhere, more than non-Hispanic whites and, in many cases, more than blacks.
“Hispanics cannot imagine daily life without their mobile phones and credit the technology with strengthening relationships and keeping them connected to their social world, not just friends and family,” said Lisa E. Phillips, eMarketer senior analyst and author of the new report “Hispanic Mobile Users and Usage.” “Marketers who are just turning to mobile will find a market well ahead of them.”
Hispanic mobile phone users are younger than the Hispanic Internet population, according to eMarketer estimates and comScore: 50.7% of mobile phone users are between 18 and 34 years of age compared with 35.6% in the same age group among Hispanic Internet users. The Hispanic mobile phone population skews even more male than the general population: 55.6% of mobile phone users are male, compared with 51% of males in the Hispanic population.
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“Hispanics cannot imagine daily life without their mobile phones and credit the technology with strengthening relationships and keeping them connected to their social world, not just friends and family,” said Lisa E. Phillips, eMarketer senior analyst and author of the new report “Hispanic Mobile Users and Usage.” “Marketers who are just turning to mobile will find a market well ahead of them.”
Hispanic mobile phone users are younger than the Hispanic Internet population, according to eMarketer estimates and comScore: 50.7% of mobile phone users are between 18 and 34 years of age compared with 35.6% in the same age group among Hispanic Internet users. The Hispanic mobile phone population skews even more male than the general population: 55.6% of mobile phone users are male, compared with 51% of males in the Hispanic population.
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Sears Provides Even More Convenience and Choice to Puerto Rico Customers
HOFFMAN ESTATES, Ill. and SAN JUAN, Puerto Rico, June 24 /PRNewswire-HISPANIC PR WIRE/ -- After serving generations of customers in Puerto Rico through its stores, home services and licensed businesses, Sears Holdings is proud to announce the launch of Searspr.com (http://www.searspr.com/ ), the island's first transactional website by a major U.S. retailer designed to cater specifically to the Puerto Rico market. By developing and launching this exciting new website, Sears is providing customers in Puerto Rico with the power of choice - the choice to determine how they want to shop - either online or in-store - whatever is most convenient for them.
With Searspr.com, customers are not just getting the convenience of an added shopping channel, but also gaining access to hundreds of thousands of new items. Searspr.com features items carried in local Sears stores, as well as online-only extended assortments in categories like apparel, footwear, jewelry, home fashions and more. Searspr.com provides customers with more product and brand choices than ever before. And if customers can't find what they are looking for, they can use our unique and convenient Personal Shopper program. Simply e-mail or call our personal shopper, tell them what you are seeking and they will do their best to find the product you are looking for - whether Sears carries it or not.
Searspr.com is centered around choice - the customer's choice. Customers can not only choose from multiple brands and products, they can also choose a delivery option that best suits their needs. Customers can choose to have their items delivered to their home or office or they can enjoy same-day gratification using the buy online, pick-up in store service. For customers who want or need their product today, the buy online, pick-up in store option is both easy and convenient. Buy online, pick-up in store is a great solution for everyday life situations and needs. Forgot a gift? No problem - buy it online on your lunch hour and pick it up on the way home. Need a new television to watch the big game tonight? Go ahead and research televisions online, find the television that best suits your needs, place your store pick-up order and your new television will be waiting for you at your local Sears store that very day.
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With Searspr.com, customers are not just getting the convenience of an added shopping channel, but also gaining access to hundreds of thousands of new items. Searspr.com features items carried in local Sears stores, as well as online-only extended assortments in categories like apparel, footwear, jewelry, home fashions and more. Searspr.com provides customers with more product and brand choices than ever before. And if customers can't find what they are looking for, they can use our unique and convenient Personal Shopper program. Simply e-mail or call our personal shopper, tell them what you are seeking and they will do their best to find the product you are looking for - whether Sears carries it or not.
Searspr.com is centered around choice - the customer's choice. Customers can not only choose from multiple brands and products, they can also choose a delivery option that best suits their needs. Customers can choose to have their items delivered to their home or office or they can enjoy same-day gratification using the buy online, pick-up in store service. For customers who want or need their product today, the buy online, pick-up in store option is both easy and convenient. Buy online, pick-up in store is a great solution for everyday life situations and needs. Forgot a gift? No problem - buy it online on your lunch hour and pick it up on the way home. Need a new television to watch the big game tonight? Go ahead and research televisions online, find the television that best suits your needs, place your store pick-up order and your new television will be waiting for you at your local Sears store that very day.
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Thursday, June 24, 2010
Mobile Content Services Growing Fast in Latin America, Finds Frost & Sullivan
SAO PAULO, June 24 /PRNewswire/ -- The mobile content market, distributed by mobile operators, reached around $2.4 billion USD in Latin America in 2009 and has about 63 million users across the region. Mexico and Brazil present the largest portion of mobile content users, with 38% and 31%, respectively, from the total market.
The total mobile services market in Latin America is nearing saturation in terms of number of subscribers. In Brazil, Colombia, and Mexico, the mobile penetration rates were 92.2, 84.3, and 77.2 percent, respectively.
In these countries, the mobile content services market is expected to grow by a double-digit rate. One of the main drivers is the penetration of smartphones and other capable handsets, which enable advanced contents. Another driver is the increase in the adoption of mobile broadband.
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The total mobile services market in Latin America is nearing saturation in terms of number of subscribers. In Brazil, Colombia, and Mexico, the mobile penetration rates were 92.2, 84.3, and 77.2 percent, respectively.
In these countries, the mobile content services market is expected to grow by a double-digit rate. One of the main drivers is the penetration of smartphones and other capable handsets, which enable advanced contents. Another driver is the increase in the adoption of mobile broadband.
Read full article
Sample supplier uSamp acquires AOL's DMS Insights
DMS – also known as Digital Marketing Services – will keep its name and the firm’s management and production team will remain in place.
The combined panel offering from the two business totals 2.7 million respondents – including DMS’s 100,000-strong Hispanic panel.
According to uSamp, AOL will remain a “strategic partner” of DMS and continue to use the firm as a provider of online research services.
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The combined panel offering from the two business totals 2.7 million respondents – including DMS’s 100,000-strong Hispanic panel.
According to uSamp, AOL will remain a “strategic partner” of DMS and continue to use the firm as a provider of online research services.
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Wednesday, June 23, 2010
Blackmagic Design and SQUID Bring World Cup to Argentina’s Top Broadcasters
MILPITAS, Calif.--(BUSINESS WIRE)--Blackmagic Design Inc. today announced that its Blackmagic Design DeckLink Studio capture and playback cards, in conjunction with XV-Tech’s SQUID broadcast workflow software, are currently being used by Argentinean broadcasters TyC Sports, Telefe and Torneos y Competencias for the airing and playback of FIFA World Cup 2010 games and highlights. The combination of the Blackmagic Design’s DeckLink products and XV-Tech’s SQUID solution has a long history of use in Argentina, which includes TyC Sports’ recent broadcast of the 2008 Beijing Summer Olympics. It is currently being used by more than 60 channels within Argentina.
All three broadcasters are using the joint product as part of a tapeless workflow to allow them to record and playback both SD and HD audio and video of the World Cup games. This end-to-end solution enables them to ingest feeds and integrate signals from all World Cup games for post-production and playback, and will allow for future playback and editing. All footage will be available through archiving systems once the games conclude on July 11.
XV-Tech’s SQUID provides a complete system for the management of video clips for open air and cable stations. The system includes the SQUID LoopRecorders feature, which allows broadcasters to constantly record feeds and manage them for immediate and future use, with media being recorded directly in LoopRecorders and then sent to editing and playout servers without interruption. With the LoopRecorders, DeckLink Studio is being used as the primary capture and playback device for both SD and HD signals.
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All three broadcasters are using the joint product as part of a tapeless workflow to allow them to record and playback both SD and HD audio and video of the World Cup games. This end-to-end solution enables them to ingest feeds and integrate signals from all World Cup games for post-production and playback, and will allow for future playback and editing. All footage will be available through archiving systems once the games conclude on July 11.
XV-Tech’s SQUID provides a complete system for the management of video clips for open air and cable stations. The system includes the SQUID LoopRecorders feature, which allows broadcasters to constantly record feeds and manage them for immediate and future use, with media being recorded directly in LoopRecorders and then sent to editing and playout servers without interruption. With the LoopRecorders, DeckLink Studio is being used as the primary capture and playback device for both SD and HD signals.
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ImpreMedia Deploys New Technology to Offer Online Visitors Personalized Experience
NEW YORK--(BUSINESS WIRE)--ImpreMedia, the nation's No. 1 Spanish-language online and print news publisher, flips the switch on a new online technology that will alter the way it presents and monetizes its digital content. The company, which publishes La Opinión and El Diario, among other popular titles, has adopted DailyMe’s behavioral tracking and recommendation technology Newstogram to generate data on user’s interests and deliver visitors personalized content, advertisements and e-commerce opportunities.
The Newstogram technology operates in the background of impreMedia’s digital news sites, tracking and analyzing the news users read at a granular level to understand the specific visitor interests and consumption behaviors. The technology does not gather personal information about users. The data generated by this process enables impreMedia to both offer personalized news recommendations based on each user’s news interests, and better understand their audience when it comes to content, e-commerce and advertising.
“We value our audience above all else,” said Monica Lozano, CEO of impreMedia. “The ability to now offer a highly personalized experience on our site is critical to meeting consumer needs. By implementing Newstogram™, we have a detailed understanding of our user’s interests and a better way to present content that promotes site engagement plus marketers looking to reach Hispanics will now have enhanced ad targeting. The news industry is changing, and new technologies like Newstogram are going to keep us ahead.”
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The Newstogram technology operates in the background of impreMedia’s digital news sites, tracking and analyzing the news users read at a granular level to understand the specific visitor interests and consumption behaviors. The technology does not gather personal information about users. The data generated by this process enables impreMedia to both offer personalized news recommendations based on each user’s news interests, and better understand their audience when it comes to content, e-commerce and advertising.
“We value our audience above all else,” said Monica Lozano, CEO of impreMedia. “The ability to now offer a highly personalized experience on our site is critical to meeting consumer needs. By implementing Newstogram™, we have a detailed understanding of our user’s interests and a better way to present content that promotes site engagement plus marketers looking to reach Hispanics will now have enhanced ad targeting. The news industry is changing, and new technologies like Newstogram are going to keep us ahead.”
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New BrightLine iTV Report Identifies Hispanic Audience as Early Adopters Within the Advanced TV Advertising Universe
NEW YORK, NY--(Marketwire - June 22, 2010) - Hispanic viewers of interactive television are early adopters and more likely to engage with advertisers than the general population, according to a report released today by interactive advertising innovator BrightLine iTV. Analyzing proprietary 2009 campaign data, BrightLine analyzed the media consumption habits of the nation's largest and fastest-growing ethnic minority and found Latinos represent a largely under-tapped "super consumer" force within the advanced television advertising universe. That's despite the fact that it has transformed from a niche to mainstream market, commanding $1 trillion in buying power.
A leader in creating customized, measurable interactive TV ad experiences that achieve instant mass scale and effectiveness for the world's leading brands, in 2009 BrightLine executed more than 40 successful programs for AXE, Tylenol, Burger King, Hellman's, Dove, Turbo Tax, Abreva, and many others. The company also created innovative programming targeting the Hispanic market for brands including Dove, Degree for Men and AXE.
"Early results are encouraging for advertisers seeking game-changing ways to connect with the Hispanic audience," said Jacqueline Corbelli, CEO, BrightLine iTV. "Heavy usage combined with the reach of advanced television has created optimal conditions for leveraging interactive TV marketing and connecting brands with this increasingly valuable Hispanic population."
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A leader in creating customized, measurable interactive TV ad experiences that achieve instant mass scale and effectiveness for the world's leading brands, in 2009 BrightLine executed more than 40 successful programs for AXE, Tylenol, Burger King, Hellman's, Dove, Turbo Tax, Abreva, and many others. The company also created innovative programming targeting the Hispanic market for brands including Dove, Degree for Men and AXE.
"Early results are encouraging for advertisers seeking game-changing ways to connect with the Hispanic audience," said Jacqueline Corbelli, CEO, BrightLine iTV. "Heavy usage combined with the reach of advanced television has created optimal conditions for leveraging interactive TV marketing and connecting brands with this increasingly valuable Hispanic population."
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